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DIY Retailing - Europe - February 2011

The European DIY market is largely a tale of two halves, with mature Northwest European markets showing little potential for significant growth:

  • Declining or stagnating property markets in Ireland, Spain and the UK.
  • An ageing population is less willing and less able to undertake DIY.

However, there are opportunities elsewhere:

  • Major retailers are moving beyond mature and declining markets to stimulate demand in underdeveloped markets in Eastern/Southeastern Europe.
  • Mediterranean countries with more basic attitudes to the purpose of DIY: as maintenance rather than lifestyle improvement. There is potential for retailers to help change consumer attitudes.

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Table of contents

  1. Market in Brief

    • Market size and performance
      • Specialists’ retail sales
        • National attitudes to DIY
          • The European competitive landscape
            • Outlook for DIY retailing
            • European Summary and Outlook

              • Report scope
                • Issues in the market
                  • Technical notes
                    • DIY retailers’ sales
                      • Financial definitions
                        • Currencies
                          • Country codes
                            • Figure 1: Country codes
                          • VAT
                            • Figure 2: Europe: Standard VAT rates, 2010
                          • Other abbreviations
                            • The European DIY market
                              • Market size
                                • Spending trends
                                  • Figure 3: Estimated total spending DIY products, 2008-10
                                • Spend per capita
                                    • Figure 4: Europe: Spending on DIY goods per capita, 2010
                                  • Retail sales
                                    • Figure 5: Europe: DIY specialists’ sales, 2010
                                    • Figure 6: Europe: DIY specialists’ sales per capita, 2010
                                  • Context
                                    • Downward trends in owner occupation
                                      • Figure 7: Europe: Proportion of population in owner-occupier households, selected countries, 2010
                                    • Consumer attitudes to DIY
                                      • Have you done any DIY in the last 12 months?
                                        • Figure 8: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
                                      • Attitudes to DIY and the home
                                          • Figure 9: Europe, Attitudes towards DIY and home, 2009
                                        • Leading retailers
                                            • Figure 10: Europe: Leading DIY retailers, 2009
                                          • Market shares
                                            • Figure 11: Europe: Leading DIY retailers share of all European retail sales, 2009
                                          • Concentration
                                            • Figure 12: Europe: DIY retailer concentration based on leading five specialists, 2009
                                          • e-commerce
                                              • Figure 13: Europe: Leading DIY retailers’ e-commerce activity, February 2011
                                            • Outlook
                                                • Figure 14: Europe: People who do DIY by age, 2009
                                              • Where next?
                                                • Repositioning for longer-term growth
                                                  • Evolving in the mature markets
                                                    • Boosting margins
                                                      • A move away from big-box?
                                                        • Online potential
                                                          • Retail sales – past and future
                                                            • Figure 15: Europe: Major economies, DIY specialists retail sales, 2005-15
                                                            • Figure 16: Europe: Forecast DIY specialists’ retail sales for 19 European countries, 2010-15
                                                            • Figure 17: Europe: Forecast DIY specialists’ retail sales as a proportion of total retail sales for 19 European countries, 2010-15
                                                        • Austria

                                                            • The DIY market
                                                              • Figure 18: Austria: Consumer expenditure on DIY-related categories, 2005-09
                                                              • Figure 19: Austria: Estimated DIY market size, 2005-10
                                                            • DIY retailers’ sales and forecasts
                                                              • Figure 20: Austria: DIY retail sales, 2005-09
                                                              • Figure 21: Austria: DIY retail sales forecast, 2010-15
                                                            • Enterprise and outlet data
                                                              • Figure 22: Austria: Retail businesses by category, 2001-09
                                                            • Leading specialists
                                                              • Figure 23: Austria: Leading DIY specialists, 2010
                                                          • Belgium

                                                              • The DIY market
                                                                • Figure 24: Belgium: Consumer expenditure on DIY-related categories, 2005-09
                                                                • Figure 25: Belgium: Estimated DIY market size, 2005-10
                                                              • DIY retailers’ sales and forecasts
                                                                • Figure 26: Belgium: Household goods retail sales, 2005-09
                                                                • Figure 27: Belgium: Household goods retail sales forecast, 2010-15
                                                              • Enterprise data
                                                                • Figure 28: Belgium: Hardware, paints and glass retail enterprise data, 2004-08
                                                              • Leading specialists
                                                                • Figure 29: Belgium: Leading DIY retailers, 2010
                                                            • Czech Republic

                                                                • The DIY market
                                                                  • Figure 30: Czech Republic: Consumer expenditure on DIY-related categories, 2005-09
                                                                  • Figure 31: Czech Republic: Estimated DIY market size, 2005-10
                                                                • DIY retailers’ sales and forecasts
                                                                  • Figure 32: Czech Republic: Household goods retail sales, 2005-09
                                                                  • Figure 33: Czech Republic: Household goods retail sales forecast, 2010-15
                                                                • Leading specialists
                                                                  • Figure 34: Czech Republic: Leading DIY retailers, 2010
                                                              • Denmark

