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- DIY Retailing - Europe - February 2011
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The European DIY market is largely a tale of two halves, with mature Northwest European markets showing little potential for significant growth:
Declining or stagnating property markets in Ireland, Spain and the UK.
An ageing population is less willing and less able to undertake DIY.
However, there are opportunities elsewhere:
Major retailers are moving beyond mature and declining markets to stimulate demand in underdeveloped markets in Eastern/Southeastern Europe.
Mediterranean countries with more basic attitudes to the purpose of DIY: as maintenance rather than lifestyle improvement. There is potential for retailers to help change consumer attitudes.
Market in Brief
Market size and performance
Specialists’ retail sales
National attitudes to DIY
The European competitive landscape
Outlook for DIY retailing
European Summary and Outlook
Report scope
Issues in the market
Technical notes
DIY retailers’ sales
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
Other abbreviations
The European DIY market
Market size
Spending trends
Figure 3: Estimated total spending DIY products, 2008-10
Spend per capita
Figure 4: Europe: Spending on DIY goods per capita, 2010
Retail sales
Figure 5: Europe: DIY specialists’ sales, 2010
Figure 6: Europe: DIY specialists’ sales per capita, 2010
Context
Downward trends in owner occupation
Figure 7: Europe: Proportion of population in owner-occupier households, selected countries, 2010
Consumer attitudes to DIY
Have you done any DIY in the last 12 months?
Figure 8: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
Attitudes to DIY and the home
Figure 9: Europe, Attitudes towards DIY and home, 2009
Leading retailers
Figure 10: Europe: Leading DIY retailers, 2009
Market shares
Figure 11: Europe: Leading DIY retailers share of all European retail sales, 2009
Concentration
Figure 12: Europe: DIY retailer concentration based on leading five specialists, 2009
e-commerce
Figure 13: Europe: Leading DIY retailers’ e-commerce activity, February 2011
Outlook
Figure 14: Europe: People who do DIY by age, 2009
Where next?
Repositioning for longer-term growth
Evolving in the mature markets
Boosting margins
A move away from big-box?
Online potential
Retail sales – past and future
Figure 15: Europe: Major economies, DIY specialists retail sales, 2005-15
Figure 16: Europe: Forecast DIY specialists’ retail sales for 19 European countries, 2010-15
Figure 17: Europe: Forecast DIY specialists’ retail sales as a proportion of total retail sales for 19 European countries, 2010-15
Austria
The DIY market
Figure 18: Austria: Consumer expenditure on DIY-related categories, 2005-09
Figure 19: Austria: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 20: Austria: DIY retail sales, 2005-09
Figure 21: Austria: DIY retail sales forecast, 2010-15
Enterprise and outlet data
Figure 22: Austria: Retail businesses by category, 2001-09
Leading specialists
Figure 23: Austria: Leading DIY specialists, 2010
Belgium
The DIY market
Figure 24: Belgium: Consumer expenditure on DIY-related categories, 2005-09
Figure 25: Belgium: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 26: Belgium: Household goods retail sales, 2005-09
Figure 27: Belgium: Household goods retail sales forecast, 2010-15
Enterprise data
Figure 28: Belgium: Hardware, paints and glass retail enterprise data, 2004-08
Leading specialists
Figure 29: Belgium: Leading DIY retailers, 2010
Czech Republic
The DIY market
Figure 30: Czech Republic: Consumer expenditure on DIY-related categories, 2005-09
Figure 31: Czech Republic: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 32: Czech Republic: Household goods retail sales, 2005-09
Figure 33: Czech Republic: Household goods retail sales forecast, 2010-15
Leading specialists
Figure 34: Czech Republic: Leading DIY retailers, 2010
Denmark
The DIY market
Figure 35: Denmark: Consumer expenditure on DIY-related categories, 2005-09
