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DIY Retailing - France - May 2013

DIY specialists are big players in the core DIY markets, but other important players are the builders’ merchants and, to a lesser extent, department stores and the major food retailers. Home shopping is also important in France and online is growing.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The focus of the report is the DIY superstores, because these are now the dominant players in the sector. In many markets, core DIY – paint, wallpaper, screws, tools etc. – is now a small part of the DIY sector proposition. Many of the large European DIY retailers are broad-range home-improvement stores with substantial gardening ranges.

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Table of contents

  1. Executive Summary

      • What we think
      • Report Scope and Technical Notes

          • Defining DIY
            • New format, new content
              • Definitions
                • Consumer spending – About Mintel’s market size
                  • Retail sector
                    • Financial definitions
                      • Sales per stores, sales per sq m
                        • VAT
                            • Figure 1: European VAT rates, 2010-13
                          • Abbreviations
                            • Country codes
                              • Figure 2: List of country codes
                          • Spending and Inflation

                            • Key points
                              • Mintel’s market size: Spending growth steady
                                • Figure 3: France: Mintel’s estimated market size, incl. VAT, 2008-12
                                • Figure 4: France: Breakdown by product category of Mintel’s DIY market size, 2012
                                • Figure 5: France: Spending on DIY-related goods per capita, incl VAT, 2007-12
                              • Spending by category
                                • Figure 6: France: Consumer spending on key product categories for DIY retailers, 2008-12
                              • Inflation
                                • Figure 7: France: Inflation in key DIY product areas, Mar 2012-Mar 2013
                            • Channels of Distribution

                              • Key points
                                • Figure 8: France: Estimated sales mix of DIY specialists, 2012
                                • Figure 9: France: Estimated spending on DIY-related goods, 2012
                                • Figure 10: France: Estimated distribution of spending on DIY-related goods, 2012
                            • Sector Size and Forecast

                              • Key points
                                • Economy and prospects
                                    • Figure 11: France Quarter on Quarter GDP volume growth, 2007-12
                                    • Figure 12: France: Consumer confidence, May 2012- Apr 2013
                                  • Prospects
                                    • Specialists’ sales
                                      • Figure 13: France: Retail sales, excl. VAT, 2008-12
                                      • Figure 14: France: Retail sales, excl. VAT, 2013-18
                                    • Enterprise, outlet and employee numbers
                                      • Figure 15: DIY retailers: Key operating statistics, 2010
                                      • Figure 16: DIY retailers: Sales by product area (main sectors only), 2010
                                  • Leading Specialists: Financials and Outlets

                                      • Sales
                                          • Figure 17: France: Leading specialists, Sales, excl. VAT, 2010/11-2012/13
                                        • Outlets
                                          • Figure 18: France: Leading specialists, outlets, 2010/11-2012/13
                                        • Sales per outlet
                                          • Figure 19: France: Leading specialists, sales per outlet, 2010/11-2012/13
                                      • Leading Specialists: Market Shares

                                            • Figure 20: France: Leading specialists, share of DIY retailers’ sales, 2010/11-2012/13
                                            • Figure 21: France: Leading specialists, share of spending on key DIY products, 2010/11-2012/13
                                        • Online

                                          • Key points
                                              • Figure 22: France: Percentage of individuals having purchased goods online, 2008-12
                                            • The consumer: Where they buy online
                                              • Figure 23: France: Retailers used for online DIY purchases in the last 12 months, France, March 2013
                                            • Market size
                                            • The Consumer

                                              • Key points
                                                • The consumer: Where they shop
                                                    • Figure 24: Retailers used for DIY purchases in the last 12 months, France, March 2013
                                                    • Figure 25: France: Customer profile of leading DIY retailers, March 2013
                                                    • Figure 26: France: Customer profile of leading online DIY retailers, March 2013
                                                • The Consumer – Attitudes to DIY Shopping

                                                  • Key points
                                                    • Attitudes to DIY
                                                      • Figure 27: France: Consumer attitudes to DIY and home improvement, March 2012
                                                      • Figure 28: France: Profile of consumers by attitudes to doing DIY, March 2013
                                                    • Attitudes to DIY and where people shop
                                                      • The consumer: Attitudes to browsing and buying online
                                                          • Figure 29: France: Attitudes to using the internet for DIY purchases, March 2013
                                                        • Profile of customers by attitudes to DIY online
                                                            • Figure 30: France: Profile of attitudes to using online for DIY shopping, March 2013
                                                        • Groupe Adeo

