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DIY Retailing - Europe - May 2014

DIY Retailing - Europe – May 2014 includes exclusive consumer research for the UK, France, Germany, Italy and Spain; profiles of 16 leading DIY retailing groups in Europe; consumer spending data for each of the 19 markets, 2009-13; and retail sales forecasts to 2018 for each of the 19 markets.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of DIY retailing in Europe. Single country reports, including consumer research analysis, are also available for the UK, France, Germany, Spain and Italy.

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Table of contents

  1. European Executive Summary

    • Consumer spending on DIY goods
      • Figure 1: Europe: Mintel’s estimated DIY market size (inc VAT), 2009-13
      • Figure 2: Europe: Mintel’s estimated DIY market size (inc VAT) by country, 2013
      • Figure 3: Europe: Spending on DIY-related goods per capita (incl VAT), 2013
    • DIY specialists
      • Figure 4: Europe: DIY specialist retailers sales, 2013
      • Figure 5: Europe: DIY specialists sales: Compound annual growth rates 2009-13, 2013-18
    • The leading specialists
      • Figure 6: Europe: The top 5 DIY specialists sales, 2012-13
    • The consumer
      • Figure 7: Major European economies: % of people buying DIY goods in the last 12 months, and most used store, March 2014
      • Figure 8: Europe: Proportion of shoppers who have bought DIY goods online, March 2014
      • Figure 9: DIY plans for 2014/15, March 2014
  2. Introduction and Report Scope

      • Defining DIY
        • Definitions
          • Consumer spending – About Mintel’s market size
            • Retail sector
              • Financial definitions
                • Sales per stores, sales per sq m
                  • VAT
                    • Figure 10: European VAT rates, 2011-14
                  • Abbreviations
                    • Country codes
                    • European Summary and Outlook

                      • Key points
                        • Consumer spending
                          • Figure 11: Europe: Mintel’s estimated market size, incl VAT, by country, 2013
                          • Figure 12: Europe: Compound annual growth rate in Mintel DIY market size, 2009-13
                          • Figure 13: Europe: Mintel’s estimated DIY market size, incl VAT, 2009-13
                        • Spend per capita
                          • Figure 14: Europe: Spending on DIY goods per capita, incl VAT, 2013
                        • Housing tenure
                          • Figure 15: Europe: Percentage home owners by country, 2012
                          • Figure 16: Europe: Change in home ownership, 2007-12
                        • DIY retailers’ sales and forecasts
                          • Figure 17: DIY retailers sales, ex-VAT, 2009-13
                          • Figure 18: DIY retailers sales, ex VAT, 2014-18
                          • Figure 19: Europe: DIY specialists’ sales growth, 2009-13 and 2013-18
                        • Leading specialists: Financials and outlets
                          • Figure 20: Europe: The leading 20 DIY specialists sales, 2011-13
                          • Figure 21: Europe: The leading 20 DIY specialists outlet numbers, 2011-13
                        • The consumer
                            • Figure 22: Major European economies: % of people buying DIY goods in the last 12 months, and most used store, March 2014
                            • Figure 23: Europe: Proportion of shoppers who have bought DIY goods online, March 2014
                          • Attitudes to DIY shopping
                              • Figure 24: Europe: Doing and buying DIY, March 2014
                              • Figure 25: DIY plans for 2014/15, March 2014
                            • What we think
                              • The economy
                                • The state of the sector
                                  • The ageing population
                                    • Online
                                      • High streets
                                        • Looking forward
                                        • Austria

                                          • DIY retailing in Austria
                                            • Market size
                                              • Figure 26: Austria: DIY products – the Mintel market size (incl. VAT), 2009-13
                                              • Figure 27: Austria: DIY products market size breakdown, 2013
                                              • Figure 28: Austria: Households consumption expenditure (inc. VAT), 2009-13
                                            • DIY retail sector size
                                              • Figure 29: Austria: DIY retail sales, excl. VAT, 2009-14
                                            • The leading specialists: Financials and outlets
                                              • Figure 30: Austria: Leading DIY retailers, by sales, excl. VAT, 2011-13
                                              • Figure 31: Austria: Leading DIY retailers, outlet numbers, 2011-13
                                              • Figure 32: Austria: Leading DIY retailers, sales per outlet, 2011-13
                                            • The retailers: Market shares
                                              • Figure 33: Austria: Leading DIY retailers, market shares, 2011-13
                                            • Online
                                              • Figure 34: Austria: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                          • Belgium

                                            • DIY retailing in Belgium
                                              • Market size
                                                • Figure 35: Belgium: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                • Figure 36: Belgium: Breakdown of Household Spending on DIY Items 2013 (est)
                                              • Spending by category
                                                  • Figure 37: Belgium: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
                                                • DIY retail sector size
                                                  • Figure 38: Belgium: Retail sales, excl. sales tax 2009-14
                                                • The leading specialists: Financials and outlets
                                                  • Figure 39: Belgium: Leading Diy Retailers, sales, excl. Vat, 2011-13
                                                  • Figure 40: Belgium: Leading DIY Retailers, outlet numbers, 2011-13
                                                  • Figure 41: Belgium: Leading DIY Retailers, sales per outlet, 2011-13
                                                • The retailers: Market shares
                                                  • Figure 42: Belgium: Leading DIY retailers, market shares, 2011-13
                                                • Online
                                                  • Figure 43: Belgium: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                              • Czech Republic

                                                • DIY retailing in the Czech Republic
                                                  • Market size
                                                    • Figure 44: Czech Republic: Estimated DIY market size (current prices), (incl. VAT), 2009-13
                                                    • Figure 45: Czech Republic: Breakdown of household spending on DIY items, 2013 (est)
                                                  • Spending by category
                                                      • Figure 46: Czech Republic: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
                                                    • DIY retail sector size
                                                      • Figure 47: Czech Republic: Retail sales, excl. sales tax, 2009-14
                                                    • The leading specialists: Financials and outlets
                                                      • Figure 48: Czech Republic: Leading DIY retailers, sales, excl. VAT, 2011-13
                                                      • Figure 49: Czech Republic: Leading DIY retailers, Outlet numbers, 2011-13
                                                      • Figure 50: Czech Republic: Leading DIY retailers, sales per outlet, 2011-13
                                                    • The leading specialists: Market shares
                                                      • Figure 51: Czech Republic: Leading DIY retailers, market shares (estimated), 2011-13
                                                    • Online
                                                      • Figure 52: Czech Republic: Percentage of all individuals having purchased online in the past 12 months, select categories, 2008-13
                                                  • Denmark