Figure 36: Denmark: Estimated DIY market size, 2005-10
Channels of distribution
DIY retailers’ sales and forecasts
Figure 37: Denmark: DIY retailers’ sales, 2005-10
Figure 38: Denmark: DIY retail sales forecast, 2011-15
Outlet data
Figure 39: Denmark: DIY retail outlets (workplaces), 2006-08
Leading specialists
Online
Figure 40: Denmark: Leading DIY specialists, 2009/10
Finland
The DIY market
Figure 41: Finland: Consumer expenditure on DIY-related categories, 2005-09
Figure 42: Finland: Estimated DIY market size, 2005-10
Channels of distribution
DIY retailers’ sales and forecasts
Figure 43: Finland: DIY retailers’ sales, 2005-10
Figure 44: Finland: DIY retailers’ sales, 2007-09
Figure 45: Finland: DIY retail sales forecast, 2011-15
Enterprise data
Figure 46: Finland: DIY retail enterprises, 2007-09
Figure 47: Finland: DIY retail outlets (places of work), 2007-09
Leading specialists
Figure 48: Finland: Leading DIY specialists, 2009
France
Market in brief
Broader market environment
Key points
Implications for DIY retailers
Consumer attitudes to DIY
Figure 49: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
Figure 50: France: Agreement with DIY and home-related lifestyle statements, 2005-09
Competitive context
Figure 51: France: Consumer expenditure on DIY-related categories, 2005-09
Figure 52: France: Estimated DIY market size, 2005-10
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail sales
DIY retail prospects
Figure 53: France: DIY retail sales, 2005-09
Figure 54: France: DIY retail sales forecast, 2010-15
DIY retail product breakdown
Figure 55: France: Breakdown of DIY sales, by product category, 2009
Enterprise data
Figure 56: France: DIY Enterprises, 2003-08
Retail competitor analysis
Kingfisher remains market leader
Groupe Adeo narrows the lead
Bricomarché losing share
Mr Bricolage to see a boost
Figure 57: France: Leading DIY specialists, 2010
Market shares
Figure 58: France: Leading retailers share of DIY retailers’ sales, 2010
Germany
Market in brief
Broader market environment
Key points
Implications for retailers
Consumer attitudes to DIY
Profiling DIYers
Figure 59: Germany: Home decorating or other DIY work in the last 12 months, 2009
Lifestyle comparisons
Figure 60: Germany: Agreement with DIY and home-related lifestyle statements, 2009
Competitive context
Figure 61: Germany: Consumer expenditure on DIY-related categories, 2005-09
DIY spending
Figure 62: Germany: Estimated DIY market size, 2005-10
Competition for DIY spending
Figure 63: Germany: Relative performance of consumer spending in various discretionary categories, 2006-09
Channels of distribution
Figure 64: German DIY market: Estimated channels of distribution, 2010
Figure 65: Germany: DIY retailers’ sales as share of estimated market size, 2005-10
Sector size and forecast
Key points
Economic outlook
Retail sales and forecasts
Figure 66: Germany: Retail sales, 2005-15
Prospects for DIY specialists
DIY retail product breakdown
Figure 67: Germany: Breakdown of DIY sales, by product category, 2009
Enterprise and outlet data
Figure 68: Germany: Retail enterprises, 2005-08
Retail competitor analysis
OBI remains market leader
Praktiker struggles
Bauhaus strong
Toom resurgent
Hornbach recovers
Figure 69: Germany: Leading DIY specialists, 2009
Market shares
Figure 70: Germany: Leading retailers’ share of DIY retailers’ sales, 2009
Greece
The DIY market
Figure 71: Greece: Consumer spending on DIY-related categories, 2005-09
DIY spending
Figure 72: Greece: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 73: Greece: DIY retailers’ sales, 2005-09
Figure 74: Greece: DIY retailers’ sales forecasts, 2010-15
Leading specialists
Figure 75: Greece: Leading DIY retailers, 2010
Hungary
The DIY market
Figure 76: Hungary: Consumer expenditure on DIY-related categories, 2005-09
Figure 77: Hungary: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 78: Hungary: Household goods retail sales, 2005-09
Figure 79: Hungary: Household goods retail sales forecast, 2010-15
Outlet data
Figure 80: Hungary: DIY specialists – number of outlets, 2005-09
Leading specialists
