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DIY Auto Maintenance - US - November 2011

This report explores the do it yourself automotive maintenance market in the U.S.

It will provide insight into the different factors which influence sales in the do it yourself automotive maintenance sector, and sectors that do it yourself automotive maintenance influences. This report will also cover factors influencing trends in consumption and also how different campaigns and innovations will affect the do it yourself automotive maintenance industry.

Specifically the report addresses questions such as:

  • How consumer confidence affects DIY automotive maintenance
  • How the increasing average age of vehicles has benefited DIY automotive maintenance
  • What the top franchise retailers are doing online and what they can do to improve
  • How new and used vehicle sales will affect the in-car electronics aftermarket
  • The relationship between smartphones and portable GPS markets
  • The auto parts that consumers are most likely to work on themselves or take to a mechanic
  • The most popular retailers for automotive part purchases
  • Who is most likely to work on their vehicle themselves or take their vehicle to a mechanic
  • How different consumers feel about automotive maintenance
  • The impact of key demographics on the likelihood of doing work on their vehicle

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Market data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: U.S. Sales of automotive maintenance, by segment, 2006-16
                        • Motor/Engine repair is the leader in overall sales
                          • There will be small growth in the DIY market, however, overall sales are fairly flat in the forecast
                            • Figure 2: Fan chart forecast of total automotive maintenance revenues, at current prices, 2006-16
                          • Franchise automotive parts stores are the store of choice for DIY consumers
                            • Figure 3: Top 11 U.S. aftermarket chain outlets, companies by store count, 2011
                            • Figure 4: Top 11 U.S. aftermarket chain outlets, companies by market share, 2011
                          • Market factors
                            • Fewer miles driven decreases the amount of DIY maintenance performed
                              • Older vehicles on the road increases the amount of maintenance needed
                                • Figure 5: Median age of automobiles and trucks in operation in the U.S., 1995-2010
                              • The consumer
                                • Figure 6: Any service work, maintenance, repair, and oil changes done in the past 3 years by gender, August 2011
                                • Figure 7: Stores used when buying automotive parts by gender and age, August 2011
                                • Figure 8: Sources of information on service, maintenance, and auto repair work, by gender and household income, August 2011
                              • What we think
                              • Insights and Opportunities

                                • The New DIYer
                                  • DIY Maintenance Garage
                                    • The Interactive DIY Manual
                                      • Social DIY learning events
                                      • Inspire Insights

                                          • Inspire Trend—Alpha Mothers
                                            • Inspire Trend—Access All Areas
                                            • Market Size and Forecast

                                                • Key points
                                                  • Market forecast for slight growth from 2011, but is essentially flat
                                                    • Figure 9: Expenditure on automotive maintenance at current prices, 2006-16
                                                    • Figure 10: Expenditure on automotive maintenance, at inflation-adjusted prices, 2006-16
                                                  • Fan chart forecast
                                                      • Figure 11: Fan chart forecast of total automotive maintenance revenues, at current prices, 2006-16
                                                  • Market Drivers

                                                    • Key points
                                                      • Fewer miles driven
                                                        • Figure 12: Consumer vehicle miles traveled, all U.S. roads and streets, 1991-2011
                                                        • Figure 13: U.S. gasoline national average price per gallon, 2004-11
                                                      • Age of the car parc
                                                        • Figure 14: Median age of automobiles and trucks in operation in the U.S., 1993-2010
                                                        • Figure 15: Average mileage driven by years of car ownership, and annual miles driven
                                                      • Alternative transportation
                                                        • The economy and consumer confidence
                                                            • Figure 16: University of Michigan Consumer Sentiment Index, 2007-11
                                                            • Figure 17: Employment status, population 16 years and older, 2000-11
                                                          • Weather/Typhoon Nalgae
                                                            • Right to Repair Act set to even field between dealerships, independents
                                                            • Competitive Context