                                                                  • The DIY market
                                                                    • Figure 35: Denmark: Consumer expenditure on DIY-related categories, 2005-09
                                                                    • Figure 36: Denmark: Estimated DIY market size, 2005-10
                                                                  • Channels of distribution
                                                                    • DIY retailers’ sales and forecasts
                                                                        • Figure 37: Denmark: DIY retailers’ sales, 2005-10
                                                                        • Figure 38: Denmark: DIY retail sales forecast, 2011-15
                                                                      • Outlet data
                                                                        • Figure 39: Denmark: DIY retail outlets (workplaces), 2006-08
                                                                      • Leading specialists
                                                                        • Online
                                                                          • Figure 40: Denmark: Leading DIY specialists, 2009/10
                                                                      • Finland

                                                                          • The DIY market
                                                                            • Figure 41: Finland: Consumer expenditure on DIY-related categories, 2005-09
                                                                            • Figure 42: Finland: Estimated DIY market size, 2005-10
                                                                          • Channels of distribution
                                                                            • DIY retailers’ sales and forecasts
                                                                              • Figure 43: Finland: DIY retailers’ sales, 2005-10
                                                                              • Figure 44: Finland: DIY retailers’ sales, 2007-09
                                                                              • Figure 45: Finland: DIY retail sales forecast, 2011-15
                                                                            • Enterprise data
                                                                              • Figure 46: Finland: DIY retail enterprises, 2007-09
                                                                              • Figure 47: Finland: DIY retail outlets (places of work), 2007-09
                                                                            • Leading specialists
                                                                                • Figure 48: Finland: Leading DIY specialists, 2009
                                                                            • France

                                                                              • Market in brief
                                                                                • Broader market environment
                                                                                  • Key points
                                                                                    • Implications for DIY retailers
                                                                                      • Consumer attitudes to DIY
                                                                                        • Figure 49: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
                                                                                        • Figure 50: France: Agreement with DIY and home-related lifestyle statements, 2005-09
                                                                                      • Competitive context
                                                                                        • Figure 51: France: Consumer expenditure on DIY-related categories, 2005-09
                                                                                        • Figure 52: France: Estimated DIY market size, 2005-10
                                                                                      • Channels of distribution
                                                                                        • Sector size and forecast
                                                                                          • Key points
                                                                                            • Economic outlook
                                                                                              • Retail sales
                                                                                                • DIY retail prospects
                                                                                                  • Figure 53: France: DIY retail sales, 2005-09
                                                                                                  • Figure 54: France: DIY retail sales forecast, 2010-15
                                                                                                • DIY retail product breakdown
                                                                                                  • Figure 55: France: Breakdown of DIY sales, by product category, 2009
                                                                                                • Enterprise data
                                                                                                  • Figure 56: France: DIY Enterprises, 2003-08
                                                                                                • Retail competitor analysis
                                                                                                  • Kingfisher remains market leader
                                                                                                    • Groupe Adeo narrows the lead
                                                                                                      • Bricomarché losing share
                                                                                                        • Mr Bricolage to see a boost
                                                                                                          • Figure 57: France: Leading DIY specialists, 2010
                                                                                                        • Market shares
                                                                                                          • Figure 58: France: Leading retailers share of DIY retailers’ sales, 2010
                                                                                                      • Germany

                                                                                                        • Market in brief
                                                                                                          • Broader market environment
                                                                                                            • Key points
                                                                                                              • Implications for retailers
                                                                                                                • Consumer attitudes to DIY
                                                                                                                  • Profiling DIYers
                                                                                                                      • Figure 59: Germany: Home decorating or other DIY work in the last 12 months, 2009
                                                                                                                    • Lifestyle comparisons
                                                                                                                      • Figure 60: Germany: Agreement with DIY and home-related lifestyle statements, 2009
                                                                                                                    • Competitive context
                                                                                                                        • Figure 61: Germany: Consumer expenditure on DIY-related categories, 2005-09
                                                                                                                      • DIY spending
                                                                                                                        • Figure 62: Germany: Estimated DIY market size, 2005-10
                                                                                                                      • Competition for DIY spending
                                                                                                                        • Figure 63: Germany: Relative performance of consumer spending in various discretionary categories, 2006-09
                                                                                                                      • Channels of distribution
                                                                                                                        • Figure 64: German DIY market: Estimated channels of distribution, 2010
                                                                                                                        • Figure 65: Germany: DIY retailers’ sales as share of estimated market size, 2005-10
                                                                                                                      • Sector size and forecast
                                                                                                                        • Key points
                                                                                                                          • Economic outlook
                                                                                                                            • Retail sales and forecasts
                                                                                                                                • Figure 66: Germany: Retail sales, 2005-15
                                                                                                                              • Prospects for DIY specialists
                                                                                                                                • DIY retail product breakdown
                                                                                                                                  • Figure 67: Germany: Breakdown of DIY sales, by product category, 2009
                                                                                                                                • Enterprise and outlet data
                                                                                                                                  • Figure 68: Germany: Retail enterprises, 2005-08
                                                                                                                                • Retail competitor analysis
                                                                                                                                  • OBI remains market leader
                                                                                                                                    • Praktiker struggles
                                                                                                                                      • Bauhaus strong
                                                                                                                                        • Toom resurgent
                                                                                                                                          • Hornbach recovers
                                                                                                                                              • Figure 69: Germany: Leading DIY specialists, 2009
                                                                                                                                            • Market shares
                                                                                                                                              • Figure 70: Germany: Leading retailers’ share of DIY retailers’ sales, 2009
                                                                                                                                          • Greece

