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DIY Retailing - Europe - February 2012

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Market size and performance
      • Specialists’ retail sales performance
        • Specialists’ retail sales forecasts
          • Leading retailers
            • Outlook for DIY retailing
            • European Summary and Outlook

              • The European DIY market
                • Market size
                    • Figure 1: Europe: Estimated total spending DIY products, 2008-11
                  • Spend per capita
                    • Figure 2: Europe: Spending on DIY goods per capita, 2011 (e )
                  • Specialists sales and forecasts
                    • Figure 3: DIY specialists’ sales, 2007-11
                  • Specialists’ sales forecasts
                    • Figure 4: DIY Specialists’ sales forecasts, 2012-16
                  • The housing market
                      • Figure 5: Home ownership, 2001-10
                    • Leading retailers
                        • Figure 6: Europe: Leading DIY retailers, 2010/11
                      • Market shares
                        • Figure 7: Europe: Leading DIY retailers share of all European retail sales, 2010
                      • Concentration
                          • Figure 8: Europe: DIY retailers concentration levels, 2010
                        • E-commerce
                          • Figure 9: Europe: Leading DIY retailers’ e-commerce activity, February 2012
                        • Outlook
                          • Why –
                            • The decline of DIY
                              • Declining interest in Doing DIY
                                • Figure 10: UK: Consumer spending intentions, Dec 2011
                              • Putting the decline in perspective
                                  • Figure 11: France, Germany, Spain, UK: DIY retailers’ sales as % all retail sales, 2000-2011e
                                  • Figure 12: Netherlands. Ireland, Austria, Finland, Norway. Denmark, DIY retailers sales as % all retail sales, 2000-11 (e)
                                • Population trends
                                  • Figure 13: Europe: 35-54 age group as a proportion of total population, 2001-11
                                • The rise of Do It For Me
                                  • Softer focus and cheaper options to maintain demand
                                    • Battling the non-specialists
                                    • Report Scope and Technical Notes

                                      • Report scope
                                        • Issues in the market
                                          • Technical notes
                                            • DIY retailers’ sales
                                              • Financial definitions
                                                • Currencies
                                                  • Country codes
                                                    • Figure 14: Country codes
                                                  • VAT
                                                    • Figure 15: Europe: Standard VAT rates, 2011
                                                  • Other abbreviations
                                                  • Austria

                                                      • The market: Economic and demographic background
                                                        • The market: Consumer spending on DIY categories
                                                          • Spending by category
                                                            • Figure 16: Austria: Consumer spending on DIY, 2006-10
                                                          • Mintel market size
                                                            • Figure 17: Austria: Estimated DIY market size, 2006-10
                                                          • The market: DIY specialists’ sector
                                                            • Figure 18: Austria: DIY retail sales, 2006-10
                                                            • Figure 19: Austria: DIY retail sales forecast, 2011-16
                                                          • The retailers: Channels of distribution
                                                            • The retailers: Leading specialists and market shares
                                                                • Figure 20: Austria: Leading DIY retailers and market shares, 2010/11
                                                            • Belgium

                                                                • The market: Economic and demographic background
                                                                  • The market: Consumer spending on DIY
                                                                    • Spending by category
                                                                      • Figure 21: Belgium: Consumer spending on DIY, 2006-10
                                                                    • Mintel market size
                                                                      • Figure 22: Belgium: Estimated DIY market size, 2006-10
                                                                    • The market: DIY specialists’ sector
                                                                      • Figure 23: Belgium: Household goods retail sales, 2006-10
                                                                      • Figure 24: Belgium: Household goods sales forecasts, 2011-16
                                                                    • The retailers: Channels of distribution
                                                                      • The retailers: Leading specialists and market shares
                                                                        • Figure 25: Belgium: Leading DIY retailers and market shares, 2010/11
                                                                    • Czech Republic

                                                                        • The market: Economic and demographic background
                                                                          • The market: Consumer spending on DIY categories
                                                                            • Spending by category
                                                                              • Figure 26: Czech Republic: Consumer expenditure on DIY-related categories, 2006-10
                                                                            • Mintel market size
                                                                              • Figure 27: Czech Republic: Estimated DIY market size, 2006-10
                                                                            • The market: DIY specialists’ sector
                                                                              • Figure 28: Czech Republic: Retail sales, 2006-10
                                                                              • Figure 29: Czech Republic: Retail sales forecasts, 2011-16
                                                                            • The retailers: Leading specialists and market shares
                                                                                • Figure 30: Czech Republic: Leading DIY retailers, 2010/11
                                                                            • Denmark

                                                                                • The market: Economic and demographic background
                                                                                  • The market: Consumer spending on DIY
                                                                                    • Spending by category
                                                                                      • Figure 31: Denmark: Consumer expenditure on DIY-related categories, 2006-10
                                                                                    • Mintel market size
                                                                                      • Figure 32: Denmark: Estimated DIY market size, 2006-10
                                                                                      • Figure 33: Denmark: Estimated annual average DIY spending per-capita, 2006-10
                                                                                      • Figure 34: Denmark: Estimated annual average DIY spending per-capita, 2006-10
                                                                                    • The market: DIY specialists’ sector
                                                                                      • Figure 35: Denmark: DIY retailers’ sales, 2006-10
                                                                                      • Figure 36: Denmark: DIY Retailers’ sales, 2006-09
                                                                                      • Figure 37: Denmark: DIY retail sales forecast, 2011-16
                                                                                    • The retailers: Channels of distribution
                                                                                      • The retailers: Leading specialists and market shares
                                                                                        • Online DIY
                                                                                            • Figure 38: Denmark: Leading DIY Specialists, 2010/11
                                                                                        • Finland