                                                              • Key points
                                                                • Automotive-manufacturer maintenance packages
                                                                  • Figure 18: Included maintenance coverage on new vehicles, by vehicle manufacturer and vehicle, 2011 (part 1)
                                                                  • Figure 19: Included maintenance coverage on new vehicles, by vehicle manufacturer and vehicle, 2011 (part 2)
                                                                  • Figure 20: Included maintenance coverage on used vehicles, by vehicle manufacturer and vehicle, 2011
                                                                • Other dealer activity
                                                                  • Service and parts sales—targeting oil changes
                                                                    • Figure 21: Dealerships’ total service and parts sales, 1998-2010
                                                                    • Figure 22: Dealerships’ service and parts sales, 2009-10
                                                                  • Increased marketing and investment in service and parts departments
                                                                  • Segment Performance

                                                                      • Key points
                                                                        • Motor/Engine repair dominates overall sales
                                                                          • Figure 23: U.S. sales of automotive maintenance, by segment, 2006-16
                                                                          • Figure 24: Index of U.S. sales of automotive maintenance, by segment, 2006-16
                                                                      • Retailer Performance

                                                                        • Overview
                                                                          • Key points
                                                                            • Franchise retailers the most popular choice for parts
                                                                              • Automotive Dealerships
                                                                                • Key points
                                                                                  • Automotive Dealerships are a popular choice, but not the market leader
                                                                                    • Service and parts sales
                                                                                      • Figure 25: Automotive dealers’ service and labor sales, service vs. parts, 1998-2010
                                                                                    • Major players
                                                                                      • AutoNation
                                                                                        • Figure 26: Number of AutoNation dealerships, by state, December 2010
                                                                                      • Lithia Motors
                                                                                        • Figure 27: Number of Lithia dealerships, by state, December 2010
                                                                                      • Franchise Automotive Parts Stores
                                                                                        • Key points
                                                                                          • Franchise automotive parts stores are the store of choice for DIY
                                                                                            • Figure 28: Top 20 U.S. aftermarket chain outlets, companies by store count, 2011
                                                                                            • Figure 29: Automotive Parts Retailer fact list, 2011
                                                                                          • Major players
                                                                                            • Pep Boys
                                                                                              • Figure 30: Pep Boys store count, 2007-10
                                                                                              • Figure 31: Pep Boys revenue split, August 2011
                                                                                            • NAPA
                                                                                              • Figure 32: NAPA store count, 2007-11
                                                                                            • AutoZone
                                                                                              • Figure 33: AutoZone store count, 2006-11
                                                                                            • Advance Auto Parts
                                                                                              • Figure 34: Advance Auto Parts store count, 2006-10
                                                                                            • O’Reilly Auto Parts
                                                                                              • Figure 35: O’Reilly Auto Parts store count, 2006-11
                                                                                            • Online Automotive Part Stores
                                                                                              • Key points
                                                                                                • Online automotive parts retailers struggle to compete with in-store retailers
                                                                                                  • Shifting from online to in-store shopping
                                                                                                    • Figure 36: Stores used when buying automotive parts, by gender and age, August 2011
                                                                                                  • Major player – US Auto Parts
                                                                                                    • Big-box retailers
                                                                                                      • Key points
                                                                                                        • Location and convenience of big box retailers are its greatest asset
                                                                                                          • Major players
                                                                                                            • Walmart
                                                                                                              • Sears Brands
                                                                                                                • Independent automotive parts stores
                                                                                                                  • Key points
                                                                                                                    • A largely uncharted channel
                                                                                                                      • Glendale Auto Supply
                                                                                                                        • Standard Auto Parts
                                                                                                                        • Innovations and Innovators

                                                                                                                          • Key points
                                                                                                                            • AutoMD Phone Application
                                                                                                                                • Figure 37: iPhone screen shot of AutoMD phone app, November 2011
                                                                                                                              • RepairPal
                                                                                                                                • Figure 38: iPhone screen shot 1 of Repair Pal phone app, November 2011
                                                                                                                                • Figure 39: iPhone screen shot 2 of Repair Pal phone app, November 2011
                                                                                                                            • Marketing Strategies

