DIY Auto Maintenance - US - January 2015
“Only 11% of respondents are doing their own work on cars. Given the complexity of modern vehicles and a general lack of interest in DIY work as a hobby, DIY marketers face an uphill battle. However, there is room for expanding this market and encouraging more DIY behavior. Online tools such as video tutorials and smartphone apps can help merge consumers’ use of technology to support DIY activities.”
– Tim Healey, Research Analyst – Automotive
This report looks at the following areas:
- Small DIY market presents challenges for marketers
- Use of apps for DIY work is low, possibly ripe for growth
This report examines the market for do-it-yourself (DIY) auto maintenance, and provides insight into the external and internal factors that influence purchases and trends.
The DIY industry is expected to continue to grow over the next five years, with total growth increasing by about 19% over today’s figures through 2019. Mintel also analyzes the growth in vehicle complexity and vehicle durability and its effects on the industry, as well as how the aging vehicle fleet is affecting the DIY industry.
Mintel defines the DIY automotive maintenance market as any work on parts or the purchase and installation of replacement or upgrade components that are completed under the vehicle owner’s own volition. This will include doing both simple tasks such as replacing wiper blades and starter battery, to more complex projects such as replacing a car stereo, working on brake pads, brake rotors, transmissions, or rebuilding an engine.
DIY maintenance includes the following vehicle types: all cars, station wagons, sedans, pickup trucks, vans, minivans, and sport utility vehicles (SUVs).
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