                                                                                            • The market: Economic and demographic background
                                                                                              • The market: Consumer spending on DIY categories
                                                                                                • Spending by category
                                                                                                  • Figure 39: Finland: Consumer expenditure on DIY-related categories, 2006-10
                                                                                                • Mintel market size
                                                                                                  • Figure 40: Finland: Estimated DIY market size, 2006-10
                                                                                                  • Figure 41: Finland: Estimated annual average DIY spending per-capita, 2006-10
                                                                                                • The market: DIY specialists’ sector
                                                                                                  • Figure 42: Finland: DIY Retailers’ sales, 2006-10
                                                                                                  • Figure 43: Finland: DIY Retailers’ sales, 2007-09
                                                                                                  • Figure 44: Finland: DIY retail sales forecast, 2011-16
                                                                                                • The retailers: Channels of distribution
                                                                                                  • The retailers: Leading specialists and market shares
                                                                                                      • Figure 45: Finland: Leading DIY Specialists, 2010
                                                                                                  • France

                                                                                                    • Executive summary
                                                                                                      • The market: Economic and demographic background
                                                                                                        • Population forecast
                                                                                                          • Figure 46: France: Over 65s as % total French population, 1950-2030
                                                                                                        • The economy
                                                                                                          • Figure 47: France: Quarterly GDP growth, 1991-2011 (Q3)
                                                                                                          • Figure 48: France: Indicator of consumer confidence, January 2007-December 2011
                                                                                                        • House prices
                                                                                                          • Figure 49: France: House price index, 1996-2011 (Q3)
                                                                                                        • Inflation
                                                                                                          • Figure 50: France: Percentage change in Consumer Price Index vs average wages, 2006-11
                                                                                                          • Figure 51: France: Harmonised index of consumer prices: Annual % change, 2006-11
                                                                                                        • Implications for retailers
                                                                                                          • The market: Consumer spending on DIY categories
                                                                                                            • Spending by category
                                                                                                              • Figure 52: France: Consumer spending on main DIY categories, 2006-10
                                                                                                            • Mintel DIY market size
                                                                                                              • Figure 53: France: Estimated DIY market size, 2006-10
                                                                                                              • Figure 54: France: Estimated per capita spending on DIY, 2006-10
                                                                                                            • The market: DIY specialists’ sector
                                                                                                              • Retail sales and forecast
                                                                                                                • Figure 55: France: DIY retailers’ sales, 2006-10
                                                                                                                • Figure 56: France: DIY specialists’ retail sales forecasts, 2011-16
                                                                                                              • Retail sales breakdown
                                                                                                                • Figure 57: France: Breakdown of DIY sales, by product category, 2009
                                                                                                              • The retailers: Channels of distribution
                                                                                                                  • Figure 58: France: DIY, spending by channel of distribution, 2010
                                                                                                                • The retailers: Online
                                                                                                                  • Figure 59: France: Internet and broadband penetration, by household, 2006-11
                                                                                                                  • Figure 60: France: Top transactional DIY websites, by number of visits, December 2011
                                                                                                                • The retailers: Leading specialists and market shares
                                                                                                                  • Modernisation boosts Kingfisher
                                                                                                                    • Groupe Adeo underperforms
                                                                                                                      • Bricomarché rationalises
                                                                                                                        • Acquisition and expansion boost Mr Bricolage
                                                                                                                          • Figure 61: France: Leading DIY retailers, 2010/11
                                                                                                                          • Figure 62: France: DIY retailers’ market shares, 2010
                                                                                                                      • Germany

                                                                                                                        • Executive summary
                                                                                                                          • The market: Economic and demographic context
                                                                                                                            • Demographics
                                                                                                                              • Figure 63: Germany: Over 65s as % total population, 1960-2030
                                                                                                                            • The economy
                                                                                                                              • Figure 64: Germany: Real-terms, year-on-year GDP growth, Q1 2009-Q4 2011
                                                                                                                              • Figure 65: Germany: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
                                                                                                                              • Figure 66: Germany: Consumer confidence and retail trade confidence, Jan-Dec 2011
                                                                                                                            • Property market
                                                                                                                              • Figure 67: Construction price index: Total residential property, Q1 2009-Q4 2011
                                                                                                                            • Consumer price inflation
                                                                                                                              • Figure 68: Germany: Harmonised index of consumer prices: Annual % change, 2006-11
                                                                                                                            • Rising energy prices
                                                                                                                              • Figure 69: Germany: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
                                                                                                                            • Implications for retailers
                                                                                                                              • Demographics
                                                                                                                                • Economy
                                                                                                                                  • The market: Consumer spending on DIY categories
                                                                                                                                    • Spending by category
                                                                                                                                      • Figure 70: Germany: Households’ consumption expenditure on DIY-related categories, 2006-10
                                                                                                                                    • Mintel market size
                                                                                                                                      • Figure 71: Germany: Estimated DIY market size, 2006-10
                                                                                                                                      • Figure 72: Germany: Estimated annual average DIY spending per-capita, 2006-10
                                                                                                                                    • The market: DIY retailers’ sales
                                                                                                                                      • Economic outlook
                                                                                                                                        • Retail sales and forecasts
                                                                                                                                          • Figure 73: Germany: DIY retailers’ sales, 2006-10
                                                                                                                                          • Figure 74: Germany: DIY retailers’ sales forecasts, 2011-16
                                                                                                                                        • Retail sales breakdown
                                                                                                                                          • Figure 75: Germany: Breakdown of DIY sector sales, by product category, 2009
                                                                                                                                        • Enterprise and outlet data
                                                                                                                                          • Figure 76: Germany: Retail enterprises, 2008-09
                                                                                                                                        • The retailers: Channels of distribution
                                                                                                                                          • Figure 77: Germany: DIY spending: Estimated channels of distribution, 2010
                                                                                                                                          • Figure 78: Germany: DIY retailers’ sales as share of Mintel’s estimated market size, 2006-10
                                                                                                                                        • The retailers: Online
                                                                                                                                          • Figure 79: Percentage of individuals having purchased online, 2006-10
                                                                                                                                        • The retailers: Leading specialists and market shares
                                                                                                                                          • Measuring the performance of the leaders
                                                                                                                                            • Figure 80: Leading five DIY retailers’ market shares, 2008-10
                                                                                                                                            • Figure 81: Germany: Leading DIY retailers’ annual average sales per m2, 2010
                                                                                                                                          • International expansion
                                                                                                                                            • Figure 82: Leading retailers’ international portfolios, 2010-11
                                                                                                                                          • Innovations and developments
                                                                                                                                            • OBI attracts trade audience
                                                                                                                                              • Praktiker looks to turn things around
                                                                                                                                                • Bauhaus’ big-box offer
                                                                                                                                                  • Toom goes local
                                                                                                                                                    • M&A activity
                                                                                                                                                      • Figure 83: Germany: Leading DIY retailers, 2010/11
                                                                                                                                                      • Figure 84: Germany: Leading retailers’ share of DIY retailers’ sales, 2010
                                                                                                                                                  • Greece