Figure 81: Hungary: Leading DIY specialists, 2010
Italy
Market in brief
Broader market environment
Key points
Implications for DIY retailers
Competitive context
Figure 82: Italy: Consumer expenditure on DIY, 2005-09
Figure 83: Italy: Consumer spending, compound annual growth rate for DIY-related goods categories, 2005-09
DIY spending
Figure 84: Italy: Estimated DIY market size, 2005-10
Consumer price inflation
Figure 85: Italy: Year-on-year annual consumer price inflation, 2000-10
Figure 86: Italy: Consumer price inflation for selected categories, Jan 2009-Oct 2010
Channels of distribution
Sector size and forecast
Key points
Economic and consumer outlook
Retail sales forecasts
Figure 87: Italy: Retail sales, 2005-15
Enterprise numbers
Figure 88: Italy: Number of enterprises and persons employed, 2007-08
Retail competitor analysis
Key points
Groupe Adeo the only player with real scale
OBI moves into second place
Local players dominate the rest of the market
Puntolegno reforms
Bricofer refreshes
Brico IO expands
Figure 89: Italy: Identified leading DIY retailers, 2009/10
Market shares
Figure 90: Italy: Market share of leading players, 2009
The Netherlands
The DIY market
Figure 91: Netherlands: Consumer spending on DIY-related categories, 2005-09
DIY spending
Figure 92: Netherlands: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 93: Netherlands: DIY retailers’ sales, 2005-09
Figure 94: Netherlands: DIY retailers’ sales forecast, 2010-15
Leading specialists
Figure 95: Netherlands: Leading DIY retailers, 2009
Norway
The DIY market
Figure 96: Norway: Consumer expenditure on DIY-related categories, 2005-09
DIY spending
Figure 97: Norway: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 98: Norway: DIY Retailers’ sales, 2005-10
Figure 99: Norway: DIY retailers’ sales forecast, 2011-15
Figure 100: Norway: DIY retailers’ sales, 2005-08
Enterprise and outlet data
Figure 101: Norway: DIY retail enterprises and outlets, 2007-08
Leading specialists
Figure 102: Norway: Leading DIY specialists, 2009
Poland
The DIY market
Figure 103: Poland: Consumer expenditure on DIY-related categories, 2005-09
Figure 104: Poland: Estimated DIY market size, 2005-10
Channels of distribution
DIY retailers’ sales and forecasts
Figure 105: Poland: All retail and non-food retail sales, 2005-10
Figure 106: Poland: All retail and non-food retail sales forecast, 2011-15
DIY sector estimates
Enterprise data
Figure 107: Poland: DIY retail enterprises, 2004-08
Leading specialists
Figure 108: Poland: Leading DIY specialists, 2009
Portugal
The DIY market
Figure 109: Portugal: Consumer spending on DIY-related categories, 2005-07
DIY spending
Figure 110: Portugal: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 111: Portugal: DIY retailers’ sales, 2005-09
Figure 112: Portugal: DIY retailers’ sales forecast, 2010-15
Leading specialists
Figure 113: Portugal: Leading DIY retailers, 2009
Republic of Ireland
The DIY market
Figure 114: Ireland: Consumer spending on DIY-related categories, 2005-08
DIY spending
Figure 115: Ireland: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 116: Republic of Ireland: DIY retailers’ sales, 2005-09
Figure 117: Republic of Ireland: DIY retailers’ sales forecasts, 2010-15
Leading specialists
Figure 118: Republic of Ireland: Leading DIY retailers, 2010
Spain
Market in brief
Broader market environment
Key points
Implications for DIY retailers
Consumer attitudes to DIY
Figure 119: Spain: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
Figure 120: Spain: Agreement with DIY and home-related lifestyle statements, 2005-09
Competitive context
Figure 121: Spain: Consumer expenditure on DIY-related categories, 2006-09
Figure 122: Spain: Estimated DIY market size, 2006-10
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail sales
DIY retail prospects
Figure 123: Spain: DIY retailers’ sales, 2005-09
Figure 124: Spain: DIY retailers’ sales forecast, 2010-15
Retail competitor analysis
Groupe Adeo dominates
Revitalised Kingfisher
Small businesses capture lion share
Bricor: A long term challenger?
