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DIY Retailing - Europe - May 2016

“DIY faces challenging times. The superstores are under pressure in both Germany and the UK and if Bunnings is successful with Homebase that pressure can only increase for the rest. The combination of an ageing population and a clear shift towards renting in some countries are the main reasons for the problems, and they are unlikely to change in the near future. The opportunities are where the DIY market is less well developed – in Southern and Eastern Europe – and that is where the majors should be concentrating their efforts.”
- Richard Perks, Director of Retail Research

This report series covers the five large Western European countries – the UK, France, Germany, Italy, and Spain.

The data in its entirety is contained in the single copy five-country report. Single country reports are available too.

Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:

  • Which DIY stores they had visited or bought anything from in the last 12 months.
  • What had they bought
  • For France, Germany, Italy and Spain we asked about the key factors in choosing a store
  • Additional questions were asked of consumers for the UK report.

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Table of contents

  1. Europe – Overview

      • DIY stores
        • Market size
            • Figure 1: Coicop classifications used for the Mintel market size, 2016
          • Financial definitions
            • Abbreviations
              • VAT around Europe
                • Figure 2: VAT rates around Europe, 2011-16
            • Executive Summary – Europe – The Market

                • Spending
                  • Figure 3: Europe: Leading countries, Spending on DIY products, 2015
                  • Figure 4: Europe: Leading countries CAGR in DIY spending, 2010-15
                  • Figure 5: Europe: Spending on DIY goods 2010-15
                  • Figure 6: Europe: Spending on DIY goods per capita, 2015
                • Housing tenure
                  • Figure 7: Europe: Proportion of households renting their home, 2010-15
                • DIY retailers’ sales
                  • Figure 8: Europe: DIY specialists sales, 2011-15
                  • Figure 9: Europe: DIY specialists forecast sales, 2016-20
                • Online
                  • Figure 10: Proportion of DIY shoppers who shop online, March 2016
                  • Figure 11: France, Germany, UK Online sales of DIY products, 2015
                • Leading retailers
                  • Figure 12: Europe: Top 25 DIY retail groups sales, 2011/12-2015/16
                  • Figure 13: Europe: Top 25 DIY retail groups outlets, 2011/12-2015/16
                  • Figure 14: Europe: Top 25 DIY retail groups sales per outlet, 2011/12-2015/16
                • Market shares
                  • Figure 15: Europe: Leading DIY retailers share of all DIY spending, 2015
                • What we think
                • Executive Summary – Europe – The Consumer

                    • Who shops where
                        • Figure 16: Europe: Proportions of internet users who have bought DIY in the last 12 months, March 2016
                        • Figure 17: Europe: Online buyers of DIY in the last 12 months, March 2016
                        • Figure 18: Europe: Leading superstores by number of buyers, March 2016
                      • What they buy?
                        • Figure 19: Europe: DIY products bought in the last 12 months, March 2016
                      • Key factors in choosing a DIY store
                          • Figure 20: Europe: Ranking of key factors in choosing a DIY store, March 2016
                          • Figure 21: Europe: Proportions choosing each key factor first, March 2016
                      • Executive Summary – Europe – Innovation and Launch Activity

                        • 24/7 DIY essentials vending machine
                          • New instant click-to-buy DIY web portal
                            • 3D-bathroom planning tool
                              • Two-hour delivery service
                                • New quick-fix DIY solution municipal store concept
                                • France

