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DIY Retailing - Germany - February 2012

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Report Scope

        • Issues in the market
          • Technical notes
            • DIY retailers’ sales
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                    • Figure 2: Europe: Standard VAT rates, 2011
                  • Other abbreviations
                  • The Market: Economic and Demographic Context

                      • Demographics
                        • Figure 3: Germany: Over 65s as % total population, 1960-2030
                      • The economy
                        • Figure 4: Germany: Real-terms, year-on-year GDP growth, Q1 2009-Q4 2011
                        • Figure 5: Germany: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
                        • Figure 6: Germany: Consumer confidence and retail trade confidence, Jan-Dec 2011
                      • Property market
                        • Figure 7: Construction price index: Total residential property, Q1 2009-Q4 2011
                      • Consumer price inflation
                        • Figure 8: Germany: Harmonised index of consumer prices: Annual % change, 2006-11
                      • Rising energy prices
                        • Figure 9: Germany: Consumer prices inflation in electricity and gas, Jun 2010-Dec 2011
                      • Implications for retailers
                        • Demographics
                          • Economy
                          • The Market: Consumer Spending on DIY Categories

                              • Spending by category
                                  • Figure 10: Germany: Households’ consumption expenditure on DIY-related categories, 2006-10
                                • Mintel market size
                                    • Figure 11: Germany: Estimated DIY market size, 2006-10
                                    • Figure 12: Germany: Estimated annual average DIY spending per-capita, 2006-10
                                • The Market: DIY Retailers’ Sales

                                  • Economic outlook
                                    • Retail sales and forecasts
                                      • Figure 13: Germany: DIY retailers’ sales, 2006-10
                                      • Figure 14: Germany: DIY retailers’ sales forecasts, 2011-16
                                    • Retail sales breakdown
                                      • Figure 15: Germany: Breakdown of DIY sector sales, by product category, 2009
                                    • Enterprise and outlet data
                                      • Figure 16: Germany: Retail enterprises, 2008-09
                                  • The Retailers: Channels of Distribution

                                      • Figure 17: Germany: DIY spending: Estimated channels of distribution, 2010
                                      • Figure 18: Germany: DIY retailers’ sales as share of Mintel’s estimated market size, 2006-10
                                  • The Retailers: Online

                                      • Figure 19: Percentage of individuals having purchased online, 2006-10
                                  • The Retailers: Leading Specialists and Market Shares

                                      • Measuring the performance of the leaders
                                        • Figure 20: Leading five DIY retailers’ market shares, 2008-10
                                        • Figure 21: Germany: Leading DIY retailers’ annual average sales per m2, 2010
                                      • International expansion
                                        • Figure 22: Leading retailers’ international portfolios, 2010-11
                                      • Innovations and developments
                                        • OBI attracts trade audience
                                          • Praktiker looks to turn things around
                                            • Bauhaus’ big-box offer
                                              • Toom goes local
                                                • M&A activity
                                                  • Figure 23: Germany: Leading DIY retailers, 2010/11
                                                  • Figure 24: Germany: Leading retailers’ share of DIY retailers’ sales, 2010
                                              • Bauhaus

                                                  • Figure 25: Bauhaus: Sales as share of DIY retailers sales in Europe, 2006-10
                                                • Strategic evaluation
                                                  • Background
                                                    • Company performance
                                                      • Figure 26: Bauhaus: Group sales and German sales, 2006-10
                                                      • Figure 27: Bauhaus: Group sales performance, 2006-10
                                                      • Figure 28: Bauhaus: Average annual sales per outlet, 2006-10
                                                      • Figure 29: Bauhaus: Outlet data, 2006-2010
                                                      • Figure 30: Bauhaus: Breakdown of outlets by territory, 2011/12*
                                                      • Figure 31: Bauhaus: Outlet data, 2006-11
                                                    • Retail offering
                                                      • e-commerce and home shopping
                                                      • Hagebau

