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DIY Retailing - Europe - March 2010

It is dangerous to generalise about the DIY market across so many different countries. At present almost all share the problems of coping with the deepest recession since the war.

Other problems shared by many include:

  • The population is ageing. Older people are less inclined to do DIY and more inclined to pay others to do it for them.

  • In some countries there is a fall off in interest in the home and in doing DIY.

  • The boom saw a general increase in paying others to do DIY work, particularly in the more developed economies. The recession has reversed that trend, but probably only temporarily.

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2009.

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Table of contents

  1. Market in Brief

    • Prospects
      • Divergent markets
        • Long term worries
        • European Summary and Outlook

          • Report scope
            • Issues in the market
              • Technical notes
                • DIY retailers’ sales
                  • Financial definitions
                    • Currencies
                      • Country codes
                        • Figure 1: Country codes
                      • VAT
                        • Figure 2: Europe: Standard VAT rates, 2009
                      • Other abbreviations
                        • The European DIY market
                          • Market size
                            • Spending table and trends
                              • Figure 3: Estimated total spending on products stocked, by DIY retailers, 2007-09
                            • Spend per capita
                                • Figure 4: Europe: Spending on DIY goods per capita, 2009
                              • Retail sales
                                • Figure 5: Europe: DIY retailers sales, 2009
                                • Figure 6: Europe: DIY retailers sales per capita, 2009
                              • Performance
                                • Housing – widespread collapse
                                  • Owner occupation – the long term upward trend reversing?
                                    • Figure 7: Europe: Proportion of owner occupiers, major economies, 2009
                                  • Consumer attitudes to DIY
                                    • Have you done any DIY in the last 12 months?
                                      • Figure 8: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
                                      • Figure 9: Europe: Home decorating or other DIY work in the last 12 months, 2005-09
                                    • Attitudes to DIY and the home
                                        • Figure 10: Europe, attitudes towards DIY and home, 2009
                                      • Leading retailers
                                        • Figure 11: Europe: leading DIY retailers, 2008/09
                                      • Market shares
                                        • Figure 12: Europe: leading DIY retailers share of all European retail sales, 2008/09
                                      • Concentration
                                        • Figure 13: Europe: DIY retailer concentration, 2008/09
                                      • E-commerce
                                          • Figure 14: Europe: Leading DIY retailers e-commerce activity, 2010
                                        • Euro outlook
                                          • Sluggish economies
                                            • Ageing population
                                              • Figure 15: Europe: People who do DIY, by age, 2009
                                            • Interest in doing DIY
                                              • Where next for the retailers?
                                                • Time to embrace e-commerce
                                                  • Forecast
                                                    • Figure 16: Europe: Major economies, DIY growth, 2005-14
                                                • Austria

                                                  • Market in brief
                                                    • Sector size and forecast
                                                      • The economy
                                                        • Retailers prospects
                                                          • Figure 17: Austria: DIY specialists’ retail sales, 2005-14
                                                        • Retail competitor analysis
                                                            • Figure 18: Austria: Leading DIY specialists, 2009
                                                          • Market shares
                                                            • Figure 19: Austria: Leading DIY retailers market shares, 2009
                                                          • Enterprise and outlet data
                                                            • Figure 20: Austria: Retail businesses by category, 1999-2008
                                                        • Belgium

                                                          • Market in brief
                                                            • Sector size and forecast
                                                              • The economy
                                                                • Retailers’ prospects and retail forecasts
                                                                    • Figure 21: Belgium: Household goods specialists’ retail sales, 2005-14
                                                                  • Enterprise data
                                                                    • Figure 22: Belgium: Hardware, paints and glass retail enterprise data, 2003-07
                                                                  • Retail competitor analysis
                                                                    • Key points
                                                                      • Recent trends and developments
                                                                        • Maxeda leads the way
                                                                          • Impressive growth from Hubo
                                                                            • Gamma’s expansion slows
                                                                              • Figure 23: Belgium: Leading DIY retailers, 2008/09
                                                                            • Market shares
                                                                              • Figure 24: Belgium: Leading retailers’ estimated shares of DIY specialists’ sales, 2008
                                                                          • Czech Republic

                                                                            • Market in brief
                                                                              • Sector size and forecast
                                                                                • The economy
                                                                                  • Retailers prospects
                                                                                    • Figure 25: Czech Republic: Household goods retailers’ sales, 2005-14
                                                                                  • Retail competitor analysis
                                                                                    • Figure 26: Czech Republic: Leading DIY retailers, 2008
                                                                                  • Market shares
                                                                                    • Figure 27: Czech Republic: Leading DIY retailers market shares, 2008
                                                                                • Denmark

