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DIY Auto Maintenance - US - May 2013

“The automotive aftermarket retailing industry faces two key long-term challenges, namely the increasing complexity of the automobile and the decreasing price differential between DIFM and DIY auto care.”

– Colin Bird, Automotive Analyst

Some questions answered in this report include:

  • How can the DIY auto maintenance industry close the gender gap?
  • How can aftermarket retailers help consumers who want to DIY but don’t know how?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Fan chart forecast of total consumer spending for DIY auto maintenance, at current prices, 2007-17
                        • Market factors
                          • Aging vehicle fleet creates opportunity for DIY auto maintenance industry
                            • Figure 2: Average age of cars, light trucks and total light vehicles, 1995-2011
                          • Miles driven critical to automotive parts and accessory purchasing
                            • Figure 3: Miles driven on U.S. roads, all vehicles, 2001-12
                          • Fluctuating gas prices affect DIYers’ disposable income
                            • Figure 4: The average cost of all grades and all formulations of retail gasoline, dollars per gallon, 2012-13
                          • DIY auto maintenance dominated by franchise auto stores
                            • Figure 5: Stores used to buy auto parts and supplies in past three years, January 2013
                          • The consumer
                            • Used car owners nearly three times likelier to DIY than new car owners
                              • Figure 6: Incidence of DIY work on vehicle, by purchased new, used CPO, or non-CPO, January 2013
                            • Automotive service dominated by car care specialists, though consumers still DIY on some replacement parts
                              • Figure 7: Work done by self vs. taken to a professional, January 2013
                            • Younger men use internet to aid DIY auto maintenance
                              • Figure 8: Any likelihood of using the internet in relation to auto maintenance, men by age group, January 2013
                            • Younger/middle-aged men more “die-hard” about their cars
                              • Figure 9: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
                            • What we think
                            • Issues in the Market

                                • How can the DIY auto maintenance industry close the gender gap?
                                  • Figure 10: Type of shop used for auto repair or service, by gender and age, January 2013
                                  • Figure 11: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
                                • How can aftermarket retailers help consumers who want to DIY but don’t know how?
                                • Insights and Opportunities

                                  • Teach a man to fish
                                    • Figure 12: Attitudes toward auto maintenance, by household income, January 2013
                                  • Help those who can’t afford your product to buy now
                                    • Figure 13: Attitudes toward auto maintenance, by household income, January 2013
                                • Trend Application

                                    • Trend: Survival Skills
                                      • Trend: FSTR and HYPR
                                        • Mintel Futures: Access Anything, Anywhere
                                        • Market Size and Forecast

                                          • Key points
                                            • DIY aftermarket retailing to grow by 29% over next five years
                                              • Figure 14: Total consumer spending on DIY auto maintenance, at current prices, 2007-17
                                              • Figure 15: Total consumer spending on DIY auto maintenance, at inflation-adjusted prices, 2007-17
                                            • Fan chart forecast
                                                • Figure 16: Fan chart forecast of total consumer spending on DIY auto maintenance, at current prices, 2007-17
                                            • Market Drivers

                                              • Key points
                                                • Multiple drivers impact DIY auto maintenance
                                                  • Gas prices
                                                    • Figure 17: The average cost of all grades and all formulations of retail gasoline, dollars per gallon, 2012-13
                                                  • Total miles driven
                                                    • Figure 18: Miles driven on U.S. roads, all vehicles, 2001-12
                                                  • Older vehicles
                                                    • Figure 19: Average age of cars, light trucks and total light vehicles, 1995-2011
                                                  • Vehicle complexity
                                                  • Retail Channels