                                                                                                                              • Key points
                                                                                                                                • AutoZone
                                                                                                                                  • AutoZone Phone Application
                                                                                                                                    • Online
                                                                                                                                      • TV
                                                                                                                                        • Figure 40: AutoZone reward card, TV ad, March 2011
                                                                                                                                        • Figure 41: AutoZone going the extra mile, TV ad, January 2011
                                                                                                                                      • Rewards program
                                                                                                                                        • Figure 42: AutoZone Rewards Card, November, 2011
                                                                                                                                      • NAPA
                                                                                                                                        • NAPA Know How online
                                                                                                                                          • TV
                                                                                                                                            • Figure 43: NAPA Know How ad featuring NAPA driver Martin Truex Jr., TV ad, April 2011
                                                                                                                                            • Figure 44: NAPA Know How explaining employees knowledge, TV ad, November 2011
                                                                                                                                          • Print
                                                                                                                                            • Figure 45: NAPA Auto Parts monthly print insert, online and print ad, November 2011
                                                                                                                                          • Advance Auto Parts
                                                                                                                                            • Online
                                                                                                                                              • Figure 46: Advance Auto Parts Facebook welcome page, November 2011
                                                                                                                                            • TV
                                                                                                                                              • Figure 47: Advance Auto Parts home delivery, TV ad, May 2011
                                                                                                                                            • Print
                                                                                                                                              • Figure 48: Advance Auto Parts monthly print insert, print ad, November 2011
                                                                                                                                            • Pep Boys
                                                                                                                                              • Online
                                                                                                                                                • Figure 49: Pep Boys Facebook welcome page, November 2011
                                                                                                                                              • Rewards programs
                                                                                                                                                • US Auto Parts
                                                                                                                                                • Who is Working on Vehicles?

                                                                                                                                                  • Key points
                                                                                                                                                    • Women more likely to take vehicle to mechanic/ignore maintenance work
                                                                                                                                                      • Figure 50: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by gender, August 2011
                                                                                                                                                    • 18-24 year olds most likely to not have repairs done or work on it themselves
                                                                                                                                                      • Figure 51: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by age, August 2011
                                                                                                                                                    • Higher-income households most likely to take vehicle to a mechanic
                                                                                                                                                      • Figure 52: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by household income, August 2011
                                                                                                                                                    • Singles most likely to work on their vehicle
                                                                                                                                                      • Figure 53: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by marital/relationship status, August 2011
                                                                                                                                                    • Lower-income households more likely to work on vehicle.
                                                                                                                                                      • Figure 54: Any service work, maintenance, repair, and oil changes done in the past 3 years, done by self or shop, by gender and household income, August 2011
                                                                                                                                                  • The Nature of DIY Work

                                                                                                                                                      • Key points
                                                                                                                                                        • Females DIYers not significantly behind men for most tasks worked on
                                                                                                                                                          • Figure 55: Specific auto parts or components worked on by self in the past 3 years by gender, August 2011
                                                                                                                                                          • Figure 56: Graph of specific auto parts or components worked on by self in the past 3 years, by gender, August 2011
                                                                                                                                                        • 18-24 year olds least likely to replace and repair filters, hoses/belts, and headlamps
                                                                                                                                                          • Figure 57: Specific auto parts or components worked on by self in the past 3 years by age, August 2011
                                                                                                                                                        • Auto DIY work mostly decreases as household income increases, even among DIYers
                                                                                                                                                          • Figure 58: Specific auto parts or components worked on by self in the past 3 years by household income, August 2011
                                                                                                                                                        • Rural owners more likely to perform vehicle maintenance themselves
                                                                                                                                                          • Figure 59: Specific auto parts or components worked on by self in the past 3 years by urban area, August 2011
                                                                                                                                                        • Higher income 18-44 year olds least likely to perform DIY work
                                                                                                                                                          • Figure 60: Specific auto parts or components worked on by self by age and household income, August 2011
                                                                                                                                                      • The Nature of the Work Taken to a Mechanic

                                                                                                                                                          • Key points
                                                                                                                                                            • Women from households with higher income more likely to use a mechanic
                                                                                                                                                              • Figure 61: Specific auto parts or components worked on by a mechanic in the past 3 years by gender and household income, August 2011
                                                                                                                                                            • 18-34 year olds least likely to take vehicle to a mechanic for most needs
                                                                                                                                                              • Figure 62: Specific auto parts or components worked on by a mechanic in the past 3 years by age, August 2011
                                                                                                                                                            • Higher household income increases likelihood of using a mechanic
                                                                                                                                                              • Figure 63: Specific auto parts or components worked on by a mechanic in the past 3 years by household income, August 2011
                                                                                                                                                          • Sources of Automotive Parts

