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- DIY Retailing - Europe - March 2010
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It is dangerous to generalise about the DIY market across so many different countries. At present almost all share the problems of coping with the deepest recession since the war.
Other problems shared by many include:
The population is ageing. Older people are less inclined to do DIY and more inclined to pay others to do it for them.
In some countries there is a fall off in interest in the home and in doing DIY.
The boom saw a general increase in paying others to do DIY work, particularly in the more developed economies. The recession has reversed that trend, but probably only temporarily.
This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2009.
Market in Brief
Prospects
Divergent markets
Long term worries
European Summary and Outlook
Report scope
Issues in the market
Technical notes
DIY retailers’ sales
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2009
Other abbreviations
The European DIY market
Market size
Spending table and trends
Figure 3: Estimated total spending on products stocked, by DIY retailers, 2007-09
Spend per capita
Figure 4: Europe: Spending on DIY goods per capita, 2009
Retail sales
Figure 5: Europe: DIY retailers sales, 2009
Figure 6: Europe: DIY retailers sales per capita, 2009
Performance
Housing – widespread collapse
Owner occupation – the long term upward trend reversing?
Figure 7: Europe: Proportion of owner occupiers, major economies, 2009
Consumer attitudes to DIY
Have you done any DIY in the last 12 months?
Figure 8: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
Figure 9: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
Attitudes to DIY and the home
Figure 10: Europe, attitudes towards DIY and home, 2009
Leading retailers
Figure 11: Europe: leading DIY retailers, 2008/09
Market shares
Figure 12: Europe: leading DIY retailers share of all European retail sales, 2008/09
Concentration
Figure 13: Europe: DIY retailer concentration, 2008/09
E-commerce
Figure 14: Europe: Leading DIY retailers e-commerce activity, 2010
Euro outlook
Sluggish economies
Ageing population
Figure 15: Europe: People who do DIY, by age, 2009
Interest in doing DIY
Where next for the retailers?
Time to embrace e-commerce
Forecast
Figure 16: Europe: Major economies, DIY growth, 2005-14
Austria
Market in brief
Sector size and forecast
The economy
Retailers prospects
Figure 17: Austria: DIY specialists’ retail sales, 2005-14
Retail competitor analysis
Figure 18: Austria: Leading DIY specialists, 2009
Market shares
Figure 19: Austria: Leading DIY retailers market shares, 2009
Enterprise and outlet data
Figure 20: Austria: Retail businesses by category, 1999-2008
Belgium
Market in brief
Sector size and forecast
The economy
Retailers’ prospects and retail forecasts
Figure 21: Belgium: Household goods specialists’ retail sales, 2005-14
Enterprise data
Figure 22: Belgium: Hardware, paints and glass retail enterprise data, 2003-07
Retail competitor analysis
Key points
Recent trends and developments
Maxeda leads the way
Impressive growth from Hubo
Gamma’s expansion slows
Figure 23: Belgium: Leading DIY retailers, 2008/09
Market shares
Figure 24: Belgium: Leading retailers’ estimated shares of DIY specialists’ sales, 2008
Czech Republic
Market in brief
Sector size and forecast
The economy
Retailers prospects
Figure 25: Czech Republic: Household goods retailers’ sales, 2005-14
Retail competitor analysis
Figure 26: Czech Republic: Leading DIY retailers, 2008
Market shares
Figure 27: Czech Republic: Leading DIY retailers market shares, 2008
Denmark
The market in brief
Sector size and forecast
Economy to slow
The DIY retail sector
Figure 28: Denmark: Retail sales, 2005-14
Sector sales by segment
Figure 29: Denmark: DIY retailers’ sales, by type of retailer, 2004-08
Forecast
Retail competitor analysis
Specialists
XL-Byg
Bygma
Danske Traelast
Jem & Fix
Optimera
Bauhaus
Online
Figure 30: Denmark: Leading DIY players, 2008/09
Non-specialists
Market shares
Figure 31: Denmark: Top five DIY retailers' market shares, 2008/09
Enterprise and outlet data
Figure 32: Denmark: DIY retail enterprises & outlets, 2003-07
Finland
Market in brief
Sector size and forecast
Sharp contraction in economy in 2009
The DIY sector
Figure 33: Finland: Retail sales, 2004-14
Sector sales by segment
Figure 34: Finland: DIY and related specialist retailers’ sales, 2004-07
Forecast
Retail competitor analysis
Specialists
Dominated by domestic players
But a growing international influence
Figure 35: Finland: Leading DIY Specialists, 2009
Other
Market shares
Figure 36: Finland: Top five DIY retailers’ market share, 2009
Enterprise and outlet data
Figure 37: Finland: DIY enterprise and outlet data, 2003-07
France
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Households are becoming smaller
Figure 38: France: Number of households, 2004-08
Figure 39: France, Households by size, 1988-2006
The French housing market
Figure 40: France, Rate of home ownership, 2004-08
Figure 41: France: Age of housing stock, 2007
Figure 42: France Average house prices, 2000-09
Consumer attitudes to DIY
Who DIYs?
