Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

DIY Home Improvement and Maintenance - US - September 2015

The DIY home renovation market is on the rise in an improving economy as more consumers engage in discretionary projects to fix up their homes. Prospects for continued growth look good as the emerging generation of new DIYers engages in projects that allow them to add a personal touch to their homes and that make their homes safer, healthier, and more energy-efficient.

This report looks at the following areas:

  • DIY home improvement spending back on the rise
  • Millennials set to move into key DIY years
  • Big-box home centers dominate DIY retail landscape

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • DIY home improvement spending back on the rise
            • Figure 1: DIY improvement expenditures ($billions), 1995-2013
          • Millennials set to move into key DIY years
            • Figure 2: DIY projects undertaken in past year or planned in next, by age, July 2015
          • Big-box home centers dominate DIY retail landscape
            • Figure 3: Where DIY purchases are made, July 2015
          • The opportunities
            • Location, low prices, one-stop shopping drive retailer selection
              • Figure 4: Reasons for selecting DIY retailer shopped most often, July 2015
            • Younger DIYers especially interested in creativity, safety, efficiency
              • Figure 5: DIY home improvement attitudes, agree strongly, by age, July 2015
            • Frequent DIYers derive emotional satisfaction from projects, know-how
              • Figure 6: DIY home improvement attitudes, agree strongly, by number of types of DIY projects undertaken in the past year or planned in the next, July 2015
            • What it means
            • The Market - What you need to know

              • DIY home improvement spending back on the rise
                • Discretionary projects lead increase in spending
                • Market Perspective

                  • DIY home improvement spending back on the rise
                    • Figure 7: DIY improvement expenditures ($billions), 1995-2013
                  • Discretionary projects lead increase in spending
                    • Figure 8: Home improvement expenditures, by professional vs. DIY, 2011 and 2013
                • Market Factors

                  • Consumer confidence holds steady
                    • Figure 9: University of Michigan Index of Consumer Sentiment, 2010-15
                  • Home renovation trends
                    • Figure 10: NAHB Remodeling Market Index (RMI), 2010-2015
                  • Home ownership rates continue to slip, especially among younger adults
                    • Figure 11: Homeownership rate, by age of householder, 2010-2015
                • Key Players – What You Need to Know

                  • Big-box home centers lead the pack
                    • Beyond big: diverse strategies for success
                      • The retailization of do-it-for-me
                        • Big boxes set to get smaller
                        • Leading Retailers

                          • Big-box home centers lead the pack
                            • Hardware co-ops
                              • Sherwin-Williams
                                • Figure 12: Total sales and store counts at select leading DIY home improvement retailers (US and international), 2013-14
                            • What’s Working?

                              • Beyond big: diverse strategies for success
                                • Hardware stores leverage human assets
                                  • Figure 13: Wholesale sales of the top three hardware store co-ops, 2012-14
                                • Big-box home centers focus on omni-channel retailing and technology
                                • What’s Struggling?

                                  • Lumber Liquidators struggles with challenges on product safety
                                  • What’s Next?

                                    • The retailization of do-it-for-me
                                      • Big boxes set to get smaller
                                        • Ace Hardware same day delivery
                                        • The Consumer – What You Need to Know

                                          • Interior painting the most common DIY home improvement project
                                            • Millennials set to move into key DIY years
                                              • Friends and family most likely to be cited as helpful in DIY projects
                                                • Big-box home centers dominate DIY retail landscape
                                                  • Location, low prices, one-stop shopping drive retailer selection
                                                    • Planning and preparedness are key traits for more frequent DIYers
                                                      • One in five DIYers often make online purchases
                                                        • Younger DIYers especially interested in creativity, safety, efficiency
                                                          • Frequent DIYers derive emotional satisfaction from projects, know-how
                                                          • Home Improvement Projects Undertaken and Planned

                                                            • Interior painting the most common DIY home improvement project
                                                              • Plumbing, efficiency, heating and cooling more likely to call for professionals
                                                                • Figure 14: Home improvement projects undertaken in past year or planned in next, by DIY or professional, July 2015
                                                              • Millennials set to move into key DIY years
                                                                • Figure 15: DIY projects undertaken in past year or planned in next, by age, July 2015
                                                            • Sources of DIY Information and Inspiration

                                                              • Friends and family most likely to be cited as helpful in DIY projects
                                                                • Figure 16: Sources of information and inspiration, July 2015
                                                              • Videos and social media especially important for younger DIYers
                                                                • Figure 17: Select sources of information and inspiration, by age, July 2015
                                                            • Where DIY Purchases are Made

                                                              • Big-box home centers dominate DIY retail landscape
                                                                • Figure 18: Where DIY purchases are made, July 2015
                                                            • Reasons for Selecting DIY Retailer Shopped Most Often

                                                              • Location, low prices, one-stop shopping drive retailer selection
                                                                • Hardware and specialty store shoppers value sales staff, advice
                                                                  • Figure 19: Reasons for selecting DIY retailer shopped most often, July 2015
                                                              • DIY Home Improvement Behaviors

                                                                • Planning and preparedness are key traits for more frequent DIYers
                                                                  • One in five DIYers often make online purchases
                                                                    • Figure 20: DIY home improvement behaviors, by number of DIY projects undertaken in the past year or planned in the next, July 2015
                                                                • DIY Home Improvement Attitudes

                                                                  • Younger DIYers especially interested in creativity, safety, efficiency
                                                                    • Figure 21: DIY home improvement attitudes, agree strongly, by age, July 2015
                                                                  • Frequent DIYers derive emotional satisfaction from projects, know-how
                                                                    • Figure 22: DIY home improvement attitudes, agree strongly, by number of DIY projects undertaken in the past year or planned in the next, July 2015
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Consumer survey data
                                                                        • Abbreviations and terms
                                                                          • Abbreviations

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          DIY Home Improvement and Maintenance - US - September 2015

                                                                          £3,174.67 (Excl.Tax)