                                                                                                                                                      • The market: Economic and demographic background
                                                                                                                                                        • The market: Consumer spending on DIY categories
                                                                                                                                                          • Spending by category
                                                                                                                                                            • Figure 85: Greece: Households’ consumption expenditure on DIY-related categories, 2006-10
                                                                                                                                                          • Mintel market size
                                                                                                                                                            • Figure 86: Greece: Estimated DIY market size, 2006-10
                                                                                                                                                          • The market: DIY specialists’ sector
                                                                                                                                                            • Figure 87: Greece: Retail sales, 2006-10
                                                                                                                                                            • Figure 88: Greece: Retail sales forecasts, 2011-16
                                                                                                                                                          • The retailers: Leading specialists and market shares
                                                                                                                                                            • Praktiker hit by hard times
                                                                                                                                                              • Groupe Adeo takes cautious approach
                                                                                                                                                                • Independents significant
                                                                                                                                                                  • Figure 89: Greece: Leading DIY retailers, 2010/11
                                                                                                                                                              • Hungary

                                                                                                                                                                  • The market: Economic and demographic background
                                                                                                                                                                    • The market: Consumer spending on DIY categories
                                                                                                                                                                      • Spending by category
                                                                                                                                                                        • Figure 90: Hungary: Consumer expenditure on DIY-related categories, 2006-10
                                                                                                                                                                      • Mintel market size
                                                                                                                                                                        • Figure 91: Hungary: Estimated DIY market size, 2006-10
                                                                                                                                                                      • The market: DIY specialists’ sector
                                                                                                                                                                        • Figure 92: Hungary: Retail sales, 2006-10
                                                                                                                                                                        • Figure 93: Hungary: Retail sales forecasts, 2011-16
                                                                                                                                                                      • The retailers: Leading specialists and market shares
                                                                                                                                                                          • Figure 94: Hungary: Leading DIY specialists, 2010/11
                                                                                                                                                                      • Republic of Ireland

                                                                                                                                                                          • The market: Economic and demographic background
                                                                                                                                                                            • The market: Consumer spending on DIY categories
                                                                                                                                                                              • Spending by category
                                                                                                                                                                                • Figure 95: Ireland: Consumer spending on DIY-related categories, 2006-10
                                                                                                                                                                              • Mintel market size
                                                                                                                                                                                • Figure 96: Ireland: Estimated DIY market size, 2006-10
                                                                                                                                                                              • The market: DIY specialists’ sector
                                                                                                                                                                                • Figure 97: Republic of Ireland: Retail sales, 2006-10
                                                                                                                                                                                • Figure 98: Republic of Ireland: Retail sales forecasts, 2011-16
                                                                                                                                                                              • The retailers: Leading specialists and market shares
                                                                                                                                                                                  • Figure 99: Republic of Ireland: Leading DIY retailers, 2010/11
                                                                                                                                                                              • Italy

                                                                                                                                                                                • Executive summary
                                                                                                                                                                                  • The market: Economic and demographic context
                                                                                                                                                                                    • Long-standing economic problems
                                                                                                                                                                                      • The economy
                                                                                                                                                                                        • Figure 100: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q4 2011
                                                                                                                                                                                        • Figure 101: Italy: Consumer confidence and retail trade confidence, Jan-Dec 2011
                                                                                                                                                                                      • Austerity
                                                                                                                                                                                        • Bond markets
                                                                                                                                                                                          • Consumer price inflation
                                                                                                                                                                                            • Figure 102: Italy: Harmonised index of consumer prices: Annual % change, 2006-11
                                                                                                                                                                                          • Unemployment
                                                                                                                                                                                            • Figure 103: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q3 2011
                                                                                                                                                                                          • Demographics
                                                                                                                                                                                            • Property
                                                                                                                                                                                              • Figure 104: Italy: Distribution of total population, by tenure type, 2006-10
                                                                                                                                                                                            • Rising energy prices
                                                                                                                                                                                              • Figure 105: Italy: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
                                                                                                                                                                                            • Implications for DIY retailers
                                                                                                                                                                                              • Economy
                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                  • The market: Consumer spending on DIY categories
                                                                                                                                                                                                    • Spending by category
                                                                                                                                                                                                      • Figure 106: Italy: Consumer expenditure on DIY, 2006-10
                                                                                                                                                                                                    • Mintel market size
                                                                                                                                                                                                      • Figure 107: Italy: Estimated DIY market size, 2006-10
                                                                                                                                                                                                      • Figure 108: Italy: Estimated annual average DIY spending per-capita, 2006-10
                                                                                                                                                                                                    • The market: DIY specialists’ sector
                                                                                                                                                                                                      • Economic outlook
                                                                                                                                                                                                        • Retail sales and forecasts
                                                                                                                                                                                                          • Figure 109: Italy: Retail sales, 2006-10
                                                                                                                                                                                                          • Figure 110: Italy: Retail sales forecasts, 2011-16
                                                                                                                                                                                                        • Retail sales breakdown
                                                                                                                                                                                                          • Figure 111: Italy: Breakdown of DIY sector sales, by product category, 2009
                                                                                                                                                                                                        • Enterprise numbers
                                                                                                                                                                                                          • Figure 112: Italy: Retail enterprises, 2008-09
                                                                                                                                                                                                        • Outlet numbers
                                                                                                                                                                                                          • Figure 113: Italy: Outlet numbers, 2007
                                                                                                                                                                                                        • The retailers: Channels of distribution
                                                                                                                                                                                                          • Figure 114: Italy: DIY spending: Estimated channels of distribution, 2010
                                                                                                                                                                                                        • The retailers: Online
                                                                                                                                                                                                          • Proportion of consumers shopping online
                                                                                                                                                                                                            • Figure 115: Italy: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
                                                                                                                                                                                                          • Barrier to online growth: Cash culture
                                                                                                                                                                                                            • Barrier to online growth: Low levels of internet access
                                                                                                                                                                                                              • Figure 116: Italy: Percentage of households with any internet access/broadband connection, 2006-11
                                                                                                                                                                                                            • The retailers: Leading specialists and market shares
                                                                                                                                                                                                              • A sector led by international operators
                                                                                                                                                                                                                • A fragmented sector
                                                                                                                                                                                                                  • Puntolegno slimmed down
                                                                                                                                                                                                                    • Brico IO expands
                                                                                                                                                                                                                      • Bricofer ten stores down
                                                                                                                                                                                                                        • Figure 117: Italy: Identified leading DIY retailers, 2010/11
                                                                                                                                                                                                                        • Figure 118: Italy: Leading retailers’ share of DIY retailers’ sales, 2010
                                                                                                                                                                                                                    • Netherlands

