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DIY Retailing - France - May 2014

This report looks at the DIY Retailing market in France:

  • The DIY market has been weak in France. We estimate that spending on core DIY fell in 2012 and early indications suggest that overall, any growth in the DIY market in 2013 was minimal.
  • But core DIY held up relatively well, any weakness has been because of homewares.
  • The housing market is weak with falling prices and low transactional turnover.
  • The main problem is the depressed economy, which will take some time to sort out.

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Table of contents

  1. Introduction and Report Scope

      • Defining DIY
        • Definitions
          • Consumer spending – About Mintel’s market size
            • Retail sector
              • Financial definitions
                • Sales per stores, sales per sq m
                  • VAT
                    • Figure 1: European VAT rates, 2011-14
                  • Abbreviations
                    • Country codes
                    • Executive Summary

                      • The market
                        • Opening hours
                          • Distribution of spending on DIY
                            • The specialists sector
                              • The leading specialists
                                • Online
                                  • The consumer: Where they shop
                                    • The consumer: Attitudes towards DIY
                                      • What we think
                                      • Spending and Inflation

                                        • Key points
                                          • Opening hours
                                            • DIY market depressed, and likely to remain so
                                              • Figure 2: France: DIY products – the Mintel market size (incl. VAT), 2009-14
                                              • Figure 3: France: DIY products market size breakdown, 2012
                                            • Spending breakdown
                                                • Figure 4: France: Consumer spending on key product categories for DIY retailers, 2009-13
                                              • Mintel’s market size
                                                • Inflation
                                                  • Figure 5: France: Consumer prices index: Annual % change, DIY categories, 2009-13
                                              • Distribution of Spending on DIY

                                                • Key points
                                                  • Specialists still dominate
                                                    • Figure 6: France: Estimated distribution of spending on DIY-related goods, 2012
                                                • Specialists Sales and Forecasts

                                                  • Key points
                                                    • Tough times in DIY
                                                      • Figure 7: France: DIY retail sales (excl. VAT), 2009-14
                                                      • Figure 8: France: DIY retail sales forecasts, 2014-18
                                                      • Figure 9: France: DIY retailers sales as % all retail sales (excl fuel), 2008-18
                                                    • Enterprise, outlet and employee numbers
                                                      • Figure 10: Enterprise and employee number, 2010 -11
                                                  • The Leading Specialists: Financials and Outlets

                                                    • Key points
                                                      • The leaders holding on while the second liners slip
                                                        • Figure 11: France: Leading DIY retailers, sales (exc VAT), 2011-13
                                                        • Figure 12: France: Leading DIY retailers, outlet numbers, 2011-13
                                                        • Figure 13: France: Leading DIY retailers, sales per outlet, 2011-13
                                                    • The Leading Specialists: Market Shares

                                                      • Key points
                                                          • Figure 14: France: Leading DIY retailers’ share of spending on DIY products, 2011-13
                                                      • Online

                                                        • Key points
                                                          • Online
                                                            • Online and in-store complementary
                                                              • DIY sites visited
                                                                • Figure 15: France leading online DIY retailers, website usage, February 2014
                                                            • The Consumer: Where They Shop

                                                              • Key points
                                                                • What we asked
                                                                    • Figure 16: Shops used to buy DIY goods, France, February 2014
                                                                    • Figure 17: Leading DIY retailers, customer profiles, France, February 2014
                                                                • The Consumer: Attitudes towards DIY

                                                                  • Key points
                                                                      • Figure 18: Attitudes towards DIY, France, February 2014
                                                                      • Figure 19: Attitudes to DIY and retailers used, France, February 2014
                                                                  • Groupe Adeo

                                                                      • What we think
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 20: Groupe Adeo: Group sales performance, 2008-13
                                                                            • Figure 21: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
                                                                            • Figure 22: Groupe Adeo: Outlet data, 2008-13
                                                                          • Retail offering
                                                                          • Kingfisher Group