                                                    • DIY retailing in Denmark
                                                      • Market size
                                                        • Figure 53: Denmark: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                        • Figure 54: Denmark: DIY products market size breakdown, 2013
                                                      • Spending by category
                                                          • Figure 55: Denmark: Consumer expenditure on DIY-related categories (incl. VAT), 2009-13 (current prices)
                                                        • DIY retail sector size
                                                          • Figure 56: Denmark: DIY retail sales (excl. VAT), 2009-14
                                                        • The leading specialists: Financials and outlets
                                                          • Figure 57: Denmark: Top ten DIY retailers, by sales (excl. VAT), 2011-13
                                                          • Figure 58: Denmark: Top ten DIY retailers, outlet numbers, 2011-13
                                                          • Figure 59: Denmark: Top ten DIY retailers, sales per outlet, 2011-13
                                                        • The leading specialists: Market shares
                                                          • Online
                                                              • Figure 60: Denmark: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                          • Finland

                                                            • DIY retailing in Finland
                                                              • Market size
                                                                • Figure 61: Finland: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                • Figure 62: Finland: DIY products market size breakdown, 2013
                                                                • Figure 63: Finland: Consumer spending in detail (incl. VAT), 2009-13
                                                              • DIY retail sector size
                                                                • Figure 64: Finland: DIY retail sales (excl. VAT), 2009-14
                                                              • The leading specialists: Financials and outlets
                                                                • Figure 65: Finland: Leading DIY specialists: net revenues, 2011-13
                                                                • Figure 66: Finland: Leading DIY specialists: Outlet numbers, 2011-13
                                                                • Figure 67: Finland: Leading DIY specialists: Annual sales per outlet, 2011-13
                                                              • The leading specialists: Market shares
                                                                • Online
                                                                  • Figure 68: Finland: Percentage of all individuals buying online, 2008-13
                                                              • France

                                                                • Executive summary
                                                                  • The market
                                                                    • Opening hours
                                                                      • Distribution of spending on DIY
                                                                        • The specialists sector
                                                                          • The leading specialists
                                                                            • Online
                                                                              • The consumer: Where they shop
                                                                                • The consumer: Attitudes towards DIY
                                                                                  • What we think
                                                                                    • Spending and inflation
                                                                                      • Key points
                                                                                        • Opening hours
                                                                                          • DIY market depressed, and likely to remain so
                                                                                            • Figure 69: France: DIY products – the Mintel market size (incl. VAT), 2009-14
                                                                                            • Figure 70: France: DIY products market size breakdown, 2012
                                                                                          • Spending breakdown
                                                                                              • Figure 71: France: Consumer spending on key product categories for DIY retailers, 2009-13
                                                                                            • Mintel’s market size
                                                                                              • Inflation
                                                                                                • Figure 72: France: Consumer prices index: Annual % change, DIY categories, 2009-13
                                                                                              • Distribution of spending on DIY
                                                                                                • Key points
                                                                                                  • Specialists still dominate
                                                                                                    • Figure 73: France: Estimated distribution of spending on DIY-related goods, 2012
                                                                                                  • Specialists sales and forecasts
                                                                                                    • Key points
                                                                                                      • Tough times in DIY
                                                                                                        • Figure 74: France: DIY retail sales (excl. VAT), 2009-14
                                                                                                        • Figure 75: France: DIY retail sales forecasts, 2014-18
                                                                                                        • Figure 76: France: DIY retailers sales as % all retail sales (excl fuel), 2008-18
                                                                                                      • Enterprise, outlet and employee numbers
                                                                                                        • Figure 77: Enterprise and employee number, 2010 -11
                                                                                                      • The leading specialists: Financials and outlets
                                                                                                        • Key points
                                                                                                          • The leaders holding on while the second liners slip
                                                                                                            • Figure 78: France: Leading DIY retailers, sales (exc VAT), 2011-13
                                                                                                            • Figure 79: France: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                            • Figure 80: France: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                          • The leading specialists: Market shares
                                                                                                            • Key points
                                                                                                                • Figure 81: France: Leading DIY retailers’ share of spending on DIY products, 2011-13
                                                                                                              • Online
                                                                                                                • Key points
                                                                                                                  • Online
                                                                                                                    • Online and in-store complementary
                                                                                                                      • DIY sites visited
                                                                                                                        • Figure 82: France leading online DIY retailers, website usage, February 2014
                                                                                                                      • The consumer: Where they shop
                                                                                                                        • Key points
                                                                                                                          • What we asked
                                                                                                                              • Figure 83: Shops used to buy DIY goods, France, February 2014
                                                                                                                              • Figure 84: Leading DIY retailers, customer profiles, France, February 2014
                                                                                                                            • The consumer: Attitudes towards DIY
                                                                                                                              • Key points
                                                                                                                                • Figure 85: Attitudes towards DIY, France, February 2014
                                                                                                                                • Figure 86: Attitudes to DIY and retailers used, France, February 2014
                                                                                                                            • Germany