                                                                                                                                              • The DIY market
                                                                                                                                                  • Figure 71: Greece: Consumer spending on DIY-related categories, 2005-09
                                                                                                                                                • DIY spending
                                                                                                                                                  • Figure 72: Greece: Estimated DIY market size, 2005-10
                                                                                                                                                • DIY retailers’ sales and forecasts
                                                                                                                                                    • Figure 73: Greece: DIY retailers’ sales, 2005-09
                                                                                                                                                    • Figure 74: Greece: DIY retailers’ sales forecasts, 2010-15
                                                                                                                                                  • Leading specialists
                                                                                                                                                      • Figure 75: Greece: Leading DIY retailers, 2010
                                                                                                                                                  • Hungary

                                                                                                                                                      • The DIY market
                                                                                                                                                        • Figure 76: Hungary: Consumer expenditure on DIY-related categories, 2005-09
                                                                                                                                                        • Figure 77: Hungary: Estimated DIY market size, 2005-10
                                                                                                                                                      • DIY retailers’ sales and forecasts
                                                                                                                                                        • Figure 78: Hungary: Household goods retail sales, 2005-09
                                                                                                                                                        • Figure 79: Hungary: Household goods retail sales forecast, 2010-15
                                                                                                                                                      • Outlet data
                                                                                                                                                        • Figure 80: Hungary: DIY specialists – number of outlets, 2005-09
                                                                                                                                                      • Leading specialists
                                                                                                                                                        • Figure 81: Hungary: Leading DIY specialists, 2010
                                                                                                                                                    • Italy

                                                                                                                                                      • Market in brief
                                                                                                                                                        • Broader market environment
                                                                                                                                                          • Key points
                                                                                                                                                            • Implications for DIY retailers
                                                                                                                                                              • Competitive context
                                                                                                                                                                  • Figure 82: Italy: Consumer expenditure on DIY, 2005-09
                                                                                                                                                                  • Figure 83: Italy: Consumer spending, compound annual growth rate for DIY-related goods categories, 2005-09
                                                                                                                                                                • DIY spending
                                                                                                                                                                  • Figure 84: Italy: Estimated DIY market size, 2005-10
                                                                                                                                                                • Consumer price inflation
                                                                                                                                                                  • Figure 85: Italy: Year-on-year annual consumer price inflation, 2000-10
                                                                                                                                                                  • Figure 86: Italy: Consumer price inflation for selected categories, Jan 2009-Oct 2010
                                                                                                                                                                • Channels of distribution
                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                    • Key points
                                                                                                                                                                      • Economic and consumer outlook
                                                                                                                                                                        • Retail sales forecasts
                                                                                                                                                                          • Figure 87: Italy: Retail sales, 2005-15
                                                                                                                                                                        • Enterprise numbers
                                                                                                                                                                          • Figure 88: Italy: Number of enterprises and persons employed, 2007-08
                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                          • Key points
                                                                                                                                                                            • Groupe Adeo the only player with real scale
                                                                                                                                                                              • OBI moves into second place
                                                                                                                                                                                • Local players dominate the rest of the market
                                                                                                                                                                                  • Puntolegno reforms
                                                                                                                                                                                    • Bricofer refreshes
                                                                                                                                                                                      • Brico IO expands
                                                                                                                                                                                        • Figure 89: Italy: Identified leading DIY retailers, 2009/10
                                                                                                                                                                                      • Market shares
                                                                                                                                                                                        • Figure 90: Italy: Market share of leading players, 2009
                                                                                                                                                                                    • The Netherlands