                                                                              • What we think
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 23: Kingfisher Group: Breakdown of sales, number of stores and total sales area, by country, 2013/14
                                                                                    • Figure 24: Kingfisher Group: Group financial performance, 2009/10-2013/14
                                                                                    • Figure 25: Kingfisher Group: Outlet data, 2009/10-2013/14
                                                                                  • Retail offering
                                                                                    • Sales mix
                                                                                      • Figure 26: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2013/14
                                                                                    • Trade revenues
                                                                                      • Figure 27: Kingfisher UK and France, trade’s proportion of retail sales, 2012/13
                                                                                    • Own brand
                                                                                      • Figure 28: B&Q (UK) and Castorama (France): Own-brands’ proportion of sales, 2013/14 (est)
                                                                                  • Mr. Bricolage Group

                                                                                      • What we think
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 29: Mr. Bricolage Group: Group financial performance, 2009-2013
                                                                                            • Figure 30: Mr. Bricolage Group: Outlet data, 2009-2013
                                                                                            • Figure 31: Mr Bricolage and Briconautes: Store numbers by country, 2009-13
                                                                                          • Retail offering
                                                                                            • Figure 32: Mr. Bricolage, sales mix, 2013
                                                                                        • Appendix – Broader Market Environment

                                                                                          • Online
                                                                                            • Figure 33: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                            • Figure 34: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                          • Consumer confidence
                                                                                            • Figure 35: Europe: Consumer confidence levels, April 2013-March 2014
                                                                                          • Population
                                                                                            • Figure 36: Europe: Population, total and by age group, 2010
                                                                                            • Figure 37: Europe: Forecast population, total and by age group, 2015
                                                                                            • Figure 38: Europe: Forecast population, total and by age group, 2015
                                                                                          • Gross domestic product
                                                                                            • Figure 39: Europe: Gross domestic product, at current prices, 2012
                                                                                            • Figure 40: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                          • Consumer spending
                                                                                            • Figure 41: Europe: Consumer spending, at current prices, 2012
                                                                                            • Figure 42: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                          • Inflation
                                                                                            • Figure 43: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                          • Interest rates
                                                                                            • Figure 44: Europe: Central bank interest rates, 2009-14
                                                                                        • Appendix – The Consumer – France

                                                                                          • Where they shop
                                                                                            • Figure 45: Shops used to buy DIY goods, France, February 2014
                                                                                          • Crossed questions
                                                                                            • Figure 46: Shops used to buy DIY goods, by most popular attitudes towards DIY, France, February 2014
                                                                                            • Figure 47: Shops used to buy DIY goods, by next most popular attitudes towards DIY, France, February 2014
                                                                                            • Figure 48: Shops used to buy DIY goods, by other attitudes towards DIY, France, February 2014
                                                                                          • Demographics
                                                                                            • Figure 49: Most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                            • Figure 50: Next most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                            • Figure 51: Other shops used to buy DIY goods – Any, by demographics, France, February 2014
                                                                                            • Figure 52: Most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                            • Figure 53: Next most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                            • Figure 54: Other shops used to buy DIY goods – In-store, by demographics, France, February 2014
                                                                                            • Figure 55: Most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                            • Figure 56: Next most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                            • Figure 57: Other shops used to buy DIY goods – Online, by demographics, France, February 2014
                                                                                          • Attitudes
                                                                                            • Figure 58: Attitudes towards DIY, February 2014
                                                                                          • Crossed questions
                                                                                            • Figure 59: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, France, February 2014
                                                                                            • Figure 60: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, France, February 2014
                                                                                            • Figure 61: Attitudes towards DIY, by other shops used to buy DIY goods – Any, France, February 2014
                                                                                            • Figure 62: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, France, February 2014
                                                                                            • Figure 63: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, France, February 2014
                                                                                            • Figure 64: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, France, February 2014
                                                                                            • Figure 65: Attitudes towards DIY, by shops used to buy DIY goods – Online, France, February 2014
                                                                                          • Demographics
                                                                                            • Figure 66: Most popular attitudes towards DIY, by demographics, France, February 2014
                                                                                            • Figure 67: Next most popular attitudes towards DIY, by demographics, France, February 2014
                                                                                            • Figure 68: Other attitudes towards DIY, by demographics, France, February 2014

                                                                                        Companies Covered

                                                                                        • B&Q (UK & Ireland)
                                                                                        • Homebase Ltd

                                                                                        DIY Retailing - France - May 2014

                                                                                        £795.00 (Excl.Tax)