                                  • Overview
                                    • What you need to know
                                      • Areas covered in this report
                                        • Executive summary
                                          • The market
                                            • Spending and inflation
                                              • Figure 22: France: DIY Products – the Mintel market size (incl.VAT), 2011-16
                                              • Figure 23: France: Mintel DIY Market size: Breakdown by product, 2015
                                            • Sector size and forecast
                                              • Leading players
                                                • Key metrics
                                                  • Market shares
                                                    • Figure 24: France: Leading specialist DIY retailers: Share of all DIY retailers’ sales, 2015
                                                  • Online
                                                    • The consumer
                                                      • Where they shop
                                                        • Figure 25: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
                                                      • What they buy
                                                        • Figure 26: France: The consumer: DIY products purchased in the past 12 months, March 2016
                                                      • Factors influencing choice of retailer
                                                        • Figure 27: France: The consumer: Profile of those that ranked each factor first, March 2016
                                                      • What we think
                                                        • Issues and insights
                                                          • Is consolidation inevitable?
                                                            • The facts
                                                              • The implications
                                                                • How can DIY retailers sustain growth in a mature market?
                                                                  • The facts
                                                                    • The implications
                                                                      • The market – What you need to know
                                                                        • Economy showing signs of an uplift
                                                                          • DIY spending subdued but gaining some momentum
                                                                            • DIY market worth €24.4 billion in 2015
                                                                              • Drivers of growth
                                                                                • Specialists’ rate of growth increased in 2015
                                                                                  • Threats to the sector
                                                                                    • Spending and inflation
                                                                                      • Economic recovery taking hold, boosted by consumer spending
                                                                                        • DIY spending subdued but gaining momentum
                                                                                          • Mintel DIY market size
                                                                                            • Figure 28: France: DIY products – Mintel market size (incl. VAT), 2010-16
                                                                                            • Figure 29: France: Mintel DIY Market size: Breakdown by product, 2015
                                                                                          • DIY-related spending categories
                                                                                              • Figure 30: France: Consumer spending on DIY related categories in detail (incl. VAT), 2010-15
                                                                                            • Inflation
                                                                                                • Figure 31: France: Consumer prices * of DIY-related categories, Annual % change, 2011-15
                                                                                                • Figure 32: France: Consumer prices * of DIY related categories, Annual % change, September 2014 –February 2016
                                                                                              • Owner occupation
                                                                                                • Figure 33: France: Home ownership (% of population), 2006-14
                                                                                              • Population changes offer both opportunities and challenges
                                                                                                • Interest in sustainability opens opportunities
                                                                                                  • Sector Size and Forecast
                                                                                                    • 2015 a better year for overall retail sales
                                                                                                      • Specialists’ rate of growth increased in 2015
                                                                                                        • Threats from other channels
                                                                                                          • Figure 34: France: DIY retailers’ sales (excl. VAT), 2010-15
                                                                                                          • Figure 35: France: DIY retailers’ value sales growth, 2011-15
                                                                                                          • Figure 36: France: DIY retailers’ volume sales growth, 2011-15
                                                                                                          • Figure 37: France: DIY retailers’ sales, Forecasts, excl VAT, 2016-20
                                                                                                        • Leading players – What you need to know
                                                                                                          • Groupe Adeo and Kingfisher way ahead
                                                                                                            • Ripe for consolidation
                                                                                                              • Market shares stable
                                                                                                                • Online still quite small
                                                                                                                  • Leading players
                                                                                                                    • Adeo and Kingfisher lead
                                                                                                                      • Big box DIY stores dominate
                                                                                                                        • Consolidation on the cards?
                                                                                                                          • Kingfisher France holding back the group
                                                                                                                            • Adeo/Leroy Merlin has many strengths
                                                                                                                              • Figure 38: France: Leading specialist DIY retailers: sales, 2011-15
                                                                                                                              • Figure 39: France: Leading specialist DIY retailers: Outlets, 2011-15
                                                                                                                              • Figure 40: France: Leading specialist DIY retailers: Sales per outlet, 2012-15
                                                                                                                            • Market shares
                                                                                                                              • Market stable over the last four years
                                                                                                                                • But Adeo pulling ahead
                                                                                                                                  • Figure 41: France: Leading specialist DIY retailers: Shares of all DIY retailers sales, 2011-15
                                                                                                                                • Online
                                                                                                                                  • Online activity
                                                                                                                                      • Figure 42: France: Online purchasing, 2010-15
                                                                                                                                    • Market size
                                                                                                                                      • Leading online players
                                                                                                                                        • Specialists
                                                                                                                                          • Figure 43: France: Major online retailers of DIY and DIY-related categories, 2015
                                                                                                                                        • Pureplayers
                                                                                                                                            • Figure 44: France: Major online retailers of DIY and DIY related categories, 2015
                                                                                                                                          • The consumer – What you need to know
                                                                                                                                            • Specialists dominate, led by Leroy Merlin
                                                                                                                                              • Older shoppers prefer to buy in-store, younger online
                                                                                                                                                • Softer DIY purchases most popular
                                                                                                                                                  • Bigger projects most prevalent amongst younger age groups
                                                                                                                                                    • Pricing is key
                                                                                                                                                      • But value for money counts too
                                                                                                                                                        • Where they shop
                                                                                                                                                          • Specialists dominate
                                                                                                                                                            • Leroy Merlin – pulling ahead of rivals
                                                                                                                                                              • Rapid growth in pure players
                                                                                                                                                                • The rest a fragmented market
                                                                                                                                                                  • Figure 45: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
                                                                                                                                                                • Rapid growth in online
                                                                                                                                                                    • Figure 46: France: The consumer: Retailers used whether in-store or online in the past 12 months, March 2016
                                                                                                                                                                  • Men shopping more than women, but not by a huge margin
                                                                                                                                                                    • Figure 47: France: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
                                                                                                                                                                  • Older shoppers prefer to buy in-store, younger online
                                                                                                                                                                    • Figure 48: France: The consumer: Purchased DIY products in the past 12 months, in-store or online, by age group, March 2016
                                                                                                                                                                  • Trend data: 2013-15
                                                                                                                                                                    • Figure 49: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014, March 2015 and March 2016
                                                                                                                                                                  • Customer profiles
                                                                                                                                                                      • Figure 50: France: Profile of customers of leading DIY retailers, March 2016
                                                                                                                                                                    • What they buy
                                                                                                                                                                      • More purchasing at the softer end of the market
                                                                                                                                                                        • Figure 51: France: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                        • Figure 52: France: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                        • Figure 53: France: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                        • Figure 54: France: DIY products: What they buy by where they shop, March 2016
                                                                                                                                                                      • Factors influencing choice of retailer
                                                                                                                                                                        • Price is the most important factor
                                                                                                                                                                          • Figure 55: France: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                          • Figure 56: France: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
                                                                                                                                                                          • Figure 57: France: The consumer: Profile of those that ranked each factor first, March 2016
                                                                                                                                                                          • Figure 58: France: Most important factor in deciding where to shop, by where they shop, March 2015
                                                                                                                                                                          • Figure 59: France: Most important factors determining where to shop, by where they shop, March 2015
                                                                                                                                                                        • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                          • Abbreviations
                                                                                                                                                                            • Data sources
                                                                                                                                                                            • Germany