                                                                                                                                                                                        • The DIY market
                                                                                                                                                                                          • Figure 91: Netherlands: Consumer spending on DIY-related categories, 2005-09
                                                                                                                                                                                        • DIY spending
                                                                                                                                                                                          • Figure 92: Netherlands: Estimated DIY market size, 2005-10
                                                                                                                                                                                        • DIY retailers’ sales and forecasts
                                                                                                                                                                                          • Figure 93: Netherlands: DIY retailers’ sales, 2005-09
                                                                                                                                                                                          • Figure 94: Netherlands: DIY retailers’ sales forecast, 2010-15
                                                                                                                                                                                        • Leading specialists
                                                                                                                                                                                          • Figure 95: Netherlands: Leading DIY retailers, 2009
                                                                                                                                                                                      • Norway

                                                                                                                                                                                          • The DIY market
                                                                                                                                                                                            • Figure 96: Norway: Consumer expenditure on DIY-related categories, 2005-09
                                                                                                                                                                                          • DIY spending
                                                                                                                                                                                            • Figure 97: Norway: Estimated DIY market size, 2005-10
                                                                                                                                                                                          • DIY retailers’ sales and forecasts
                                                                                                                                                                                            • Figure 98: Norway: DIY Retailers’ sales, 2005-10
                                                                                                                                                                                            • Figure 99: Norway: DIY retailers’ sales forecast, 2011-15
                                                                                                                                                                                            • Figure 100: Norway: DIY retailers’ sales, 2005-08
                                                                                                                                                                                          • Enterprise and outlet data
                                                                                                                                                                                            • Figure 101: Norway: DIY retail enterprises and outlets, 2007-08
                                                                                                                                                                                          • Leading specialists
                                                                                                                                                                                              • Figure 102: Norway: Leading DIY specialists, 2009
                                                                                                                                                                                          • Poland

                                                                                                                                                                                              • The DIY market
                                                                                                                                                                                                • Figure 103: Poland: Consumer expenditure on DIY-related categories, 2005-09
                                                                                                                                                                                                • Figure 104: Poland: Estimated DIY market size, 2005-10
                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                • DIY retailers’ sales and forecasts
                                                                                                                                                                                                  • Figure 105: Poland: All retail and non-food retail sales, 2005-10
                                                                                                                                                                                                  • Figure 106: Poland: All retail and non-food retail sales forecast, 2011-15
                                                                                                                                                                                                • DIY sector estimates
                                                                                                                                                                                                  • Enterprise data
                                                                                                                                                                                                    • Figure 107: Poland: DIY retail enterprises, 2004-08
                                                                                                                                                                                                  • Leading specialists
                                                                                                                                                                                                      • Figure 108: Poland: Leading DIY specialists, 2009
                                                                                                                                                                                                  • Portugal

                                                                                                                                                                                                      • The DIY market
                                                                                                                                                                                                          • Figure 109: Portugal: Consumer spending on DIY-related categories, 2005-07
                                                                                                                                                                                                        • DIY spending
                                                                                                                                                                                                          • Figure 110: Portugal: Estimated DIY market size, 2005-10
                                                                                                                                                                                                        • DIY retailers’ sales and forecasts
                                                                                                                                                                                                          • Figure 111: Portugal: DIY retailers’ sales, 2005-09
                                                                                                                                                                                                          • Figure 112: Portugal: DIY retailers’ sales forecast, 2010-15
                                                                                                                                                                                                        • Leading specialists
                                                                                                                                                                                                            • Figure 113: Portugal: Leading DIY retailers, 2009
                                                                                                                                                                                                        • Republic of Ireland

                                                                                                                                                                                                            • The DIY market
                                                                                                                                                                                                              • Figure 114: Ireland: Consumer spending on DIY-related categories, 2005-08
                                                                                                                                                                                                            • DIY spending
                                                                                                                                                                                                              • Figure 115: Ireland: Estimated DIY market size, 2005-10
                                                                                                                                                                                                            • DIY retailers’ sales and forecasts
                                                                                                                                                                                                              • Figure 116: Republic of Ireland: DIY retailers’ sales, 2005-09
                                                                                                                                                                                                              • Figure 117: Republic of Ireland: DIY retailers’ sales forecasts, 2010-15
                                                                                                                                                                                                            • Leading specialists
                                                                                                                                                                                                                • Figure 118: Republic of Ireland: Leading DIY retailers, 2010
                                                                                                                                                                                                            • Spain