Figure 43: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
Lifestyle comparisons
Figure 44: Agreement with DIY and home-related lifestyle statements, 2009
Broader market environment
Key points
Slow population growth
Figure 45: France: Population trends, 2005-10
Population is ageing
Figure 46: France: Population projections, by age group, 2010-30 (f)
Implications for DIY retailers
Economy is recovering
Figure 47: France: Gross domestic product, 1998-2009
Consumer spending growth slows
Figure 48: France: Household consumer expenditure, 1998-2009
Consumer confidence rising
Figure 49: France: Consumer confidence, January 1999-December 2009
Inflation turns to deflation
Figure 50: France: Consumer prices, 2004-09
Figure 51: France: Consumer prices of selected DIY Related Categories, 1998-2009
Implications for DIY retailers
Competitive context
Figure 52: France: Consumer expenditure on DIY-related categories, 2004-08
Figure 53: France: Estimated DIY market size, 2004-09
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail sales forecasts
Figure 54: France: Retail sales, 2005-14
DIY retailers’ prospects
Outlet data
Figure 55: France: DIY outlets, 2005-09
Retail competitor analysis
Key points
Kingfisher still market leader
Impressive growth for Groupe Adeo
Bricomarché losing share
Mr Bricolage in the ascent
Other players
Figure 56: France: Leading DIY specialists, 2008/09
Market shares
Figure 57: France: Leading retailers share of food retailers’ sales, 2008
Germany
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Smaller household sizes
Figure 58: Germany: Households, 2006-08
The German housing market
Low ownership rates
Figure 59: Germany: distribution of the population, by tenant status, 2005-08
Housing market performance subdued
Figure 60: Germany: House prices index, 2000-07
Age of housing stock
Figure 61: Germany: Dwelling stock, by age, 2002
Consumer attitudes to DIY
Who DIYs?
Figure 62: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
Lifestyle comparisons
Figure 63: Germany: Agreement with DIY and home-related lifestyle statements, 2009
Broader market environment
Key points
Population in decline
Figure 64: Germany: Population trends, 2004-08
Figure 65: Germany: Population projections, by age band, 2009-30
Figure 66: Germany: Population trends, by age band, 2009-30
Implications for DIY retailers
Economic recovery likely to be slow
Figure 67: Germany: Gross domestic product, 1999-2009
Consumer spending remains subdued
Figure 68: Germany: Consumer expenditure, 1999-2009
Inflation in decline
Figure 69: Germany: Consumer prices, 2005-09
Implications for DIY retailers
Competitive context
Figure 70: Germany: Consumer expenditure on DIY retailers’ products, 2004-09
Figure 71: Germany: Estimated DIY market size, 2004-09
Competition for DIY spending
Figure 72: Germany: Relative performance of consumer spending in various categories, 2003-08
Channels of distribution
Figure 73: Germany: DIY market – BHB estimates of sales, by channel of distribution, 2004-08
Figure 74: Germany: DIY retailers’ sales as share of estimated market size, 2003-09
Figure 75: German DIY market: Estimated channels of distribution, 2009
Product breakdown
Figure 76: Germany: Breakdown of sales, by product category, 2008
Sector size and forecast
Key points
Economic outlook
Retail sales forecasts
Figure 77: Germany: Retail sales, 2005-14
Prospects for DIY specialists
Outlet and enterprise data
Figure 78: Germany: Retail enterprises and outlets, 2004-07
Figure 79: Germany: Retail outlets, 2004-08
Retail competitor analysis
OBI is market leader
Discounting hurts Praktiker
toom lacks direction
Bauhaus going strong
Hornbach
Figure 80: Germany: Leading players in the DIY sector, 2008/09
Market shares
Figure 81: Germany: Leading retailers share of DIY retailers’ sales, 2008
Greece
Market in brief
Sector size and forecast
Economic outlook
Retailers’ prospects
Figure 82: Greece: DIY specialists’ retail sales, 2005-14
Retail competitor analysis
Key points
Praktiker is market leader
Leroy Merlin grows
Independents will come under pressure
Figure 83: Greece: Leading DIY specialists, 2008
Market shares
Figure 84: Greece: Leading retailers share of food retailers’ sales, 2008
Enterprise data
Figure 85: Greece: DIY specialists’ enterprise and store numbers, 2003-07
Hungary
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 86: Hungary: Household goods specialists’ sales, 2005-12
Outlet data
Figure 87: Hungary: DIY specialists’ number of outlets, 2005-09
Retail competitor analysis
Key points
Recent trends and developments
Domestic players fighting foreign dominance
Praktiker wins back top spot
Tough economic climate hits OBI and bauMax
Figure 88: Hungary: Leading DIY specialists, 2008/09
Market shares