                                                                                  • The market in brief
                                                                                    • Sector size and forecast
                                                                                      • Economy to slow
                                                                                        • The DIY retail sector
                                                                                          • Figure 28: Denmark: Retail sales, 2005-14
                                                                                        • Sector sales by segment
                                                                                            • Figure 29: Denmark: DIY retailers’ sales, by type of retailer, 2004-08
                                                                                          • Forecast
                                                                                            • Retail competitor analysis
                                                                                              • Specialists
                                                                                                • XL-Byg
                                                                                                  • Bygma
                                                                                                    • Danske Traelast
                                                                                                      • Jem & Fix
                                                                                                        • Optimera
                                                                                                          • Bauhaus
                                                                                                            • Online
                                                                                                              • Figure 30: Denmark: Leading DIY players, 2008/09
                                                                                                            • Non-specialists
                                                                                                              • Market shares
                                                                                                                • Figure 31: Denmark: Top five DIY retailers' market shares, 2008/09
                                                                                                              • Enterprise and outlet data
                                                                                                                • Figure 32: Denmark: DIY retail enterprises & outlets, 2003-07
                                                                                                            • Finland

                                                                                                              • Market in brief
                                                                                                                • Sector size and forecast
                                                                                                                  • Sharp contraction in economy in 2009
                                                                                                                    • The DIY sector
                                                                                                                        • Figure 33: Finland: Retail sales, 2004-14
                                                                                                                      • Sector sales by segment
                                                                                                                        • Figure 34: Finland: DIY and related specialist retailers’ sales, 2004-07
                                                                                                                      • Forecast
                                                                                                                        • Retail competitor analysis
                                                                                                                          • Specialists
                                                                                                                            • Dominated by domestic players
                                                                                                                              • But a growing international influence
                                                                                                                                • Figure 35: Finland: Leading DIY Specialists, 2009
                                                                                                                              • Other
                                                                                                                                • Market shares
                                                                                                                                  • Figure 36: Finland: Top five DIY retailers’ market share, 2009
                                                                                                                                • Enterprise and outlet data
                                                                                                                                  • Figure 37: Finland: DIY enterprise and outlet data, 2003-07
                                                                                                                              • France

                                                                                                                                • Market in brief
                                                                                                                                  • Market size and performance
                                                                                                                                    • The competitive landscape
                                                                                                                                      • Internal market environment
                                                                                                                                        • Key points
                                                                                                                                          • Households are becoming smaller
                                                                                                                                            • Figure 38: France: Number of households, 2004-08
                                                                                                                                            • Figure 39: France, Households by size, 1988-2006
                                                                                                                                          • The French housing market
                                                                                                                                            • Figure 40: France, Rate of home ownership, 2004-08
                                                                                                                                            • Figure 41: France: Age of housing stock, 2007
                                                                                                                                            • Figure 42: France Average house prices, 2000-09
                                                                                                                                          • Consumer attitudes to DIY
                                                                                                                                            • Who DIYs?
                                                                                                                                                • Figure 43: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
                                                                                                                                              • Lifestyle comparisons
                                                                                                                                                • Figure 44: Agreement with DIY and home-related lifestyle statements, 2009
                                                                                                                                              • Broader market environment
                                                                                                                                                • Key points
                                                                                                                                                  • Slow population growth
                                                                                                                                                    • Figure 45: France: Population trends, 2005-10
                                                                                                                                                  • Population is ageing
                                                                                                                                                    • Figure 46: France: Population projections, by age group, 2010-30 (f)
                                                                                                                                                  • Implications for DIY retailers
                                                                                                                                                    • Economy is recovering
                                                                                                                                                        • Figure 47: France: Gross domestic product, 1998-2009
                                                                                                                                                      • Consumer spending growth slows
                                                                                                                                                        • Figure 48: France: Household consumer expenditure, 1998-2009
                                                                                                                                                      • Consumer confidence rising
                                                                                                                                                        • Figure 49: France: Consumer confidence, January 1999-December 2009
                                                                                                                                                      • Inflation turns to deflation
                                                                                                                                                        • Figure 50: France: Consumer prices, 2004-09
                                                                                                                                                        • Figure 51: France: Consumer prices of selected DIY Related Categories, 1998-2009
                                                                                                                                                      • Implications for DIY retailers
                                                                                                                                                        • Competitive context
                                                                                                                                                            • Figure 52: France: Consumer expenditure on DIY-related categories, 2004-08
                                                                                                                                                            • Figure 53: France: Estimated DIY market size, 2004-09
                                                                                                                                                          • Channels of distribution
                                                                                                                                                            • Sector size and forecast
                                                                                                                                                              • Key points
                                                                                                                                                                • Economic outlook
                                                                                                                                                                  • Retail sales forecasts
                                                                                                                                                                      • Figure 54: France: Retail sales, 2005-14
                                                                                                                                                                    • DIY retailers’ prospects
                                                                                                                                                                      • Outlet data
                                                                                                                                                                        • Figure 55: France: DIY outlets, 2005-09
                                                                                                                                                                      • Retail competitor analysis
                                                                                                                                                                        • Key points
                                                                                                                                                                          • Kingfisher still market leader
                                                                                                                                                                            • Impressive growth for Groupe Adeo
                                                                                                                                                                              • Bricomarché losing share
                                                                                                                                                                                • Mr Bricolage in the ascent
                                                                                                                                                                                  • Other players
                                                                                                                                                                                    • Figure 56: France: Leading DIY specialists, 2008/09
                                                                                                                                                                                  • Market shares
                                                                                                                                                                                    • Figure 57: France: Leading retailers share of food retailers’ sales, 2008
                                                                                                                                                                                • Germany