                                                                                                                                                                                                              • Market in brief
                                                                                                                                                                                                                • Broader market environment
                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Implications for DIY retailers
                                                                                                                                                                                                                      • Consumer attitudes to DIY
                                                                                                                                                                                                                        • Figure 119: Spain: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
                                                                                                                                                                                                                        • Figure 120: Spain: Agreement with DIY and home-related lifestyle statements, 2005-09
                                                                                                                                                                                                                      • Competitive context
                                                                                                                                                                                                                          • Figure 121: Spain: Consumer expenditure on DIY-related categories, 2006-09
                                                                                                                                                                                                                          • Figure 122: Spain: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Economic outlook
                                                                                                                                                                                                                                • Retail sales
                                                                                                                                                                                                                                  • DIY retail prospects
                                                                                                                                                                                                                                    • Figure 123: Spain: DIY retailers’ sales, 2005-09
                                                                                                                                                                                                                                    • Figure 124: Spain: DIY retailers’ sales forecast, 2010-15
                                                                                                                                                                                                                                  • Retail competitor analysis
                                                                                                                                                                                                                                    • Groupe Adeo dominates
                                                                                                                                                                                                                                      • Revitalised Kingfisher
                                                                                                                                                                                                                                        • Small businesses capture lion share
                                                                                                                                                                                                                                          • Bricor: A long term challenger?
                                                                                                                                                                                                                                            • Figure 125: Spain: Leading DIY retailers, 2009
                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                            • Figure 126: Spain: Leading DIY retailers’ market share, 2009
                                                                                                                                                                                                                                        • Sweden

                                                                                                                                                                                                                                            • The DIY market
                                                                                                                                                                                                                                                • Figure 127: Sweden: Consumer expenditure on DIY-related categories, 2005-09
                                                                                                                                                                                                                                                • Figure 128: Sweden: Estimated DIY market size, 2005-10
                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                • DIY retailers’ sales and forecasts
                                                                                                                                                                                                                                                  • Figure 129: Sweden: DIY retailers’ sales, 2005-10
                                                                                                                                                                                                                                                  • Figure 130: Sweden: DIY retail sales forecast, 2011-15
                                                                                                                                                                                                                                                • Enterprise data
                                                                                                                                                                                                                                                  • Figure 131: Sweden: DIY retail enterprises, 2008-10
                                                                                                                                                                                                                                                • Leading specialists
                                                                                                                                                                                                                                                    • Figure 132: Sweden: Leading DIY specialists, 2009
                                                                                                                                                                                                                                                • Switzerland

                                                                                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                                                                                    • The DIY market
                                                                                                                                                                                                                                                        • Figure 133: Switzerland: Estimated DIY market size, 2005-10
                                                                                                                                                                                                                                                      • DIY retailers’ sales and forecasts
                                                                                                                                                                                                                                                          • Figure 134: Switzerland: DIY retail sales, 2005-09
                                                                                                                                                                                                                                                          • Figure 135: Switzerland: DIY retail sales forecast, 2010-15
                                                                                                                                                                                                                                                        • Leading specialists
                                                                                                                                                                                                                                                          • Figure 136: Switzerland: Leading DIY retailers, 2010
                                                                                                                                                                                                                                                      • United Kingdom