                                                                                                                                                                              • Overview
                                                                                                                                                                                • What you need to know
                                                                                                                                                                                  • Areas covered in this report
                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                      • The market
                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                          • Figure 60: Germany: Mintel DIY Market size: Breakdown by product, 2015
                                                                                                                                                                                          • Figure 61: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                          • Figure 62: DIY specialists sales as % all retail sales (exc fuel), 2006-16
                                                                                                                                                                                        • Leading players
                                                                                                                                                                                          • The fall-out from Praktiker
                                                                                                                                                                                            • OBI the market leader
                                                                                                                                                                                              • Figure 63: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2015
                                                                                                                                                                                            • Online still quite small
                                                                                                                                                                                              • Figure 64: Germany: Online spending on DIY, 2015
                                                                                                                                                                                            • The consumer
                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                • Figure 65: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
                                                                                                                                                                                              • What they buy
                                                                                                                                                                                                • Figure 66: Germany: DIY products bought in the last month, March 2016
                                                                                                                                                                                              • Factors influencing choice of retailer
                                                                                                                                                                                                • Figure 67: Germany: Ranking of main factors in choosing a DIY store, March 2016
                                                                                                                                                                                              • What we think
                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                  • Just how important is online for DIY in Germany
                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                        • Where next for DIY in Germany?
                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                • Spending on DIY products
                                                                                                                                                                                                                  • Sales by specialist retailers falling
                                                                                                                                                                                                                    • Owner occupancy down
                                                                                                                                                                                                                      • Inflation falling
                                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                                          • Mintel DIY market size
                                                                                                                                                                                                                            • Figure 68: Germany: DIY products – the Mintel market size (incl. VAT), 2010-16
                                                                                                                                                                                                                            • Figure 69: Germany: Mintel DIY Market size: Breakdown by product, 2015
                                                                                                                                                                                                                          • DIY-related spending categories
                                                                                                                                                                                                                              • Figure 70: Germany: Consumer spending in detail (incl. VAT), 2010-15
                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                              • Figure 71: Germany: Consumer prices of DIY related categories, Annual % change, 2011-15
                                                                                                                                                                                                                              • Figure 72: Germany: Consumer prices of key DIY-related categories, annual % change, Oct 2014-Mar 2016
                                                                                                                                                                                                                            • Owner occupation
                                                                                                                                                                                                                              • Figure 73: Germany: Owner occupation rate, 2010-14
                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                              • Lacklustre performance from the specialists
                                                                                                                                                                                                                                • Figure 74: Germany: DIY retailers’ sales (excl. VAT), 2010-15
                                                                                                                                                                                                                                • Figure 75: Germany: DIY retailers’ sales (excl. VAT), 2016-20
                                                                                                                                                                                                                              • Reversal of long-term trend
                                                                                                                                                                                                                                  • Figure 76: Germany: DIY specialists’ sales as % all retail sales (exc fuel), 1994-2015
                                                                                                                                                                                                                                • Leading players – What you need to know
                                                                                                                                                                                                                                  • The fall-out from Praktiker
                                                                                                                                                                                                                                    • OBI the market leader
                                                                                                                                                                                                                                      • Online still quite small
                                                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                                                          • Praktiker boost
                                                                                                                                                                                                                                            • Figure 77: Praktiker outlets taken by the market leaders, 2013
                                                                                                                                                                                                                                          • Big box dominant
                                                                                                                                                                                                                                            • Voluntary groups and co-operatives strong
                                                                                                                                                                                                                                              • Rationalisation
                                                                                                                                                                                                                                                • Figure 78: Germany: Leading DIY retailers, sales, 2011/12-2015/16
                                                                                                                                                                                                                                                • Figure 79: Germany: leading DIY retailers, outlets, 2011/12-2015/16
                                                                                                                                                                                                                                                • Figure 80: Germany: Leading DIY retailers, sales area, 2011/12-2015/16
                                                                                                                                                                                                                                              • Sales per outlet and per square metre
                                                                                                                                                                                                                                                • Figure 81: Germany: Leading DIY specialists, average store size, 2015/16
                                                                                                                                                                                                                                                • Figure 82: Germany: Leading DIY retailers, sales per outlet, 2011/12-2015/16
                                                                                                                                                                                                                                                • Figure 83: Germany: Leading DIY retailers, sales per sq m, 2011/12-2015/16
                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                • Figure 84: Germany: Leading specialist DIY retailers: Shares of all spending on DIY, 2011-15
                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                                                  • Figure 85: Germany: Online purchasing, 2009-15
                                                                                                                                                                                                                                                • Online sales
                                                                                                                                                                                                                                                  • Specialists
                                                                                                                                                                                                                                                    • Figure 86: Germany: Major online retailers of DIY and DIY related categories, 2015
                                                                                                                                                                                                                                                  • Pureplayers.
                                                                                                                                                                                                                                                    • Market size
                                                                                                                                                                                                                                                      • Figure 87: Germany: Online spending on DIY, 2015
                                                                                                                                                                                                                                                    • The consumer – What you need to know
                                                                                                                                                                                                                                                      • OBI most used
                                                                                                                                                                                                                                                        • But Bauhaus has the highest sales per customer
                                                                                                                                                                                                                                                          • OBI and Bauhaus stronger at the softer end,
                                                                                                                                                                                                                                                            • Germans look for product quality before price
                                                                                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                                                                                • Gender
                                                                                                                                                                                                                                                                  • Retailers used
                                                                                                                                                                                                                                                                    • Figure 88: Germany: Retailers used for DIY purchases in the past 12 months, in-store or online, March 2016
                                                                                                                                                                                                                                                                    • Figure 89: Germany: Leading DIY retailers, sales per customer, 2015
                                                                                                                                                                                                                                                                  • Customer profiles
                                                                                                                                                                                                                                                                    • Figure 90: Germany: Profile of customers of leading DIY specialists, March 2016
                                                                                                                                                                                                                                                                    • Figure 91: Germany: Profile of DIY customers of non- specialists, March 2016
                                                                                                                                                                                                                                                                  • What they buy
                                                                                                                                                                                                                                                                    • Figure 92: Germany: DIY products bought in the last month, March 2016
                                                                                                                                                                                                                                                                    • Figure 93: Germany: DIY products: What they buy by where they shop, March 2016
                                                                                                                                                                                                                                                                  • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                    • Overall ranking
                                                                                                                                                                                                                                                                      • Figure 94: Germany: Ranking of main factors in choosing a DIY store, March 2016
                                                                                                                                                                                                                                                                    • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                        • Italy