                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                    • Market size and performance
                                                                                                                                                                                      • The competitive landscape
                                                                                                                                                                                        • Internal market environment
                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Smaller household sizes
                                                                                                                                                                                              • Figure 58: Germany: Households, 2006-08
                                                                                                                                                                                            • The German housing market
                                                                                                                                                                                              • Low ownership rates
                                                                                                                                                                                                • Figure 59: Germany: distribution of the population, by tenant status, 2005-08
                                                                                                                                                                                              • Housing market performance subdued
                                                                                                                                                                                                  • Figure 60: Germany: House prices index, 2000-07
                                                                                                                                                                                                • Age of housing stock
                                                                                                                                                                                                  • Figure 61: Germany: Dwelling stock, by age, 2002
                                                                                                                                                                                                • Consumer attitudes to DIY
                                                                                                                                                                                                  • Who DIYs?
                                                                                                                                                                                                      • Figure 62: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                                                                                                                                                                                    • Lifestyle comparisons
                                                                                                                                                                                                      • Figure 63: Germany: Agreement with DIY and home-related lifestyle statements, 2009
                                                                                                                                                                                                    • Broader market environment
                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Population in decline
                                                                                                                                                                                                          • Figure 64: Germany: Population trends, 2004-08
                                                                                                                                                                                                          • Figure 65: Germany: Population projections, by age band, 2009-30
                                                                                                                                                                                                          • Figure 66: Germany: Population trends, by age band, 2009-30
                                                                                                                                                                                                        • Implications for DIY retailers
                                                                                                                                                                                                          • Economic recovery likely to be slow
                                                                                                                                                                                                            • Figure 67: Germany: Gross domestic product, 1999-2009
                                                                                                                                                                                                          • Consumer spending remains subdued
                                                                                                                                                                                                              • Figure 68: Germany: Consumer expenditure, 1999-2009
                                                                                                                                                                                                            • Inflation in decline
                                                                                                                                                                                                              • Figure 69: Germany: Consumer prices, 2005-09
                                                                                                                                                                                                            • Implications for DIY retailers
                                                                                                                                                                                                              • Competitive context
                                                                                                                                                                                                                • Figure 70: Germany: Consumer expenditure on DIY retailers’ products, 2004-09
                                                                                                                                                                                                                • Figure 71: Germany: Estimated DIY market size, 2004-09
                                                                                                                                                                                                              • Competition for DIY spending
                                                                                                                                                                                                                  • Figure 72: Germany: Relative performance of consumer spending in various categories, 2003-08
                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                  • Figure 73: Germany: DIY market – BHB estimates of sales, by channel of distribution, 2004-08
                                                                                                                                                                                                                  • Figure 74: Germany: DIY retailers’ sales as share of estimated market size, 2003-09
                                                                                                                                                                                                                  • Figure 75: German DIY market: Estimated channels of distribution, 2009
                                                                                                                                                                                                                • Product breakdown
                                                                                                                                                                                                                  • Figure 76: Germany: Breakdown of sales, by product category, 2008
                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Economic outlook
                                                                                                                                                                                                                      • Retail sales forecasts
                                                                                                                                                                                                                          • Figure 77: Germany: Retail sales, 2005-14
                                                                                                                                                                                                                        • Prospects for DIY specialists
                                                                                                                                                                                                                          • Outlet and enterprise data
                                                                                                                                                                                                                            • Figure 78: Germany: Retail enterprises and outlets, 2004-07
                                                                                                                                                                                                                            • Figure 79: Germany: Retail outlets, 2004-08
                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                            • OBI is market leader
                                                                                                                                                                                                                              • Discounting hurts Praktiker
                                                                                                                                                                                                                                • toom lacks direction
                                                                                                                                                                                                                                  • Bauhaus going strong
                                                                                                                                                                                                                                    • Hornbach
                                                                                                                                                                                                                                      • Figure 80: Germany: Leading players in the DIY sector, 2008/09
                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                      • Figure 81: Germany: Leading retailers share of DIY retailers’ sales, 2008
                                                                                                                                                                                                                                  • Greece