                                                                                                                                                            • Key points
                                                                                                                                                              • More than a half of all respondents go to franchise automotive parts stores to purchase parts
                                                                                                                                                                  • Figure 64: Types of stores used when buying automotive parts, by gender, August 2011
                                                                                                                                                                • 35-44-year olds most likely to buy at franchise automotive parts stores
                                                                                                                                                                  • Figure 65: Types of stores used when buying automotive parts by age, August 2011
                                                                                                                                                                • Highest-earning households most likely to get parts at a dealership, least likely from a franchise store.
                                                                                                                                                                  • Figure 66: Stores used when buying automotive parts by household income, August 2011
                                                                                                                                                                • Rural households most likely to buy automotive parts online
                                                                                                                                                                  • Figure 67: Stores used when buying automotive parts by urban area, August 2011
                                                                                                                                                              • Sources of Information

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Nearly half of men work on vehicles alone
                                                                                                                                                                        • Figure 68: Sources of information on service, maintenance, and auto repair work, by gender, August 2011
                                                                                                                                                                      • 25-34 year olds most likely to use the internet and automotive repair websites
                                                                                                                                                                          • Figure 69: Sources of information on service, maintenance, and auto repair work, by age, August 2011
                                                                                                                                                                        • Least affluent DIYers most likely to work on vehicles with friends or family
                                                                                                                                                                          • Figure 70: Sources of information on service, maintenance, and auto repair work, by household income, August 2011
                                                                                                                                                                        • Lower-income female DIYers most likely to learn vehicle maintenance from a relative, class, or friend
                                                                                                                                                                            • Figure 71: Sources of information on service, maintenance, and auto repair work, by gender and household income, August 2011
                                                                                                                                                                        • Attitudes Toward Auto Maintenance, Service, and Repair

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Nearly half of nonrepairers prefer to hire a professional
                                                                                                                                                                              • Figure 72: Attitudes toward and involvement in automotive maintenance, service, and repair by gender, August 2011
                                                                                                                                                                            • Young respondents less likely to use a mechanic, but want to learn
                                                                                                                                                                              • Figure 73: Attitudes toward and involvement in automotive maintenance, service, and repair by age, August 2011
                                                                                                                                                                            • Less affluent nonrepairers least likely to use a mechanic
                                                                                                                                                                              • Figure 74: Attitudes toward and involvement in automotive maintenance, service, and repair by household income, August 2011
                                                                                                                                                                            • Rural respondents are off trend
                                                                                                                                                                              • Figure 75: Attitudes toward and involvement in automotive maintenance, service, and repair by urban area, August 2011
                                                                                                                                                                            • Affluent women least likely to perform auto maintenance
                                                                                                                                                                              • Figure 76: Attitudes toward and involvement in automotive maintenance, service, and repair by gender and household income, August 2011
                                                                                                                                                                          • Impact of Race and Hispanic Origin