                                                                                                                                                                                                                        • The market: Economic and demographic context
                                                                                                                                                                                                                          • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                            • Spending by category
                                                                                                                                                                                                                              • Figure 119: Netherlands: Consumer spending on DIY-related categories, 2006-10
                                                                                                                                                                                                                            • Mintel market size
                                                                                                                                                                                                                              • Figure 120: Netherlands: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                            • The market: DIY specialists’ sector
                                                                                                                                                                                                                              • Figure 121: Netherlands: DIY retailers’ sales, 2006-11
                                                                                                                                                                                                                              • Figure 122: Netherlands: DIY retailers’ sales forecast, 2011-16
                                                                                                                                                                                                                            • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                • Figure 123: Netherlands: Leading DIY retailers, 2010/11
                                                                                                                                                                                                                            • Norway

                                                                                                                                                                                                                                • The market: Economic and demographic context
                                                                                                                                                                                                                                  • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                    • Spending by category
                                                                                                                                                                                                                                      • Figure 124: Norway: Consumer expenditure on DIY-related categories, 2006-10
                                                                                                                                                                                                                                    • Mintel market size
                                                                                                                                                                                                                                      • Figure 125: Norway: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                                      • Figure 126: Norway: Estimated annual average DIY spending per-capita (NKr), 2006-10
                                                                                                                                                                                                                                      • Figure 127: Norway: Estimated annual average DIY spending per-capita (€), 2006-10
                                                                                                                                                                                                                                    • The market: DIY specialists’ sector
                                                                                                                                                                                                                                      • Figure 128: Norway: DIY Retailers’ sales, 2006-11
                                                                                                                                                                                                                                      • Figure 129: Norway: DIY retailers’ sales, 2008-10
                                                                                                                                                                                                                                      • Figure 130: Norway: DIY retailers’ sales forecast, 2011-16
                                                                                                                                                                                                                                    • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                        • Figure 131: Norway: Leading DIY Specialists, 2010/11
                                                                                                                                                                                                                                    • Poland

                                                                                                                                                                                                                                        • The market: Economic and demographic context
                                                                                                                                                                                                                                          • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                            • Spending by category
                                                                                                                                                                                                                                              • Figure 132: Poland: Consumer expenditure on DIY-related categories, 2006-10
                                                                                                                                                                                                                                            • Mintel market size
                                                                                                                                                                                                                                              • Figure 133: Poland: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                                              • Figure 134: Poland: Estimated annual average DIY spending per-capita (Zl), 2006-10
                                                                                                                                                                                                                                              • Figure 135: Poland: Estimated annual average DIY spending per-capita (€), 2006-10
                                                                                                                                                                                                                                            • The market: DIY specialists’ sector
                                                                                                                                                                                                                                              • Figure 136: Poland: All retail and non-food retail sales, 2006-10
                                                                                                                                                                                                                                              • Figure 137: Poland: All retail and non-food retail sales forecast, 2011-16
                                                                                                                                                                                                                                            • The retailers: Channels of distribution
                                                                                                                                                                                                                                              • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                                                  • Figure 138: Poland: Leading DIY Specialists, 2010/11
                                                                                                                                                                                                                                              • Portugal

                                                                                                                                                                                                                                                  • The market: Economic and demographic context
                                                                                                                                                                                                                                                    • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                                      • Spending by category
                                                                                                                                                                                                                                                        • Figure 139: Portugal: Consumer spending on DIY-related categories, 2006-09
                                                                                                                                                                                                                                                      • Mintel market size
                                                                                                                                                                                                                                                        • Figure 140: Portugal: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                                                      • The market: DIY specialists’ sector
                                                                                                                                                                                                                                                        • Figure 141: Portugal: Retail sales, 2006-10
                                                                                                                                                                                                                                                        • Figure 142: Portugal: Retail sales forecast, 2011-16
                                                                                                                                                                                                                                                      • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                                          • Figure 143: Portugal: Leading DIY retailers, 2010/11
                                                                                                                                                                                                                                                      • Spain

