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DIY Retailing - France - February 2012

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Report Scope

        • Issues in the market
          • Technical notes
            • DIY retailers’ sales
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                    • Figure 2: Europe: Standard VAT rates, 2011
                  • Other abbreviations
                  • The Market: Economic and Demographic Background

                    • Population forecast
                      • Figure 3: France: Over 65s as % total French population, 1950-2030
                    • The economy
                      • Figure 4: France: Quarterly GDP growth, 1991-2011 (Q3)
                      • Figure 5: France: Indicator of consumer confidence, January 2007-December 2011
                    • House prices
                      • Figure 6: France: House price index, 1996-2011 (Q3)
                    • Inflation
                      • Figure 7: France: Percentage change in Consumer Price Index vs average wages, 2006-11
                      • Figure 8: France: Harmonised index of consumer prices: Annual % change, 2006-11
                    • Implications for retailers
                    • The Market: Consumer Spending on DIY Categories

                        • Spending by category
                            • Figure 9: France: Consumer spending on main DIY categories, 2006-10
                          • Mintel DIY market size
                              • Figure 10: France: Estimated DIY market size, 2006-10
                              • Figure 11: France: Estimated per capita spending on DIY, 2006-10
                          • The Market: DIY Specialists’ Sector

                            • Retail sales and forecast
                              • Figure 12: France: DIY retailers’ sales, 2006-10
                              • Figure 13: France: DIY specialists’ retail sales forecasts, 2011-16
                            • Retail sales breakdown
                              • Figure 14: France: Breakdown of DIY sales, by product category, 2009
                          • The Retailers: Channels of Distribution

                                • Figure 15: France: DIY, spending by channel of distribution, 2010
                            • The Retailers: Online

                                • Figure 16: France: Internet and broadband penetration, by household, 2006-11
                                • Figure 17: France: Top transactional DIY websites, by number of visits, December 2011
                            • The Retailers: Leading Specialists and Market Shares

                              • Modernisation boosts Kingfisher
                                • Groupe Adeo underperforms
                                  • Bricomarché rationalises
                                    • Acquisition and expansion boost Mr Bricolage
                                      • Figure 18: France: Leading DIY retailers, 2010/11
                                      • Figure 19: France: DIY retailers’ market shares, 2010
                                  • Groupe Adeo

                                      • Figure 20: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                    • Strategic evaluation
                                      • Figure 21: Groupe Adeo: Turnover in France as share of total group sales, 2006-10
                                    • Background
                                      • Company performance
                                        • Figure 22: Groupe Adeo: Sales performance, 2006-10
                                        • Figure 23: Groupe Adeo: Estimated European sales performance, 2010
                                        • Figure 24: Groupe Adeo: Outlet data, 2006-11
                                      • Retail offering
                                        • e-commerce and home shopping
                                          • Figure 25: Overview of Groupe Adeo’s transactional websites, 2011
                                      • Kingfisher Group

                                          • Figure 26: Kingfisher Group: Sales as share of DIY retailers sales in Europe, 2006-10
                                        • Strategic evaluation
                                          • Background
                                            • Company performance
                                              • Figure 27: Kingfisher Group: European revenues by country/operation, 2010/11
                                              • Figure 28: Kingfisher Group: Group financial performance, 2006/07-2010/11
                                              • Figure 29: Kingfisher Group: European store numbers, by country/operation, 2010/11
                                              • Figure 30: Kingfisher Group: Outlet data, 2006/07-2010/11
                                            • Consumer profile
                                              • Figure 31: B&Q shoppers in last 12 months, by gender, age and socio-economic group, December 2011
                                              • Figure 32: B&Q shoppers in last 12 months, by region, December 2011
                                              • Figure 33: B&Q shoppers in last 12 months, by ACORN group, December 2011
                                            • Retail offering
                                                • Figure 34: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2010/11
                                                • Figure 35: Own-brand’s estimates proportion of sales, 2010/11
                                                • Figure 36: Kingfisher UK and France, trade’s proportion of retail sales, 2010/11
                                              • e-commerce and social media
                                                • Figure 37: B&Q (UK): Profile of visitors to DIY.com, three-month average to November 2011
                                            • Mr. Bricolage

                                                • Figure 38: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                              • Strategic evaluation
                                                • Background
                                                  • Company performance
                                                    • Figure 39: Mr. Bricolage SA: Financial performance, 2006-11
                                                    • Figure 40: Mr Bricolage: Retail sales, 2006-11
                                                    • Figure 41: Mr. Bricolage: Outlet data, 2006-11
                                                    • Figure 42: Mr Bricolage: Sales area and densities, 2005-10
                                                  • Retail offering
                                                    • e-commerce and home shopping
                                                    • Appendix – Broader Market Environment

                                                      • Population
                                                        • Figure 43: Europe: Population, by age group, 2005
                                                        • Figure 44: Europe: Population, by age group, 2010
                                                        • Figure 45: Europe: Population, by age group, 2015
                                                        • Figure 46: Europe: Population, by age group, 2020
                                                      • GDP
                                                        • Figure 47: Europe: GDP (current prices), 2010
                                                        • Figure 48: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                        • Figure 49: Europe: GDP growth rates (constant prices), 2001-Q3 2011
                                                      • Consumer spending
                                                        • Figure 50: Europe: Households’ consumer spending (current prices), 2010
                                                        • Figure 51: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
                                                        • Figure 52: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                      • Consumer prices
                                                        • Figure 53: Europe: Harmonised index of consumer prices, 2001-11
                                                      • Unemployment
                                                        • Figure 54: Europe: Average rate of unemployment, 2001-11
                                                      • Interest rates
                                                        • Figure 55: Europe: Interest rates, 2005-Q4 2011
                                                      • Consumer confidence
                                                        • Figure 56: Europe: Consumer confidence, Feb 2011-Jan 2012
                                                      • Home ownership
                                                        • Figure 57: Europe: Levels of home ownership, 2006-10

                                                    Companies Covered

                                                    • Adeo
                                                    • Brico Depôt (France)
                                                    • Castorama (Russia)
                                                    • Kingfisher Group
                                                    • Kingfisher UK & Ireland
                                                    • Screwfix UK

                                                    DIY Retailing - France - February 2012

                                                    £795.00 (Excl.Tax)