Figure 89: Hungary: Leading retailers’ share of DIY specialists’ sales, 2008
Ireland
Market in brief
Sector size and forecast
The economy
Retailers prospects
Figure 90: Ireland: DIY specialists’ retail sales, 2005-14
Retailer competitive analysis
Key points
Leading multiples
Buying groups
Figure 91: Republic of Ireland: Leading DIY retailers, 2006/07
Market shares
Figure 92: Republic of Ireland: Leading DIY retailers’ market share, 2008/09
Italy
Market in brief
The future
DIY retail sector
Competitive landscape
Internal market environment
Key points
Housing market
Rising number of households
Figure 93: Italy: Number of households, 2004-08
Younger housing stock
Figure 94: Italy, age of housing stock, 2008
Above average ownership levels
Figure 95: Italy: Rate of home ownership, 2004-08
House prices
Figure 96: Italy: Average house prices, 1999-2008
Broader market environment
Slow population growth
Figure 97: Italy: Population trends, 2005-09
Figure 98: Italy: Population projections, 2010-30(f)
Implications for DIY retailers
Early slide into recession
Figure 99: Italy: Gross domestic product, 1998-2009
Consumer uncertainty prevails
Figure 100: Italy: Household consumer expenditure, 1998-2009
Inflation falling
Figure 101: Italy: Consumer prices, 2004-09
Unemployment on the rise
Figure 102: Italy: Unemployment rate, 2005-09 Q3
Implications for DIY retailers
Competitive context
Figure 103: Italy: Consumer expenditure on DIY, 2004-08
Figure 104: Italy: Consumer prices of Furniture and goods and services for the home, 2000-09
Figure 105: Italy: Estimated DIY market size, 2004-08
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail sales forecasts
Figure 106: Italy: retail sales, 2004-14
Retail competitor analysis
Key points
Groupe Adeo the only player with real scale
OBI moves into second place
Local players dominate the rest of the market
Figure 107: Italy: Identified leading DIY retailers, 2008/09
Market shares
Figure 108: Italy: Market share of leading players, 2008
Evaluation
Figure 109: Italy: DIY retailers, evaluation, 2008/09
The Netherlands
Market in brief
Sector size and forecast
Economic outlook
Retailers’ prospects
Figure 110: Netherlands: DIY specialists’ retail sales, 2005-14
Retail competitor analysis
Key points
Intergamma is market leader
Maxeda up for sale?
DGN Beheer
Strict planning permission
Growth strategies in a mature market
Figure 111: The Netherlands: Leading DIY specialists, 2008/09
Market shares
Figure 112: The Netherlands: Leading retailers share of food retailers’ sales, 2009
Outlet and enterprise data
Figure 113: The Netherlands: DIY specialists’ enterprise and store numbers, 2005-09
Norway
Market in brief
The future
Sector size and performance
The competitive landscape
Sector size and forecast
The economy
The DIY sector
Figure 114: Norway: DIY retailers’ sales, 2005-14
Sector sales by segment
Figure 115: Norway: DIY and related specialists’ sales, 2004-08
Enterprise and outlet data
Figure 116: Norway: DIY enterprise and outlet data, 2002-07
Retail competitor analysis
Lines between retail and trade are blurred
Market leaders
Voluntary/buying groups dominate
More recent entrants
Figure 117: Norway: Leading DIY retailers, 2009
Market shares
Poland
Market in brief
Sector size and forecast
The economy
Retail sales forecasts
Figure 118: Poland: All retail and -food retail sales, 2004-14
The DIY sector and prospects
Outlet and enterprise data
Figure 119: Poland: Breakdown of retail enterprises by number of outlets, 2005-07
Retail competitor analysis
Kingfisher dominates
Groupe Adeo ahead of OBI and Praktiker
Smaller formats
Figure 120: Poland: Leading DIY retailers, 2008/09
Market shares
Figure 121: Poland: Leading DIY retailers market shares, 2008
Evaluation
Figure 122: Poland: Selected DIY retailers, evaluation, 2008/09
Portugal
Market in brief
Sector size and forecast
Economic outlook
Retailers’ prospects
Figure 123: Portugal: DIY specialists’ retail sales, 2005-14
Retail competitor analysis
Key points
Groupe Adeo is market leader
Bricomarché follows at a distance
Maxmat is the largest domestic player
iZi moves towards the softer end
Figure 124: Portugal: Leading DIY specialists, 2008
Market shares
Figure 125: Portugal: Leading retailers share of food retailers’ sales, 2008
Enterprise data
Figure 126: Portugal: DIY specialists’ enterprise and store numbers, 2003-07
Spain
Market in brief
The future
DIY retail sector
Competitive landscape
Internal market environment
Key points
Housing market
Rising number of households
Figure 127: Spain, number of households, 2004-08
High levels of home ownership
Figure 128: Spain, Rates of home ownership, 2004-08
Falling house prices
Figure 129: Spain: Average house Prices, 2000-09
Who are the DIYers and which tasks done?