                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                          • The market: Economic and demographic context
                                                                                                                                                                                                                                                            • Population forecast
                                                                                                                                                                                                                                                              • Figure 144: Spain: Over 65s as % total Spanish population, 2005-30
                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                              • Figure 145: Spain: Quarterly GDP growth, 2006-2011 (Q3)
                                                                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                                                                              • Figure 146: Spain: Indicator of consumer confidence, January 2007-January 2012
                                                                                                                                                                                                                                                            • House prices
                                                                                                                                                                                                                                                              • Figure 147: Spain: House price index, 2007-11 (Q3)
                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                              • Figure 148: Spain: Percentage change in Consumer Price Index vs average wage growth, 2006-11
                                                                                                                                                                                                                                                              • Figure 149: Spain: Index of consumer prices: Annual % change, 2006-11
                                                                                                                                                                                                                                                            • Implications for DIY retailers
                                                                                                                                                                                                                                                              • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                                                • Spending by category
                                                                                                                                                                                                                                                                  • Figure 150: Spain: Consumer spending on main DIY categories, 2006-10
                                                                                                                                                                                                                                                                • Mintel market size
                                                                                                                                                                                                                                                                  • Figure 151: Spain: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                                                                  • Figure 152: Spain: Estimated per capita spending on DIY, 2006-10
                                                                                                                                                                                                                                                                • The market: DIY specialists’ sector
                                                                                                                                                                                                                                                                  • Retail sales and forecast
                                                                                                                                                                                                                                                                    • Figure 153: Spain: DIY retailers’ sales, 2006-10
                                                                                                                                                                                                                                                                    • Figure 154: Spain: DIY retailers’ sales forecasts, 2011-16
                                                                                                                                                                                                                                                                  • The retailers: Channels of distribution
                                                                                                                                                                                                                                                                      • Figure 155: Spain: DIY market, retail channels of distribution, 2010
                                                                                                                                                                                                                                                                    • The retailers: Online
                                                                                                                                                                                                                                                                      • Figure 156: Spain: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
                                                                                                                                                                                                                                                                      • Figure 157: Spain: Top DIY websites, by number of visits, December 2011
                                                                                                                                                                                                                                                                    • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                                                      • Sector dominance for Groupe Adeo
                                                                                                                                                                                                                                                                        • Kingfisher development continues
                                                                                                                                                                                                                                                                          • Bricor to challenge
                                                                                                                                                                                                                                                                            • Room for consolidation
                                                                                                                                                                                                                                                                              • Figure 158: Spain: Leading DIY retailers, 2010/11
                                                                                                                                                                                                                                                                              • Figure 159: Spain: Leading DIY retailers’ market shares, 2010
                                                                                                                                                                                                                                                                          • Sweden

                                                                                                                                                                                                                                                                              • The market: Economic and demographic context
                                                                                                                                                                                                                                                                                • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                                                                  • Spending by category
                                                                                                                                                                                                                                                                                    • Figure 160: Sweden: Consumer expenditure on DIY-related categories, 2006-10
                                                                                                                                                                                                                                                                                  • Mintel market size
                                                                                                                                                                                                                                                                                    • Figure 161: Sweden: Estimated DIY market size, 2006-10
                                                                                                                                                                                                                                                                                    • Figure 162: Sweden: Estimated annual average DIY spending per-capita (SKr), 2006-10
                                                                                                                                                                                                                                                                                    • Figure 163: Sweden: Estimated annual average DIY spending per-capita (€), 2006-10
                                                                                                                                                                                                                                                                                  • The market: DIY specialists’ sector
                                                                                                                                                                                                                                                                                    • Figure 164: Sweden DIY retailers’ sales, 2006-11
                                                                                                                                                                                                                                                                                    • Figure 165: Sweden: DIY retailers’ sales, 2007-09
                                                                                                                                                                                                                                                                                    • Figure 166: Sweden: DIY retailers’ sales forecast, 2011-16
                                                                                                                                                                                                                                                                                  • The retailers: Channels of distribution
                                                                                                                                                                                                                                                                                    • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                                                                        • Figure 167: Sweden: Leading DIY specialists, 2010/11
                                                                                                                                                                                                                                                                                    • Switzerland

                                                                                                                                                                                                                                                                                        • The market: Economic and demographic context
                                                                                                                                                                                                                                                                                          • The market: Consumer spending on DIY categories
                                                                                                                                                                                                                                                                                            • Figure 168: Switzerland: Consumer expenditure on furnishings, household equipment and routine maintenance of the house, 2006-10
                                                                                                                                                                                                                                                                                          • Mintel market size
                                                                                                                                                                                                                                                                                            • The market: DIY specialists’ sector
                                                                                                                                                                                                                                                                                              • Figure 169: Switzerland: DIY retail sales, 2006-10
                                                                                                                                                                                                                                                                                              • Figure 170: Switzerland: DIY retail sales forecast, 2011-16
                                                                                                                                                                                                                                                                                            • The retailers: Leading specialists and market shares
                                                                                                                                                                                                                                                                                                • Figure 171: Switzerland: Leading DIY retailers, 2010/11
                                                                                                                                                                                                                                                                                            • United Kingdom