                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                              • Areas covered in this report
                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                      • Figure 95: Italy: Total consumer expenditure and spend on DIY-related categories (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                      • Figure 96: Italy: Consumer Prices * of DIY related categories, Annual % change, 2010-15
                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                        • Key metrics
                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                            • Figure 97: Italy: Leading DIY retailers market share of total DIY retailers’ sales (excl. VAT), 2014 and 2015
                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                                                                                                                • Figure 98: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
                                                                                                                                                                                                                                                                                              • What they buy
                                                                                                                                                                                                                                                                                                • Figure 99: Italy: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                              • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                • Figure 100: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                  • Specialists’ online offer must improve to fend off pureplay competition
                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                        • Housing tenure ownership fuelling a shift in DIY spending habits from heavy to soft end
                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                                                                                                                • Consumer DIY spend strongest in softer-end product sectors
                                                                                                                                                                                                                                                                                                                  • Very slow pick-up in DIY specialists’ retail sales
                                                                                                                                                                                                                                                                                                                    • Softer-end DIY specialists to gain from shift in housing tenure status
                                                                                                                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                                                                                                                        • Mintel DIY market size
                                                                                                                                                                                                                                                                                                                          • Figure 101: Italy: DIY products – the Mintel market size (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                          • Figure 102: Italy: Mintel DIY Market size: Breakdown by product, 2015
                                                                                                                                                                                                                                                                                                                        • DIY-related spending categories
                                                                                                                                                                                                                                                                                                                          • Figure 103: Italy: Consumer spending on DIY-related categories in detail (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                                                          • Figure 104: Italy: Consumer Prices * of DIY related categories, Annual % change, 2011-15
                                                                                                                                                                                                                                                                                                                          • Figure 105: Italy: Consumer prices * of DIY related categories, annual % change, September 2014 – March 2016
                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                          • Specialist retail sales slowly recovering
                                                                                                                                                                                                                                                                                                                              • Figure 106: Italy: Distribution of population by tenure status, 2010-14
                                                                                                                                                                                                                                                                                                                              • Figure 107: Italy: DIY retailers’ sales (excl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                              • Figure 108: Italy: DIY retailers’ sales, Forecasts, excl VAT, 2016-20
                                                                                                                                                                                                                                                                                                                            • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                              • New store formats from market leaders
                                                                                                                                                                                                                                                                                                                                • Sector’s smaller players look for strength in numbers
                                                                                                                                                                                                                                                                                                                                  • Leading specialists increase their combined market share marginally
                                                                                                                                                                                                                                                                                                                                    • Internet-only retailers
                                                                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                                                                        • Groupe Adeo transforming the home improvement experience with new store concepts
                                                                                                                                                                                                                                                                                                                                          • Self’s new ‘construction wholesale price departments’
                                                                                                                                                                                                                                                                                                                                            • Brico OK franchisee’s convenient DIY retail proposition
                                                                                                                                                                                                                                                                                                                                              • Signs of consolidation
                                                                                                                                                                                                                                                                                                                                                • Figure 109: Italy: Leading DIY retailers, net revenues, 2013-15
                                                                                                                                                                                                                                                                                                                                                • Figure 110: Italy: Leading DIY retailers, outlet numbers, 2013-15
                                                                                                                                                                                                                                                                                                                                              • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                • Figure 111: Italy: Leading DIY retailers, Estimated sales per outlet, 2013-15
                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                • Figure 112: Italy: Leading specialist DIY retailers: Estimated shares of all DIY retailers sales, 2011-15
                                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                                                                                                                                                  • Figure 113: Italy: Online purchasing, 2010-15
                                                                                                                                                                                                                                                                                                                                                • Online DIY sales
                                                                                                                                                                                                                                                                                                                                                  • Leading online players
                                                                                                                                                                                                                                                                                                                                                    • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                      • Leroy Merlin dominates
                                                                                                                                                                                                                                                                                                                                                        • Tools and softer end lines bought most
                                                                                                                                                                                                                                                                                                                                                          • Price and product quality influence choice of store
                                                                                                                                                                                                                                                                                                                                                            • Where they shop
                                                                                                                                                                                                                                                                                                                                                              • Adeo formats ahead of the rest
                                                                                                                                                                                                                                                                                                                                                                • Figure 114: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2016
                                                                                                                                                                                                                                                                                                                                                              • Online-only retailers gaining share
                                                                                                                                                                                                                                                                                                                                                                • Figure 115: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015 and March 2016
                                                                                                                                                                                                                                                                                                                                                              • Specialists need to rise to the online challenge
                                                                                                                                                                                                                                                                                                                                                                  • Figure 116: Italy: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2016
                                                                                                                                                                                                                                                                                                                                                                • Consumer profile by retailer
                                                                                                                                                                                                                                                                                                                                                                  • Figure 117: Italy: Customer profile by where they shopped for DIY products, March 2016
                                                                                                                                                                                                                                                                                                                                                                • What they buy
                                                                                                                                                                                                                                                                                                                                                                  • Tools and softer end items are main purchases
                                                                                                                                                                                                                                                                                                                                                                    • Figure 118: Italy: The consumer: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                  • Female shoppers important target for decorating materials
                                                                                                                                                                                                                                                                                                                                                                    • Figure 119: Italy: The consumer: DIY products purchased in the past 12 months, by gender, March 2016
                                                                                                                                                                                                                                                                                                                                                                    • Figure 120: Italy: The consumer: DIY products purchased in the past 12 months, by age, March 2016
                                                                                                                                                                                                                                                                                                                                                                  • Hard end/soft end split by retailer
                                                                                                                                                                                                                                                                                                                                                                    • Figure 121: Italy: DIY products: What they buy by where they shop, March 2016
                                                                                                                                                                                                                                                                                                                                                                  • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                    • Price and quality are key to drawing in customers
                                                                                                                                                                                                                                                                                                                                                                      • Figure 122: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
                                                                                                                                                                                                                                                                                                                                                                      • Figure 123: Italy: The consumer: Important factors when deciding where to buy DIY/home improvement goods, March 2016
                                                                                                                                                                                                                                                                                                                                                                    • Younger shoppers most concerned about price
                                                                                                                                                                                                                                                                                                                                                                      • Figure 124: Italy: The consumer: Profile of those that ranked each factor first, March 2016
                                                                                                                                                                                                                                                                                                                                                                    • Key factors by where they shop
                                                                                                                                                                                                                                                                                                                                                                      • Figure 125: Italy: The consumer: Those that ranked each factor first by where they had shopped, March 2016
                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                        • Data sources
                                                                                                                                                                                                                                                                                                                                                                        • Spain