DIYers on the rise
Who are the DIYers?
Figure 130: Spain: Those that had done home decorating or DIY in last 12 months, by gender, age, region and income, 2009
Tasks done
Figure 131: Types of DIY work done in the last 12 months, Spain, 2009
Lifestyle comparisons
Figure 132: Spain: Attitudes towards DIY and home in major european markets, 2009
Broader market environment
Key points
Growing population…
Figure 133: Spain: Population trends, 2005-09
Figure 134: Spain: Population projections, by age group, 2010-30
Implications for DIY retailers
The economy plunges into recession
Figure 135: Spain: Gross domestic product, 1998-2009
And consumers led the way
Figure 136: Spain: Household consumer expenditure, 1998-2009
Consumer confidence bottoms out
Figure 137: Spain: Consumer confidence indicator, 2005-Q3 2009
Deflation in 2009
Figure 138: Spain: Consumer prices, 1999-2009
Unemployment a point of tension
Figure 139: Spain: Unemployment rate, 2005-09 Q4
Implications for DIY retailers
Competitive context
Figure 140: Spain: Consumer expenditure on DIY-related categories, 2006-08
Consumer prices on DIY-related products
Figure 141: Spain: Inflation, selected products, 2005-09
DIY market size
Figure 142: Spain: Estimated DIY market size, 2006-08
Channels of distribution
DIY and hardware specialists dominate
Other channels
Sector size and forecast
Key points
Economic and consumer outlook
Retail forecasts
Short term outlook for retailing remains poor…
… and for DIY specialists it is dismal
Figure 143: Spain: retail sales, 2004-14
Retail competitor analysis
Key points
Groupe Adeo the only player with real scale
Other multiples have no critical mass
Will Bricor challenge the market leaders longer term?
Sole traders and small businesses continue to capture the lion’s share
Figure 144: Spain: Leading DIY retailers, 2008/09
Market shares
Figure 145: Spain: Leading DIY retailers market share, 2008
Sweden
The market in brief
Sector size and forecast
The economy
The DIY retail sector
Figure 146: Sweden: Retail sales, 2005-14
Forecast
Retail competitor analysis
Key points
Recent trends and developments
Bauhaus
Bolist
DT Group
Jula
New partnerships
Byggmax takes over Coop Bygg
Foreign players expanding
Figure 147: Sweden, Leading DIY Retailers, 2008/09
Non-specialists
Market shares
Figure 148: Sweden, market share of leading five DIY retailers, 2008
Enterprise data
Figure 149: DIY & related retail enterprises, by sector, 2005-09
Switzerland
Market in brief
Sector size and forecast
Retailers’ prospects
Figure 150: Switzerland: DIY retailers’ sales, 2005-14
Forecast
Retail competitor analysis
Key points
Recent trends and developments
A DIY tri-opoly
German arrivals pushing down prices
Others
Figure 151: Switzerland: Leading DIY retailers, 2008/09
Market shares
Figure 152: Switzerland: Leading retailers’ share of DIY retailers’ sales, 2008
UK
Issues in the market
What is a DIY store?
Key issues
Abbreviations
Market in brief
The market
DIY out of fashion
DIY – victim of the recession
Little help from the economy
Forecast
Declining interest in DIY
Superstores still the most popular destination
Internet usage growing
Internal market environment
Key points
Inflation
Figure 153: Inflation on furniture and DIY vs all items, 1988-2009
Differentiation
Online
Figure 154: DIY website visitors, January 2010
Broader market environment
Key points
The ageing population has a silver lining for DIY
Figure 155: Trends in UK population, by age, 2004-14
The economy – disaster averted
Figure 156: UK savings ratio, 1991-2009
Incomes and spending – likely to be depressed
Figure 157: PDI and consumer expenditure, at current prices, 2004-15
The housing market – a bubble that burst
Figure 158: UK Average house prices, 1991-2010
Can house prices start falling again?