                                                                                                                                                                                                                                                                                              • Introduction
                                                                                                                                                                                                                                                                                                • What is a DIY store?
                                                                                                                                                                                                                                                                                                  • Financial definitions
                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                                                                                                                        • The DIY sector size
                                                                                                                                                                                                                                                                                                          • Figure 172: DIY retailers’ sales (incl. VAT), 2006-16
                                                                                                                                                                                                                                                                                                        • The DIY market size
                                                                                                                                                                                                                                                                                                          • Figure 173: Spending on DIY goods (incl. VAT), 2007-11
                                                                                                                                                                                                                                                                                                        • Market factors
                                                                                                                                                                                                                                                                                                          • Squeezed consumers
                                                                                                                                                                                                                                                                                                            • Property market
                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                • Figure 174: Compound annual growth rate in DIY-goods categories, 2007-11
                                                                                                                                                                                                                                                                                                              • Companies, brands, and innovation
                                                                                                                                                                                                                                                                                                                • Leading retailers’ performance
                                                                                                                                                                                                                                                                                                                  • Figure 175: Leading DIY retailers’ sales growth, 2009/10-2010/11
                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                  • Figure 176: Leading retailers’ market shares, 2009-10
                                                                                                                                                                                                                                                                                                                • Innovations
                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                    • Figure 177: Estimated distribution of DIY-goods spending, 2010 and 2011
                                                                                                                                                                                                                                                                                                                    • Figure 178: Estimated distribution of DIY-goods spending excluding pets and goods for household maintenance, 2010 and 2011
                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                    • Figure 179: Estimated DIY-goods spending online (incl. VAT), 2010 and 2011
                                                                                                                                                                                                                                                                                                                    • Figure 180: Estimated online sales by the DIY retail sector (incl. VAT), 2010 and 2011
                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                    • Where they shop
                                                                                                                                                                                                                                                                                                                      • Figure 181: Where people shopped for DIY in the preceding 12 months, December 2011
                                                                                                                                                                                                                                                                                                                    • What they want from a retailer
                                                                                                                                                                                                                                                                                                                      • Figure 182: Factors considered important when deciding where to buy DIY products, December 2011
                                                                                                                                                                                                                                                                                                                    • Attitudes to DIY online
                                                                                                                                                                                                                                                                                                                      • Figure 183: Attitudes to buying DIY products online, December 2011
                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                      • Issues in the market
                                                                                                                                                                                                                                                                                                                        • Do opportunities remain in a low-growth market?
                                                                                                                                                                                                                                                                                                                          • How can retailers win share from competitors?
                                                                                                                                                                                                                                                                                                                            • Which categories can drive growth?
                                                                                                                                                                                                                                                                                                                              • Can DIY retailers take further spending from other sectors?
                                                                                                                                                                                                                                                                                                                                • Surely online is a growth opportunity?
                                                                                                                                                                                                                                                                                                                                  • Future opportunities
                                                                                                                                                                                                                                                                                                                                    • Trend: Influentials
                                                                                                                                                                                                                                                                                                                                      • Trend: Green Technology
                                                                                                                                                                                                                                                                                                                                        • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                          • Finding growth in a stagnant market
                                                                                                                                                                                                                                                                                                                                              • Figure 184: B&Q’s ‘Let’s Do It Together’ online hub
                                                                                                                                                                                                                                                                                                                                              • Figure 185: B&Q TradePoint zones
                                                                                                                                                                                                                                                                                                                                            • Exploring alternatives to the big-box store
                                                                                                                                                                                                                                                                                                                                                • Figure 186: Clas Ohlson store
                                                                                                                                                                                                                                                                                                                                              • Developing innovations
                                                                                                                                                                                                                                                                                                                                                • Launching new own brands
                                                                                                                                                                                                                                                                                                                                                  • The market: Economic and demographic background
                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                      • Population forecast
                                                                                                                                                                                                                                                                                                                                                        • Figure 187: UK: Over 65s as % total UK population, 1991-2020
                                                                                                                                                                                                                                                                                                                                                      • The economy
                                                                                                                                                                                                                                                                                                                                                        • Figure 188: UK: Quarterly GDP growth, 1991-2011 (Q3)
                                                                                                                                                                                                                                                                                                                                                        • Figure 189: UK: GfK NOP Consumer confidence index, January 2007-December 2011
                                                                                                                                                                                                                                                                                                                                                        • Figure 190: Percentage change in Retail Prices Index vs Earnings, 2008-11
                                                                                                                                                                                                                                                                                                                                                      • Energy prices
                                                                                                                                                                                                                                                                                                                                                        • Figure 191: Consumer prices inflation, electricity and gas, Jun 2010-Dec 2011
                                                                                                                                                                                                                                                                                                                                                      • Housing market
                                                                                                                                                                                                                                                                                                                                                        • Figure 192: UK: Average house price, 1992-2011 (Q4)
                                                                                                                                                                                                                                                                                                                                                        • Figure 193: UK: House prices measured against the development of transactions, 2006-11 (Q3)
                                                                                                                                                                                                                                                                                                                                                        • Figure 194: UK: First time buyers affordability index, 1985-2011 (Q3)
                                                                                                                                                                                                                                                                                                                                                      • The market: Consumer spending on DIY products
                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                          • The DIY market
                                                                                                                                                                                                                                                                                                                                                              • Figure 195: DIY retailers: Major markets, 2007-11
                                                                                                                                                                                                                                                                                                                                                              • Figure 196: DIY retailers: Major markets at 2011 prices, 2007-11
                                                                                                                                                                                                                                                                                                                                                            • The market: Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                • Figure 197: DIY retailers sales, 2007-11