                                                                                                                                                                                                                                                                                                                                                                          • Overview
                                                                                                                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                                                                                                                              • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                                                                                                    • Spending showing the start of a recovery
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 126: Spain DIY Products – the Mintel market size (incl.VAT), 2010-16
                                                                                                                                                                                                                                                                                                                                                                                    • Low prices encouraging spending
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 127: Spain: Consumer prices of DIY-related categories, Annual % change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Spain: DIY retailers’ sales (excl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                                                                                      • Groupe Adeo consolidates its lead
                                                                                                                                                                                                                                                                                                                                                                                        • Groupe Adeo accounts for over half the market
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 129: Spain: Leading specialist DIY retailers: Share of all DIY retailers’ sales, 2015
                                                                                                                                                                                                                                                                                                                                                                                        • Online: an underdeveloped channel
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 130: Spain: Online purchasing, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                                                                                                                                                          • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 131: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
                                                                                                                                                                                                                                                                                                                                                                                          • What they buy
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 132: Spain: DIY products purchased in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                          • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 133: Spain: ranking of main factors in choosing a DIY store, March 2016
                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                              • Development needed in the online market
                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                    • Evolving formats to speak to changing demographics
                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                          • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending returns to growth
                                                                                                                                                                                                                                                                                                                                                                                                              • Demand encouraged by deflationary prices
                                                                                                                                                                                                                                                                                                                                                                                                                • The housing market – the first step in on a long road to recovery
                                                                                                                                                                                                                                                                                                                                                                                                                  • DIY specialists – recovering strongly
                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                                                      • Mintel DIY market size
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 134: Spain: DIY products – the Mintel market size (incl.VAT), 2010-16
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 135: Spain: Mintel DIY market size: breakdown by product, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                      • DIY-related spending categories
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 136: Spain: consumer spending in detail (Incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Spain: Consumer Prices of DIY related categories, Annual % change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 138: Spain: Consumer prices of DIY-related categories, annual % change, Oct 2014-Mar 2016
                                                                                                                                                                                                                                                                                                                                                                                                                        • The housing market
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 139: Spain: Number of property transactions in Spain, 2005-15
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 140: Spain: Total households by tenure, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                          • Growth returns but the market remains tough
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 141: Spain: DIY retailers’ sales (excl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 142: Spain: DIY retailers’ sales, forecast, excl VAT, 2016-20
                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                            • Groupe Adeo: consolidates its position
                                                                                                                                                                                                                                                                                                                                                                                                                              • Brico Dépôt: a poor year
                                                                                                                                                                                                                                                                                                                                                                                                                                • BriCor: beginning to see traction in the market
                                                                                                                                                                                                                                                                                                                                                                                                                                  • QF+: building for the future
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online: an underdeveloped channel but growing
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                        • A strong performance from Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brico Dépôt : a tough year
                                                                                                                                                                                                                                                                                                                                                                                                                                            • BriCor: beginning to see traction
                                                                                                                                                                                                                                                                                                                                                                                                                                              • QF+: building for the future
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 143: Spain: Leading specialist DIY retailers: Sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 144: Spain: Leading specialist DIY retailers: Outlet numbers, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Spain Leading specialist DIY retailers: Sales per outlet, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Groupe Adeo accounts for over a third of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Spain: Leading specialist DIY retailers: share of all DIY retailers sales, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Spain: Leading specialist DIY retailers: Shares of all DIY retailers sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Spain lags behind in term of online purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 148: Spain: Online purchasing, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 149: Spain: Online retail sales (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading online players
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Groupe Adeo comes out on top
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Stores remain first choice, but online is growing
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Purchasing concentrated at the lighter end
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Quality + Price = Value for money
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Group Adeo the dominant player
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 150: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Non-specialists targeting the mass market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 151: Spain: Retailers used to buy DIY products, by average age and household income, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Leroy Merlin continues to strengthen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 152: Spain: Retailers used to purchase DIY products, in-store or online, March 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online: Small, but growing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 153: Spain: Retailers used to purchase DIY products, by in-store and online, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 154: Spain: DIY Products purchased in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 155: Spain: DIY Products purchased in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 156: Spain: What they buy by where they shop, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Factors influencing choice of retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Quality comes out top