                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                        • Economic outlook
                                                                                                                                                                                                                                          • Retailers’ prospects
                                                                                                                                                                                                                                              • Figure 82: Greece: DIY specialists’ retail sales, 2005-14
                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Praktiker is market leader
                                                                                                                                                                                                                                                  • Leroy Merlin grows
                                                                                                                                                                                                                                                    • Independents will come under pressure
                                                                                                                                                                                                                                                      • Figure 83: Greece: Leading DIY specialists, 2008
                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                      • Figure 84: Greece: Leading retailers share of food retailers’ sales, 2008
                                                                                                                                                                                                                                                    • Enterprise data
                                                                                                                                                                                                                                                      • Figure 85: Greece: DIY specialists’ enterprise and store numbers, 2003-07
                                                                                                                                                                                                                                                  • Hungary

                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                        • The economy
                                                                                                                                                                                                                                                          • Retailers’ prospects
                                                                                                                                                                                                                                                              • Figure 86: Hungary: Household goods specialists’ sales, 2005-12
                                                                                                                                                                                                                                                            • Outlet data
                                                                                                                                                                                                                                                              • Figure 87: Hungary: DIY specialists’ number of outlets, 2005-09
                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                • Recent trends and developments
                                                                                                                                                                                                                                                                  • Domestic players fighting foreign dominance
                                                                                                                                                                                                                                                                    • Praktiker wins back top spot
                                                                                                                                                                                                                                                                      • Tough economic climate hits OBI and bauMax
                                                                                                                                                                                                                                                                          • Figure 88: Hungary: Leading DIY specialists, 2008/09
                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                          • Figure 89: Hungary: Leading retailers’ share of DIY specialists’ sales, 2008
                                                                                                                                                                                                                                                                      • Ireland

                                                                                                                                                                                                                                                                        • Market in brief
                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                              • Retailers prospects
                                                                                                                                                                                                                                                                                • Figure 90: Ireland: DIY specialists’ retail sales, 2005-14
                                                                                                                                                                                                                                                                              • Retailer competitive analysis
                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                  • Leading multiples
                                                                                                                                                                                                                                                                                    • Buying groups
                                                                                                                                                                                                                                                                                      • Figure 91: Republic of Ireland: Leading DIY retailers, 2006/07
                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                      • Figure 92: Republic of Ireland: Leading DIY retailers’ market share, 2008/09
                                                                                                                                                                                                                                                                                  • Italy

                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                      • The future
                                                                                                                                                                                                                                                                                        • DIY retail sector
                                                                                                                                                                                                                                                                                          • Competitive landscape
                                                                                                                                                                                                                                                                                            • Internal market environment
                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • Housing market
                                                                                                                                                                                                                                                                                                  • Rising number of households
                                                                                                                                                                                                                                                                                                    • Figure 93: Italy: Number of households, 2004-08
                                                                                                                                                                                                                                                                                                  • Younger housing stock
                                                                                                                                                                                                                                                                                                    • Figure 94: Italy, age of housing stock, 2008
                                                                                                                                                                                                                                                                                                  • Above average ownership levels
                                                                                                                                                                                                                                                                                                    • Figure 95: Italy: Rate of home ownership, 2004-08
                                                                                                                                                                                                                                                                                                  • House prices
                                                                                                                                                                                                                                                                                                      • Figure 96: Italy: Average house prices, 1999-2008
                                                                                                                                                                                                                                                                                                    • Broader market environment
                                                                                                                                                                                                                                                                                                      • Slow population growth
                                                                                                                                                                                                                                                                                                        • Figure 97: Italy: Population trends, 2005-09
                                                                                                                                                                                                                                                                                                        • Figure 98: Italy: Population projections, 2010-30(f)
                                                                                                                                                                                                                                                                                                      • Implications for DIY retailers
                                                                                                                                                                                                                                                                                                        • Early slide into recession
                                                                                                                                                                                                                                                                                                            • Figure 99: Italy: Gross domestic product, 1998-2009
                                                                                                                                                                                                                                                                                                          • Consumer uncertainty prevails
                                                                                                                                                                                                                                                                                                            • Figure 100: Italy: Household consumer expenditure, 1998-2009
                                                                                                                                                                                                                                                                                                          • Inflation falling
                                                                                                                                                                                                                                                                                                            • Figure 101: Italy: Consumer prices, 2004-09
                                                                                                                                                                                                                                                                                                          • Unemployment on the rise
                                                                                                                                                                                                                                                                                                            • Figure 102: Italy: Unemployment rate, 2005-09 Q3
                                                                                                                                                                                                                                                                                                          • Implications for DIY retailers
                                                                                                                                                                                                                                                                                                            • Competitive context
                                                                                                                                                                                                                                                                                                                • Figure 103: Italy: Consumer expenditure on DIY, 2004-08
                                                                                                                                                                                                                                                                                                                • Figure 104: Italy: Consumer prices of Furniture and goods and services for the home, 2000-09
                                                                                                                                                                                                                                                                                                                • Figure 105: Italy: Estimated DIY market size, 2004-08
                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                    • Economic outlook
                                                                                                                                                                                                                                                                                                                      • Retail sales forecasts
                                                                                                                                                                                                                                                                                                                          • Figure 106: Italy: retail sales, 2004-14
                                                                                                                                                                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                            • Groupe Adeo the only player with real scale
                                                                                                                                                                                                                                                                                                                              • OBI moves into second place
                                                                                                                                                                                                                                                                                                                                • Local players dominate the rest of the market
                                                                                                                                                                                                                                                                                                                                    • Figure 107: Italy: Identified leading DIY retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                    • Figure 108: Italy: Market share of leading players, 2008
                                                                                                                                                                                                                                                                                                                                  • Evaluation
                                                                                                                                                                                                                                                                                                                                    • Figure 109: Italy: DIY retailers, evaluation, 2008/09
                                                                                                                                                                                                                                                                                                                                • The Netherlands

