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DIY Retailing - Germany - March 2010

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Issues in the market
              • Technical notes
                • DIY retailers’ sales
                  • Financial definitions
                    • Currencies
                      • Country codes
                        • Figure 1: Country codes
                      • VAT
                        • Figure 2: Europe: Standard VAT rates, 2009
                      • Other abbreviations
                      • Internal Market Environment

                        • Key points
                          • Smaller household sizes
                            • Figure 3: Germany: Households, 2006-08
                          • The German housing market
                            • Low ownership rates
                              • Figure 4: Germany: distribution of the population, by tenant status, 2005-08
                            • Housing market performance subdued
                                • Figure 5: Germany: House prices index, 2000-07
                              • Age of housing stock
                                • Figure 6: Germany: Dwelling stock, by age, 2002
                              • Consumer attitudes to DIY
                                • Who DIYs?
                                    • Figure 7: Germany: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                  • Lifestyle comparisons
                                    • Figure 8: Germany: Agreement with DIY and home-related lifestyle statements, 2009
                                • Broader Market Environment

                                  • Key points
                                    • Population in decline
                                      • Figure 9: Germany: Population trends, 2004-08
                                      • Figure 10: Germany: Population projections, by age band, 2009-30
                                      • Figure 11: Germany: Population trends, by age band, 2009-30
                                    • Implications for DIY retailers
                                      • Economic recovery likely to be slow
                                        • Figure 12: Germany: Gross domestic product, 1999-2009
                                      • Consumer spending remains subdued
                                          • Figure 13: Germany: Consumer expenditure, 1999-2009
                                        • Inflation in decline
                                          • Figure 14: Germany: Consumer prices, 2005-09
                                        • Implications for DIY retailers
                                        • Competitive Context

                                            • Figure 15: Germany: Consumer expenditure on DIY retailers’ products, 2004-09
                                            • Figure 16: Germany: Estimated DIY market size, 2004-09
                                          • Competition for DIY spending
                                              • Figure 17: Germany: Relative performance of consumer spending in various categories, 2003-08
                                            • Channels of distribution
                                              • Figure 18: Germany: DIY market – BHB estimates of sales, by channel of distribution, 2004-08
                                              • Figure 19: Germany: DIY retailers’ sales as share of estimated market size, 2003-09
                                              • Figure 20: German DIY market: Estimated channels of distribution, 2009
                                            • Product breakdown
                                              • Figure 21: Germany: Breakdown of sales, by product category, 2008
                                          • Sector Size and Forecast

                                            • Key points
                                              • Economic outlook
                                                • Retail sales forecasts
                                                    • Figure 22: Germany: Retail sales, 2005-14
                                                  • Prospects for DIY specialists
                                                    • Outlet and enterprise data
                                                      • Figure 23: Germany: Retail enterprises and outlets, 2004-07
                                                      • Figure 24: Germany: Retail outlets, 2004-08
                                                  • Retail Competitor Analysis

                                                      • OBI is market leader
                                                        • Discounting hurts Praktiker
                                                          • toom lacks direction
                                                            • Bauhaus going strong
                                                              • Hornbach
                                                                • Figure 25: Germany: Leading players in the DIY sector, 2008/09
                                                              • Market shares
                                                                • Figure 26: Germany: Leading retailers share of DIY retailers’ sales, 2008
                                                            • Bauhaus

                                                                • Figure 27: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                • Figure 28: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
                                                              • Strategic evaluation
                                                                • Cautious growth paying dividends
                                                                  • Going head to head with the competition
                                                                    • History
                                                                      • Financial performance
                                                                          • Figure 29: Bauhaus: Sales performance, 2004-08
                                                                        • Store portfolio
                                                                            • Figure 30: Bauhaus: Outlet data, 2004-08
                                                                          • Retail offering
                                                                            • Market positioning
                                                                              • Brands
                                                                                • Product offer
                                                                                  • Figure 31: Bauhaus: Product lines, 2009
                                                                                • Pricing
                                                                                  • Advertising and marketing
                                                                                    • e-commerce and home shopping
                                                                                    • Globus Baumarkt (Germany)

                                                                                        • Strategic evaluation
                                                                                          • Background
                                                                                            • Financial performance
                                                                                              • Figure 32: Globus Baumarkt (Germany): Group financial performance, 2004-08
                                                                                            • Store portfolio
                                                                                                • Figure 33: Globus Baumarkt (Germany): Outlet data, 2005-09
                                                                                              • Retail offering
                                                                                                • Positioning and product offer
                                                                                                  • Pricing
                                                                                                    • e-commerce and home shopping
                                                                                                    • Hagebau