                                                    • Where consumers buy automotive parts, supplies, and accessories
                                                      • Key points
                                                        • Retailing overview
                                                          • Figure 20: Stores used to buy auto parts and supplies in past three years, January 2013
                                                        • Major players pick up more younger shoppers, others show less of an age bias
                                                          • Figure 21: Auto stores shopped at in last 12 months for parts and accessories, by age, August 2011-August 2012
                                                        • Large difference in type of retail channel and merchandise bought
                                                          • Figure 22: Auto stores shopped at in last 12 months for parts and accessories, August 2011-August 2012
                                                        • Retailer profiles
                                                          • AutoZone Inc.
                                                            • Overview
                                                              • Figure 23: AutoZone’s major merchandise categories, December 2012
                                                            • Company facts
                                                              • Consumer perceptions of AutoZone
                                                                • Figure 24: Perceptions of AutoZone, January 2013
                                                              • Walmart
                                                                • Overview
                                                                  • Company facts
                                                                    • Consumer perceptions of Walmart
                                                                      • Figure 25: Perceptions of Walmart, January 2013
                                                                    • Advance Auto Parts Inc.
                                                                      • Overview
                                                                        • Figure 26: Advance Auto Parts’ major merchandise categories, December 2012
                                                                      • Company facts
                                                                        • Consumer perceptions of Advance Auto Parts
                                                                          • Figure 27: Perceptions of Advance Auto Parts, January 2013
                                                                        • O'Reilly Automotive Inc.
                                                                          • Overview
                                                                            • Figure 28: O'Reilly Automotive major merchandise categories, December 2012
                                                                          • Company facts
                                                                            • Consumer perceptions of O’Reilly Automotive
                                                                              • Figure 29: Perceptions of O'Reilly Auto Parts, January 2013
                                                                            • National Automotive Parts Association (NAPA)
                                                                              • Company facts
                                                                                • Consumer perceptions of NAPA
                                                                                  • Figure 30: Perceptions of NAPA, January 2013
                                                                                • Pep Boys
                                                                                  • Company facts
                                                                                    • Consumer perceptions of Pep Boys
                                                                                      • Figure 31: Perceptions of Pep Boys, January 2013
                                                                                    • Carquest Auto Parts
                                                                                      • Company facts
                                                                                        • Consumer perceptions of Carquest
                                                                                          • Figure 32: Perceptions of Carquest Auto Parts, January 2013
                                                                                        • Sears Auto Center
                                                                                          • Company facts
                                                                                            • Consumer perceptions of Sears Auto Center
                                                                                              • Figure 33: Perceptions of Sears Auto Center, January 2013
                                                                                            • Costco Wholesale Corporation
                                                                                              • Company facts
                                                                                                • Consumer perceptions of Costco
                                                                                                  • Figure 34: Perceptions of Costco, January 2013
                                                                                              • Innovations and Innovators

                                                                                                • Pep Boys reboots automotive retail experience
                                                                                                  • Figure 35: Pep Boys new retail layout, March 2013
                                                                                                • ACDelco creates “Knowledge is Power” car care seminar for women
                                                                                                  • Figure 36: ACDelco knowledge is power seminar, December 2012
                                                                                              • Marketing Strategies

                                                                                                • Overview of the brand landscape
                                                                                                  • Strategy: Reassurance, and offering more than just parts
                                                                                                    • Figure 37: AutoZone TV Commercial, “American Garage,” 2012
                                                                                                  • Strategy: Part delivery—speed and efficiency
                                                                                                    • Figure 38: Advanced Auto Parts TV Commercial, “Speed training,” 2013
                                                                                                  • Strategy: The “Know How” to get it done
                                                                                                    • Figure 39: NAPA TV Commercial, “Talking Cans,” 2013
                                                                                                  • Strategy: Building trust
                                                                                                    • Figure 40: Carquest “Trust” TV ad, March 2013
                                                                                                  • Strategy: Promoting independence
                                                                                                    • Figure 41: Pep Boys TV commercial, “Bobble Heads,” 2012
                                                                                                  • Strategy: Catering to the souped-up man cave
                                                                                                    • Figure 42: Walmart, “Man Cave,” 2013
                                                                                                • Vehicle Ownership and Age of Last Vehicle Repaired