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Hispanics most likely to perform maintenance work themselves
                                                                                                                                                                                • Figure 77: Any service work, maintenance, repair, and oil changes done in the past 3 years by race/Hispanic origin, August 2011
                                                                                                                                                                              • Hispanics most likely to only perform self-maintenance
                                                                                                                                                                                • Figure 78: Any service work, maintenance, repair, and oil changes done in the past 3 years, by race/Hispanic origin, August 2011
                                                                                                                                                                              • Hispanic DIYers more likely to perform oil changes and battery repair
                                                                                                                                                                                • Figure 79: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years by Hispanic origin, August 2011
                                                                                                                                                                              • Asian/Other races most likely to use a professional
                                                                                                                                                                                • Figure 80: Itemized service work, maintenance, repair, and oil changes you had a mechanic do in the past 3 years by race/Hispanic origin, August 2011
                                                                                                                                                                              • Asian/Other races most likely to buy at franchise auto parts store
                                                                                                                                                                                  • Figure 81: Stores used when buying automotive parts by race/Hispanic origin, August 2011
                                                                                                                                                                                • Hispanic respondents most likely taught by a relative, friend, or class
                                                                                                                                                                                  • Figure 82: Sources of information on service, maintenance, and auto repair work, by Hispanic origin, August 2011
                                                                                                                                                                                • Black respondents most likely to think the dealership or mechanic will do a better job
                                                                                                                                                                                    • Figure 83: Attitudes toward and involvement in automotive maintenance, service, and repair by race/Hispanic origin, August 2011
                                                                                                                                                                                • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                  • Type of stores shopped by individual components worked on
                                                                                                                                                                                    • Figure 84: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 1)
                                                                                                                                                                                    • Figure 85: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 2)
                                                                                                                                                                                    • Figure 86: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 3)
                                                                                                                                                                                    • Figure 87: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011 (Part 4)
                                                                                                                                                                                    • Figure 88: Stores used when buying automotive parts by itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, August 2011(Part 5)
                                                                                                                                                                                  • Type of stores shopped, by source of information
                                                                                                                                                                                    • Figure 89: Sources of information on service, maintenance, and auto repair work by stores used when buying automotive parts, August 2011
                                                                                                                                                                                    • Figure 90: Sources of information on service, maintenance, and auto repair work by stores used when buying automotive parts, August 2011
                                                                                                                                                                                  • Relationship between attitudes to DIY auto and stores shopped
                                                                                                                                                                                    • Figure 91: Attitudes toward and involvement in automotive maintenance, service, and repair by stores used when buying automotive parts, August 2011
                                                                                                                                                                                    • Figure 92: Attitudes toward and involvement in automotive maintenance, service, and repair by stores used when buying automotive parts, August 2011
                                                                                                                                                                                  • Who is Working on the Vehicle
                                                                                                                                                                                    • Figure 93: Any service work, maintenance, repair, and oil changes done in the past 3 years, by household income, August 2011
                                                                                                                                                                                    • Figure 94: Any service work, maintenance, repair, and oil changes done in the past 3 years, by education, August 2011
                                                                                                                                                                                    • Figure 95: Any service work, maintenance, repair, and oil changes done in the past 3 years, by urban area, August 2011
                                                                                                                                                                                    • Figure 96: Any service work, maintenance, repair, and oil changes done in the past 3 years, by gender and household income, August 2011
                                                                                                                                                                                  • Nature of DIY Work Performed by the Consumer
                                                                                                                                                                                    • Figure 97: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years, by marital status, August 2011
                                                                                                                                                                                    • Figure 98: Itemized service work, maintenance, repair, and oil changes you have done yourself in the past 3 years by education, August 2011
                                                                                                                                                                                    • Figure 99: Itemized service work, maintenance, repair, and oil changes performed by self or mechanic by race/Hispanic origin, August 2011
                                                                                                                                                                                  • Sources of automotive parts
                                                                                                                                                                                    • Figure 100: Stores used when buying automotive parts by gender and household income, August 2011
                                                                                                                                                                                    • Figure 101: Stores used when buying automotive parts by age and household income, August 2011
                                                                                                                                                                                • Appendix—Trade Associations

                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                  • AutoZone, Inc
                                                                                                                                                                                  • Garmin International Inc.
                                                                                                                                                                                  • Google, Inc.
                                                                                                                                                                                  • Greenfield Online
                                                                                                                                                                                  • Hyundai Motor America
                                                                                                                                                                                  • Mercedes-Benz USA
                                                                                                                                                                                  • Midas Group
                                                                                                                                                                                  • National Automobile Dealers Association (NADA)
                                                                                                                                                                                  • Nissan North America, Inc.
                                                                                                                                                                                  • O'Reilly Automotive, Inc
                                                                                                                                                                                  • OnStar Corporation
                                                                                                                                                                                  • The Pep Boys - Manny, Moe & Jack
                                                                                                                                                                                  • Toyota Motor Corporation USA
                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                                                  • U.S. Department of Transportation
                                                                                                                                                                                  • US Department of Commerce
                                                                                                                                                                                  • Volkswagen of America, Inc.
                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                                                  DIY Auto Maintenance - US - November 2011

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