                                                                                                                              • Executive summary
                                                                                                                                • The market
                                                                                                                                  • The specialists sector
                                                                                                                                    • The leading specialists
                                                                                                                                      • Online
                                                                                                                                        • The consumer: Where they shop
                                                                                                                                          • The consumer: Attitudes towards DIY
                                                                                                                                            • What we think
                                                                                                                                              • Consumer spending and inflation
                                                                                                                                                • Key points
                                                                                                                                                  • Mintel market size: improvement in spending expected in 2014
                                                                                                                                                    • Figure 87: Germany: DIY products – the Mintel market size (incl. VAT), 2009-14
                                                                                                                                                    • Figure 88: Germany: DIY products market size breakdown, 2013
                                                                                                                                                  • Spending breakdown
                                                                                                                                                      • Figure 89: Germany: Consumer spending in detail (incl. VAT), 2009-14
                                                                                                                                                    • Mintel’s market size
                                                                                                                                                      • Inflation
                                                                                                                                                        • Figure 90: Consumer prices index: annual % change, DIY categories, annual, 2009-13
                                                                                                                                                      • Specialists’ sales and forecasts
                                                                                                                                                        • Key points
                                                                                                                                                          • 2013 weak, 2014 better
                                                                                                                                                              • Figure 91: Germany: DIY retail sales (excl. VAT), 2009-14
                                                                                                                                                              • Figure 92: Germany: DIY retail sales forecasts (excl. VAT), 2014-18
                                                                                                                                                            • Enterprise, outlet and employee numbers
                                                                                                                                                              • Figure 93: Germany: Number of enterprises, outlets and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2009-11
                                                                                                                                                            • The leading specialists: Financials and outlets
                                                                                                                                                              • Key points
                                                                                                                                                                • Praktiker closes down
                                                                                                                                                                  • A weak 2013 but share is there to mop up
                                                                                                                                                                    • Store acquisitions
                                                                                                                                                                      • Competing on similar ground
                                                                                                                                                                        • New entrants
                                                                                                                                                                          • Online needs to be addressed
                                                                                                                                                                            • Figure 94: Germany: Leading DIY specialists: Net revenues, 2011-13
                                                                                                                                                                            • Figure 95: Germany: Leading DIY specialists: outlet numbers, 2011-13
                                                                                                                                                                            • Figure 96: Germany: Leading DIY specialists: annual sales per outlet, 2011-13
                                                                                                                                                                          • Internationalisation continues
                                                                                                                                                                            • Figure 97: Germany: Leading DIY retailers’ international store portfolios, 2010-14
                                                                                                                                                                          • Praktiker’s international portfolio
                                                                                                                                                                            • The leading specialists: Market shares
                                                                                                                                                                              • Figure 98: Germany: Leading DIY specialists: share of spending on DIY products, 2011-13
                                                                                                                                                                            • Online
                                                                                                                                                                              • Key points
                                                                                                                                                                                • 22% buy on the internet
                                                                                                                                                                                  • Figure 99: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, online, February 2014
                                                                                                                                                                                • But specialists have been slow to move online
                                                                                                                                                                                  • Figure 100: Germany: Major DIY specialists: Year transactional websites were launched in the German market
                                                                                                                                                                                • Online visitor numbers
                                                                                                                                                                                  • Figure 101: Visitor data for major DIY retail websites, February 2014
                                                                                                                                                                                • The consumer: Where they shop
                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • What we asked
                                                                                                                                                                                      • Obi records a very strong lead
                                                                                                                                                                                        • Figure 102: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014
                                                                                                                                                                                      • Online and offline
                                                                                                                                                                                        • Figure 103: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, February 2014
                                                                                                                                                                                      • 2014 versus 2013
                                                                                                                                                                                        • Figure 104: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013 and February 2014
                                                                                                                                                                                      • Demographics: DIY shopping peaks among 55+ consumers
                                                                                                                                                                                        • Figure 105: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by average age/affluence, February 2014
                                                                                                                                                                                        • Figure 106: Germany: The consumer: DIY purchases in the past 12 months, whether in-store or online, by gender, February 2014
                                                                                                                                                                                        • Figure 107: Germany: The consumer: DIY purchases in the past 12 months, whether in-store or online, by age group, February 2014
                                                                                                                                                                                      • Focusing on those who actually do DIY
                                                                                                                                                                                        • Figure 108: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by DIY activity in past 12 months, February 2014
                                                                                                                                                                                      • The consumer: Attitudes towards DIY
                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • What we asked
                                                                                                                                                                                            • Only four in ten have done DIY
                                                                                                                                                                                              • Figure 109: Germany: The consumer: Attitudes towards DIY, February 2014
                                                                                                                                                                                            • Renters still do DIY
                                                                                                                                                                                              • Demographics: doing DIY peaks among 45-54 year olds
                                                                                                                                                                                                • Figure 110: Germany: The consumer: Attitudes towards DIY – selected statements on participation, by age group, February 2014
                                                                                                                                                                                                • Figure 111: Germany: The consumer: Attitudes towards DIY – selected statements on how they shop, by age group, February 2014
                                                                                                                                                                                                • Figure 112: Germany: The consumer: Attitudes towards DIY, by average age/affluence, February 2014
                                                                                                                                                                                            • Greece

                                                                                                                                                                                              • DIY retailing in Greece
                                                                                                                                                                                                • Market size
                                                                                                                                                                                                  • Figure 113: Greece: Estimated DIY market size (current prices), (incl. VAT), 2009-13
                                                                                                                                                                                                  • Figure 114: Greece: Breakdown of household spending on DIY items 2013 (est)
                                                                                                                                                                                                • Spending by category
                                                                                                                                                                                                    • Figure 115: Greece: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
                                                                                                                                                                                                  • DIY retail sector size
                                                                                                                                                                                                    • Figure 116: Greece: Retail sales, excl. sales tax, 2009-14
                                                                                                                                                                                                  • The leading specialists: Financials and outlets
                                                                                                                                                                                                    • Figure 117: Greece: Leading DIY retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                    • Figure 118: Greece: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                    • Figure 119: Greece: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                  • The leading specialists: Market shares
                                                                                                                                                                                                    • Figure 120: Greece: Leading DIY retailers, Market shares, 2011-13
                                                                                                                                                                                                  • Online
                                                                                                                                                                                                    • Figure 121: Greece: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                • Hungary

                                                                                                                                                                                                  • DIY retailing in Hungary
                                                                                                                                                                                                    • Market size
                                                                                                                                                                                                      • Figure 122: Hungary: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                      • Figure 123: Hungary: DIY products market size breakdown, 2013
                                                                                                                                                                                                      • Figure 124: Hungary: Consumer spending in detail (incl. VAT), 2009-13
                                                                                                                                                                                                    • DIY retail sector size
                                                                                                                                                                                                      • Figure 125: Hungary: DIY retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                    • The leading specialists: Financials and outlets
                                                                                                                                                                                                      • Figure 126: Hungary: Leading DIY specialists: Net revenues, 2011-13
                                                                                                                                                                                                      • Figure 127: Hungary: Leading DIY specialists: Outlet numbers, 2011-13
                                                                                                                                                                                                      • Figure 128: Hungary: Leading DIY specialists: annual sales per outlet, 2011-13
                                                                                                                                                                                                    • The leading specialists: Market shares
                                                                                                                                                                                                      • Figure 129: Hungary: Leading DIY specialists: share of spending on DIY, 2011-13
                                                                                                                                                                                                    • Online
                                                                                                                                                                                                      • Figure 130: Hungary: Percentage of all individuals buying online, 2008-13
                                                                                                                                                                                                  • Ireland

                                                                                                                                                                                                    • DIY retailing in Ireland
                                                                                                                                                                                                      • Market size
                                                                                                                                                                                                        • Figure 131: Ireland: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                        • Figure 132: Ireland: DIY products market size breakdown, 2013
                                                                                                                                                                                                        • Figure 133: Ireland: Households consumption expenditure (inc. VAT), 2009-13
                                                                                                                                                                                                      • DIY retail sector size
                                                                                                                                                                                                        • Figure 134: Ireland: DIY retail sales, excl. VAT, 2009-14
                                                                                                                                                                                                      • The leading specialists: Financials and outlets
                                                                                                                                                                                                        • Figure 135: Ireland: Leading DIY retailers, by sales, excl. VAT, 2011-13
                                                                                                                                                                                                        • Figure 136: Ireland: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                        • Figure 137: Ireland: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                      • The leading specialists: Market shares
                                                                                                                                                                                                        • Figure 138: Ireland: Leading DIY retailers, market shares, 2011-13
                                                                                                                                                                                                      • Online
                                                                                                                                                                                                        • Figure 139: Ireland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                    • Italy