                                                                                                  • Key points
                                                                                                    • Types of vehicle owned
                                                                                                      • Figure 43: Types of vehicle owned/leased, January 2013
                                                                                                    • CPO and non-CPO run neck and neck in used car ownership
                                                                                                      • Figure 44: Vehicle ownership, new, used, and CPO, January 2013
                                                                                                    • Households with larger incomes overwhelmingly buy new vs. used autos
                                                                                                      • Figure 45: Vehicle ownership, new, used, and CPO, by household income, January 2013
                                                                                                    • Matrix/Millennials more likely to own CPO vehicles
                                                                                                      • Figure 46: Vehicle ownership, new, used, and CPO, by generation, January 2013
                                                                                                    • Married households relatively more likely to own new vs. used
                                                                                                      • Figure 47: Vehicle ownership, new, used, and CPO, by marital/relationship status, January 2013
                                                                                                    • Households that own their own home most likely to own a new car
                                                                                                      • Figure 48: Vehicle ownership, new, used, and CPO, by primary residence, January 2013
                                                                                                    • Age of vehicle last repaired
                                                                                                      • Figure 49: Age of vehicle last repaired, January 2013
                                                                                                    • Catering to the needs of lower-income owners of older cars
                                                                                                      • Figure 50: Age of vehicle last repaired, by household income, January 2013
                                                                                                    • Average age of a car that was purchased new is 6 years old
                                                                                                      • Figure 51: Age of vehicle last repaired, by vehicle purchased new, used CPO, or non-CPO, January 2013
                                                                                                    • Northeastern households own newer vehicles
                                                                                                      • Figure 52: Age of vehicle last repaired, by region, January 2013
                                                                                                  • Incidence of DIY and Stores Frequented For Parts and Supplies

                                                                                                    • Key points
                                                                                                      • DIYers
                                                                                                        • One in 10 men aged 18-54 are auto DIYers
                                                                                                          • Figure 53: Incidence of DIY work on vehicle, by gender and age, January 2013
                                                                                                        • Less wealthy households perform DIY auto maintenance
                                                                                                          • Figure 54: Incidence of DIY work on vehicle, by household income, January 2013
                                                                                                        • Self-employed skew to DIY
                                                                                                          • Figure 55: Incidence of DIY work on vehicle, by employment, January 2013
                                                                                                        • Used car owners nearly three times more likely to DIY than new car owners
                                                                                                          • Figure 56: Incidence of DIY work on vehicle, by purchased new, used CPO, or non-CPO, January 2013
                                                                                                        • Vehicles 13 years or older most likely to receive DIY auto maintenance
                                                                                                          • Figure 57: Incidence of DIY work on vehicle, by age of vehicle last repaired, January 2013
                                                                                                        • Households that rent or live rent free likelier to DIY
                                                                                                          • Figure 58: Incidence of DIY work on vehicle, by primary residence, January 2013
                                                                                                        • Stores visited for DIY auto needs
                                                                                                          • One in five respondent men aged 18-34 buy auto parts online
                                                                                                            • Figure 59: Stores used to buy auto parts and supplies in past three years, by gender and age, January 2013
                                                                                                          • Households making $25K-49.9K prime franchise auto store shopper
                                                                                                            • Figure 60: Stores used to buy auto parts and supplies in past three years, by household income, January 2013
                                                                                                          • Households with used vehicles more likely to visit franchise stores, mass merchandisers
                                                                                                            • Figure 61: Stores used to buy auto parts and supplies in past three years, by vehicle ownership, January 2013
                                                                                                        • Work Done By Self vs. Taken to a Professional

                                                                                                          • Key points
                                                                                                            • Replacing windshield wipers most common DIY task
                                                                                                              • Figure 62: Type of work done by self vs. taken to a professional, January 2013
                                                                                                            • Young men likelier to perform DIY oil changes, middle-aged men replace starter batteries more
                                                                                                              • Figure 63: Type of work done on vehicle by self, by gender and age, January 2013
                                                                                                            • Those who do some sort of DIY work often middle class
                                                                                                              • Figure 64: Type of work done on vehicle by self, by household income, January 2013
                                                                                                            • Households with dependent children more likely to replace parts themselves
                                                                                                              • Figure 65: Type of work done on vehicle by self, by presence of children in household, January 2013
                                                                                                            • Preowned car owners have highest response toward performing own work
                                                                                                              • Figure 66: Type of work done on vehicle by self, by purchased new, used CPO, or non-CPO, January 2013
                                                                                                            • Owners of vehicles 13 years or older the most likely to DIY
                                                                                                              • Figure 67: Type of work done on vehicle by self, by age of vehicle last repaired, January 2013
                                                                                                            • Those who shopped at aftermarket retailers likelier to do some DIY work
                                                                                                              • Figure 68: Type of work done on vehicle by self, by stores used to buy auto parts and supplies in past three years, January 2013
                                                                                                          • Use of the Internet in Relation to Auto Maintenance