                                                                                                                                                                                                                                                        • Introduction
                                                                                                                                                                                                                                                          • What is a DIY store?
                                                                                                                                                                                                                                                            • Financial definitions
                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                • Issues in the market
                                                                                                                                                                                                                                                                  • Why has the DIY market been so weak in recent years?
                                                                                                                                                                                                                                                                    • Are there any chances of a recovery?
                                                                                                                                                                                                                                                                      • But aren’t people spending more time at home and going on holiday less?
                                                                                                                                                                                                                                                                        • So what happened to the trend to “Do it for me”
                                                                                                                                                                                                                                                                          • So surely the ageing population is bad news for the DIY sector?
                                                                                                                                                                                                                                                                            • The superstores have seemingly had it all their own way – isn’t it time there was more DIY on the high street?
                                                                                                                                                                                                                                                                              • In a mature market the battle over the next few years will be for market share. So what will attract customers?
                                                                                                                                                                                                                                                                                • Future opportunities
                                                                                                                                                                                                                                                                                  • Trend: Resilience
                                                                                                                                                                                                                                                                                    • Trend: Green Technology
                                                                                                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                                                                                                        • Boom and bust
                                                                                                                                                                                                                                                                                          • Figure 137: DIY retailers sales, 2005-15
                                                                                                                                                                                                                                                                                        • Market sizes
                                                                                                                                                                                                                                                                                          • Negative factors
                                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                                              • The housing market
                                                                                                                                                                                                                                                                                                • Double whammy
                                                                                                                                                                                                                                                                                                  • Falling interest
                                                                                                                                                                                                                                                                                                    • The recession is not all bad news
                                                                                                                                                                                                                                                                                                      • Ageing population
                                                                                                                                                                                                                                                                                                        • Where people buy DIY
                                                                                                                                                                                                                                                                                                          • Figure 138: Profile of DIY store customers, December 2010
                                                                                                                                                                                                                                                                                                        • Plans for 2011
                                                                                                                                                                                                                                                                                                          • Figure 139: Profile of those with or without home improvement plans, December 2010
                                                                                                                                                                                                                                                                                                        • Consumer attitudes
                                                                                                                                                                                                                                                                                                          • Consumer typologies
                                                                                                                                                                                                                                                                                                              • Figure 140: Profile of customer typologies, December 2010
                                                                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                                                                              • Figure 141: DIY retailers share of sales of all DIY retailers, 2010
                                                                                                                                                                                                                                                                                                            • Where next?
                                                                                                                                                                                                                                                                                                              • What sort of recovery?
                                                                                                                                                                                                                                                                                                                • Stores
                                                                                                                                                                                                                                                                                                                  • Broader market environment
                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                      • The economy
                                                                                                                                                                                                                                                                                                                          • Figure 142: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                                                                                                                                                                                                                                                                                                          • Figure 143: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                                                                                                                                                                                                                                                                                                        • Implications for retail sales
                                                                                                                                                                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                                                                                                                                                                            • Figure 144: Gfk NOP consumer confidence index, 1997-2010 (Dec)
                                                                                                                                                                                                                                                                                                                          • The population time bomb
                                                                                                                                                                                                                                                                                                                            • Figure 145: Trends and projections in the UK population (‘000s), by age group, 2005-15
                                                                                                                                                                                                                                                                                                                            • Figure 146: UK population aged 15 to 64, 2010-15
                                                                                                                                                                                                                                                                                                                          • The housing market
                                                                                                                                                                                                                                                                                                                            • House prices
                                                                                                                                                                                                                                                                                                                              • Figure 147: UK house prices, 1991-2010
                                                                                                                                                                                                                                                                                                                              • Figure 148: UK house prices, 2006-10
                                                                                                                                                                                                                                                                                                                            • Affordability – more so than a couple of years ago
                                                                                                                                                                                                                                                                                                                              • Figure 149: First time buyers affordability index, 1983-2010 (Q3)
                                                                                                                                                                                                                                                                                                                            • Housing transactions
                                                                                                                                                                                                                                                                                                                              • Figure 150: Property transactions, 1977-2010 (Q3)
                                                                                                                                                                                                                                                                                                                            • Competitive Context
                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                • Total consumer spending
                                                                                                                                                                                                                                                                                                                                  • Housing turnover holds back demand
                                                                                                                                                                                                                                                                                                                                    • Figure 151: UK: Consumer spending, 2006-10
                                                                                                                                                                                                                                                                                                                                  • DIY-related categories
                                                                                                                                                                                                                                                                                                                                    • Figure 152: UK: Main DIY product categories recent performance, 2010
                                                                                                                                                                                                                                                                                                                                    • Figure 153: UK: Consumer spending on DIY-related categories, 2006-10
                                                                                                                                                                                                                                                                                                                                  • The DIY market size
                                                                                                                                                                                                                                                                                                                                    • Figure 154: UK: DIY market size estimate, 2006-10