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 157: Spain: Ranking of main factors in choosing a DIY store, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Older consumers still value staff knowledge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: Spain: Rankings of main factors in choosing a DIY store, weighted average by age group, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Areas covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialists sector sales decline in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 159: Total DIY/hardware specialist sector size (incl. VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending slows, but remains positive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 160: DIY products market size breakdown, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 161: Share of DIY spending via the internet, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Companies, brands and innovations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 162: Leading DIY retailers’ market shares, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • B&Q still the most trusted DIY retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 163: Attitudes towards and usage of selected brands, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Augmented reality set to transform the DIY experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 75% have bought DIY products in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 164: Where they shop for DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-specialists are more popular for online purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 165: Retailer used for DIY/home improvement purchases in the past 12 months, by online or in-store, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DIY consumers like to shop around
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 166: Number of DIY retailers or types of DIY retailer used in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumers happy with product quality but less so with staff knowledge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 167: Overall satisfaction with the DIY stores, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Paint/wallpaper the most popular purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 168: What DIY/home improvement products they bought, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young consumers more likely to buy to help
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 169: Why they bought DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Getting what you pay for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 170: Attitudes towards shopping for DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Are the sheds struggling to cater for generation rent?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What will be the impact of Bunnings?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Can One Kingfisher really work?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer spending slows, but remains positive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialist sector sales go into decline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Flat prices limit growth of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Housing transactions plateau in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A generation of renters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Housing market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Residential housing transactions in the UK, 2006-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: Seasonally adjusted UK residential monthly property transactions, January 2015-February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Generation rent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 173: Housing status of 25-34-year-olds, 2003/04-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 174: Percentage renting privately, by age, 2003/04-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflation of DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 175: Consumer prices inflation, annual rate of change, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 176: Consumer prices inflation, monthly rate of change, January-March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending plans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 177: Consumers spending money on their home in the past three months or next three months, January 2015-February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Weather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sunshine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 178: Actual and average sunshine, by month, January 2015-March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 179: Sunshine index (difference from the monthly average) compared to monthly DIY sales, January 2015-March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rainfall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 180: Actual and average rainfall, by month, January 2015-March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 181: Rainfall index (difference from the monthly average) compared to monthly DIY sales, January 2015-March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Easter weather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Total sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 182: Total DIY/hardware specialist sector size (incl. VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sheds/big box segment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Sheds/big-box specialists’ sector size (incl. VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 185: Sheds/big box sector size (incl. VAT), in current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Other DIY/hardware stores segment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: Other DIY/hardware stores segment (incl. VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 187: Other DIY/hardware store segment size (incl. VAT), in current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer spending on DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Growth in spending slows in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 188: DIY products – Market size (incl. VAT), 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer spending by category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 189: DIY products market size breakdown, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spending breakdown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 190: Consumer spending on DIY, market segmentation (incl. VAT), 2011-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mintel’s market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading retailers – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists – Superstores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • High street stores and non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Innovation and launch activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Augmented reality transforming the DIY shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Interactive video to boost loyalty scheme engagement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Made in space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A ‘store of solutions’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Hardware store combines shopping with dining
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online DIY marketplace to challenge B&Q and Homebase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 191: DIY retailers: Summary of in-store space allocation, April 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Detailed space allocation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Big shed DIY specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 192: Homebase, Harrow: Habitat concession, April 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 193: B&Q Warehouse, Cricklewood, Valspar paint matching service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Conveniently located DIY and home improvement essentials emporiums
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wilko and Poundland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 194: Detailed space allocation estimates, April 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 195: Leading DIY retailers: estimated sales, by product, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 196: Leading DIY retailers, estimated sales density, by product category, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 197: DIY products*, estimated channels of distribution, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales and profits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Leading DIY specialists’ sales, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Leading DIY specialists’ operating profits, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 200: Leading DIY specialists’ operating margins, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 201: Leading DIY specialists’ outlet numbers, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 202: Leading DIY specialists’ sales per outlet, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales area
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 203: Leading DIY specialists’ sales area, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 204: Leading DIY specialists’ sales per square metre, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading pureplayers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Non-specialist sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 205: Non-specialist retailers’ sales in DIY and gardening products, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Food retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 206: Estimated DIY sales of leading superstore operators, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Trade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 207: Leading DIY retailers, estimated trade share of sales, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Share of DIY retailers’ sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 208: Leading DIY retailers, share of sales of specialists’ sales, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Share of all DIY spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 209: Leading retailers of DIY products, share of spending on DIY, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 210: Where people bought DIY goods in the last 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Internet pureplayers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Other sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trade sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online sales estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 211: Online DIY sales to consumers, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 212: Online share of specialists’ sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • All online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 213: Share of online sales, by type of retailer, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 214: Estimated online sales of DIY products to consumers, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading DIY retailers online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 215: Leading online retailers of DIY goods to consumers, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • DIY retailers continue to cut back on advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 216: Total main media advertising spend in the UK DIY retailing sector, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • B&Q remains the UK’s biggest advertiser