                                                                                                            • Key points
                                                                                                              • Younger men use internet to aid in DIY auto maintenance
                                                                                                                • Figure 69: Any likelihood of using the internet in relation to auto maintenance, by gender and age, January 2013
                                                                                                              • Middle-income households most favorable to using internet for DIY auto maintenance
                                                                                                                • Figure 70: Any likelihood of using the internet in relation to auto maintenance, by household income, January 2013
                                                                                                              • Households with children use internet to shop for auto parts
                                                                                                                • Figure 71: Any likelihood of using the internet in relation to auto maintenance, by presence of children in household, January 2013
                                                                                                              • Households with CPO vehicles research online
                                                                                                                • Figure 72: Any likelihood of using the internet in relation to auto maintenance, by purchased new, used CPO, or non-CPO, January 2013
                                                                                                              • Die-hard enthusiasts most likely to use internet
                                                                                                                • Figure 73: Any likelihood of using the internet in relation to auto maintenance, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                            • Attitudes toward Auto Ownership, Care, and Maintenance

                                                                                                              • Key points
                                                                                                                • Younger/middle-aged men more “die-hard” about their cars than women/older men
                                                                                                                  • Figure 74: Attitudes toward auto ownership, care, and maintenance, by gender and age, January 2013
                                                                                                                • Least wealthy households most enthusiastic about driving
                                                                                                                  • Figure 75: Attitudes toward auto ownership, care, and maintenance, by household income, January 2013
                                                                                                                • Middle-income households most likely to want to DIY but don’t know how
                                                                                                                  • Figure 76: Attitudes toward auto maintenance, by household income, January 2013
                                                                                                                • Partnered respondents most enthusiastic and proud
                                                                                                                  • Figure 77: Attitudes toward auto ownership, care, and maintenance, by marital/relationship status, January 2013
                                                                                                                • Used car owners more “die-hard” about their cars than new car owners
                                                                                                                  • Figure 78: Attitudes toward auto ownership, care, and maintenance, by purchased new, used CPO, or non-CPO, January 2013
                                                                                                                • More used car owners signal auto maintenance price pain
                                                                                                                  • Figure 79: Attitudes toward auto maintenance, by purchased new, used CPO, or non-CPO, January 2013
                                                                                                                • Households owning older vehicles more concerned about complexity of cars
                                                                                                                  • Figure 80: Attitudes toward auto ownership, care, and maintenance, by age of vehicle last repaired, January 2013
                                                                                                              • Perceptions of Auto Parts Retailers and Service Providers

                                                                                                                • Correspondence map: Methodology
                                                                                                                  • AutoZone, Advanced Auto Parts score big on clean and neat stores
                                                                                                                    • NAPA perceived to have knowledgeable staff as compared to any other attribute
                                                                                                                      • Perceptions of inventory critical to success of more dedicated aftermarket retailers
                                                                                                                        • Most major aftermarket retailers not seen as expensive
                                                                                                                          • Conveniently located seen as critical factor among consumers
                                                                                                                            • Distributors such as Carquest and warehouse club Costco have brand awareness issue
                                                                                                                              • Figure 81: DIY automotive parts retailers correspondence analysis, January 2013
                                                                                                                              • Figure 82: Perceptions of auto parts retailers and service providers, January 2013
                                                                                                                          • Impact of Race and Hispanic Origin

