DIY Home Improvement and Maintenance - US - May 2013
“The in-store experience continues to be important for home improvement DIYers, and retailers should be sure to firmly establish their identity as a destination for expert advice. Of particular importance are workshops, helpful and knowledgeable employees, and a seamlessly integrated online presence. Lack of skill shouldn’t be a deterrent for those that want to engage in DIY projects; retailers should provide guidance to build confidence and spark inspiration. Lifestage events also drive DIY activity and retailers must match the particular values and attitudes of a given demographic to the home improvement project most associated with that lifestyle.”
– Ika Erwina, Retail and Technology Analyst
Some questions answered in this report include:
- How can consumers take advantage of the rebound in the housing market?
- How can retailers encourage DIY projects beyond basic upkeep?
- Can heightened use of social media among women be leveraged by the DIY market?
- Online/mobile DIY retailing – opportunity or threat?
- Capitalize on consumers’ desire to be more environmentally/socially responsible?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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