                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                          • Distribution of spending on DIY
                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                              • The leading specialists
                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                  • The Italian DIY consumer – where they shop
                                                                                                                                                                                                                    • The Italian DIY consumer – attitudes to doing DIY
                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Mintel market size: Two grim years and little respite in prospect
                                                                                                                                                                                                                              • Figure 140: Italy: DIY products – the Mintel market size (incl. VAT), 2009-14
                                                                                                                                                                                                                              • Figure 141: Italy: DIY products market size breakdown, 2013
                                                                                                                                                                                                                            • Spending breakdown
                                                                                                                                                                                                                                • Figure 142: Italy: Consumer spending in detail (incl. VAT), 2009-13
                                                                                                                                                                                                                              • Mintel’s market size
                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                  • Figure 143: Italy: Consumer prices index: Annual % change, DIY categories, 2009-13
                                                                                                                                                                                                                                • Distribution of spending on DIY
                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Specialists still dominate
                                                                                                                                                                                                                                      • Figure 144: Italy: Estimated distribution of spending on DIY-related goods, 2013
                                                                                                                                                                                                                                    • Specialists’ sales and forecasts
                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Household goods retailers very weak
                                                                                                                                                                                                                                          • Figure 145: Italy: DIY goods retailers’ sales (excl. VAT), 2009-13
                                                                                                                                                                                                                                          • Figure 146: Italy: DIY goods retailers’ sales (excl. VAT), 2014-18
                                                                                                                                                                                                                                        • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                                          • Figure 147: DIY retailers – Enterprise numbers, 2009-11
                                                                                                                                                                                                                                          • Figure 148: DIY retailers – employment numbers, 2009-11
                                                                                                                                                                                                                                        • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Fragmented and underdeveloped
                                                                                                                                                                                                                                                • Figure 149: Italy: Leading DIY retailers, net revenues, 2011-13
                                                                                                                                                                                                                                                • Figure 150: Italy: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                • Figure 151: Italy: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                              • The leading specialists: Market shares
                                                                                                                                                                                                                                                • Figure 152: Italy: Leading DIY specialists’ shares of spending on DIY, 2011-13
                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                • The Italian DIY consumer – Where they shop
                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                      • Figure 153: Shops used to buy DIY goods, Italy, February 2014
                                                                                                                                                                                                                                                      • Figure 154: Profile of DIY shoppers by store used, Italy, February 2014
                                                                                                                                                                                                                                                    • The Italian DIY consumer – attitudes to doing DIY
                                                                                                                                                                                                                                                        • Figure 155: Attitudes towards DIY, Italy, February 2014
                                                                                                                                                                                                                                                        • Figure 156: Profile of attitudes to doing DIY by age and income, Italy, February 2014
                                                                                                                                                                                                                                                      • Attitudes to doing DIY and where people shop
                                                                                                                                                                                                                                                        • Figure 157: Attitudes to doing DIY and retailers used, Italy, February 2014
                                                                                                                                                                                                                                                    • Netherlands

                                                                                                                                                                                                                                                      • DIY retailing in the Netherlands
                                                                                                                                                                                                                                                        • Market size
                                                                                                                                                                                                                                                          • Figure 158: The Netherlands: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                                                                          • Figure 159: The Netherlands: DIY products market size breakdown, 2013
                                                                                                                                                                                                                                                          • Figure 160: The Netherlands: Households consumption expenditure (inc. VAT), 2009-13
                                                                                                                                                                                                                                                        • DIY retail sector size
                                                                                                                                                                                                                                                          • Figure 161: The Netherlands: DIY retail sales, excl. VAT, 2009-14
                                                                                                                                                                                                                                                        • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                          • Figure 162: The Netherlands: Leading DIY retailers, by sales, excl. VAT, 2011-13
                                                                                                                                                                                                                                                          • Figure 163: The Netherlands: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                          • Figure 164: The Netherlands: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                        • The leading specialists: Market shares
                                                                                                                                                                                                                                                          • Figure 165: The Netherlands: Leading DIY retailers, market shares, 2011-13
                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                          • Figure 166: The Netherlands: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                                                                      • Norway

                                                                                                                                                                                                                                                        • DIY retailing in Norway
                                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                                            • Figure 167: Norway: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                                                                            • Figure 168: Norway: Breakdown by product category of Mintel’s DIY market size, 2013
                                                                                                                                                                                                                                                          • Spending by category
                                                                                                                                                                                                                                                              • Figure 169: Norway: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13 (current prices)
                                                                                                                                                                                                                                                            • DIY retail sector size
                                                                                                                                                                                                                                                              • Figure 170: Norway: DIY retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                            • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                              • Figure 171: Norway: Top Ten DIY retailers, by Sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                              • Figure 172: Norway: Top Ten DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                              • Figure 173: Norway: Top Ten DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                            • The leading specialists: Market shares
                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                • Figure 174: Norway: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                                                                            • Poland

                                                                                                                                                                                                                                                              • DIY retailing in Poland
                                                                                                                                                                                                                                                                • Market size
                                                                                                                                                                                                                                                                  • Figure 175: Poland: Estimated DIY market size, incl. VAT, 2009-13
                                                                                                                                                                                                                                                                  • Figure 176: Poland: DIY products market size breakdown, 2013
                                                                                                                                                                                                                                                                  • Figure 177: Poland: Households consumption expenditure (inc. VAT), 2009-13
                                                                                                                                                                                                                                                                • DIY retail sector size
                                                                                                                                                                                                                                                                  • Figure 178: Poland: Retail sales, (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                  • Figure 179: Poland: Leading DIY retailers, by sales, excl. VAT, 2011-13
                                                                                                                                                                                                                                                                  • Figure 180: Poland: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                                  • Figure 181: Poland: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                • The leading specialists: Market shares
                                                                                                                                                                                                                                                                  • Figure 182: Poland: Leading retailers, market shares, 2011-13
                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                  • Figure 183: Poland: Percentage of all individuals having purchases online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                                                                              • Portugal