                                                                                                                                                                                                                                                                                                                                  • Strengths and Weaknesses
                                                                                                                                                                                                                                                                                                                                    • Strengths
                                                                                                                                                                                                                                                                                                                                      • Weaknesses
                                                                                                                                                                                                                                                                                                                                        • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                          • You can do it centres
                                                                                                                                                                                                                                                                                                                                            • Customisation
                                                                                                                                                                                                                                                                                                                                              • Smaller stores
                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                    • The future
                                                                                                                                                                                                                                                                                                                                                      • Short term
                                                                                                                                                                                                                                                                                                                                                        • Medium term
                                                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                              • Figure 155: DIY retailers’ sales, 2005-15
                                                                                                                                                                                                                                                                                                                                                            • The forecast
                                                                                                                                                                                                                                                                                                                                                              • Figure 156: Sales by DIY retailers, 2005-15
                                                                                                                                                                                                                                                                                                                                                              • Figure 157: DIY retailers sales as % all retail sales, 2005-15
                                                                                                                                                                                                                                                                                                                                                            • Retailer competitor analysis
                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                • Internet
                                                                                                                                                                                                                                                                                                                                                                  • Online specialists
                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: Visits to DIY retailing sites, September-November, 2010
                                                                                                                                                                                                                                                                                                                                                                  • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: DIY retailers, leading players, 2010
                                                                                                                                                                                                                                                                                                                                                                    • Trade sales
                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Leading DIY retailers: Estimated trade share of sales, 2010
                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                      • Figure 161: DIY retailers share of sales of all DIY retailers, 2010
                                                                                                                                                                                                                                                                                                                                                                    • Advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                          • Figure 162: Leading DIY retailers advertising expenditure, 2007-09
                                                                                                                                                                                                                                                                                                                                                                          • Figure 163: DIY retailers: Advertising channels used, 2009
                                                                                                                                                                                                                                                                                                                                                                          • Figure 164: DIY retailers: Advertising channel used, 2009
                                                                                                                                                                                                                                                                                                                                                                        • Who does DIY and where do consumers shop?
                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                            • DIY losing popularity
                                                                                                                                                                                                                                                                                                                                                                              • Figure 165: Home decorating or other DIY work in the last 12 months, 2005-10
                                                                                                                                                                                                                                                                                                                                                                              • Figure 166: Trends in agreement with DIY and home, GB, 2005-09
                                                                                                                                                                                                                                                                                                                                                                              • Figure 167: Profile of attitudes to DIY and the home, 2010
                                                                                                                                                                                                                                                                                                                                                                            • Where do people buy DIY?
                                                                                                                                                                                                                                                                                                                                                                                • Figure 168: Where people shop for DIY, December 2010
                                                                                                                                                                                                                                                                                                                                                                                • Figure 169: Profile of DIY store customers, December 2010
                                                                                                                                                                                                                                                                                                                                                                              • Outlets used
                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 170: Repertoire of DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 171: DIY retailers bought from in last 12 months, by repertoire of DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 172: Profile of shoppers, by number of outlets used, December 2010
                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – plans for 2011
                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 173: DIY plans for 2011, December 2010
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: Profile of those with or without home improvement plans, December 2010
                                                                                                                                                                                                                                                                                                                                                                                      • DIY plans and DIY retailers used
                                                                                                                                                                                                                                                                                                                                                                                        • DIY retailers bought from in last 12 months by DIY plans for 2011
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 175: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
                                                                                                                                                                                                                                                                                                                                                                                        • Consumer attitudes to DIY
                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                            • Attitudes to DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 176: Attitudes to DIY retailers, December 2010
                                                                                                                                                                                                                                                                                                                                                                                            • DIY and the recession
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 177: Attitudes to DIY and the recession, December 2010
                                                                                                                                                                                                                                                                                                                                                                                            • Getting advice
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 178: Attitudes to getting advice, December 2010
                                                                                                                                                                                                                                                                                                                                                                                            • Attitudes to the retailers
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 179: Attitudes to stores and staff, December 2010
                                                                                                                                                                                                                                                                                                                                                                                            • Eco-friendly products
                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes by retailer used
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 181: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Retailer used by attitudes
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 182: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Consumer typologies
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 183: Mintel DIY consumer typologies, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 184: Profile of consumer typologies, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Retailers used by each typology
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 185: DIY retailers bought from in last 12 months, by target groups, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Who does DIY and where do consumers shop?
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 186: Agreement with statements on DIY and home, by demographics, GB, 2009
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 187: Agreement with statements on DIY and home, by demographics, GB, 2009
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 188: DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 189: Most popular DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 190: Next most popular DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 191: Other DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 192: Repertoire of DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – The consumer – plans for 2011
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 193: DIY plans for 2011, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 194: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 195: DIY plans for 2011, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: DIY plans for 2011, by next most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 197: DIY plans for 2011, by other DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer attitudes to DIY
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 198: Most popular attitudes to DIY retailer, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Next most popular attitudes to DIY retailer, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 201: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 202: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 203: Attitudes to DIY retailer, by next most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: Attitudes to DIY retailer, by other DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                                                                                                                                                                                                                              • Cluster analysis
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 205: Attitudes to DIY retailer, by target groups, December 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 206: Target groups, by demographics, December 2010
                                                                                                                                                                                                                                                                                                                                                                                            • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                • Figure 207: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 208: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 209: Bauhaus: Sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 210: Bauhaus: Sales growth rates and floorspace growth rates: Germany and International, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 211: Bauhaus: Store portfolio breakdown, 2005 and 2010
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 212: Bauhaus: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                      • bauMax

