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DIY Retailing - Italy - March 2010

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • DIY retail sector
        • Competitive landscape
        • Report Scope

            • Issues in the market
              • Technical notes
                • DIY retailers’ sales
                  • Financial definitions
                    • Currencies
                      • Country codes
                        • Figure 1: Country codes
                      • VAT
                        • Figure 2: Europe: Standard VAT rates, 2009
                      • Other abbreviations
                      • Internal Market Environment

                        • Key points
                          • Housing market
                            • Rising number of households
                              • Figure 3: Italy: Number of households, 2004-08
                            • Younger housing stock
                              • Figure 4: Italy, age of housing stock, 2008
                            • Above average ownership levels
                              • Figure 3: Italy: Rate of home ownership, 2004-08
                            • House prices
                                • Figure 4: Italy: Average house prices, 1999-2008
                            • Broader Market Environment

                              • Slow population growth
                                • Figure 5: Italy: Population trends, 2005-09
                                • Figure 6: Italy: Population projections, 2010-30(f)
                              • Implications for DIY retailers
                                • Early slide into recession
                                    • Figure 7: Italy: Gross domestic product, 1998-2009
                                  • Consumer uncertainty prevails
                                    • Figure 8: Italy: Household consumer expenditure, 1998-2009
                                  • Inflation falling
                                    • Figure 9: Italy: Consumer prices, 2004-09
                                  • Unemployment on the rise
                                    • Figure 10: Italy: Unemployment rate, 2005-09 Q3
                                  • Implications for DIY retailers
                                  • Competitive Context

                                        • Figure 11: Italy: Consumer expenditure on DIY, 2004-08
                                        • Figure 12: Italy: Consumer prices of Furniture and goods and services for the home, 2000-09
                                        • Figure 13: Italy: Estimated DIY market size, 2004-08
                                      • Channels of distribution
                                      • Sector Size and Forecast

                                        • Key points
                                          • Economic outlook
                                            • Retail sales forecasts
                                                • Figure 14: Italy: retail sales, 2004-14
                                            • Retail Competitor Analysis

                                              • Key points
                                                • Groupe Adeo the only player with real scale
                                                  • OBI moves into second place
                                                    • Local players dominate the rest of the market
                                                        • Figure 15: Italy: Identified leading DIY retailers, 2008/09
                                                      • Market shares
                                                        • Figure 16: Italy: Market share of leading players, 2008
                                                      • Evaluation
                                                        • Figure 17: Italy: DIY retailers, evaluation, 2008/09
                                                    • Brico IO

                                                        • Figure 18: Brico IO: Share of all DIY retailers’ sales in Italy, 2004-08
                                                      • History
                                                        • Financial performance
                                                            • Figure 19: Brico IO: Sales performance, 2004-08
                                                          • Store portfolio
                                                              • Figure 20: Brico IO: Outlet data, 2004-08
                                                            • Retail offering
                                                              • Products
                                                                • Figure 21: Brico IO: Product ranges, 2009
                                                              • Brands
                                                              • Bricofer

                                                                  • History
                                                                    • Financial performance
                                                                      • Figure 22: Bricofer: Sales performance, 1998, 1999, 2004, 2008
                                                                    • Store portfolio
                                                                      • Figure 23: Bricofer: Outlet data, 2004-08
                                                                    • Retail offering
                                                                      • Market positioning
                                                                        • Products
                                                                          • Figure 24: Bricofer: Major product lines, 2010
                                                                        • Loyalty card
                                                                        • Groupe Adeo

                                                                            • Figure 25: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                            • Figure 26: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
                                                                          • Strategic evaluation
                                                                            • Multi-format approach increasing flexibility
                                                                              • Response to the recession
                                                                                • Looking to underdeveloped markets for future growth
                                                                                  • Recent history
                                                                                    • Financial performance
                                                                                        • Figure 27: Groupe Adeo: Sales performance, 2004-09
                                                                                        • Figure 28: Groupe Adeo: Estimated European sales performance, 2008
                                                                                      • Store portfolio
                                                                                          • Figure 29: Groupe Adeo: Outlet data, 2004-08
                                                                                        • Retail offering
                                                                                          • Market positioning
                                                                                            • Product offer
                                                                                              • Pricing
                                                                                                • Loyalty card
                                                                                                  • e-commerce and home shopping
                                                                                                  • Kingfisher Group

                                                                                                      • Kingfisher Group
                                                                                                        • Figure 30: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
                                                                                                        • Figure 31: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                        • Figure 32: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                      • Strategic evaluation
                                                                                                        • Kingfisher Group
                                                                                                          • B&Q
                                                                                                            • Screwfix
                                                                                                              • French operations
                                                                                                                • Other international operations
                                                                                                                  • Disposal of Italian operations
                                                                                                                    • Background
                                                                                                                      • Financial performance
                                                                                                                        • UK
                                                                                                                          • France
                                                                                                                            • Other International
                                                                                                                              • Figure 33: Kingfisher Group: Group financial performance, 2005-09
                                                                                                                            • Store portfolio
                                                                                                                              • B&Q
                                                                                                                                • Screwfix
                                                                                                                                  • Castorama
                                                                                                                                    • Brico Dépôt
                                                                                                                                      • Figure 34: Kingfisher Group: Outlet data, 2006-10
                                                                                                                                    • Retail offering
                                                                                                                                      • Market positioning
                                                                                                                                        • Product offer
                                                                                                                                          • Pricing
                                                                                                                                            • Operational issues
                                                                                                                                              • Advertising and marketing
                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                • OBI

                                                                                                                                                    • Figure 35: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                                                                                                    • Figure 36: OBI (Germany): Sales as share of DIY in Germany, 2004-08
                                                                                                                                                    • Figure 37: OBI (Austria): Sales as share of DIY in Austria, 2004-08
                                                                                                                                                    • Figure 38: OBI (Italy): Sales as share of DIY in Italy, 2004-08
                                                                                                                                                    • Figure 39: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
                                                                                                                                                  • Strategic evaluation
                                                                                                                                                    • Uncertainty over franchising model
                                                                                                                                                      • Reliance on Germany
                                                                                                                                                        • Recent history
                                                                                                                                                          • Financial performance
                                                                                                                                                              • Figure 40: OBI: Group financial performance, 2005-09
                                                                                                                                                            • Store portfolio
                                                                                                                                                                • Figure 41: OBI: Outlet data, 2005-09
                                                                                                                                                              • Retail offering
                                                                                                                                                                • Market positioning
                                                                                                                                                                  • Brands
                                                                                                                                                                    • Figure 42: OBI: Own brands, 2010
                                                                                                                                                                  • Product offer
                                                                                                                                                                    • Pricing
                                                                                                                                                                      • Operational issues
                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                          • Punto Brico

                                                                                                                                                                              • Figure 43: Punto Brico: Estimated share of all DIY retailers’ sales in Italy, 2004-08
                                                                                                                                                                            • Financial performance
                                                                                                                                                                              • Figure 44: Punto Brico: Sales performance, 2004-08
                                                                                                                                                                            • Store portfolio
                                                                                                                                                                              • Figure 45: Punto Brico: Outlet data, 2004-08
                                                                                                                                                                            • Retail offering
                                                                                                                                                                              • Products
                                                                                                                                                                                • Loyalty card

                                                                                                                                                                                Companies Covered

                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                DIY Retailing - Italy - March 2010

                                                                                                                                                                                £545.00 (Excl.Tax)