Housing more affordable, but still, historically expensive
Figure 159: First time buyer affordability index, 1983-2009
Housing transactions – still at very low levels
Figure 160: Residential housing transactions, 1977-2009
Growth in rented properties – bad news for DIY
Figure 161: Number of private tennancies, 1995/96-2007/08
DIY retailers and the housing market
Strengths and weaknesses
Strengths
The recession
The retailers
Weaknesses
Sector size and forecast
Key points
The future
Figure 162: UK: DIY retailers sales, 2005-14
Figure 163: DIY retailers sales relative to all retail sales, 2001-14
Retailer competitor analysis
Key points
Leading retailers
The big three and two halves?
The others
The Market leaders
Figure 164: UK: Leading DIY retailers, 2008/09
Evaluation
Figure 165: UK: Selected DIY retailers, evaluation, 2009
Market shares
Figure 166: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2008/09
The consumer – who does DIY and where do they shop?
Key points
DIY losing popularity
Figure 167: Home decorating or other DIY work in the last 12 months, 2005-09
Figure 168: Numbers of people planning to make major expenditure on DIY in coming year, Jan 2005-Jan 2009
Figure 169: Consumers major spending plans, 2009
A note on timing
Decline in interest greater at older ages
Figure 170: Consumers planning to spend on DIY, by age, Jan 2005-Jan 2009
Where do they shop for DIY products?
Figure 171: UK: Where consumers shopped for DIY in the last 12 months, January 2010
Figure 172: UK: Where people shop for DIY, 1999-2010
Who shops where? – warning signs for the DIY specialists
Figure 173: UK: Customer profile of leading retailers of DIY products, January 2010
Who shops for DIY online
Figure 174: Profile of online shoppers of DIY specialists, Nov 2009-Jan 2010
Appendix – who does DIY and where do they shop?
Figure 175: Home decorating or other DIY work in the last 12 months, by demographics, 2009
Figure 176: Most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010
Figure 177: Next most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
Figure 178: Other stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
Figure 179: Least popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
Agri Retail
Strategic evaluation
Background
Financial data
Figure 180: Agri Retail: Sales performance, 2005-09
Outlets
Figure 181: Agri Retail: Number of outlets, 2004-09
Retail offering
ATB (Asociación de Tiendas de Bricolaje)
Figure 182: ATB: Sales as share of DIY retailers’ sales in Spain, 2004-08
History
Financial performance
Figure 183: ATB: Sales performance, 2004-08
Store portfolio
Figure 184: ATB: Outlet data, 2004-08
Retail offering
Products and brands
Bauhaus
Figure 185: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
Figure 186: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
Strategic evaluation
Cautious growth paying dividends
Going head to head with the competition
History
Financial performance
Figure 187: Bauhaus: Sales performance, 2004-08
Store portfolio
Figure 188: Bauhaus: Outlet data, 2004-08
Retail offering
Market positioning
Brands
Product offer
Figure 189: Bauhaus: Product lines, 2009
Pricing
Advertising and marketing
e-commerce and home shopping
bauMax
Figure 190: bauMax: Sales as share of DIY retailers’ sales in Europe, 2005-09
Strategic evaluation
Austria going strong
International expansion continues
Part of TooMax-x alliance
Recent history
Financial performance
Figure 191: bauMax: Group financial performance, 2005-09
Store portfolio
Figure 192: bauMax: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Figure 193: bauMax, private labels, 2010
Product offer
Pricing
Operational issues
e-commerce and home shopping
Brico Group
Figure 194: Brico Group: Sales as share of DIY retailers’ sales in Spain, 2004-08
History
Financial performance
Figure 195: Brico Group: Sales performance, 2004-08
Store portfolio
Figure 196: Brico Group: Outlet data, 2004-08
Retail offering
Products
Bricofer
History
Financial performance
Figure 197: Bricofer: Sales performance, 1998, 1999, 2004, 2008
Store portfolio
Figure 198: Bricofer: Outlet data, 2004-08
Retail offering
Market positioning
Products
Figure 199: Bricofer: Major product lines, 2010
Loyalty card
Brico IO
Figure 200: Brico IO: Share of all DIY retailers’ sales in Italy, 2004-08
History
Financial performance
Figure 201: Brico IO: Sales performance, 2004-08
Store portfolio
Figure 202: Brico IO: Outlet data, 2004-08
Retail offering
Products
Figure 203: Brico IO: Product ranges, 2009
Brands
Bricomarché
Figure 204: Bricomarché: estimated share of all European DIY retailer’s sales, 2004-08
Figure 205: Bricomarché: Estimated share of all French DIY retailers’ sales, 2004-08