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 217: Main media advertising spend by leading DIY retailers, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Share of advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 218: Share of total main media advertising spend in the UK DIY retailing sector, by retailer, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Television is the favoured media type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 219: Main media advertising spend, by media type, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 220: Main media advertising spend in the UK DIY retailing sector, by media type, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Campaign highlights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we have seen in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A note on adspend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 221: Attitudes towards and usage of selected brands, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 222: Key metrics for selected brands, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand attitudes: B&Q has great customer service but Homebase is worth paying more for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: Attitudes, by DIY retailer brand, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand personality: Wilko and B&Q are fun and vibrant
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: Brand personality – Macro image, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q is reliable and welcoming while Homebase is stylish but overrated
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 225: Brand personality – Micro image, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Wilko – The store of choice for women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 226: User profile of Wilko, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • B&Q middle of the range for everything
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 227: User profile of B&Q, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Screwfix a male preserve for the serious DIYer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 228: User profile of Screwfix, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Wickes the superstore for the serious DIYer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 229: User profile of Wickes, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Homebase’s swansong
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 230: User profile of Homebase, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • 75% have bought DIY products in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Renters prefer non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Non-specialists are more popular for online purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DIY consumers like to shop around
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers happy with product quality but less so with staff knowledge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q impresses with its range but struggles on price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Homebase struggles on range and staff knowledge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • More than half purchase paint/wallpaper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • You get what you pay for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online tutorials the go-to for DIYers of all ages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • B&Q most popular for DIY purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Specialists only slightly more popular than non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 231: Where they shop for DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Non-specialists are more popular for DIY shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 232: Retailer used for DIY/home improvement purchases in the past 12 months, by online or in-store, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Homeowners most likely to purchase DIY from specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 233: Where they shopped for DIY/home improvement products in the past 12 months, by housing tenure, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 234: Where they shopped for DIY/home improvement products in the past 12 months, by housing tenure, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Lack of loyalty in DIY sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 235: Number of DIY retailers or types of DIY retailer used in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Screwfix positioned as a ‘top-up’ DIY shopping location
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 236: Number of DIY retailers or types of DIY retailer used in the past 12 months, by retailer shopped at, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shopper profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 237: Where they shopped, by age and socio-economic group, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Younger and more affluent customers shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 238: Where they shopped, by age and socio-economic group, online and offline specialists and non-specialists, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where they spend the most
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 239: Where they spent the most money on DIY products in-store in the past 12 months, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Customer satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lack of satisfaction with customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 240: Overall satisfaction with DIY stores, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Satisfaction by profile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 241: Satisfaction with DIY retailers, be age and affluence, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Renters less satisfied than homeowners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 242: Satisfaction with the DIY retailer used the most, by housing tenure, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product quality and range are the main drivers of satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Back to the experts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 243: Key drivers of overall satisfaction with DIY retailer most spent at, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 244: Overall satisfaction with DIY retailer most spent at – Key driver output, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction by retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • B&Q stands out for its range of products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 245: Satisfaction of customers of B&Q, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Nectar card satisfies Homebase customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 246: Satisfaction of customers of Homebase, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-specialists favoured for lower prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 247: Satisfaction of customers who bought DIY products from non-specialist retailers, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • More than half purchase paint/wallpaper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 248: What DIY/home improvement products they bought, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Renters are more likely to buy soft furnishings and furniture
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 249: What DIY/home improvement products they buy, by housing tenure, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Scots favour flooring and lighting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 250: What DIY/home improvement products they buy, by region, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Yorkshire and northern England shop more for outdoor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 251: What DIY/home improvement products they buy, by region, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Flooring and plumbing supplies drive sales in the Midlands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 252: What DIY/home improvement products they buy, by region, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • London and the South East least likely to buy DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: What DIY/home improvement products they buy, by region, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Wales and the South West prefer decorating their homes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 254: What DIY/home improvement products they buy, by region, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Age and affluence affect purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 255: What they bought, by customer profile, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Why they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Variations in why consumers shop for DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 256: Why they bought DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Women renovate while men help out and repair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 257: Why they bought DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Urbanites help each other out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 258: Why they bought DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The young give a helping hand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 259: Why they bought DIY/home improvement products, by age and socio-economic group, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards DIY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product quality is important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 260: Attitudes towards shopping for DIY/home improvement products, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Specialist shoppers value in-store advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 261: Agreement with the statement ‘Advice from staff in-store is valuable when buying DIY products’, by where they shopped (any), March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Time-pressed renters find DIY warehouses too big
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 262: Attitudes towards shopping for DIY/home improvement products, by housing tenure, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Technology is a valuable source of information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 263: Selected attitudes towards shopping for DIY/home improvement products, by age, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Over half of under-35s interested in renting DIY products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 264: Interest in renting DIY tools or equipment, by age, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Time pressures hold back under-35s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 265: Selected attitudes towards shopping for DIY/home improvement products, by age, March 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Exchange rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer: Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 266: Overall satisfaction with DIY retailer most spent at – key driver output, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 267: Satisfaction with DIY retailer most spent at, February 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Adeo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A diverse, international business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Digitally on the ball
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expanding softer end
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 268: Adeo: Group sales performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 269: Adeo: Retail formats, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 270: Adeo: Outlet data (main European countries), 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leroy Merlin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Other fascia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bauhaus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • International growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Limited online offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 271: Bauhaus: Estimated group sales performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 272: Bauhaus: Estimated Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bricomarché/Brico Cash

