DIY Retailing - Europe - May 2016
“DIY faces challenging times. The superstores are under pressure in both Germany and the UK and if Bunnings is successful with Homebase that pressure can only increase for the rest. The combination of an ageing population and a clear shift towards renting in some countries are the main reasons for the problems, and they are unlikely to change in the near future. The opportunities are where the DIY market is less well developed – in Southern and Eastern Europe – and that is where the majors should be concentrating their efforts.”
- Richard Perks, Director of Retail Research
This report series covers the five large Western European countries – the UK, France, Germany, Italy, and Spain.
The data in its entirety is contained in the single copy five-country report. Single country reports are available too.
Our exclusive consumer research spans all five countries. In each of these markets, we asked consumers:
- Which DIY stores they had visited or bought anything from in the last 12 months.
- What had they bought
- For France, Germany, Italy and Spain we asked about the key factors in choosing a store
- Additional questions were asked of consumers for the UK report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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