                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 213: bauMax: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 214: bauMax: Sales as share of DIY retailers’ sales in Austria, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 215: BauMax: Sales contribution of various countries, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 216: bauMax: Group sales performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 217: bauMax: Store portfolio breakdown, 2005 and 2010
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 218: bauMax: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 219: bauMax, private labels, 2011
                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                              • DT Group

                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2007-10
                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 221: DT Group: Financial performance, 2006/07-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 222: DT Group: Sales by division, 2008/09-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: DT Group: Sales by division, 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: DT Group: Banners, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 225: DT Group: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                        • Focus Group

                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 226: Focus Group: Sales as share of DIY retailers’ sales in the UK, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 227: Focus Group: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 228: Focus Group: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 229: Focus: Consumer profile – demographics, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 230: Focus: Consumer profile – location, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 231: Focus: Consumer profile – ACORN group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 232: Focus DIY: Profile of online shoppers, three-month average to November 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                • Groupe Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 233: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 234: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 235: Groupe Adeo: Sales performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 236: Groupe Adeo: Estimated European sales performance, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 237: Groupe Adeo: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Hagebau: Group sales performance, 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Hagebau: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Homebase Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 240: Homebase Ltd: Sales as share of DIY retailers’ sales in UK, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 241: Homebase Ltd: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 242: Homebase Ltd: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 243: Homebase sales area, February 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 244: Homebase: Consumer profile – Demographics, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 245: Homebase: Consumer profile – Regional representation, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 246: Homebase: Consumer profile – ACORN grouping, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 247: Homebase: Sales mix, 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 248: Homebase: Online customer profile, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 249: Hornbach: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 250: Hornbach: Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 251: Hornbach Holding: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 252: Hornbach Holding: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hubo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: Hubo: Sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 254: Hubo: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 255: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 256: Intergamma Group: Estimated group sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 257: Intergamma Group: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 258: Bricorama Benelux (Gamma & Karwei), 2009 sales breakdown by product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 259: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 260: Kingfisher Group: Group financial performance, 2005/06-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 261: B&Q: Sales as share of DIY retailers’ sales in UK, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 262: Kingfisher Group: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 263: B&Q: Consumer Profile – Demographics, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 264: B&Q: Consumer profile – Regional representation, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 265: B&Q: Consumer profile – ACORN grouping, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 266: B&Q, Castorama, sales mix, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 267: Proportion of own brand sales, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Trade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 268: Kingfisher UK and France, proportion of trade sales, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 269: B&Q(UK) profile of internet customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Maxeda DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 270: Maxeda DIY: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 271: Maxeda DIY: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 272: Maxeda DIY: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mr. Bricolage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 273: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 274: Mr. Bricolage: Sales as share of DIY retailers’ sales in France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 275: Mr. Bricolage SA: Financial performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 276: Mr Bricolage: Retail sales, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 277: Mr. Bricolage: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 278: Mr Bricolage: Sales area and densities, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 279: OBI: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 280: OBI (Germany): Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 281: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 282: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 283: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 284: OBI: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 285: OBI: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Praktiker

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 286: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-10 (e)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 287: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-10 (e)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 288: Praktiker: Group financial performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 289: Praktiker: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 290: Kesko: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 291: Rautakesko: Sales as share of DIY retailers’ sales in Finland, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 292: Rautakesko: Sales as share of DIY retailers’ sales in Norway, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 293: Rautakesko: Sales as share of DIY retailers’ sales in Sweden, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 294: Kesko: Building and Home Improvement Division, sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Kesko: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Toom

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 296: Toom Baumarkt: Sales as share of DIY retailers’ sales in Europe, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 297: Toom Baumarkt: Sales as share of DIY retailers’ sales in Germany, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 298: Toom Baumarkt: Group sales performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 299: Toom Baumarkt: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: Toom: TooMax-x private labels, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wickes (including Tile Giant)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 301: Wickes: Sales as share of DIY retailers’ sales in UK, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 302: Wickes: Financial performance, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 303: Wickes: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 304: Wickes: Consumer profile – demographics, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 305: Wickes: Consumer profile – location, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 306: Wickes: Consumer profile – ACORN group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 307: Wickes: Profile of online shoppers, three-month average to November 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 308: Europe: Population, by age group, 2005
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 309: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 310: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 311: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Home ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 312: Europe: Rate of home ownership, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 313: Europe: GDP (in current prices), 2001-10Q3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 314: Europe: GDP growth rates (in constant prices), 2000-10Q3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 315: Europe: Consumer spending (in current prices), 2001-10Q3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 316: Europe: Consumer spending growth rates (in constant prices), 2001-10Q3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 317: Europe: Consumer prices, 2000-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 318: Europe: Average rate of unemployment, 2001-Q3 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 319: Europe: Interest rates, 2004-Q3 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 320: Europe: Consumer confidence, Nov 2009-Dec 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Consumer Attitudes to DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 321: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 322: Agreement with statements on DIY and home, by demographics, France, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 323: Agreement with statements on DIY and home, by demographics, France, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 324: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 325: Agreement with statements on DIY and home, by demographics, Germany, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 326: Agreement with statements on DIY and home, by demographics, Germany, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 327: Spain: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 328: Agreement with statements on DIY and home, by demographics, Spain, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 329: Agreement with statements on DIY and home, by demographics, Spain, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • GB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 330: GB: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 331: Agreement with statements on DIY and home, by demographics, GB, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 332: Agreement with statements on DIY and home, by demographics, GB, 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Adeo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brico Depôt (France)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Castorama (Russia)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hornbach Holding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Kingfisher Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Kingfisher UK & Ireland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market & Opinion Research International (MORI)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • MFI Furniture Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Screwfix UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    DIY Retailing - Europe - February 2011

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    US $3,730.79 (Excl.Tax)