History
Financial performance
Figure 206: Bricomarché: Estimated financial performance, 2004-08
Store portfolio
Figure 207: Bricomarché: Outlet data, 2004-08
Retail offering
Market positioning
Product offer
Brands
Loyalty card
Bricorama
Figure 208: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 209: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
History
Financial performance
Figure 210: Bricorama: Group financial performance, 2004-09
Store portfolio
Figure 211: Bricorama: Outlet data, 2004-09
Retail offering
Gamma
Market positioning
Product offer
Figure 212: Bricorama France: Percentage of sales, by product category, 2008
Loyalty card
E-commerce and home shopping
Cofac
History
Financial data
Store portfolio
Retail offering
Brands
Coop Schweiz DIY Stores
Figure 213: Coop Schweiz DIY stores: Sales as share of all DIY retailers’ sales in Switzerland, 2004-08
Financial performance
Figure 214: Coop Schweiz DIY stores: Group financial performance, 2004-09
Store portfolio
Figure 215: Coop Schweiz DIY stores: Outlet data, 2004-09
Retail offering
Market positioning
Product offer and brands
Operational issues
Advertising and marketing
e-commerce and home shopping
DGN Beheer
Figure 216: DGN Beheer: Sales as share of DIY retailers’ sales in the Netherlands, 2007-08
Strategic evaluation
Recent History
Financial performance
Figure 217: DGN Beheer: Sales performance, 2004-08
Outlets
Figure 218: DGN Beheer: outlet data, 2004-08
Retail offering
Positioning and product offer
Figure 219: DGN Beheer: banners, 2010
Operational issues
DT Group
Figure 220: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2005-09
Strategic evaluation
On the defensive
Recent history
Financial performance
Figure 221: DT Group: Financial performance, 2005-2008/09
Figure 222: DT Group: Turnover by Fascia, 2008/09
Figure 223: Retail Turnover by Country, 2008/09
Store portfolio
Figure 224: DT Group: Outlet data, 2005-09
Figure 225: DT Group: Banners, 2009
Retail offering
Product offer
Pricing
Operational issues
e-commerce and home shopping
Focus Group
Figure 226: Focus Group: Sales as share of DIY in UK, 2004-09
Strategic evaluation
Background
Financial performance
Figure 227: Focus Group: Group financial performance, 2004/05-2008/09
Store portfolio
Figure 228: Focus Group: Outlet data, 2004/05-2008/09
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
Figure 229: Focus DIY: Profile of online shoppers, Nov 2009-Jan 2010
Globus Baumarkt (Germany)
Strategic evaluation
Background
Financial performance
Figure 230: Globus Baumarkt (Germany): Group financial performance, 2004-08
Store portfolio
Figure 231: Globus Baumarkt (Germany): Outlet data, 2005-09
Retail offering
Positioning and product offer
Pricing
e-commerce and home shopping
Grafton Group
Strategic overview
Figure 232: Grafton Group: Sales as share of DIY retailers’ sales in Republic of Ireland, 2005-09
Background
Financial performance
Figure 233: Grafton Group DIY stores: Group financial performance, 2005-09
Store portfolio
Figure 234: Grafton Group DIY stores: Outlet data, 2005-09
Retail offering
Market positioning
Product offer
e-commerce and home shopping
Groupe Adeo
Figure 235: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 236: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
Strategic evaluation
Multi-format approach increasing flexibility
Response to the recession
Looking to underdeveloped markets for future growth
Recent history
Financial performance
Figure 237: Groupe Adeo: Sales performance, 2004-09
Figure 238: Groupe Adeo: Estimated European sales performance, 2008
Store portfolio
Figure 239: Groupe Adeo: Outlet data, 2004-08
Retail offering
Market positioning
Product offer
Pricing
Loyalty card
e-commerce and home shopping
Hagebau
Figure 240: Hagebau: Sales as share of DIY in Europe, 2005-09
Figure 241: Hagebau: Sales as share of DIY in Germany, 2005-09 (p)
Strategic evaluation
History
Financial performance
Figure 242: Hagebau: Group sales performance, 2005-09
Store portfolio
Figure 243: Hagebau: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Homebase Ltd
Figure 244: Homebase Ltd: Sales as share of DIY in UK, 2005-09
Strategic evaluation
Background
Financial performance
Figure 245: Homebase Ltd: Group financial performance, 2004/05-2009/10
Store portfolio
Figure 246: Homebase Ltd: Outlet data, 2004/05-2009/10
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Figure 247: Homebase: Profile of online shoppers, Nov 2009-Jan 2010
Hornbach Holding
Figure 248: Hornbach: Sales as share of DIY in Europe, 2005-09
Figure 249: Hornbach: Sales as share of DIY in Germany, 2005-09
Strategic evaluation
History
Financial performance
Figure 250: Hornbach Holding: Group financial performance, 2004/05-2008/09