                                                                                                                                                                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                      • Economic outlook
                                                                                                                                                                                                                                                                                                                                        • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                                            • Figure 110: Netherlands: DIY specialists’ retail sales, 2005-14
                                                                                                                                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                              • Intergamma is market leader
                                                                                                                                                                                                                                                                                                                                                • Maxeda up for sale?
                                                                                                                                                                                                                                                                                                                                                  • DGN Beheer
                                                                                                                                                                                                                                                                                                                                                    • Strict planning permission
                                                                                                                                                                                                                                                                                                                                                      • Growth strategies in a mature market
                                                                                                                                                                                                                                                                                                                                                        • Figure 111: The Netherlands: Leading DIY specialists, 2008/09
                                                                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                                                                        • Figure 112: The Netherlands: Leading retailers share of food retailers’ sales, 2009
                                                                                                                                                                                                                                                                                                                                                      • Outlet and enterprise data
                                                                                                                                                                                                                                                                                                                                                          • Figure 113: The Netherlands: DIY specialists’ enterprise and store numbers, 2005-09
                                                                                                                                                                                                                                                                                                                                                      • Norway

                                                                                                                                                                                                                                                                                                                                                        • Market in brief
                                                                                                                                                                                                                                                                                                                                                          • The future
                                                                                                                                                                                                                                                                                                                                                            • Sector size and performance
                                                                                                                                                                                                                                                                                                                                                              • The competitive landscape
                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                  • The economy
                                                                                                                                                                                                                                                                                                                                                                    • The DIY sector
                                                                                                                                                                                                                                                                                                                                                                        • Figure 114: Norway: DIY retailers’ sales, 2005-14
                                                                                                                                                                                                                                                                                                                                                                      • Sector sales by segment
                                                                                                                                                                                                                                                                                                                                                                          • Figure 115: Norway: DIY and related specialists’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                                        • Enterprise and outlet data
                                                                                                                                                                                                                                                                                                                                                                          • Figure 116: Norway: DIY enterprise and outlet data, 2002-07
                                                                                                                                                                                                                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                          • Lines between retail and trade are blurred
                                                                                                                                                                                                                                                                                                                                                                            • Market leaders
                                                                                                                                                                                                                                                                                                                                                                              • Voluntary/buying groups dominate
                                                                                                                                                                                                                                                                                                                                                                                • More recent entrants
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 117: Norway: Leading DIY retailers, 2009
                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                  • Poland

                                                                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                        • The economy
                                                                                                                                                                                                                                                                                                                                                                                          • Retail sales forecasts
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 118: Poland: All retail and -food retail sales, 2004-14
                                                                                                                                                                                                                                                                                                                                                                                          • The DIY sector and prospects
                                                                                                                                                                                                                                                                                                                                                                                            • Outlet and enterprise data
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 119: Poland: Breakdown of retail enterprises by number of outlets, 2005-07
                                                                                                                                                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                              • Kingfisher dominates
                                                                                                                                                                                                                                                                                                                                                                                                • Groupe Adeo ahead of OBI and Praktiker
                                                                                                                                                                                                                                                                                                                                                                                                  • Smaller formats
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 120: Poland: Leading DIY retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 121: Poland: Leading DIY retailers market shares, 2008
                                                                                                                                                                                                                                                                                                                                                                                                    • Evaluation
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 122: Poland: Selected DIY retailers, evaluation, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                  • Portugal