                                                                                                                                                                                                                                                                • DIY retailing in Portugal
                                                                                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                                                                                    • Figure 184: Portugal: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                                                                                    • Figure 185: Portugal: Breakdown by product category of Mintel’s DIY market size, 2013 (est)
                                                                                                                                                                                                                                                                  • Spending by category
                                                                                                                                                                                                                                                                      • Figure 186: Portugal: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13
                                                                                                                                                                                                                                                                    • DIY retail sector size
                                                                                                                                                                                                                                                                      • Figure 187: Portugal: Household goods specialists’ retail sales, excl. sales tax, 2009-14
                                                                                                                                                                                                                                                                    • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                      • Figure 188: Portugal: Leading DIY retailers, sales, excl VAT, 2011 – 2013
                                                                                                                                                                                                                                                                      • Figure 189: Portugal: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                                      • Figure 190: Portugal: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                    • The leading specialists: Market shares
                                                                                                                                                                                                                                                                      • Figure 9: Portugal: Leading DIY retailers, market shares (estimated), 2011-13
                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                      • Figure 10: Portugal: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                                                                                  • Spain

                                                                                                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                                                                                                      • The market
                                                                                                                                                                                                                                                                        • The specialists sector
                                                                                                                                                                                                                                                                          • The leading specialists
                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                              • The consumer: Where they shop
                                                                                                                                                                                                                                                                                • The consumer: Shopping habits and attitudes
                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                    • Consumer spending and inflation
                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • Mintel market size: Slowdown in spending contraction expected in 2014
                                                                                                                                                                                                                                                                                          • Figure 191: Spain: DIY products – the Mintel market size (incl. VAT), 2009-14
                                                                                                                                                                                                                                                                                          • Figure 192: Spain: DIY products market size breakdown, 2013
                                                                                                                                                                                                                                                                                        • Spending breakdown
                                                                                                                                                                                                                                                                                            • Figure 193: Spain: Consumer spending in detail (incl. VAT), 2009-14
                                                                                                                                                                                                                                                                                          • Mintel’s market size
                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                              • Figure 194: Consumer prices index: Annual % change, DIY categories, 2009-13
                                                                                                                                                                                                                                                                                            • Economy and consumer confidence
                                                                                                                                                                                                                                                                                              • Figure 195: Spain: Consumer and retailer confidence levels, January 2013-February 2014
                                                                                                                                                                                                                                                                                            • Specialists’ sales and forecasts
                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • Uncertainty lies ahead
                                                                                                                                                                                                                                                                                                  • Figure 196: Spain: DIY retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                  • Figure 197: Spain: DIY retail sales forecasts (excl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                • Enterprise and outlet numbers
                                                                                                                                                                                                                                                                                                  • Figure 198: Spain: Number of enterprises and outlets in the DIY/hardware specialists sector, 2008-10
                                                                                                                                                                                                                                                                                                  • Figure 199: retail employment in the DIY/hardware specialists sector 2008-10
                                                                                                                                                                                                                                                                                                • Leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                    • Groupe Adeo leads the market
                                                                                                                                                                                                                                                                                                      • Brico Dépôt gains market share
                                                                                                                                                                                                                                                                                                        • BriCor adapts to the current climate
                                                                                                                                                                                                                                                                                                          • Consolidation
                                                                                                                                                                                                                                                                                                            • Figure 200: Spain: Leading DIY specialists, sales, 2011-13
                                                                                                                                                                                                                                                                                                            • Figure 201: Spain: Leading DIY specialists: Outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                                          • The leading specialists: Market shares
                                                                                                                                                                                                                                                                                                            • Figure 202: Spain: Leading DIY specialists: share of spending on DIY products, 2011-13
                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                              • 24% buy on the internet
                                                                                                                                                                                                                                                                                                                  • Figure 203: Spain: The consumer: Retailers used for online DIY purchases in the past 12 months, February 2014
                                                                                                                                                                                                                                                                                                                • Spain lags behind European average online
                                                                                                                                                                                                                                                                                                                  • Figure 204: Spain: Online purchasing, 2008-13
                                                                                                                                                                                                                                                                                                                • Online provision
                                                                                                                                                                                                                                                                                                                  • Figure 205: Spain: Major online retailers of DIY and DIY related categories, 2014
                                                                                                                                                                                                                                                                                                                • Online visitor numbers
                                                                                                                                                                                                                                                                                                                  • Figure 206: Visitor data for major DIY retail websites, February 2014
                                                                                                                                                                                                                                                                                                                • The consumer: Where they shop
                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                    • What we asked
                                                                                                                                                                                                                                                                                                                      • Leroy Merlin: Commanding pole position
                                                                                                                                                                                                                                                                                                                        • Figure 207: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014
                                                                                                                                                                                                                                                                                                                      • Online and offline
                                                                                                                                                                                                                                                                                                                        • Figure 208: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, February 2014
                                                                                                                                                                                                                                                                                                                      • Trend data: 2014 versus 2013
                                                                                                                                                                                                                                                                                                                        • Figure 209: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013 and February 2014
                                                                                                                                                                                                                                                                                                                      • Skew to male shoppers
                                                                                                                                                                                                                                                                                                                        • Figure 210: Spain: The consumer: Any bought in the past 12 months, whether in-store or online, by gender, February 2014
                                                                                                                                                                                                                                                                                                                        • Figure 211: Spain: The consumer: Any who bought in the past 12 months from markets and builders merchants, whether in-store or online, by gender, February 2014
                                                                                                                                                                                                                                                                                                                      • Target market aged 25-54
                                                                                                                                                                                                                                                                                                                        • Figure 212: Spain: The consumer: Any who bought in the past 12 months, whether in-store or online, by age group, February 2014
                                                                                                                                                                                                                                                                                                                      • Focusing on those who actually do DIY
                                                                                                                                                                                                                                                                                                                        • Figure 213: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by DIY activity in past 12 months, February 2014
                                                                                                                                                                                                                                                                                                                      • The consumer: Shopping habits and attitudes towards DIY
                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                                                            • Less than a third of consumer have done DIY in the last year
                                                                                                                                                                                                                                                                                                                              • Figure 214: Spain: The consumer: Shopping habits and attitudes towards DIY, February 2014
                                                                                                                                                                                                                                                                                                                            • Demographics: The young are less interested in home improvement
                                                                                                                                                                                                                                                                                                                                • Figure 215: Spain: The consumer: Shopping habits and attitudes towards DIY – selected statements on participation, by age group, February 2014
                                                                                                                                                                                                                                                                                                                              • Demographics: Interest in DIY increases in line with income
                                                                                                                                                                                                                                                                                                                                  • Figure 216: Spain: The consumer: Shopping habits and attitudes towards DIY, by affluence, February 2014
                                                                                                                                                                                                                                                                                                                              • Sweden