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Warehouse format capitalising on handymen demand for big name brands at discount prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Rental scheme enhances affordable credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bricomarché Poland outperforms total Polish DIY retailers’ sales growth in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 273: Bricomarché/Brico Cash: Estimated sales performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 274: Bricomarché/Brico Cash: Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Clas Ohlson

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • International expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Implementing new IT platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 275: Clas Ohlson: Group financial performance, 2010/11-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 276: Clas Ohlson: Outlet data, 2010/11-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DT Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • ‘Mission Felix’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Completing the Finnish merger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A change at the top
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 277: DT Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 278: DT Group: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 279: DT Group, revenue breakdown by market sector, 2013/2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hagebau

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Multi-channel offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 280: Hagebau: Group sales performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 281: Hagebau: Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Homebase – Bunnings

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • All change
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Adopting a warehouse format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mainly branded
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pilot stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Doubts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Will it work?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 282: Homebase Ltd: Group financial performance, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 283: Homebase Ltd: Outlet data, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Hornbach Holding

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • International expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Hornbach Compact
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expanding range of services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Continued online focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 284: Hornbach Holding: Group financial performance, 2010/11-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 285: Hornbach Holding: Outlet data, 2010/11-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Intergamma Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Increased competition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Multichannel retail is a core focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 286: Relative frequency of search terms for the leading DIY retailers in the Netherlands, 2010-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 287: Intergamma Group: Group sales performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 288: Intergamma Group: Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Kingfisher Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Justifying the structure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Good chances of success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Moving cautiously
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • One Kingfisher – Ranges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • One Kingfisher: Stores and online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Systems
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Management
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 289: Kingfisher Group: Group financial performance, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 290: Kingfisher Group: Outlet data, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Maxeda DIY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New owners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Parcel collection points initiative an opportunity to capture impulse buys
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Deco store gets inspirational makeover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New quick-fix DIY solution municipal store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 291: Maxeda DIY: Group financial performance, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 292: Maxeda DIY: Outlet data, 2011/12-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mr. Bricolage Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • International growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multichannel expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Where next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 293: Mr. Bricolage Group: Group financial performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 294: Mr. Bricolage Group: Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • OBI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • bauMax
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: OBI: Group financial performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 296: OBI: Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 297: OBI: Sales per outlet, sales per sq m, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Rautakesko

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New Express store format bringing DIY closer to consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Enhanced customer loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • B2B sales account for 40% of the Group's sales in the building and home improvement trade
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A growing own label DIY and home improvement range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 298: Rautakesko: Building and Home Improvement Division, estimated financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 299: Rautakesko: Building and Home Improvement Division, Net sales by country, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 300: Rautakesko: Building and Home Improvement outlet data, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • toom Baumarkt/B1 Discount Baumarkt/Kleegarten Specialists

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • toom store refurbishments strengthen eco-friendly USP market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • An expanding affordable environmentally conscious product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Missing out on online DIY sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Gartenliebe.de strengthens toom’s gardening credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 301: toom Baumarkt/B1 Discount/Klee: Group financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 302: toom Baumarkt/B1 Discount: Estimated outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Wickes/Toolstation/Tile Giant/Travis Perkins Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Wickes’ performance improves on the back of new-look stores with broader appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Excess space initiative driving footfall to Wickes’ biggest stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Toolstation rapid store expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • One-hour click-and-collect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Augmented reality tool transforms the online Tile Giant buying experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 303: Travis Perkins Retail: Consumer division financial performance, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 304: Travis Perkins Retail: Consumer division outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • B&Q (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Homebase Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Wickes Building Supplies Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                DIY Retailing - Europe - May 2016

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                US $3,748.74 (Excl.Tax)