Figure 125: Spain: Leading DIY retailers, 2009
Market shares
Figure 126: Spain: Leading DIY retailers’ market share, 2009
Sweden
The DIY market
Figure 127: Sweden: Consumer expenditure on DIY-related categories, 2005-09
Figure 128: Sweden: Estimated DIY market size, 2005-10
Channels of distribution
DIY retailers’ sales and forecasts
Figure 129: Sweden: DIY retailers’ sales, 2005-10
Figure 130: Sweden: DIY retail sales forecast, 2011-15
Enterprise data
Figure 131: Sweden: DIY retail enterprises, 2008-10
Leading specialists
Figure 132: Sweden: Leading DIY specialists, 2009
Switzerland
Market in brief
The DIY market
Figure 133: Switzerland: Estimated DIY market size, 2005-10
DIY retailers’ sales and forecasts
Figure 134: Switzerland: DIY retail sales, 2005-09
Figure 135: Switzerland: DIY retail sales forecast, 2010-15
Leading specialists
Figure 136: Switzerland: Leading DIY retailers, 2010
United Kingdom
Introduction
What is a DIY store?
Financial definitions
Abbreviations
Issues in the market
Why has the DIY market been so weak in recent years?
Are there any chances of a recovery?
But aren’t people spending more time at home and going on holiday less?
So what happened to the trend to “Do it for me”
So surely the ageing population is bad news for the DIY sector?
The superstores have seemingly had it all their own way – isn’t it time there was more DIY on the high street?
In a mature market the battle over the next few years will be for market share. So what will attract customers?
Future opportunities
Trend: Resilience
Trend: Green Technology
Executive summary
Boom and bust
Figure 137: DIY retailers sales, 2005-15
Market sizes
Negative factors
The economy
The housing market
Double whammy
Falling interest
The recession is not all bad news
Ageing population
Where people buy DIY
Figure 138: Profile of DIY store customers, December 2010
Plans for 2011
Figure 139: Profile of those with or without home improvement plans, December 2010
Consumer attitudes
Consumer typologies
Figure 140: Profile of customer typologies, December 2010
Leading players
Figure 141: DIY retailers share of sales of all DIY retailers, 2010
Where next?
What sort of recovery?
Stores
Broader market environment
Key points
The economy
Figure 142: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
Figure 143: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
Implications for retail sales
Consumer confidence
Figure 144: Gfk NOP consumer confidence index, 1997-2010 (Dec)
The population time bomb
Figure 145: Trends and projections in the UK population (‘000s), by age group, 2005-15
Figure 146: UK population aged 15 to 64, 2010-15
The housing market
House prices
Figure 147: UK house prices, 1991-2010
Figure 148: UK house prices, 2006-10
Affordability – more so than a couple of years ago
Figure 149: First time buyers affordability index, 1983-2010 (Q3)
Housing transactions
Figure 150: Property transactions, 1977-2010 (Q3)
Competitive Context
Key points
Total consumer spending
Housing turnover holds back demand
Figure 151: UK: Consumer spending, 2006-10
DIY-related categories
Figure 152: UK: Main DIY product categories recent performance, 2010
Figure 153: UK: Consumer spending on DIY-related categories, 2006-10
The DIY market size
Figure 154: UK: DIY market size estimate, 2006-10
Strengths and Weaknesses
Strengths
Weaknesses
Who’s innovating?
You can do it centres
Customisation
Smaller stores
Sector size and forecast
Key points
The future
Short term
Medium term
Forecast methodology
Figure 155: DIY retailers’ sales, 2005-15
The forecast
Figure 156: Sales by DIY retailers, 2005-15
Figure 157: DIY retailers sales as % all retail sales, 2005-15
Retailer competitor analysis
Key points
Internet
Online specialists
Figure 158: Visits to DIY retailing sites, September-November, 2010
Leading retailers
Figure 159: DIY retailers, leading players, 2010
Trade sales
Figure 160: Leading DIY retailers: Estimated trade share of sales, 2010
Market shares
Figure 161: DIY retailers share of sales of all DIY retailers, 2010
Advertising and promotion
Key points
Figure 162: Leading DIY retailers advertising expenditure, 2007-09
Figure 163: DIY retailers: Advertising channels used, 2009
Figure 164: DIY retailers: Advertising channel used, 2009
Who does DIY and where do consumers shop?
Key points
DIY losing popularity
Figure 165: Home decorating or other DIY work in the last 12 months, 2005-10
Figure 166: Trends in agreement with DIY and home, GB, 2005-09
Figure 167: Profile of attitudes to DIY and the home, 2010
Where do people buy DIY?
