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DIY Retailing - Italy - February 2011

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • Report Scope

        • Issues in the market
          • Technical notes
            • DIY retailers’ sales
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                    • Figure 2: Europe: Standard VAT rates, 2010
                  • Other abbreviations
                  • Broader Market Environment

                    • Key points
                      • Implications for DIY retailers
                      • Competitive Context

                            • Figure 3: Italy: Consumer expenditure on DIY, 2005-09
                            • Figure 4: Italy: Consumer spending, compound annual growth rate for DIY-related goods categories, 2005-09
                          • DIY spending
                            • Figure 5: Italy: Estimated DIY market size, 2005-10
                          • Consumer price inflation
                            • Figure 6: Italy: Year-on-year annual consumer price inflation, 2000-10
                            • Figure 7: Italy: Consumer price inflation for selected categories, Jan 2009-Oct 2010
                        • Channels of Distribution

                          • Sector Size and Forecast

                            • Key points
                              • Economic and consumer outlook
                                • Retail sales forecasts
                                  • Figure 8: Italy: Retail sales, 2005-15
                                • Enterprise numbers
                                  • Figure 9: Italy: Number of enterprises and persons employed, 2007-08
                              • Retail Competitor Analysis

                                • Key points
                                  • Groupe Adeo the only player with real scale
                                    • OBI moves into second place
                                      • Local players dominate the rest of the market
                                        • Puntolegno reforms
                                          • Bricofer refreshes
                                            • Brico IO expands
                                              • Figure 10: Italy: Identified leading DIY retailers, 2009/10
                                            • Market shares
                                              • Figure 11: Italy: Market share of leading players, 2009
                                          • Groupe Adeo

                                              • Figure 12: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
                                              • Figure 13: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2006-10
                                            • Strategic evaluation
                                              • Recent history
                                                • Financial performance
                                                    • Figure 14: Groupe Adeo: Sales performance, 2005-10
                                                    • Figure 15: Groupe Adeo: Estimated European sales performance, 2009
                                                  • Store portfolio
                                                      • Figure 16: Groupe Adeo: Outlet data, 2005-10
                                                    • Retail offering
                                                      • e-commerce and home shopping
                                                      • OBI

                                                          • Figure 17: OBI: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                          • Figure 18: OBI (Germany): Sales as share of DIY retailers’ sales in Germany, 2005-09
                                                          • Figure 19: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2005-09
                                                          • Figure 20: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2005-09
                                                          • Figure 21: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2005-09
                                                        • Strategic evaluation
                                                          • Recent history
                                                            • Financial performance
                                                              • Figure 22: OBI: Group financial performance, 2005-09
                                                            • Store portfolio
                                                              • Figure 23: OBI: Outlet data, 2006-10
                                                            • Retail offering
                                                              • Market positioning
                                                                • Brands
                                                                  • Product offer
                                                                    • Pricing
                                                                      • Advertising and marketing
                                                                        • e-commerce and home shopping
                                                                        • Appendix – Broader Market Environment

                                                                          • Population
                                                                            • Figure 24: Europe: Population, by age group, 2005
                                                                            • Figure 25: Europe: Population, by age group, 2010
                                                                            • Figure 26: Europe: Population, by age group, 2015
                                                                            • Figure 27: Europe: Population, by age group, 2020
                                                                          • Home ownership
                                                                            • Figure 28: Europe: Rate of home ownership, 2005-09
                                                                          • GDP
                                                                            • Figure 29: Europe: GDP (in current prices), 2001-10Q3
                                                                            • Figure 30: Europe: GDP growth rates (in constant prices), 2000-10Q3
                                                                          • Consumer spending
                                                                            • Figure 31: Europe: Consumer spending (in current prices), 2001-10Q3
                                                                            • Figure 32: Europe: Consumer spending growth rates (in constant prices), 2001-10Q3
                                                                          • Consumer prices
                                                                            • Figure 33: Europe: Consumer prices, 2000-10
                                                                          • Unemployment
                                                                            • Figure 34: Europe: Average rate of unemployment, 2001-Q3 2010
                                                                          • Interest rates
                                                                            • Figure 35: Europe: Interest rates, 2004-Q3 2010
                                                                          • Consumer confidence
                                                                            • Figure 36: Europe: Consumer confidence, Nov 2009-Dec 2010

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        DIY Retailing - Italy - February 2011

                                                                        £545.00 (Excl.Tax)