                                                                                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                        • Economic outlook
                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 123: Portugal: DIY specialists’ retail sales, 2005-14
                                                                                                                                                                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                • Groupe Adeo is market leader
                                                                                                                                                                                                                                                                                                                                                                                                                  • Bricomarché follows at a distance
                                                                                                                                                                                                                                                                                                                                                                                                                    • Maxmat is the largest domestic player
                                                                                                                                                                                                                                                                                                                                                                                                                      • iZi moves towards the softer end
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 124: Portugal: Leading DIY specialists, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 125: Portugal: Leading retailers share of food retailers’ sales, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                      • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 126: Portugal: DIY specialists’ enterprise and store numbers, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                    • Spain

                                                                                                                                                                                                                                                                                                                                                                                                                      • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                        • The future
                                                                                                                                                                                                                                                                                                                                                                                                                          • DIY retail sector
                                                                                                                                                                                                                                                                                                                                                                                                                            • Competitive landscape
                                                                                                                                                                                                                                                                                                                                                                                                                              • Internal market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Housing market
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Rising number of households
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 127: Spain, number of households, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                    • High levels of home ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Spain, Rates of home ownership, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Falling house prices
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 129: Spain: Average house Prices, 2000-09
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who are the DIYers and which tasks done?
                                                                                                                                                                                                                                                                                                                                                                                                                                      • DIYers on the rise
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who are the DIYers?
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 130: Spain: Those that had done home decorating or DIY in last 12 months, by gender, age, region and income, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tasks done
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 131: Types of DIY work done in the last 12 months, Spain, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lifestyle comparisons
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 132: Spain: Attitudes towards DIY and home in major european markets, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Growing population…
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 133: Spain: Population trends, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 134: Spain: Population projections, by age group, 2010-30
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Implications for DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                • The economy plunges into recession
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 135: Spain: Gross domestic product, 1998-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • And consumers led the way
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 136: Spain: Household consumer expenditure, 1998-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence bottoms out
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 137: Spain: Consumer confidence indicator, 2005-Q3 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Deflation in 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 138: Spain: Consumer prices, 1999-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Unemployment a point of tension
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 139: Spain: Unemployment rate, 2005-09 Q4
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Implications for DIY retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Competitive context
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 140: Spain: Consumer expenditure on DIY-related categories, 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer prices on DIY-related products
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 141: Spain: Inflation, selected products, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • DIY market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 142: Spain: Estimated DIY market size, 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DIY and hardware specialists dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Other channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Economic and consumer outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Short term outlook for retailing remains poor…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • … and for DIY specialists it is dismal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 143: Spain: retail sales, 2004-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Groupe Adeo the only player with real scale
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Other multiples have no critical mass
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Will Bricor challenge the market leaders longer term?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sole traders and small businesses continue to capture the lion’s share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 144: Spain: Leading DIY retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 145: Spain: Leading DIY retailers market share, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sweden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The DIY retail sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Sweden: Retail sales, 2005-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bauhaus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bolist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DT Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Jula
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New partnerships
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Byggmax takes over Coop Bygg
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Foreign players expanding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 147: Sweden, Leading DIY Retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 148: Sweden, market share of leading five DIY retailers, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 149: DIY & related retail enterprises, by sector, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Switzerland

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 150: Switzerland: DIY retailers’ sales, 2005-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • A DIY tri-opoly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • German arrivals pushing down prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 151: Switzerland: Leading DIY retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 152: Switzerland: Leading retailers’ share of DIY retailers’ sales, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Issues in the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What is a DIY store?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DIY out of fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY – victim of the recession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Little help from the economy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Declining interest in DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Superstores still the most popular destination
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Internet usage growing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Internal market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 153: Inflation on furniture and DIY vs all items, 1988-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Differentiation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 154: DIY website visitors, January 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The ageing population has a silver lining for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 155: Trends in UK population, by age, 2004-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The economy – disaster averted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 156: UK savings ratio, 1991-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Incomes and spending – likely to be depressed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 157: PDI and consumer expenditure, at current prices, 2004-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The housing market – a bubble that burst
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: UK Average house prices, 1991-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Can house prices start falling again?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Housing more affordable, but still, historically expensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: First time buyer affordability index, 1983-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Housing transactions – still at very low levels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Residential housing transactions, 1977-2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Growth in rented properties – bad news for DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 161: Number of private tennancies, 1995/96-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY retailers and the housing market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The recession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 162: UK: DIY retailers sales, 2005-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 163: DIY retailers sales relative to all retail sales, 2001-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retailer competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The big three and two halves?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Market leaders
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 164: UK: Leading DIY retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 165: UK: Selected DIY retailers, evaluation, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 166: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The consumer – who does DIY and where do they shop?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY losing popularity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 167: Home decorating or other DIY work in the last 12 months, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 168: Numbers of people planning to make major expenditure on DIY in coming year, Jan 2005-Jan 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 169: Consumers major spending plans, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A note on timing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Decline in interest greater at older ages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 170: Consumers planning to spend on DIY, by age, Jan 2005-Jan 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where do they shop for DIY products?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 171: UK: Where consumers shopped for DIY in the last 12 months, January 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 172: UK: Where people shop for DIY, 1999-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who shops where? – warning signs for the DIY specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 173: UK: Customer profile of leading retailers of DIY products, January 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who shops for DIY online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 174: Profile of online shoppers of DIY specialists, Nov 2009-Jan 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – who does DIY and where do they shop?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 175: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 176: Most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 177: Next most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Other stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 179: Least popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Agri Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Agri Retail: Sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 181: Agri Retail: Number of outlets, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • ATB (Asociación de Tiendas de Bricolaje)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 182: ATB: Sales as share of DIY retailers’ sales in Spain, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: ATB: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: ATB: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Products and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 185: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 186: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cautious growth paying dividends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Going head to head with the competition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 187: Bauhaus: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 188: Bauhaus: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 189: Bauhaus: Product lines, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • bauMax