Figure 168: Where people shop for DIY, December 2010
Figure 169: Profile of DIY store customers, December 2010
Outlets used
Key points
Figure 170: Repertoire of DIY retailers bought from in last 12 months, December 2010
Figure 171: DIY retailers bought from in last 12 months, by repertoire of DIY retailers bought from in last 12 months, December 2010
Figure 172: Profile of shoppers, by number of outlets used, December 2010
The consumer – plans for 2011
Key points
Figure 173: DIY plans for 2011, December 2010
Figure 174: Profile of those with or without home improvement plans, December 2010
DIY plans and DIY retailers used
DIY retailers bought from in last 12 months by DIY plans for 2011
Figure 175: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
Consumer attitudes to DIY
Key points
Attitudes to DIY retailers
Figure 176: Attitudes to DIY retailers, December 2010
DIY and the recession
Figure 177: Attitudes to DIY and the recession, December 2010
Getting advice
Figure 178: Attitudes to getting advice, December 2010
Attitudes to the retailers
Figure 179: Attitudes to stores and staff, December 2010
Eco-friendly products
Attitudes by retailer used
Figure 180: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
Figure 181: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
Retailer used by attitudes
Figure 182: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
Consumer typologies
Figure 183: Mintel DIY consumer typologies, December 2010
Figure 184: Profile of consumer typologies, December 2010
Retailers used by each typology
Figure 185: DIY retailers bought from in last 12 months, by target groups, December 2010
Appendix – Who does DIY and where do consumers shop?
Figure 186: Agreement with statements on DIY and home, by demographics, GB, 2009
Figure 187: Agreement with statements on DIY and home, by demographics, GB, 2009
Figure 188: DIY retailers bought from in last 12 months, December 2010
Figure 189: Most popular DIY retailers bought from in last 12 months, by demographics, December 2010
Figure 190: Next most popular DIY retailers bought from in last 12 months, by demographics, December 2010
Figure 191: Other DIY retailers bought from in last 12 months, by demographics, December 2010
Figure 192: Repertoire of DIY retailers bought from in last 12 months, by demographics, December 2010
Appendix – The consumer – plans for 2011
Figure 193: DIY plans for 2011, by demographics, December 2010
Figure 194: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
Figure 195: DIY plans for 2011, by most popular DIY retailers bought from in last 12 months, December 2010
Figure 196: DIY plans for 2011, by next most popular DIY retailers bought from in last 12 months, December 2010
Figure 197: DIY plans for 2011, by other DIY retailers bought from in last 12 months, December 2010
Appendix – Consumer attitudes to DIY
Figure 198: Most popular attitudes to DIY retailer, by demographics, December 2010
Figure 199: Next most popular attitudes to DIY retailer, by demographics, December 2010
Figure 200: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
Figure 201: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
Figure 202: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
Figure 203: Attitudes to DIY retailer, by next most popular DIY retailers bought from in last 12 months, December 2010
Figure 204: Attitudes to DIY retailer, by other DIY retailers bought from in last 12 months, December 2010
Cluster analysis
Figure 205: Attitudes to DIY retailer, by target groups, December 2010
Figure 206: Target groups, by demographics, December 2010
Bauhaus
Figure 207: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 208: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2005-09
Strategic evaluation
History
Financial performance
Figure 209: Bauhaus: Sales performance, 2005-09
Figure 210: Bauhaus: Sales growth rates and floorspace growth rates: Germany and International, 2005-09
Store portfolio
Figure 211: Bauhaus: Store portfolio breakdown, 2005 and 2010
Figure 212: Bauhaus: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
bauMax
Figure 213: bauMax: Sales as share of DIY retailers’ sales in Europe, 2006-10
Figure 214: bauMax: Sales as share of DIY retailers’ sales in Austria, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 215: BauMax: Sales contribution of various countries, 2005-10
Figure 216: bauMax: Group sales performance, 2005-10
Store portfolio
Figure 217: bauMax: Store portfolio breakdown, 2005 and 2010
Figure 218: bauMax: Outlet data, 2005-10
Retail offering
Figure 219: bauMax, private labels, 2011
e-commerce and home shopping
DT Group