                                                                                                                                                                                                                                                                                                                                • DIY retailing in Sweden
                                                                                                                                                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                                                                                                                                                    • Figure 217: Sweden: DIY products – the Mintel market size (incl. VAT), 2009-13
                                                                                                                                                                                                                                                                                                                                    • Figure 218: Sweden: DIY products market size breakdown, 2013
                                                                                                                                                                                                                                                                                                                                  • Spending by category
                                                                                                                                                                                                                                                                                                                                      • Figure 219: Sweden: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13 (current prices)
                                                                                                                                                                                                                                                                                                                                    • DIY retail sector size
                                                                                                                                                                                                                                                                                                                                      • Figure 220: Sweden: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                                    • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                                                      • Figure 221: Sweden: Top ten DIY retailers, by Sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                                                                                                      • Figure 222: Sweden: Top ten DIY retailers, Outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                                                                      • Figure 223: Sweden: Top ten DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                                                                                    • The leading specialists: Market shares
                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                          • Figure 224: Sweden: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
                                                                                                                                                                                                                                                                                                                                      • Switzerland

                                                                                                                                                                                                                                                                                                                                        • DIY retailing in Switzerland
                                                                                                                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                                                                                                                            • Figure 225: Switzerland: DIY products – the Mintel market size (incl. VAT), 2009-13 (current prices)
                                                                                                                                                                                                                                                                                                                                          • DIY retail sector size
                                                                                                                                                                                                                                                                                                                                            • Figure 226: Switzerland: DIY retail sales, 2009-14
                                                                                                                                                                                                                                                                                                                                          • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                                                            • Figure 227: Switzerland: Leading DIY retailers, by Sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                                                                                                            • Figure 228: Switzerland: Leading DIY retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                                                                            • Figure 229: Switzerland: Leading DIY retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                                                                                          • The leading specialists: Market shares
                                                                                                                                                                                                                                                                                                                                            • Figure 230: Switzerland: Leading DIY retailers, market shares, 2011-2013
                                                                                                                                                                                                                                                                                                                                        • United Kingdom