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 190: bauMax: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Austria going strong
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • International expansion continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Part of TooMax-x alliance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 191: bauMax: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 192: bauMax: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 193: bauMax, private labels, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brico Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: Brico Group: Sales as share of DIY retailers’ sales in Spain, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 195: Brico Group: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: Brico Group: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bricofer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 197: Bricofer: Sales performance, 1998, 1999, 2004, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 198: Bricofer: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 199: Bricofer: Major product lines, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brico IO

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 200: Brico IO: Share of all DIY retailers’ sales in Italy, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 201: Brico IO: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 202: Brico IO: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 203: Brico IO: Product ranges, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Bricomarché

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 204: Bricomarché: estimated share of all European DIY retailer’s sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 205: Bricomarché: Estimated share of all French DIY retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 206: Bricomarché: Estimated financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 207: Bricomarché: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Bricorama

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 208: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 209: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 210: Bricorama: Group financial performance, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 211: Bricorama: Outlet data, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gamma
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Bricorama France: Percentage of sales, by product category, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • E-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Cofac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Coop Schweiz DIY Stores

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 213: Coop Schweiz DIY stores: Sales as share of all DIY retailers’ sales in Switzerland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 214: Coop Schweiz DIY stores: Group financial performance, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 215: Coop Schweiz DIY stores: Outlet data, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • DGN Beheer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 216: DGN Beheer: Sales as share of DIY retailers’ sales in the Netherlands, 2007-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 217: DGN Beheer: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: DGN Beheer: outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Positioning and product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 219: DGN Beheer: banners, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DT Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 220: DT Group: Sales as share of all DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • On the defensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 221: DT Group: Financial performance, 2005-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 222: DT Group: Turnover by Fascia, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 223: Retail Turnover by Country, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 224: DT Group: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 225: DT Group: Banners, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Focus Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 226: Focus Group: Sales as share of DIY in UK, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 227: Focus Group: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 228: Focus Group: Outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 229: Focus DIY: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Globus Baumarkt (Germany)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 230: Globus Baumarkt (Germany): Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 231: Globus Baumarkt (Germany): Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Positioning and product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Grafton Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 232: Grafton Group: Sales as share of DIY retailers’ sales in Republic of Ireland, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 233: Grafton Group DIY stores: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 234: Grafton Group DIY stores: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Groupe Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 235: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 236: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Multi-format approach increasing flexibility
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Response to the recession
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Looking to underdeveloped markets for future growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 237: Groupe Adeo: Sales performance, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 238: Groupe Adeo: Estimated European sales performance, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 239: Groupe Adeo: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 240: Hagebau: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 241: Hagebau: Sales as share of DIY in Germany, 2005-09 (p)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 242: Hagebau: Group sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 243: Hagebau: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Homebase Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Homebase Ltd: Sales as share of DIY in UK, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 245: Homebase Ltd: Group financial performance, 2004/05-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 246: Homebase Ltd: Outlet data, 2004/05-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 247: Homebase: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 248: Hornbach: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: Hornbach: Sales as share of DIY in Germany, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 250: Hornbach Holding: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Interim results 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 251: Hornbach Holding: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hubo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: Hubo: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: Hubo: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Products and pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 254: Intergamma Group: Sales as share of DIY retailers’ sales in the Netherlands, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Flexibility
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Gamma goes XL…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • … but faces planning permission delays
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Targeting women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 255: Intergamma Group: Group sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 256: Intergamma Group: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Interpares (Woody)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 257: Interpares: Retail sales as share of all DIY retailers’ sales in Sweden, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 258: Interpares: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 259: Interpares: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Jem & Fix