Figure 220: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2007-10
Strategic evaluation
Recent history
Financial performance
Figure 221: DT Group: Financial performance, 2006/07-2009/10
Figure 222: DT Group: Sales by division, 2008/09-2009/10
Figure 223: DT Group: Sales by division, 2009/10
Store portfolio
Figure 224: DT Group: Banners, 2010
Figure 225: DT Group: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Focus Group
Figure 226: Focus Group: Sales as share of DIY retailers’ sales in the UK, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 227: Focus Group: Group financial performance, 2005/06-2009/10
Store portfolio
Figure 228: Focus Group: Outlet data, 2005/06-2009/10
Figure 229: Focus: Consumer profile – demographics, 2010
Figure 230: Focus: Consumer profile – location, 2010
Figure 231: Focus: Consumer profile – ACORN group, 2010
Retail offering
e-commerce and home shopping
Figure 232: Focus DIY: Profile of online shoppers, three-month average to November 2010
Groupe Adeo
Figure 233: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
Figure 234: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 235: Groupe Adeo: Sales performance, 2005-10
Figure 236: Groupe Adeo: Estimated European sales performance, 2009
Store portfolio
Figure 237: Groupe Adeo: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
Hagebau
Strategic evaluation
Recent history
Financial performance
Figure 238: Hagebau: Group sales performance, 2009-10
Store portfolio
Figure 239: Hagebau: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Homebase Ltd
Figure 240: Homebase Ltd: Sales as share of DIY retailers’ sales in UK, 2005-10
Strategic evaluation
Recent history
Financial performance
Figure 241: Homebase Ltd: Group financial performance, 2005/06-2009/10
Store portfolio
Figure 242: Homebase Ltd: Outlet data, 2005/06-2009/10
Figure 243: Homebase sales area, February 2010
Consumer profile
Figure 244: Homebase: Consumer profile – Demographics, 2010
Figure 245: Homebase: Consumer profile – Regional representation, 2010
Figure 246: Homebase: Consumer profile – ACORN grouping, 2010
Retail offering
Figure 247: Homebase: Sales mix, 2009/10
e-commerce and home shopping
Figure 248: Homebase: Online customer profile, 2010
Hornbach Holding
Figure 249: Hornbach: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 250: Hornbach: Sales as share of DIY retailers’ sales in Germany, 2005-09
Strategic evaluation
History
Financial performance
Figure 251: Hornbach Holding: Group financial performance, 2005/06-2009/10
Store portfolio
Figure 252: Hornbach Holding: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Hubo
Strategic evaluation
Recent history
Financial performance
Figure 253: Hubo: Sales performance, 2005-09
Store portfolio
Figure 254: Hubo: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Intergamma Group
Figure 255: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 256: Intergamma Group: Estimated group sales performance, 2005-09
Store portfolio
Figure 257: Intergamma Group: Outlet data, 2005-09
Retail offering
Figure 258: Bricorama Benelux (Gamma & Karwei), 2009 sales breakdown by product
e-commerce and home shopping
Kingfisher Group
Figure 259: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2005-10
Strategic evaluation
History
Financial performance
Figure 260: Kingfisher Group: Group financial performance, 2005/06-2010/11
Figure 261: B&Q: Sales as share of DIY retailers’ sales in UK, 2005-10
Store portfolio
Figure 262: Kingfisher Group: Outlet data, 2006-10
Consumer profile
Figure 263: B&Q: Consumer Profile – Demographics, 2010
Figure 264: B&Q: Consumer profile – Regional representation, 2010
Figure 265: B&Q: Consumer profile – ACORN grouping, 2010
Retail offering
Figure 266: B&Q, Castorama, sales mix, 2010
Operations
Figure 267: Proportion of own brand sales, 2010
Trade
Figure 268: Kingfisher UK and France, proportion of trade sales, 2010
e-commerce and home shopping
Figure 269: B&Q(UK) profile of internet customers
Maxeda DIY
Figure 270: Maxeda DIY: Sales as share of DIY retailers’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 271: Maxeda DIY: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 272: Maxeda DIY: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Mr. Bricolage
Figure 273: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
Figure 274: Mr. Bricolage: Sales as share of DIY retailers’ sales in France, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 275: Mr. Bricolage SA: Financial performance, 2005-10
Retail sales
Figure 276: Mr Bricolage: Retail sales, 2005-10
Store portfolio
Figure 277: Mr. Bricolage: Outlet data, 2005-10
Figure 278: Mr Bricolage: Sales area and densities, 2004-09