                                                          • Figure 32: Hagebau: Share of European DIY specialists’ sales, 2006-10
                                                        • Strategic evaluation
                                                          • Background
                                                            • Company performance
                                                              • Figure 33: Hagebaumarkt: Group sales performance, 2007-11
                                                              • Figure 34: Hagebau: Outlet data, 2007-11
                                                            • Store formats
                                                              • Retail offering
                                                                • e-commerce and home shopping
                                                                • Hornbach Holding

                                                                    • Figure 35: Hornbach Baumarkt: Share of DIY specialists’ in Europe sales, 2006-10
                                                                  • Strategic evaluation
                                                                    • Background
                                                                      • Company performance
                                                                        • Figure 36: Hornbach Holding: Group financial performance, 2006/07-2010/11
                                                                        • Figure 37: Hornbach Holding: Outlet data, 2007-11
                                                                      • Store formats
                                                                        • Retail offering
                                                                          • e-commerce and home shopping
                                                                          • OBI

                                                                              • Figure 38: Obi: Share of DIY specialists’ sales in Europe, 2006-10
                                                                            • Strategic evaluation
                                                                              • Background
                                                                                • Company performance
                                                                                  • Figure 39: OBI: Group sales performance, 2006-10
                                                                                  • Figure 40: OBI: Outlet data, 2008-11
                                                                                • Store formats
                                                                                  • Retail offering
                                                                                    • e-commerce and home shopping
                                                                                    • Praktiker

                                                                                        • Figure 41: Praktiker: Sales as share of DIY retailers sales in Europe, 2007-11
                                                                                      • Strategic evaluation
                                                                                        • Background
                                                                                          • Company performance
                                                                                            • Figure 42: Praktiker: Group sales performance, 2006-11
                                                                                            • Figure 43: Praktiker: Group financial performance, 2006-11
                                                                                            • Figure 44: Praktiker: Average annual sales per outlet, 2007-11
                                                                                            • Figure 45: Praktiker: Outlet data, 2007-11
                                                                                          • Retail offering
                                                                                            • e-commerce and social media
                                                                                            • Toom Baumarkt/B1 Discount/Klee

                                                                                                • Figure 46: Toom Baumarkt/B1 Discount/Klee: Sales as share of DIY retailers’ sales in Germany, 2008-10
                                                                                              • Strategic evaluation
                                                                                                • Background
                                                                                                  • Company performance
                                                                                                    • Figure 47: Toom Baumarkt/B1 Discount/Klee: Group financial performance, 2008-10
                                                                                                    • Figure 48: Toom Baumarkt/B1 Discount/Klee: Outlet data, 2008-10
                                                                                                  • Retail offering
                                                                                                    • e-commerce and social media
                                                                                                    • Appendix – Broader Market Environment

                                                                                                      • Population
                                                                                                        • Figure 49: Europe: Population, by age group, 2005
                                                                                                        • Figure 50: Europe: Population, by age group, 2010
                                                                                                        • Figure 51: Europe: Population, by age group, 2015
                                                                                                        • Figure 52: Europe: Population, by age group, 2020
                                                                                                      • GDP
                                                                                                        • Figure 53: Europe: GDP (current prices), 2010
                                                                                                        • Figure 54: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                                                                        • Figure 55: Europe: GDP growth rates (constant prices), 2001-Q3 2011
                                                                                                      • Consumer spending
                                                                                                        • Figure 56: Europe: Households’ consumer spending (current prices), 2010
                                                                                                        • Figure 57: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
                                                                                                        • Figure 58: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                                                                      • Consumer prices
                                                                                                        • Figure 59: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                      • Unemployment
                                                                                                        • Figure 60: Europe: Average rate of unemployment, 2001-11
                                                                                                      • Interest rates
                                                                                                        • Figure 61: Europe: Interest rates, 2005-Q4 2011
                                                                                                      • Consumer confidence
                                                                                                        • Figure 62: Europe: Consumer confidence, Feb 2011-Jan 2012
                                                                                                      • Home ownership
                                                                                                        • Figure 63: Europe: Levels of home ownership, 2006-10

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    DIY Retailing - Germany - February 2012

                                                                                                    £795.00 (Excl.Tax)