                                                                                                                                                                                                                                                                                                                                          • Introduction
                                                                                                                                                                                                                                                                                                                                            • A bounce back, but one dependent on the housing market
                                                                                                                                                                                                                                                                                                                                              • Consumer questions
                                                                                                                                                                                                                                                                                                                                                • More data, better content
                                                                                                                                                                                                                                                                                                                                                  • Defining DIY
                                                                                                                                                                                                                                                                                                                                                    • Definitions
                                                                                                                                                                                                                                                                                                                                                      • Specialists sector
                                                                                                                                                                                                                                                                                                                                                        • Financial definitions
                                                                                                                                                                                                                                                                                                                                                          • VAT
                                                                                                                                                                                                                                                                                                                                                            • Exchange rates
                                                                                                                                                                                                                                                                                                                                                              • Sales per store, sales per sq m
                                                                                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                                                                                                                                                                                                    • The sector: 2014 set to be another robust year
                                                                                                                                                                                                                                                                                                                                                                      • Figure 231: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                    • Companies, brands and innovations
                                                                                                                                                                                                                                                                                                                                                                      • Market shares: major players lose share
                                                                                                                                                                                                                                                                                                                                                                          • Figure 232: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013
                                                                                                                                                                                                                                                                                                                                                                        • Innovations
                                                                                                                                                                                                                                                                                                                                                                          • Online: Sector sales surge in 2013
                                                                                                                                                                                                                                                                                                                                                                              • Figure 233: Share of online sales by DIY specialists, 2013 (est)
                                                                                                                                                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                                                                                                                                                              • Where they shop: 80% have bought in the last year
                                                                                                                                                                                                                                                                                                                                                                                • Figure 234: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014
                                                                                                                                                                                                                                                                                                                                                                              • DIY products bought: Decoration and garden top the list
                                                                                                                                                                                                                                                                                                                                                                                • Figure 235: The consumer: DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                              • Plans for the year ahead: 82% plan to improve their home
                                                                                                                                                                                                                                                                                                                                                                                • Figure 236: The consumer: Plans for the year ahead, March 2014
                                                                                                                                                                                                                                                                                                                                                                              • Preferred stores: Specialists versus non-specialists
                                                                                                                                                                                                                                                                                                                                                                                • Figure 237: The consumer: Type of stores preferred for DIY, March 2014
                                                                                                                                                                                                                                                                                                                                                                                • Figure 238: The consumer: Reasons for DIY store preference – specialists, March 2014
                                                                                                                                                                                                                                                                                                                                                                                • Figure 239: The consumer: Reasons for DIY store preference – non-specialists, March 2014
                                                                                                                                                                                                                                                                                                                                                                              • Attitudes towards doing DIY: Renters keen to do DIY
                                                                                                                                                                                                                                                                                                                                                                                • Figure 240: The consumer: Attitudes to DIY, March 2014
                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                  • Targeting old and young at the same time
                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                        • Integrating online and in-store: the lessons from Screwfix
                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                              • The growing role of renters
                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                    • DIY is recovering but will remain below its peak
                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                          • Trend application
                                                                                                                                                                                                                                                                                                                                                                                                            • Trend: Minimize Me
                                                                                                                                                                                                                                                                                                                                                                                                              • Trend: Return to the Experts
                                                                                                                                                                                                                                                                                                                                                                                                                • Mintel futures: Access Anything, Anywhere
                                                                                                                                                                                                                                                                                                                                                                                                                  • Market environment
                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                      • Surging housing market
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 241: Annual % change in number of completed residential property transactions and retail sales through DIY specialists, monthly, January 2012-March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 242: Number of completed residential property transactions per month, January 2007-March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer confidence and spending power: positive signs
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 243: Consumer confidence levels, May 2013-April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 244: Annual % change in average weekly earnings versus annual % change in consumer prices, January 2010-February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                      • Seasonality
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 245: DIY specialists sector sales, monthly, January 2012-March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                      • Ageing: A long-term threat?
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 246: Composition of UK population by age group, 2008, 2013 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                                      • Inflation in DIY categories
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 247: Consumer prices index: annual % change, DIY categories, annual, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 248: Consumer prices index: annual % change, DIY categories, monthly, March 2013-March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                      • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                          • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending on DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                • Mintel market size: 2014 expected to be another strong year
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 249: DIY products – market size (incl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                • Breakdown by category
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 250: DIY products market size breakdown, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                • Spending breakdown, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 251: Consumer spending in detail (incl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mintel’s market size
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Segmenting the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sector set for another year of 5% growth
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 252: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 253: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Segment: ‘Sheds’ format underperforming
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 254: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 255: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), in current and constant prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Segment: Other DIY and hardware stores outperforming
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 256: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 257: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), in current and constant prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mintel’s forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The fan chart
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY specialist take nearly half the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 258: Distribution of spending on DIY products, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 259: Distribution of spending on DIY products, in % and £ terms (incl. VAT), 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 260: DIY retailers: Summary space allocation data, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 261: Detail space allocation estimates, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 262: Homebase, B&Q sales mix, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 263: Leading DIY retailers, estimated sales by product, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 264: Leading DIY retailers, broad space allocation, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 265: Leading DIY retailers, estimated sales density by product, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Some notes on the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market-leaders underperform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Niche retailers perform more strongly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 266: Leading DIY specialists: annual net revenues, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store numbers and annual sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 267: Leading DIY specialists: outlet numbers, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 268: Leading DIY specialists: annual sales per outlet, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Selected leading DIY specialists: total sales area, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 270: Selected leading DIY specialists: annual sales per sq m, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 271: Selected leading DIY specialists: operating profits, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 272: Selected leading DIY specialists: operating margins, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Measuring range and positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sales mix at B&Q and Homebase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 273: Estimated sales mix at B&Q, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 274: Sales mix at Homebase, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The wallpaper index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 275: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Total number of SKUs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 276: Total number of SKUs – B&Q, Homebase and Wickes, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading non-specialists: Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 277: Leading non-specialist retailers: Estimated shares of spending on DIY, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shopper numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 278: The consumer: DIY retailers used in the past 12 months, whether online or in-store, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 279: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Wilkinsons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 280: Wilkinsons: Own-brand and branded paint ranges, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 281: Argos.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 282: Amazon.co.uk: DIY and tools homepage, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 283: Amazon.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • eBay
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 284: eBay.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 285: eBay.co.uk: Home and Garden homepage, April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The grocery retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 286: Tesco.com/direct, Direct.asda.com and Sainsburys.co.uk: Number of products in selected DIY categories, May 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Underperformance at the top
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 287: Leading DIY retailers’ market shares, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market share and sector share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Share of the market: Generalists are prominent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 288: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Share of the specialists sector: highly concentrated
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 289: Leading DIY specialist retailers’ shares of specialists sector sales, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • About our market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online sales and market shares in the DIY specialists sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 290: Online sales by DIY specialists (incl. VAT), 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 291: Share of online sales by DIY specialists, 2013 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online DIY product sales and market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 292: Estimated online DIY product sales (incl. VAT), 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 293: Shares of online DIY sales, by retailer/sub-sector, 2013 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 294: Estimated percentage of sales online, selected major DIY specialists, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Website visitor numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Visitor data – home furnishings retailers, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 296: Total unique visitors, per month, selected websites, May 2011-April 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tool trade-in initiatives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • ‘Fashion-forward’ stores from B&Q
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Customers home designs brought to life in-store with 4D technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mobile app designed to drive shoppers’ in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Innovative installation service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Grocery tie-up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand communication and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Adspend continues to fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 297: Total main media adspend in the UK DIY retailing sector, 2010-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q is the leading advertiser
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 298: Main media adspend by leading DIY retailers, 2010-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 299: Share of main media adspend in the UK DIY retailing sector, by retailer, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 300: Leading DIY retailers’ advertising spend as % of turnover, 2010-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 80% of all adspend channelled through the TV and press
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 301: Main media adspend, by media type, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 302: Leading DIY retailers Share of adspend by media type, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we have seen in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 303: Attitudes towards and usage of brands in the DIY retailing sector, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 304: Attitudes, by DIY retailing brand, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 305: DIY retailing brand personality – macro image, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 306: DIY retailing brand personality – micro image, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 307: DIY retailing brand usage, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 308: Satisfaction with various DIY retailing brands, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 309: Consideration of DIY retailing brands, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 310: Consumer perceptions of current DIY retailing brand performance, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand recommendation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 311: Recommendation of selected DIY retailing brands, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Customer profile comparison
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Gender
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 312: UK DIY retailers: Customer profile by Gender, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 313: UK DIY retailers: Customer profile, by Age, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Region
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 314: UK DIY retailers: Customer profile by Region, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Location
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 315: UK DIY retailers: Customer profile by type of location, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Socio-economic group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 316: UK DIY retailers: Customer profile by socio-economic group, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Housing tenure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 317: UK DIY retailers: Customer profile by housing tenure, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial situation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 318: UK DIY retailers: Customer profile by financial situation, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The consumer – Who shops where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where people buy DIY goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 319: DIY retailers used in last 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 320: Profile of DIY shoppers, both online and off-line, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 321: Profile of DIY shoppers by home tenure and age, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 322: Profile of online DIY shoppers by age and socio-economic group, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Regional differences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 323: Regional retailer profiles, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – DIY/home products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 324: DIY/home improvement products bought in the past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 325: Profiles of buyers of DIY/Home products, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 326: Where buyers of DIY/Home goods had shopped in the last 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – DIY plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending intentions in context
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 327: What consumers would spend money left over on, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 328: What consumers would spend money left over on: change from low point in the downturn to March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Current spending plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 329: Plans for the year ahead, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • DIY or Do it for me
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Profile of those planning any home improvement:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 330: Profile of those planning any home improvement work, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 331: Profile of those planning to do home improvement work themselves, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Do it for me
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 332: Profile of those planning to pay someone else to do home improvement work, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • DIY plans and retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 333: Correlation of DIY planned and shops used, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Preferred stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Preferred type of store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 334: Type of stores preferred for DIY, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 335: Profile by age and property tenure of store preferences, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Why? – qualities looked for in a DIY store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 336: Reasons for DIY store preference – shoppers at specialists, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 337: Reasons for DIY store preference – shoppers at non-specialists, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Attitudes towards doing DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 338: Attitudes towards DIY, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 339: Proportions of renters and owners who have bought DIY goods, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 340: Attitudes to DIY by outlets DIY goods bought from, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 341: Brand usage, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 342: Brand commitment, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 343: Brand commitment, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 344: Brand diversity, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 345: Brand satisfaction, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 346: Brand recommendation, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 347: Brand attitude, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 348: Brand image – macro image, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 349: Brand image – micro image, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – Where they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 350: DIY retailers used in the past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 351: Most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 352: Next most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 353: Other DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 354: Most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 355: Next most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 356: Other DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 357: Most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 358: Next most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 359: Other DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – Products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 360: DIY/home improvement products bought in past 12 months, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 361: DIY/home improvement products bought in past 12 months, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 362: DIY/home improvement products bought in past 12 months, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 363: Most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 364: Next most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 365: Other DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – DIY plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 366: Most popular plans for the year ahead – Any, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 367: Next most popular plans for the year ahead – Any, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 368: Most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 369: Next most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 370: Most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 371: Next most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 372: Plans for the year ahead, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 373: Plans for the year ahead, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 374: Plans for the year ahead, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – Preferred stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 375: Type of stores preferred for DIY, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 376: Reasons for DIY store preference, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 377: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 378: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 379: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 380: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 381: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 382: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 383: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Online, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 384: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Online, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – The consumer – Attitudes towards doing DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 385: Most popular attitudes to DIY, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 386: Next most popular attitudes to DIY, by demographics, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 387: Attitudes towards DIY, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 388: Attitudes to DIY, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 389: Attitudes to DIY, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 390: Attitudes to DIY, by most popular DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 391: Attitudes to DIY, by next most popular DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 392: Attitudes to DIY, by other DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 393: Attitudes to DIY, by type of stores preferred for DIY, March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Groupe Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 394: Groupe Adeo: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 395: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 396: Groupe Adeo: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 397: Bauhaus: Estimated group sales performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 398: Bauhaus: Estimated sales performance in selected countries, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 399: Bauhaus: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • bauMax

