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DIY Retailing - Italy - May 2014

This report looks at DIY Retailing in Italy:

  • DIY retailers have proved remarkably resilient through the recession. The most likely explanation is that the lower operating costs of multiple operation have given them an advantage over smaller traditional generalists.
  • Mintel’s consumer research indicates considerable enthusiasm among internet users to buy online.
  • The DIY market has been weak, suffering in the depressed Italian economy.

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Table of contents

  1. Introduction and Report Scope

      • Defining DIY
        • Definitions
          • Consumer spending – About Mintel’s market size
            • Retail sector
              • Financial definitions
                • Sales per stores, sales per sq m
                  • VAT
                    • Figure 1: European VAT rates, 2011-14
                  • Abbreviations
                    • Country codes
                    • Executive Summary

                      • Spending and inflation
                        • Distribution of spending on DIY
                          • Sector size and forecast
                            • The leading specialists
                              • Online
                                • The Italian DIY consumer – where they shop
                                  • The Italian DIY consumer – attitudes to doing DIY
                                    • What we think
                                    • Spending and Inflation

                                      • Key points
                                        • Mintel market size: Two grim years and little respite in prospect
                                          • Figure 2: Italy: DIY products – the Mintel market size (incl. VAT), 2009-14
                                          • Figure 3: Italy: DIY products market size breakdown, 2013
                                        • Spending breakdown
                                            • Figure 4: Italy: Consumer spending in detail (incl. VAT), 2009-13
                                          • Mintel’s market size
                                            • Inflation
                                              • Figure 5: Italy: Consumer prices index: Annual % change, DIY categories, 2009-13
                                          • Distribution of Spending on DIY

                                            • Key points
                                              • Specialists still dominate
                                                • Figure 6: Italy: Estimated distribution of spending on DIY-related goods, 2013
                                            • Specialists’ Sales and Forecasts

                                              • Key points
                                                • Household goods retailers very weak
                                                  • Figure 7: Italy: DIY goods retailers’ sales (excl. VAT), 2009-13
                                                  • Figure 8: Italy: DIY goods retailers’ sales (excl. VAT), 2014-18
                                                • Enterprise, outlet and employee numbers
                                                  • Figure 9: DIY retailers – Enterprise numbers, 2009-11
                                                  • Figure 10: DIY retailers – employment numbers, 2009-11
                                              • The Leading Specialists: Financials and Outlets

                                                • Key points
                                                  • Fragmented and underdeveloped
                                                      • Figure 11: Italy: Leading DIY retailers, net revenues, 2011-13
                                                      • Figure 12: Italy: Leading DIY retailers, outlet numbers, 2011-13
                                                      • Figure 13: Italy: Leading DIY retailers, sales per outlet, 2011-13
                                                  • The Leading Specialists: Market Shares

                                                      • Figure 14: Italy: Leading DIY specialists’ shares of spending on DIY, 2011-13
                                                  • Online

                                                    • The Italian DIY Consumer – Where They Shop

                                                      • Key points
                                                          • Figure 15: Shops used to buy DIY goods, Italy, February 2014
                                                          • Figure 16: Profile of DIY shoppers by store used, Italy, February 2014
                                                      • The Italian DIY Consumer – Attitudes to Doing DIY

                                                            • Figure 17: Attitudes towards DIY, Italy, February 2014
                                                            • Figure 18: Profile of attitudes to doing DIY by age and income, Italy, February 2014
                                                          • Attitudes to doing DIY and where people shop
                                                              • Figure 19: Attitudes to doing DIY and retailers used, Italy, February 2014
                                                          • Groupe Adeo

                                                              • What we think
                                                                • Company background
                                                                  • Company performance
                                                                    • Figure 20: Groupe Adeo: Group sales performance, 2008-13
                                                                    • Figure 21: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
                                                                    • Figure 22: Groupe Adeo: Outlet data, 2008-13
                                                                  • Retail offering
                                                                  • OBI

                                                                      • What we think
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 23: OBI: Group sales performance, excl. VAT, 2008-13
                                                                            • Figure 24: OBI: Outlet data, 2008-13
                                                                          • Retail offering
                                                                          • Appendix – Broader Market Environment

                                                                            • Online
                                                                              • Figure 25: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                              • Figure 26: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                            • Consumer confidence
                                                                              • Figure 27: Europe: Consumer confidence levels, April 2013-March 2014
                                                                            • Population
                                                                              • Figure 28: Europe: Population, total and by age group, 2010
                                                                              • Figure 29: Europe: Forecast population, total and by age group, 2015
                                                                              • Figure 30: Europe: Forecast population, total and by age group, 2015
                                                                            • Gross domestic product
                                                                              • Figure 31: Europe: Gross domestic product, at current prices, 2012
                                                                              • Figure 32: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                            • Consumer spending
                                                                              • Figure 33: Europe: Consumer spending, at current prices, 2012
                                                                              • Figure 34: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                            • Inflation
                                                                              • Figure 35: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                            • Interest rates
                                                                              • Figure 36: Europe: Central bank interest rates, 2009-14
                                                                          • Appendix – The Consumer – Italy

                                                                            • Where they shop
                                                                              • Figure 37: Shops used to buy DIY goods, Italy, February 2014
                                                                            • Crossed questions
                                                                              • Figure 38: Shops used to buy DIY goods, by most popular attitudes towards DIY, Italy, February 2014
                                                                              • Figure 39: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Italy, February 2014
                                                                              • Figure 40: Shops used to buy DIY goods, by other attitudes towards DIY, Italy, February 2014
                                                                            • Demographics
                                                                              • Figure 41: Most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                              • Figure 42: Next most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                              • Figure 43: Other shops used to buy DIY goods – Any, by demographics, Italy, February 2014
                                                                              • Figure 44: Most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                              • Figure 45: Next most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                              • Figure 46: Other shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
                                                                              • Figure 47: Most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                              • Figure 48: Next most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                              • Figure 49: Other shops used to buy DIY goods – Online, by demographics, Italy, February 2014
                                                                            • Attitudes
                                                                              • Figure 50: Attitudes towards DIY, February 2014
                                                                            • Crossed questions
                                                                              • Figure 51: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Italy, February 2014
                                                                              • Figure 52: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Italy, February 2014
                                                                              • Figure 53: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Italy, February 2014
                                                                              • Figure 54: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Italy, February 2014
                                                                              • Figure 55: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Italy, February 2014
                                                                              • Figure 56: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Italy, February 2014
                                                                              • Figure 57: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Italy, February 2014
                                                                              • Figure 58: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Italy, February 2014
                                                                              • Figure 59: Attitudes towards DIY, by other shops used to buy DIY goods – Online, Italy, February 2014
                                                                            • Demographics
                                                                              • Figure 60: Most popular attitudes towards DIY, by demographics, Italy, February 2014
                                                                              • Figure 61: Next most popular attitudes towards DIY, by demographics, Italy, February 2014
                                                                              • Figure 62: Other attitudes towards DIY, by demographics, Italy, February 2014

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          DIY Retailing - Italy - May 2014

                                                                          £795.00 (Excl.Tax)