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 260: Jem & Fix: Sales as share of DIY retailers’ sales in Denmark, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 261: Jem & Fix (Denmark): Estimated Sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 262: Jem & Fix (Denmark): Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • JH Leeke & Sons

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 263: JH Leeke & Sons department stores division, financial performance, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 264: JH Leeke & Sons, outlet data, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Jumbo Markt DIY Stores

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 265: Jumbo Markt DIY stores: Sales as share of DIY retailers’ sales in Switzerland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 266: Jumbo Markt DIY stores: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 267: Jumbo Markt DIY stores: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Kingfisher Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 268: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 269: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 270: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Kingfisher Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Screwfix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • French operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Other international operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Disposal of Italian operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Other International
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 271: Kingfisher Group: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • B&Q
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Screwfix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Castorama
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brico Dépôt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 272: Kingfisher Group: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Maxmat (Sonae)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 273: Maxmat: Estimated share of all Portuguese diy retailers’ sales, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 274: Maxmat: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 275: Maxmat: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Customer services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Maxeda DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 276: Maxeda DIY: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Praxis competes on price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multi-format strategy for Brico
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Up for sale?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recet history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 277: Maxeda DIY: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Praxis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Formido
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brico
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 278: Maxeda DIY: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 279: Maxeda DIY, Product offer by banner, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Migros Do It + Garden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 280: Migros Do It + Garden: Share of all Swiss DIY retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 281: Migros Do It + Garden: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 282: Migros Do It + Garden: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mr. Bricolage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 283: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 284: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rationalising bears fruit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Work still to be done
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 285: Mr. Bricolage SA: Financial data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 286: Mr Bricolage: Retail sales, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 287: Mr. Bricolage: Outlet data, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 288: Mr Bricolage: Sales area and densities, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 289: Mr Bricolage: Breakdown of turnover by product category, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 290: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 291: OBI (Germany): Sales as share of DIY in Germany, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 292: OBI (Austria): Sales as share of DIY in Austria, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 293: OBI (Italy): Sales as share of DIY in Italy, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 294: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Uncertainty over franchising model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reliance on Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 295: OBI: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 296: OBI: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 297: OBI: Own brands, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Praktiker

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 298: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-09 (p)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 299: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-09 (p)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 300: Praktiker: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 301: Praktiker: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Punto Brico

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 302: Punto Brico: Estimated share of all DIY retailers’ sales in Italy, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 303: Punto Brico: Sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 304: Punto Brico: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Loyalty card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 305: Kesko: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 306: Rautakesko: Sales as share of DIY in Finland, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 307: Rautakesko: Sales as share of DIY in Norway, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 308: Rautakesko: Sales as share of DIY in Sweden, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 309: Kesko: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 310: Kesko: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Robert Dyas

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 311: Robert Dyas, financial performance, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 312: Robert Dyas, outlet data, 2004-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • toom Baumarkt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 313: toom Baumarkt: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 314: toom Baumarkt: Sales as share of DIY in Germany, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 315: toom Baumarkt: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 316: toom Baumarkt: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • WOW! format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Topps Tiles Plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 317: Topps Tiles Plc: Sales as share of DIY in UK, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 318: Topps Tiles Plc: Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 319: Topps Tiles Plc: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Värisilmä (Väritukku)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 320: Värisilmä (Väritukku): Share of all Finnish DIY retailers’ sales, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 321: Värisilmä (Väritukku):sales performance, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 322: Värisilmä (Väritukku): Outlet data, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Wickes (including Tile Giant)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 323: Wickes: Sales as share of DIY in UK, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 324: Wickes financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 325: Wickes: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: Wickes: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • XL-Byg(g)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Denmark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Norway
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sweden
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 327: XL-Byg(g): Outlet data, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • AG Stanley Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Alliance Boots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Allied Irish Bank
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon.co.uk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bank of England
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • C Brewer & Sons Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Clas Ohlson
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Experian
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Focus Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Freeview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Gfk NOP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • GlynWebb Wallpaper Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Great Mills Retail Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Home Depot (USA)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Home Retail Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Homebase Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • JH Leeke & Son Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kingfisher Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kingfisher UK & Ireland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market & Opinion Research International (MORI)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • MFI Furniture Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mica DIY Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Nationwide Building Society
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Nectar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Northern Rock plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Robert Dyas Holdings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Screwfix UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Somerfield
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic Retail PLC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Taskers Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tile Clearing House
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tile Magic plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Topps Floorstore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Topps Tiles (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Travis Perkins PLC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Travis Perkins Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Waitrose
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wilkinson Hardware Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Woolworths Group plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wyevale Garden Centres
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • YouTube, Inc.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        DIY Retailing - Europe - March 2010

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        £2,895.00 (Excl.Tax)