Interim results 2009/10
Store portfolio
Figure 251: Hornbach Holding: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Hubo
History
Financial data
Figure 252: Hubo: Sales performance, 2004-08
Store portfolio
Figure 253: Hubo: Outlet data, 2004-08
Retail offering
Products and pricing
Loyalty card
e-commerce and home shopping
Intergamma Group
Figure 254: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2004-08
Strategic evaluation
Flexibility
Gamma goes XL…
… but faces planning permission delays
Targeting women
Recent history
Financial performance
Figure 255: Intergamma Group: Group sales performance, 2004-08
Store portfolio
Figure 256: Intergamma Group: Outlet data, 2004-08
New store formats
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Interpares (Woody)
Figure 257: Interpares: Retail sales as share of all DIY retailers’ sales in Sweden, 2004-08
Recent history
Financial performance
Figure 258: Interpares: Sales performance, 2004-08
Store portfolio
Figure 259: Interpares: Outlet data, 2004-08
Retail offering
Product offer
Jem & Fix
Figure 260: Jem & Fix: Sales as share of DIY retailers’ sales in Denmark, 2005-09
History
Financial performance
Figure 261: Jem & Fix (Denmark): Estimated Sales performance, 2005-09
Store portfolio
Figure 262: Jem & Fix (Denmark): Outlet data, 2005-09
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
JH Leeke & Sons
Background
Financial performance
Figure 263: JH Leeke & Sons department stores division, financial performance, 2004-09
Store portfolio
Figure 264: JH Leeke & Sons, outlet data, 2004-09
Retail offering
Market positioning
Product offer
Operational issues
Advertising and marketing
e-commerce and home shopping
Jumbo Markt DIY Stores
Figure 265: Jumbo Markt DIY stores: Sales as share of DIY retailers’ sales in Switzerland, 2004-08
History
Financial performance
Figure 266: Jumbo Markt DIY stores: Sales performance, 2004-08
Store portfolio
Figure 267: Jumbo Markt DIY stores: Outlet data, 2004-08
Retail offering
Market positioning
Product offer
Operational issues
Advertising and marketing
e-commerce and home shopping
Kingfisher Group
Kingfisher Group
Figure 268: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
Figure 269: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
Figure 270: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
Strategic evaluation
Kingfisher Group
B&Q
Screwfix
French operations
Other international operations
Disposal of Italian operations
Background
Financial performance
UK
France
Other International
Figure 271: Kingfisher Group: Group financial performance, 2005-09
Store portfolio
B&Q
Screwfix
Castorama
Brico Dépôt
Figure 272: Kingfisher Group: Outlet data, 2006-10
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Maxmat (Sonae)
Figure 273: Maxmat: Estimated share of all Portuguese diy retailers’ sales, 2005-09
Strategic evaluation
Financial performance
Figure 274: Maxmat: Sales performance, 2004-08
Store portfolio
Figure 275: Maxmat: Outlet data, 2005-09
Retail offering
Market positioning
Product offer
Pricing
Customer services
Maxeda DIY
Figure 276: Maxeda DIY: Sales as share of DIY in Europe, 2005-09
Strategic evaluation
Praxis competes on price
Multi-format strategy for Brico
Up for sale?
Recet history
Financial performance
Figure 277: Maxeda DIY: Group financial performance, 2005/06-2009/10
Store portfolio
Praxis
Formido
Brico
Figure 278: Maxeda DIY: Outlet data, 2005-09
Retail offering
Market positioning
Product offer
Figure 279: Maxeda DIY, Product offer by banner, 2010
Brands
Advertising and marketing
Operational issues
e-commerce and home shopping
Migros Do It + Garden
Figure 280: Migros Do It + Garden: Share of all Swiss DIY retailers’ sales, 2004-08
History
Financial data
Figure 281: Migros Do It + Garden: Sales performance, 2004-08
Store portfolio
Figure 282: Migros Do It + Garden: Outlet data, 2004-08
Retail offering
Market positioning
Product offer and brands
e-commerce and home shopping
Mr. Bricolage
Figure 283: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2005-09
Figure 284: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2005-09
Strategic evaluation
Rationalising bears fruit
Work still to be done
History
Financial performance
Figure 285: Mr. Bricolage SA: Financial data, 2005-09
Retail sales
Figure 286: Mr Bricolage: Retail sales, 2005-09
Store portfolio
Figure 287: Mr. Bricolage: Outlet data, 2004-09
Figure 288: Mr Bricolage: Sales area and densities, 2004-09
Retail offering
Market positioning
Brands
Product offer
Figure 289: Mr Bricolage: Breakdown of turnover by product category, 2008
Loyalty card
e-commerce
OBI
Figure 290: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