                                                                                                                            • Key points
                                                                                                                              • Blacks and Asians less likely to say they’ve done DIY auto maintenance
                                                                                                                                • Figure 83: Incidence of DIY work on vehicle, by race/Hispanic origin, January 2013
                                                                                                                              • Most races, ethnicities visit popular retail formats in similar frequency
                                                                                                                                • Figure 84: Stores used to buy auto parts and supplies in past three years, by race/Hispanic origin, January 2013
                                                                                                                              • AutoZone preferred by blacks and Hispanics
                                                                                                                                • Figure 85: Auto stores shopped at in last 12 months for parts and accessories, by race/Hispanic origin, August 2011-August 2012
                                                                                                                              • Blacks and Hispanics more likely to own used vehicles
                                                                                                                                • Figure 86: Vehicle ownership, new, used, and CPO, by race/Hispanic origin, January 2013
                                                                                                                              • Two out of five Hispanics watch DIY online instructional videos
                                                                                                                                • Figure 87: Any likelihood of using the internet in relation to auto maintenance, by race/Hispanic origin, January 2013
                                                                                                                              • Surprisingly few significant differences in attitudes toward cars by race/Hispanic origin
                                                                                                                                • Figure 88: Attitudes toward auto ownership, care, and maintenance, by race/Hispanic origin, January 2013
                                                                                                                              • Research suggests more black and Hispanic households could be inclined to DIY auto maintenance
                                                                                                                                • Figure 89: Attitudes toward auto maintenance, by race/Hispanic origin, January 2013
                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                              • Retail channels
                                                                                                                                • Stores shopped for parts and accessories in last 12 months
                                                                                                                                  • Figure 90: Auto stores shopped at in last 12 months for parts and accessories, by auto-motives segmentation, August 2011-August 2012
                                                                                                                                • Type of shop used for service in last 12 months
                                                                                                                                  • Figure 91: Type of shop used for auto service in last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 92: Type of shop used for auto service in last 12 months, by gender, August 2011-August 2012
                                                                                                                                  • Figure 93: Type of shop used for auto service in last 12 months, by age, August 2011-August 2012
                                                                                                                                  • Figure 94: Type of shop used for auto service in last 12 months, by race/Hispanic origin, August 2011-August 2012
                                                                                                                                  • Figure 95: Type of shop used for auto service in last 12 months, by household income, August 2011-August 2012
                                                                                                                                  • Figure 96: Type of shop used for auto service in last 12 months, by auto-motives segmentation, August 2011-August 2012
                                                                                                                                • Type of auto service work done in last 12 months
                                                                                                                                  • Figure 97: Types of auto service work had done in the last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 98: Types of auto service work had done in the last 12 months, by gender, August 2011-August 2012
                                                                                                                                  • Figure 99: Types of auto service work had done in the last 12 months, by age, August 2011-August 2012
                                                                                                                                  • Figure 100: Types of auto service work had done in the last 12 months, by race/Hispanic origin, August 2011-August 2012
                                                                                                                                  • Figure 101: Types of auto service work had done in the last 12 months, by household income, August 2011-August 2012
                                                                                                                                  • Figure 102: Types of auto service work had done in the last 12 months, by auto-motives segmentation, August 2011-August 2012
                                                                                                                                • Shop used for specific types of auto service work done in last 12 months
                                                                                                                                  • Figure 103: Auto stores shopped at in last 12 months for parts and accessories, August 2011-August 2012
                                                                                                                                • Mufflers
                                                                                                                                  • Figure 104: Purchase or installation of mufflers in the last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 105: Who installed mufflers purchased in the last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 106: Who installed mufflers purchased in the last 12 months, by age, August 2011-August 2012
                                                                                                                                  • Figure 107: Who installed mufflers purchased in the last 12 months, by household income, August 2011-August 2012
                                                                                                                                • Motor oil
                                                                                                                                  • Figure 108: Purchase or change of motor oil in the last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 109: Who added/changed the motor oil in the last 12 months, July 2007-August 2012
                                                                                                                                  • Figure 110: Who added/changed the motor oil in the last 12 months, by gender, August 2011-August 2012
                                                                                                                                  • Figure 111: Who added/changed the motor oil in the last 12 months, by age, August 2011-August 2012