                                                                                                        • Figure 34: Hagebau: Sales as share of DIY in Europe, 2005-09
                                                                                                        • Figure 35: Hagebau: Sales as share of DIY in Germany, 2005-09 (p)
                                                                                                      • Strategic evaluation
                                                                                                        • History
                                                                                                          • Financial performance
                                                                                                            • Figure 36: Hagebau: Group sales performance, 2005-09
                                                                                                          • Store portfolio
                                                                                                            • Figure 37: Hagebau: Outlet data, 2005-09
                                                                                                          • Retail offering
                                                                                                            • Market positioning
                                                                                                              • Brands
                                                                                                                • Product offer
                                                                                                                  • Pricing
                                                                                                                    • Advertising and marketing
                                                                                                                      • e-commerce and home shopping
                                                                                                                      • Hornbach Holding

                                                                                                                          • Figure 38: Hornbach: Sales as share of DIY in Europe, 2005-09
                                                                                                                          • Figure 39: Hornbach: Sales as share of DIY in Germany, 2005-09
                                                                                                                        • Strategic evaluation
                                                                                                                          • History
                                                                                                                            • Financial performance
                                                                                                                                • Figure 40: Hornbach Holding: Group financial performance, 2004/05-2008/09
                                                                                                                              • Interim results 2009/10
                                                                                                                                • Store portfolio
                                                                                                                                    • Figure 41: Hornbach Holding: Outlet data, 2005-09
                                                                                                                                  • Retail offering
                                                                                                                                    • Market positioning
                                                                                                                                      • Brands
                                                                                                                                        • Product offer
                                                                                                                                          • Pricing
                                                                                                                                            • Operational issues
                                                                                                                                              • Advertising and marketing
                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                • OBI

                                                                                                                                                    • Figure 42: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                                                                                                    • Figure 43: OBI (Germany): Sales as share of DIY in Germany, 2004-08
                                                                                                                                                    • Figure 44: OBI (Austria): Sales as share of DIY in Austria, 2004-08
                                                                                                                                                    • Figure 45: OBI (Italy): Sales as share of DIY in Italy, 2004-08
                                                                                                                                                    • Figure 46: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
                                                                                                                                                  • Strategic evaluation
                                                                                                                                                    • Uncertainty over franchising model
                                                                                                                                                      • Reliance on Germany
                                                                                                                                                        • Recent history
                                                                                                                                                          • Financial performance
                                                                                                                                                              • Figure 47: OBI: Group financial performance, 2005-09
                                                                                                                                                            • Store portfolio
                                                                                                                                                                • Figure 48: OBI: Outlet data, 2005-09
                                                                                                                                                              • Retail offering
                                                                                                                                                                • Market positioning
                                                                                                                                                                  • Brands
                                                                                                                                                                    • Figure 49: OBI: Own brands, 2010
                                                                                                                                                                  • Product offer
                                                                                                                                                                    • Pricing
                                                                                                                                                                      • Operational issues
                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                          • Praktiker

                                                                                                                                                                              • Figure 50: Praktiker: Sales as share of DIY retailers’ sales in Europe, 2005-09 (p)
                                                                                                                                                                              • Figure 51: Praktiker: Sales as share of DIY retailers’ sales in Germany, 2005-09 (p)
                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                              • History
                                                                                                                                                                                • Financial performance
                                                                                                                                                                                  • Figure 52: Praktiker: Group financial performance, 2005-09
                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                  • Figure 53: Praktiker: Outlet data, 2005-09
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                    • Brands
                                                                                                                                                                                      • Product offer
                                                                                                                                                                                        • Pricing
                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                              • toom Baumarkt

                                                                                                                                                                                                  • Figure 54: toom Baumarkt: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                                                  • Figure 55: toom Baumarkt: Sales as share of DIY in Germany, 2005-09
                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                  • History
                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                      • Figure 56: toom Baumarkt: Group financial performance, 2005-09
                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                      • Figure 57: toom Baumarkt: Outlet data, 2005-09
                                                                                                                                                                                                    • WOW! format
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                    • e-commerce and home shopping

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                    DIY Retailing - Germany - March 2010

                                                                                                                                                                                                                    £795.00 (Excl.Tax)