Figure 291: OBI (Germany): Sales as share of DIY in Germany, 2004-08
Figure 292: OBI (Austria): Sales as share of DIY in Austria, 2004-08
Figure 293: OBI (Italy): Sales as share of DIY in Italy, 2004-08
Figure 294: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
Strategic evaluation
Uncertainty over franchising model
Reliance on Germany
Recent history
Financial performance
Figure 295: OBI: Group financial performance, 2005-09
Store portfolio
Figure 296: OBI: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Figure 297: OBI: Own brands, 2010
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Praktiker
Figure 298: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-09 (p)
Figure 299: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-09 (p)
Strategic evaluation
History
Financial performance
Figure 300: Praktiker: Group financial performance, 2005-09
Store portfolio
Figure 301: Praktiker: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Punto Brico
Figure 302: Punto Brico: Estimated share of all DIY retailers’ sales in Italy, 2004-08
Financial performance
Figure 303: Punto Brico: Sales performance, 2004-08
Store portfolio
Figure 304: Punto Brico: Outlet data, 2004-08
Retail offering
Products
Loyalty card
Rautakesko
Figure 305: Kesko: Sales as share of DIY in Europe, 2005-09
Figure 306: Rautakesko: Sales as share of DIY in Finland, 2005-09
Figure 307: Rautakesko: Sales as share of DIY in Norway, 2005-09
Figure 308: Rautakesko: Sales as share of DIY in Sweden, 2005-09
Strategic evaluation
History
Financial performance
Figure 309: Kesko: Group financial performance, 2005-09
Store portfolio
Figure 310: Kesko: Outlet data, 2005-09
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Robert Dyas
Background
Strategic evaluation
Financial performance
Figure 311: Robert Dyas, financial performance, 2004-09
Store portfolio
Figure 312: Robert Dyas, outlet data, 2004-09
Retail offering
Market positioning
Product offer
Operational issues
e-commerce and home shopping
toom Baumarkt
Figure 313: toom Baumarkt: Sales as share of DIY in Europe, 2005-09
Figure 314: toom Baumarkt: Sales as share of DIY in Germany, 2005-09
Strategic evaluation
History
Financial performance
Figure 315: toom Baumarkt: Group financial performance, 2005-09
Store portfolio
Figure 316: toom Baumarkt: Outlet data, 2005-09
WOW! format
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Topps Tiles Plc
Figure 317: Topps Tiles Plc: Sales as share of DIY in UK, 2005-09
Strategic evaluation
Background
Financial performance
Figure 318: Topps Tiles Plc: Group financial performance, 2005-09
Store portfolio
Figure 319: Topps Tiles Plc: Outlet data, 2005-09
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Värisilmä (Väritukku)
Figure 320: Värisilmä (Väritukku): Share of all Finnish DIY retailers’ sales, 2006-09
History
Financial performance
Figure 321: Värisilmä (Väritukku):sales performance, 2006-09
Store portfolio
Figure 322: Värisilmä (Väritukku): Outlet data, 2006-09
Retail offering
Product offer
e-commerce and home shopping
Wickes (including Tile Giant)
Figure 323: Wickes: Sales as share of DIY in UK, 2005-09
Strategic evaluation
Background
Financial performance
Figure 324: Wickes financial performance, 2005-09
Store portfolio
Figure 325: Wickes: Outlet data, 2005-09
Retail offering
Market positioning
Product offer
Operational issues
Advertising and marketing
e-commerce and home shopping
Figure 326: Wickes: Profile of online shoppers, Nov 2009-Jan 2010
XL-Byg(g)
Recent history
Financial performance
Denmark
Norway
Sweden
Store portfolio
Figure 327: XL-Byg(g): Outlet data, 2009
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
- AG Stanley Ltd
- Alliance Boots
- Allied Irish Bank
- Amazon.co.uk
- Argos
- Asda Group Ltd
- B&Q Plc
- Bank of England
- British Market Research Bureau (BMRB)
- C Brewer & Sons Ltd
- Clas Ohlson
- Co-operative Group
- Experian
- Focus Group
- Freeview
- Garden Centre Group
- Gfk NOP
- GlynWebb Wallpaper Ltd
- Great Mills Retail Ltd
- Home Depot (USA)
- Home Retail Group
- Homebase Ltd
- J Sainsbury
- JH Leeke & Son Ltd
- John Lewis Partnership
- Kingfisher Group
- Market & Opinion Research International (MORI)
- Marks & Spencer
- MFI Furniture Group Plc
- Mica (UK) Ltd
- Nationwide Building Society
- Nectar
- Northern Rock plc
- Office for National Statistics
- Robert Dyas Holdings
- Screwfix
- Somerfield
- Strategic Retail PLC
- Taskers PLC
- Tesco Plc
- Tile Clearing House
- Tile Magic plc
- Topps Floorstore
- Topps Tiles (UK)
- Travis Perkins PLC
- Waitrose Ltd
- Wickes Plc
- Wilkinson Hardware Stores Ltd
- Wm Morrison Supermarkets
- Woolworths Group plc
- YouTube, Inc.
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