                                                                                                                                  • Figure 112: Who added/changed the motor oil in the last 12 months, by race/Hispanic origin, August 2011-August 2012
                                                                                                                                  • Figure 113: Who added/changed the motor oil in the last 12 months, by household income, August 2011-August 2012
                                                                                                                                  • Figure 114: Who added/changed the motor oil in the last 12 months, by auto-motives segmentation, August 2011-August 2012
                                                                                                                                • Age of vehicle last repaired
                                                                                                                                  • Figure 115: Age of vehicle last repaired, by household size, January 2013
                                                                                                                                  • Figure 116: Age of vehicle last repaired, by presence of children in household, January 2013
                                                                                                                                  • Figure 117: Age of vehicle last repaired, by relationship, January 2013
                                                                                                                                  • Figure 118: Age of vehicle last repaired, by employment, January 2013
                                                                                                                                  • Figure 119: Age of vehicle last repaired, by primary residence, January 2013
                                                                                                                                • Incidence of DIY
                                                                                                                                  • Figure 120: Incidence of DIY work on vehicle, by presence of children in household, January 2013
                                                                                                                                  • Figure 121: Incidence of DIY work on vehicle, by generation, January 2013
                                                                                                                                • Stores frequented for parts and supplies
                                                                                                                                  • Figure 122: Stores used to buy auto parts and supplies in past three years, by generation, January 2013
                                                                                                                                  • Figure 123: Stores used to buy auto parts and supplies in past three years, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                  • Figure 124: Stores used to buy auto parts and supplies in past three years, by age of vehicle last repaired, January 2013
                                                                                                                                • Work done by self vs. taken to a professional
                                                                                                                                  • Figure 125: Type of work done on vehicle by self, by primary residence, January 2013
                                                                                                                                  • Figure 126: Type of work done on vehicle by self, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                  • Figure 127: Type of work done on vehicle by professional, by household income, January 2013
                                                                                                                                  • Figure 128: Type of work done on vehicle by professional, by presence of children in household, January 2013
                                                                                                                                  • Figure 129: Type of work done on vehicle by professional, by vehicle ownership, new, used, and CPO, January 2013
                                                                                                                                  • Figure 130: Type of work done on vehicle by professional, by age of vehicle last repaired, January 2013
                                                                                                                                • Use of the internet in relation to auto maintenance
                                                                                                                                  • Figure 131: Any likelihood of using the internet in relation to auto maintenance, by generation, January 2013
                                                                                                                                  • Figure 132: Any likelihood of using the internet in relation to auto maintenance, by primary residence, January 2013
                                                                                                                                • Attitudes toward auto ownership, care, and maintenance
                                                                                                                                  • Figure 133: Attitudes toward auto ownership, care, and maintenance, by primary residence, January 2013
                                                                                                                                  • Figure 134: Attitudes toward auto maintenance, by primary residence, January 2013
                                                                                                                                  • Figure 135: Attitudes toward auto maintenance, by marital/relationship status, January 2013
                                                                                                                                  • Figure 136: Attitudes toward auto ownership, care, and maintenance, by household size, January 2013
                                                                                                                                  • Figure 137: Attitudes toward auto ownership, care, and maintenance, by generation, January 2013
                                                                                                                                  • Figure 138: Attitudes toward auto maintenance, by gender, January 2013
                                                                                                                                  • Figure 139: Attitudes toward auto maintenance, by age, January 2013
                                                                                                                                  • Figure 140: Attitudes toward auto maintenance, by presence of children in household, January 2013
                                                                                                                                • Perceptions of auto parts retailers and service providers
                                                                                                                                  • Perceptions of AutoZone, by demographic
                                                                                                                                    • Figure 141: Perceptions of AutoZone, by gender and age, January 2013
                                                                                                                                    • Figure 142: Perceptions of AutoZone, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 143: Perceptions of AutoZone, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of NAPA, by demographic
                                                                                                                                    • Figure 144: Perceptions of NAPA, by gender and age, January 2013
                                                                                                                                    • Figure 145: Perceptions of NAPA, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 146: Perceptions of NAPA, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Advance Auto Parts, by demographic
