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DIY Retailing - Germany - February 2011

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • Report Scope

        • Issues in the market
          • Technical notes
            • DIY retailers’ sales
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                    • Figure 2: Europe: Standard VAT rates, 2010
                  • Other abbreviations
                  • Broader Market Environment

                    • Key points
                      • Implications for retailers
                      • Consumer Attitudes to DIY

                        • Profiling DIYers
                            • Figure 3: Germany: Home decorating or other DIY work in the last 12 months, 2009
                          • Lifestyle comparisons
                              • Figure 4: Germany: Agreement with DIY and home-related lifestyle statements, 2009
                          • Competitive Context

                                • Figure 5: Germany: Consumer expenditure on DIY-related categories, 2005-09
                              • DIY spending
                                • Figure 6: Germany: Estimated DIY market size, 2005-10
                              • Competition for DIY spending
                                • Figure 7: Germany: Relative performance of consumer spending in various discretionary categories, 2006-09
                            • Channels of Distribution

                                • Figure 8: German DIY market: Estimated channels of distribution, 2010
                                • Figure 9: Germany: DIY retailers’ sales as share of estimated market size, 2005-10
                            • Sector Size and Forecast

                              • Key points
                                • Economic outlook
                                  • Retail sales and forecasts
                                      • Figure 10: Germany: Retail sales, 2005-15
                                    • Prospects for DIY specialists
                                      • DIY retail product breakdown
                                        • Figure 11: Germany: Breakdown of DIY sales, by product category, 2009
                                      • Enterprise and outlet data
                                        • Figure 12: Germany: Retail enterprises, 2005-08
                                    • Retail Competitor Analysis

                                        • OBI remains market leader
                                          • Praktiker struggles
                                            • Bauhaus strong
                                              • Toom resurgent
                                                • Hornbach recovers
                                                    • Figure 13: Germany: Leading DIY specialists, 2009
                                                  • Market shares
                                                    • Figure 14: Germany: Leading retailers’ share of DIY retailers’ sales, 2009
                                                • Bauhaus

                                                    • Figure 15: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                    • Figure 16: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                  • Strategic evaluation
                                                    • History
                                                      • Financial performance
                                                          • Figure 17: Bauhaus: Sales performance, 2005-09
                                                          • Figure 18: Bauhaus: Sales growth rates and floorspace growth rates: Germany and International, 2005-09
                                                        • Store portfolio
                                                          • Figure 19: Bauhaus: Store portfolio breakdown, 2005 and 2010
                                                          • Figure 20: Bauhaus: Outlet data, 2005-10
                                                        • Retail offering
                                                          • e-commerce and home shopping
                                                          • Hagebau

                                                              • Strategic evaluation
                                                                • Recent history
                                                                  • Financial performance
                                                                    • Figure 21: Hagebau: Group sales performance, 2009-10
                                                                  • Store portfolio
                                                                    • Figure 22: Hagebau: Outlet data, 2006-10
                                                                  • Retail offering
                                                                    • e-commerce and home shopping
                                                                    • Hornbach Holding

                                                                        • Figure 23: Hornbach: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                        • Figure 24: Hornbach: Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                                      • Strategic evaluation
                                                                        • History
                                                                          • Financial performance
                                                                            • Figure 25: Hornbach Holding: Group financial performance, 2005/06-2009/10
                                                                          • Store portfolio
                                                                            • Figure 26: Hornbach Holding: Outlet data, 2006-10
                                                                          • Retail offering
                                                                            • e-commerce and home shopping
                                                                            • OBI

                                                                                • Figure 27: OBI: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                • Figure 28: OBI (Germany): Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                                                • Figure 29: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2005-09
                                                                                • Figure 30: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2005-09
                                                                                • Figure 31: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2005-09
                                                                              • Strategic evaluation
                                                                                • Recent history
                                                                                  • Financial performance
                                                                                    • Figure 32: OBI: Group financial performance, 2005-09
                                                                                  • Store portfolio
                                                                                    • Figure 33: OBI: Outlet data, 2006-10
                                                                                  • Retail offering
                                                                                    • Market positioning
                                                                                      • Brands
                                                                                        • Product offer
                                                                                          • Pricing
                                                                                            • Advertising and marketing
                                                                                              • e-commerce and home shopping
                                                                                              • Praktiker

                                                                                                  • Figure 34: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-10 (e)
                                                                                                  • Figure 35: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-10 (e)
                                                                                                • Strategic evaluation
                                                                                                  • Recent history
                                                                                                    • Financial performance
                                                                                                        • Figure 36: Praktiker: Group financial performance, 2005-10
                                                                                                      • Store portfolio
                                                                                                          • Figure 37: Praktiker: Outlet data, 2005-10
                                                                                                        • Retail offering
                                                                                                          • e-commerce and home shopping
                                                                                                          • Toom

                                                                                                              • Figure 38: Toom Baumarkt: Sales as share of DIY retailers’ sales in Europe, 2005-10
                                                                                                              • Figure 39: Toom Baumarkt: Sales as share of DIY retailers’ sales in Germany, 2005-10
                                                                                                            • Strategic evaluation
                                                                                                              • History
                                                                                                                • Financial performance
                                                                                                                  • Figure 40: Toom Baumarkt: Group sales performance, 2005-10
                                                                                                                • Store portfolio
                                                                                                                    • Figure 41: Toom Baumarkt: Outlet data, 2005-10
                                                                                                                  • Retail offering
                                                                                                                    • Figure 42: Toom: TooMax-x private labels, 2011
                                                                                                                  • e-commerce and home shopping
                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                    • Population
                                                                                                                      • Figure 43: Europe: Population, by age group, 2005
                                                                                                                      • Figure 44: Europe: Population, by age group, 2010
                                                                                                                      • Figure 45: Europe: Population, by age group, 2015
                                                                                                                      • Figure 46: Europe: Population, by age group, 2020
                                                                                                                    • Home ownership
                                                                                                                      • Figure 47: Europe: Rate of home ownership, 2005-09
                                                                                                                    • GDP
                                                                                                                      • Figure 48: Europe: GDP (in current prices), 2001-10Q3
                                                                                                                      • Figure 49: Europe: GDP growth rates (in constant prices), 2000-10Q3
                                                                                                                    • Consumer spending
                                                                                                                      • Figure 50: Europe: Consumer spending (in current prices), 2001-10Q3
                                                                                                                      • Figure 51: Europe: Consumer spending growth rates (in constant prices), 2001-10Q3
                                                                                                                    • Consumer prices
                                                                                                                      • Figure 52: Europe: Consumer prices, 2000-10
                                                                                                                    • Unemployment
                                                                                                                      • Figure 53: Europe: Average rate of unemployment, 2001-Q3 2010
                                                                                                                    • Interest rates
                                                                                                                      • Figure 54: Europe: Interest rates, 2004-Q3 2010
                                                                                                                    • Consumer confidence
                                                                                                                      • Figure 55: Europe: Consumer confidence, Nov 2009-Dec 2010
                                                                                                                  • Appendix – Consumer Attitudes to DIY

                                                                                                                    • Germany
                                                                                                                      • Figure 56: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                                                                                                      • Figure 57: Agreement with statements on DIY and home, by demographics, Germany, 2009
                                                                                                                      • Figure 58: Agreement with statements on DIY and home, by demographics, Germany, 2009

                                                                                                                  Companies Covered

                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                  DIY Retailing - Germany - February 2011

                                                                                                                  £795.00 (Excl.Tax)