Retail offering
e-commerce and home shopping
OBI
Figure 279: OBI: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 280: OBI (Germany): Sales as share of DIY retailers’ sales in Germany, 2005-09
Figure 281: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2005-09
Figure 282: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2005-09
Figure 283: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 284: OBI: Group financial performance, 2005-09
Store portfolio
Figure 285: OBI: Outlet data, 2006-10
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Praktiker
Figure 286: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-10 (e)
Figure 287: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-10 (e)
Strategic evaluation
Recent history
Financial performance
Figure 288: Praktiker: Group financial performance, 2005-10
Store portfolio
Figure 289: Praktiker: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
Rautakesko
Figure 290: Kesko: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 291: Rautakesko: Sales as share of DIY retailers’ sales in Finland, 2005-09
Figure 292: Rautakesko: Sales as share of DIY retailers’ sales in Norway, 2005-09
Figure 293: Rautakesko: Sales as share of DIY retailers’ sales in Sweden, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 294: Kesko: Building and Home Improvement Division, sales performance, 2005-09
Store portfolio
Figure 295: Kesko: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Toom
Figure 296: Toom Baumarkt: Sales as share of DIY retailers’ sales in Europe, 2005-10
Figure 297: Toom Baumarkt: Sales as share of DIY retailers’ sales in Germany, 2005-10
Strategic evaluation
History
Financial performance
Figure 298: Toom Baumarkt: Group sales performance, 2005-10
Store portfolio
Figure 299: Toom Baumarkt: Outlet data, 2005-10
Retail offering
Figure 300: Toom: TooMax-x private labels, 2011
e-commerce and home shopping
Wickes (including Tile Giant)
Figure 301: Wickes: Sales as share of DIY retailers’ sales in UK, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 302: Wickes: Financial performance, 2005-10
Store portfolio
Figure 303: Wickes: Outlet data, 2005-10
Consumer profile
Figure 304: Wickes: Consumer profile – demographics, 2010
Figure 305: Wickes: Consumer profile – location, 2010
Figure 306: Wickes: Consumer profile – ACORN group, 2010
Retail offering
e-commerce and home shopping
Figure 307: Wickes: Profile of online shoppers, three-month average to November 2010
Appendix – Broader Market Environment
Population
Figure 308: Europe: Population, by age group, 2005
Figure 309: Europe: Population, by age group, 2010
Figure 310: Europe: Population, by age group, 2015
Figure 311: Europe: Population, by age group, 2020
Home ownership
Figure 312: Europe: Rate of home ownership, 2005-09
GDP
Figure 313: Europe: GDP (in current prices), 2001-10Q3
Figure 314: Europe: GDP growth rates (in constant prices), 2000-10Q3
Consumer spending
Figure 315: Europe: Consumer spending (in current prices), 2001-10Q3
Figure 316: Europe: Consumer spending growth rates (in constant prices), 2001-10Q3
Consumer prices
Figure 317: Europe: Consumer prices, 2000-10
Unemployment
Figure 318: Europe: Average rate of unemployment, 2001-Q3 2010
Interest rates
Figure 319: Europe: Interest rates, 2004-Q3 2010
Consumer confidence
Figure 320: Europe: Consumer confidence, Nov 2009-Dec 2010
Appendix – Consumer Attitudes to DIY
France
Figure 321: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
Figure 322: Agreement with statements on DIY and home, by demographics, France, 2009
Figure 323: Agreement with statements on DIY and home, by demographics, France, 2009
Germany
Figure 324: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
Figure 325: Agreement with statements on DIY and home, by demographics, Germany, 2009
Figure 326: Agreement with statements on DIY and home, by demographics, Germany, 2009
Spain
Figure 327: Spain: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
Figure 328: Agreement with statements on DIY and home, by demographics, Spain, 2009
Figure 329: Agreement with statements on DIY and home, by demographics, Spain, 2009
GB
Figure 330: GB: Those that had done home decorating or diy in last 12 months, by gender, age, region and income, 2009
Figure 331: Agreement with statements on DIY and home, by demographics, GB, 2009
Figure 332: Agreement with statements on DIY and home, by demographics, GB, 2009
- B&Q Plc
- Brico Depôt
- Castorama (Russia)
- Groupe Adeo
- Hornbach Holding
- Kingfisher Group
- Market & Opinion Research International (MORI)
- MFI Furniture Group Plc
- Screwfix
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