                                                                                                                                    • Figure 147: Perceptions of Advance Auto Parts, by gender and age, January 2013
                                                                                                                                    • Figure 148: Perceptions of Advance Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 149: Perceptions of Advance Auto Parts, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Pep Boys, by demographic
                                                                                                                                    • Figure 150: Perceptions of Pep Boys, by gender and age, January 2013
                                                                                                                                    • Figure 151: Perceptions of Pep Boys, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 152: Perceptions of Pep Boys, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of O’Reilly Auto Parts, by demographic
                                                                                                                                    • Figure 153: Perceptions of O'Reilly Auto Parts, by gender and age, January 2013
                                                                                                                                    • Figure 154: Perceptions of O'Reilly Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 155: Perceptions of O'Reilly Auto Parts, by gender and age, January 2013
                                                                                                                                    • Figure 156: Perceptions of O'Reilly Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 157: Perceptions of O'Reilly Auto Parts, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Costco, by demographic
                                                                                                                                    • Figure 158: Perceptions of Costco, by gender and age, January 2013
                                                                                                                                    • Figure 159: Perceptions of Costco, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 160: Perceptions of Costco, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Carquest, by demographic
                                                                                                                                    • Figure 161: Perceptions of Carquest Auto Parts, by gender and age, January 2013
                                                                                                                                    • Figure 162: Perceptions of Carquest Auto Parts, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 163: Perceptions of Carquest Auto Parts, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Walmart, by demographic
                                                                                                                                    • Figure 164: Perceptions of Walmart, by gender and age, January 2013
                                                                                                                                    • Figure 165: Perceptions of Walmart, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 166: Perceptions of Walmart, by Hispanic origin and age, January 2013
                                                                                                                                  • Perceptions of Sears Auto Center, by demographic
                                                                                                                                    • Figure 167: Perceptions of Sears Auto Center, by gender and age, January 2013
                                                                                                                                    • Figure 168: Perceptions of Sears Auto Center, by attitudes toward auto ownership, care, and maintenance, January 2013
                                                                                                                                    • Figure 169: Perceptions of Sears Auto Center, by Hispanic origin and age, January 2013
                                                                                                                                  • Race and Hispanic origin
                                                                                                                                    • Figure 170: Type of work done on vehicle by professional, by Hispanic origin and age, January 2013
                                                                                                                                    • Figure 171: Age of vehicle last repaired, by race/Hispanic origin, January 2013
                                                                                                                                    • Figure 172: Type of work done on vehicle by professional, by race/Hispanic origin, January 2013
                                                                                                                                    • Figure 173: Age of vehicle last repaired, by race/Hispanic origin, January 2013
                                                                                                                                • Appendix – Trade Associations

                                                                                                                                  Companies Covered

                                                                                                                                  • Advance Auto Parts Inc
                                                                                                                                  • AutoZone, Inc
                                                                                                                                  • Bridgestone Americas Holding Inc.
                                                                                                                                  • Checker Auto Parts
                                                                                                                                  • Costco Wholesale Corporation
                                                                                                                                  • CSK Auto Corporation
                                                                                                                                  • Discount Auto Parts
                                                                                                                                  • General Parts, Inc.
                                                                                                                                  • Genuine Parts Company
                                                                                                                                  • Kmart Corporation
                                                                                                                                  • Kragen Auto Parts
                                                                                                                                  • Michelin North America Inc.
                                                                                                                                  • O'Reilly Automotive, Inc
                                                                                                                                  • SAM's Club
                                                                                                                                  • Schucks Auto Supply
                                                                                                                                  • Sears Holdings Corporation
                                                                                                                                  • The Pep Boys - Manny, Moe & Jack
                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                  • US Department of Commerce
                                                                                                                                  • Walmart Stores (USA)

                                                                                                                                  DIY Auto Maintenance - US - May 2013

                                                                                                                                  US $3,995.00 (Excl.Tax)