                                                            • What we think
                                                              • Corporate structure and multi-format strategy
                                                                • Good growth in a tough climate
                                                                  • International development
                                                                    • Multi-channel slow to develop
                                                                      • Experimenting with new ideas
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 31: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
                                                                            • Figure 32: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
                                                                            • Figure 33: Groupe Adeo: Outlet data, 2007-12
                                                                          • Retail offering
                                                                            • Leroy Merlin
                                                                              • Other fascia
                                                                              • Kingfisher Group (B&Q)

                                                                                  • What we think
                                                                                    • Solid 2012/13 results in declining markets
                                                                                      • Growth in Trade Point hits gross margins
                                                                                        • Latest strategy underpins performance
                                                                                          • Making it easier for customers
                                                                                            • Offloading UK space
                                                                                              • International growth by expansion
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                    • Figure 34: Kingfisher Group: Group financial performance, 2007/08-2012/13
                                                                                                    • Figure 35: UK trade sales, excl. VAT, 2008/09-2011/12
                                                                                                    • Figure 36: Kingfisher Group: Outlet data, 2007/08-2012/13
                                                                                                  • Retail offering
                                                                                                    • B&Q UK
                                                                                                      • Other fascia
                                                                                                      • Mr. Bricolage

                                                                                                          • What we think
                                                                                                            • Mixed performance in 2011 and new targets
                                                                                                              • Direct stores slip further in 2012
                                                                                                                • Slow to react
                                                                                                                  • Stepping up to multi-channel
                                                                                                                    • International development
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 37: Mr. Bricolage SA: Financial performance, 2007-12
                                                                                                                          • Figure 38: Mr Bricolage: Retail sales, 2007-12
                                                                                                                          • Figure 39: Mr. Bricolage: Store numbers by type, 2007-12
                                                                                                                          • Figure 40: Mr Bricolage store numbers by country, 2008-2012
                                                                                                                          • Figure 41: Mr Bricolage: Sales area and densities, 2008-12
                                                                                                                        • Retail offering
                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                          • Population
                                                                                                                            • Figure 42: Europe: Population, by age group, 2010
                                                                                                                            • Figure 43: Europe: Population, by age group, 2015
                                                                                                                            • Figure 44: Europe: Population, by age group, 2020
                                                                                                                          • GDP
                                                                                                                            • Figure 45: Europe: GDP (current prices), 2012
                                                                                                                            • Figure 46: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                          • Consumer spending
                                                                                                                            • Figure 47: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                            • Figure 48: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                          • Consumer prices
                                                                                                                            • Figure 49: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                          • Unemployment
                                                                                                                            • Figure 50: Europe: Average rate of unemployment, 2003-12
                                                                                                                          • Interest rates
                                                                                                                            • Figure 51: Europe: Central bank interest rates, 2008-13
                                                                                                                          • Consumer confidence
                                                                                                                            • Figure 52: Europe: Consumer confidence levels, May 2012 – April 2013
                                                                                                                        • Appendix – The Consumer – Where They Buy – France

                                                                                                                            • Figure 53: Retailers used for DIY purchases in the last 12 months, France, March 2013
                                                                                                                            • Figure 54: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                            • Figure 55: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                            • Figure 56: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                            • Figure 57: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                            • Figure 58: Retailers used for online DIY purchases in the last 12 months, by demographics, France, March 2013
                                                                                                                        • Appendix – The Consumer – Attitudes to DIY Shopping – France

                                                                                                                            • Figure 59: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, France, March 2013
                                                                                                                            • Figure 60: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, France, March 2013
                                                                                                                            • Figure 61: Most popular attitudes to DIY and home improvement, by demographics, France, March 2013
                                                                                                                            • Figure 62: Next most popular attitudes to DIY and home improvement, by demographics, France, March 2013
                                                                                                                        • Appendix – The Consumer: Attitudes to Browsing and Buying DIY Goods Online – France

                                                                                                                            • Figure 63: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                            • Figure 64: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                            • Figure 65: Attitudes to DIY and home improvement, by most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                            • Figure 66: Attitudes to DIY and home improvement, by next most popular attitudes to browsing and shopping for DIY goods online, France, March 2013
                                                                                                                            • Figure 67: Most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013
                                                                                                                            • Figure 68: Next most popular attitudes to browsing and shopping for DIY goods online, by demographics, France, March 2013

                                                                                                                        Companies Covered

                                                                                                                        • Adeo
                                                                                                                        • Castorama (Russia)
                                                                                                                        • Kingfisher Group
                                                                                                                        • Kingfisher UK & Ireland
                                                                                                                        • Screwfix UK

                                                                                                                        DIY Retailing - France - May 2013

                                                                                                                        £795.00 (Excl.Tax)