                                                                                                                                                                                                                                                                                                                                                                • Figure 198: DIY retailers’ sales as % all retail sales, 1994-2011
                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Sales by DIY specialists relative to spending on key product areas, 2007-11
                                                                                                                                                                                                                                                                                                                                                              • Forecast
                                                                                                                                                                                                                                                                                                                                                                  • Figure 200: DIY retailers sales, 2006-16
                                                                                                                                                                                                                                                                                                                                                                  • Figure 201: DIY retailers value and volume sales, 2006-16
                                                                                                                                                                                                                                                                                                                                                                  • Figure 202: DIY retailers sales as % all retail sales, 2006-16
                                                                                                                                                                                                                                                                                                                                                                • The retailers: Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                  • Figure 203: Estimated distribution of DIY-goods spending, 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                  • Figure 204: Estimated distribution of DIY-goods spending excluding pets and goods for household maintenance, 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                • Competing specialists
                                                                                                                                                                                                                                                                                                                                                                  • Grocers
                                                                                                                                                                                                                                                                                                                                                                    • Figure 205: J. Sainsbury DIY homepage
                                                                                                                                                                                                                                                                                                                                                                    • Figure 206: Tesco Direct DIY homepage
                                                                                                                                                                                                                                                                                                                                                                  • Mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                    • Builders’ merchants
                                                                                                                                                                                                                                                                                                                                                                      • The retailers: Leading retailers
                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                          • The big three
                                                                                                                                                                                                                                                                                                                                                                            • Big-ticket growth
                                                                                                                                                                                                                                                                                                                                                                              • Small-store expansion
                                                                                                                                                                                                                                                                                                                                                                                • Non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                  • Smaller and trade-balanced retailers
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 207: DIY retailers: Leading operators, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                  • The retailers: Market shares
                                                                                                                                                                                                                                                                                                                                                                                    • DIY specialists’ market shares
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 208: Leading DIY retailers’ share of sector sales, 2009 and 2010
                                                                                                                                                                                                                                                                                                                                                                                    • Adjusting for trade sales
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 209: Leading DIY retailers: Estimated trade share of sales, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 210: Leading retailers: Estimated sales and market shares excluding sales to trade customers, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                    • The retailers: Online
                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                        • Prospects for DIY online
                                                                                                                                                                                                                                                                                                                                                                                          • Online DIY market size
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 211: Estimated DIY-goods spending online (incl. VAT), 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 212: Estimated online sales by the DIY retail sector (incl. VAT), 2010 and 2011
                                                                                                                                                                                                                                                                                                                                                                                          • Consumers: What they want online
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 213: Consumer attitudes towards buying DIY products, December 2011
                                                                                                                                                                                                                                                                                                                                                                                          • Consumers: Who’s shopping online
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 214: Proportion of adult population buying DIY/garden products online in the preceding three months, Jul 2009-Oct 2011
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 215: Proportion of adult population buying DIY/garden products online in the preceding three months, by socio-economic group, age, gender and lifestage, Oct 2011
                                                                                                                                                                                                                                                                                                                                                                                          • Consumers: Online/offline shopping patterns
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 216: Shopping patterns for DIY/garden products, March 2011
                                                                                                                                                                                                                                                                                                                                                                                          • Leading DIY retail websites
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 217: Leading transactional DIY/ hardware/homewares retail websites, three-month average to November 2011
                                                                                                                                                                                                                                                                                                                                                                                          • The retailers: Retail advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                              • Strong growth in ad spend
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: Main media advertising spend, by leading DIY retailers, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 219: Leading DIY retailers’ advertising spending as % of turnover, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                • Spending by media
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: Leading DIY retailers’ main media advertising distribution, by media, 2010
                                                                                                                                                                                                                                                                                                                                                                                                • Major campaigns
                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 221: Attitudes towards and usage of brands in the DIY retail sector, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                      • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                        • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 222: Attitudes by DIY retailer brand, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 223: DIY retail brand personality – macro image, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 224: DIY retail brand personality – micro image, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 225: DIY retail brand usage, November 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 226: Satisfaction with various DIY retail brands, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 227: Consideration of DIY retail brands, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 228: Consumer perceptions of current DIY retail brand performance, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 229: DIY retail brand recommendation – Net Promoter Score, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 230: DIY retail brand index, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 231: DIY retail brand index vs. recommendation, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 232: Target groups, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 233: DIY retail brand usage, by target groups, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                        • Group One – Conformists
                                                                                                                                                                                                                                                                                                                                                                                                          • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                            • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                              • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                • Group Five – Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – Who does DIY and where do consumers shop?
                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                      • Who does DIY and where do they shop
                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY losing popularity
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 234: Home decorating or other DIY work in the last 12 months, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 235: Home decorating or other DIY work in the last 12 months, by main demographic group, 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 236: Trends in agreement with DIY and home, GB, 2005-11
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 237: Profile of attitudes to DIY and the home, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                        • Where do people buy DIY?
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 238: Where people shop for DIY, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 239: Profile of DIY store customers, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 240: Profile of DIY store customers for B&Q, Homebase and Wickes, December 2010-December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                          • Outlets used
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 241: Repertoire of DIY retailers bought from in last 12 months, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 242: DIY retailers bought from in last 12 months, by repertoire of DIY retailers bought from in last 12 months, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer – Factors behind choice of DIY store
                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 243: DIY important factors when deciding where to buy DIY products, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 244: Profile of the consumers factors when deciding where to shop for DIY products, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 245: DIY retailers bought from in last 12 months, by factors when deciding where to shop, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                • The consumer – Consumer attitudes to buying DIY online
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes to buying DIY products online
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 246: Attitudes to buying DIY products, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                    • What consumers want online
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 247: Attitudes to DIY online, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Multichannel services in demand
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 248: Attitudes to shopping for DIY products online, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Other online potential
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 249: Attitudes to shopping for DIY products online, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 250: Brand usage, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 251: Brand commitment, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 252: Brand momentum, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 253: Brand diversity, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 254: Brand satisfaction, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 255: Brand recommendation, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 256: Brand attitude, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 257: Brand image – macro image, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 258: Brand image – micro image, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 259: Profile of target groups, by demographic, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 260: Psychographic segmentation, by target group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 261: Brand usage, by target group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 262: Brand index, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The consumer – Who does DIY and where do consumers shop?
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 263: Where consumers have purchased most popular DIY products in the last 12 months, by demographics, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 264: Where consumers have purchased next most popular DIY products in the last 12 months, by demographics, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The consumer – Factors behind choice of DIY store
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 265: Factors important to you when deciding where to buy DIY products, by demographics, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – The Consumer – Consumer Attitudes to Buying DIY Online
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 266: Most popular consumer attitudes towards buying DIY products, by demographics, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 267: Next most popular consumer attitudes towards buying DIY products, by demographics, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 268: Bauhaus: Sales as share of DIY retailers sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 269: Bauhaus: Group sales and German sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 270: Bauhaus: Group sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 271: Bauhaus: Average annual sales per outlet, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 272: Bauhaus: Outlet data, 2006-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 273: Bauhaus: Breakdown of outlets by territory, 2011/12*
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 274: Bauhaus: Outlet data, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                            • bauMax