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 400: bauMax: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 401: bauMax: Sales contribution by country, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 402: bauMax: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 403: bauMax: Distribution of outlets by country, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clas Ohlson

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 404: Clas Ohlson: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 405: Clas Ohlson: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • DT Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 406: DT Group: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 407: DT Group (Wolseley Nordic): Revenues by country/operation, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 408: DT Group (Wolseley Nordic): Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 409: DT Group (Wolseley Nordic): Revenue breakdown by customer/project type, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 410: DT Group (Wolseley Nordic): Business offerings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 411: Hagebau: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 412: Hagebau: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Homebase

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 413: Home Retail Group: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 414: Home Retail Group: Outlet data, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 415: Sales mix at Homebase, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 416: Hornbach Holding: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 417: Hornbach Holding: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 418: Intergamma Group: Estimated group sales performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 419: Intergamma Group: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 420: Kingfisher Group: Breakdown of sales, number of stores and total sales area, by country, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 421: Kingfisher Group: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 422: Kingfisher Group: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 423: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Trade revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 424: Kingfisher UK and France, trade’s proportion of retail sales, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Own brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 425: B&Q (UK) and Castorama (France): Own-brands’ proportion of sales, 2013/14 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Maxeda DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 426: Maxeda: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 427: Maxeda: Outlet data, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mr. Bricolage Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 428: Mr. Bricolage Group: Group financial performance, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 429: Mr. Bricolage Group: Outlet data, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 430: Mr Bricolage and Briconautes: Store numbers by country, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 432: OBI: Group financial performance, excl. VAT, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 433: OBI: Outlet data, 2008-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 434: Rautakesko: Building and Home Improvement Division, financial performance, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 435: Rautakesko: Building and home improvement division, financial performance, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 436: Rautakesko: Outlet data, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • toom Baumarkt/B1 Discount/Klee

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 437: toom Baumarkt/B1 Discount/Klee: Group sales, exc. VAT, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 438: toom Baumarkt/B1 Discount/Klee: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wickes/Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 439: Travis Perkins Retail: Group financial performance, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 440: Travis Perkins Retail: Outlet data, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 441: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 442: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 443: Europe: Consumer confidence levels, April 2013-March 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 444: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 445: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 446: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Gross domestic product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 447: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 448: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 449: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 450: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 451: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 452: Europe: Central bank interest rates, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – The Consumer – Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 453: Shops used to buy DIY goods, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 454: Shops used to buy DIY goods, by most popular attitudes towards DIY, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 455: Shops used to buy DIY goods, by next most popular attitudes towards DIY, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 456: Shops used to buy DIY goods, by other attitudes towards DIY, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 457: Most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 458: Next most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 459: Other shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 460: Most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 461: Next most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 462: Other shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 463: Most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 464: Next most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 465: Other shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 466: Attitudes towards DIY, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 467: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 468: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 469: Attitudes towards DIY, by other shops used to buy DIY goods – Any, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 470: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 471: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 472: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 473: Attitudes towards DIY, by shops used to buy DIY goods – Online, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 474: Most popular attitudes towards DIY, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 475: Next most popular attitudes towards DIY, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 476: Other attitudes towards DIY, by demographics, France, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 477: Shops used to buy DIY goods, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 478: Shops used to buy DIY goods, by most popular attitudes towards DIY, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 479: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 480: Shops used to buy DIY goods, by other attitudes towards DIY, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 481: Most popular shops used to buy DIY goods – Any, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 482: Next most popular shops used to buy DIY goods – Any, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 483: Other shops used to buy DIY goods – Any, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 484: Most popular shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 485: Next most popular shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 486: Other shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 487: Most popular shops used to buy DIY goods – Online, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 488: Next most popular shops used to buy DIY goods – Online, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 489: Other shops used to buy DIY goods – Online, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 490: Attitudes towards DIY, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 491: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 492: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 493: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 494: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 495: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 496: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 497: Attitudes towards DIY, by shops used to buy DIY goods – Online, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 498: Most popular attitudes towards DIY, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 499: Next most popular attitudes towards DIY, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 500: Other attitudes towards DIY, by demographics, Germany, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 501: Shops used to buy DIY goods, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 502: Shops used to buy DIY goods, by most popular attitudes towards DIY, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 503: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 504: Shops used to buy DIY goods, by other attitudes towards DIY, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 505: Most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 506: Next most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 507: Other shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 508: Most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 509: Next most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 510: Other shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 511: Most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 512: Next most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 513: Other shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 514: Attitudes towards DIY, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 515: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 516: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 517: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 518: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 519: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 520: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 521: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 522: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 523: Attitudes towards DIY, by other shops used to buy DIY goods – Online, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 524: Most popular attitudes towards DIY, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 525: Next most popular attitudes towards DIY, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 526: Other attitudes towards DIY, by demographics, Italy, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 527: Shops used to buy DIY goods, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 528: Shops used to buy DIY goods, by most popular attitudes towards DIY, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 529: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 530: Shops used to buy DIY goods, by other attitudes towards DIY, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 531: Most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 532: Next most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 533: Other shops used to buy DIY goods – Any, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 534: Most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 535: Next most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 536: Other shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 537: Most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 538: Next most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 539: Other shops used to buy DIY goods – Online, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 540: Attitudes towards DIY, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crossed questions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 541: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 542: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 543: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 544: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 545: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 546: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 547: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 548: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 549: Most popular attitudes towards DIY, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 550: Next most popular attitudes towards DIY, by demographics, Spain, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 551: Other attitudes towards DIY, by demographics, Spain, February 2014

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Homebase Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wickes Building Supplies Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wilkinson Hardware Stores Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  DIY Retailing - Europe - May 2014

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  £2,895.00 (Excl.Tax)