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 275: bauMax: Sales as share of DIY retailers sales in Europe, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 276: BauMax: Estimated sales contribution by country, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 277: BauMax: Group sales performance, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 278: BauMax: Distribution of outlets by country, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 279: bauMax: Outlet data, 2007-2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clas Ohlson

                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 280: Clas Ohlson: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 281: Clas Ohlson: Sales growth in major markets, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 282: Clas Ohlson: Operating margin development, 2005/06-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 283: Clas Ohlson: Sales performance, 2006/07-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 284: Clas Ohlson: Outlet data, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DT Group (Wolseley Nordic)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 285: DT Group (Wolseley Nordic): Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 286: DT Group (Wolseley Nordic): Revenues by country/operation, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 287: DT Group (Wolseley Nordic): Sales by division, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 288: Silvan Denmark, Estimated sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 289: DT Group (Wolseley Nordic): Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 290: DT Group (Wolseley Nordic): Business descriptions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 291: DT Group (Wolseley Nordic): Revenue breakdown, by customer/project type, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Groupe Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 292: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 293: Groupe Adeo: Turnover in France as share of total group sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 294: Groupe Adeo: Sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 295: Groupe Adeo: Estimated European sales performance, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 296: Groupe Adeo: Outlet data, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 297: Overview of Groupe Adeo’s transactional websites, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 298: Hagebau: Share of European DIY specialists’ sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 299: Hagebaumarkt: Group sales performance, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 300: Hagebau: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 301: Homebase Ltd: Sales as share of DIY retailers’ sales in UK, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 302: Homebase Ltd: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 303: Homebase Ltd: Outlet data, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 304: Homebase Ltd: Breakdown of sales, by category, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 305: Homebase Ltd: Breakdown of sales, by category, 2007/08-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 306: Homebase shoppers in last 12 months, by gender, age and socio-economic group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: Homebase shoppers in last 12 months, by region, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 308: Homebase shoppers in last 12 months, by ACORN group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 309: Homebase: Online customer profile, three-month average to November 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 310: Hornbach Baumarkt: Share of DIY specialists’ in Europe sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 311: Hornbach Holding: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 312: Hornbach Holding: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 313: Intergamma Group: Sales as share of DIY retailers sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 314: Intergamma (Netherlands): Sales as share of DIY retailers sales in Netherlands, 2006-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 315: Intergamma Group: Estimated group sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 316: Intergamma Group: Outlet data, 2006-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 317: Bricorama Benelux (Gamma and Karwei), 2010 sales breakdown by product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 318: Kingfisher Group: Sales as share of DIY retailers sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 319: Kingfisher Group: European revenues by country/operation, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 320: Kingfisher Group: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 321: Kingfisher Group: European store numbers, by country/operation, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 322: Kingfisher Group: Outlet data, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 323: B&Q shoppers in last 12 months, by gender, age and socio-economic group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 324: B&Q shoppers in last 12 months, by region, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 325: B&Q shoppers in last 12 months, by ACORN group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 327: Own-brand’s estimates proportion of sales, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 328: Kingfisher UK and France, trade’s proportion of retail sales, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 329: B&Q (UK): Profile of visitors to DIY.com, three-month average to November 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Maxeda DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 330: Maxeda DIY: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 331: Maxeda DIY: Group financial performance, 2006/07-2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 332: Maxeda DIY: Outlet data, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mr. Bricolage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 333: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 334: Mr. Bricolage SA: Financial performance, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 335: Mr Bricolage: Retail sales, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 336: Mr. Bricolage: Outlet data, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 337: Mr Bricolage: Sales area and densities, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 338: Obi: Share of DIY specialists’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 339: OBI: Group sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 340: OBI: Outlet data, 2008-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Praktiker

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 341: Praktiker: Sales as share of DIY retailers sales in Europe, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 342: Praktiker: Group sales performance, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 343: Praktiker: Group financial performance, 2006-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 344: Praktiker: Average annual sales per outlet, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 345: Praktiker: Outlet data, 2007-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 346: Kesko: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 347: Kesko: Building and Home Improvement Division, financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 348: Kesko: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Toom Baumarkt/B1 Discount/Klee

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 349: Toom Baumarkt/B1 Discount/Klee: Sales as share of DIY retailers’ sales in Germany, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 350: Toom Baumarkt/B1 Discount/Klee: Group financial performance, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 351: Toom Baumarkt/B1 Discount/Klee: Outlet data, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and social media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Wickes/Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 352: Travis Perkins Retail: Sales as share of DIY retailers’ sales in UK, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 353: Travis Perkins Retail: Group financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 354: Travis Perkins Retail: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 355: ToolStation UK: Group financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 356: ToolStation UK: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 357: Wickes shoppers in last 12 months, by gender, age and socio-economic group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 358: Wickes shoppers in last 12 months, by region, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 359: Wickes shoppers in last 12 months, by ACORN group, December 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 360: Wickes: Profile of online shoppers, three-month average to November 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 361: Europe: Population, by age group, 2005
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 362: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 363: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 364: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 365: Europe: GDP (current prices), 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 366: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 367: Europe: GDP growth rates (constant prices), 2001-Q3 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 368: Europe: Households’ consumer spending (current prices), 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 369: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 370: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 371: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 372: Europe: Average rate of unemployment, 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 373: Europe: Interest rates, 2005-Q4 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 374: Europe: Consumer confidence, Feb 2011-Jan 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Home ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 375: Europe: Levels of home ownership, 2006-10

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Adeo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brico Depôt (France)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Castorama (Russia)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kingfisher Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kingfisher UK & Ireland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Screwfix UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          DIY Retailing - Europe - February 2012

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          £2,895.00 (Excl.Tax)