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DIY Retailing - Spain - March 2010

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • DIY retail sector
        • Competitive landscape
        • Report Scope

            • Issues in the market
              • Technical notes
                • DIY retailers’ sales
                  • Financial definitions
                    • Currencies
                      • Country codes
                        • Figure 1: Country codes
                      • VAT
                        • Figure 2: Europe: Standard VAT rates, 2009
                      • Other abbreviations
                      • Internal Market Environment

                        • Key points
                          • Housing market
                            • Rising number of households
                              • Figure 3: Spain, number of households, 2004-08
                            • High levels of home ownership
                              • Figure 4: Spain, Rates of home ownership, 2004-08
                            • Falling house prices
                              • Figure 5: Spain: Average house Prices, 2000-09
                            • Who are the DIYers and which tasks done?
                              • DIYers on the rise
                                • Who are the DIYers?
                                  • Figure 6: Spain: Those that had done home decorating or DIY in last 12 months, by gender, age, region and income, 2009
                                • Tasks done
                                  • Figure 7: Types of DIY work done in the last 12 months, Spain, 2009
                                • Lifestyle comparisons
                                    • Figure 8: Spain: Attitudes towards DIY and home in major european markets, 2009
                                • Broader Market Environment

                                  • Key points
                                    • Growing population…
                                      • Figure 9: Spain: Population trends, 2005-09
                                      • Figure 10: Spain: Population projections, by age group, 2010-30
                                    • Implications for DIY retailers
                                      • The economy plunges into recession
                                          • Figure 11: Spain: Gross domestic product, 1998-2009
                                        • And consumers led the way
                                          • Figure 12: Spain: Household consumer expenditure, 1998-2009
                                        • Consumer confidence bottoms out
                                            • Figure 13: Spain: Consumer confidence indicator, 2005-Q3 2009
                                          • Deflation in 2009
                                            • Figure 14: Spain: Consumer prices, 1999-2009
                                          • Unemployment a point of tension
                                              • Figure 15: Spain: Unemployment rate, 2005-09 Q4
                                            • Implications for DIY retailers
                                            • Competitive Context

                                                  • Figure 16: Spain: Consumer expenditure on DIY-related categories, 2006-08
                                                • Consumer prices on DIY-related products
                                                  • Figure 17: Spain: Inflation, selected products, 2005-09
                                                • DIY market size
                                                  • Figure 18: Spain: Estimated DIY market size, 2006-08
                                                • Channels of distribution
                                                  • DIY and hardware specialists dominate
                                                    • Other channels
                                                    • Sector Size and Forecast

                                                      • Key points
                                                        • Economic and consumer outlook
                                                          • Retail forecasts
                                                            • Short term outlook for retailing remains poor…
                                                              • … and for DIY specialists it is dismal
                                                                  • Figure 19: Spain: retail sales, 2004-14
                                                              • Retail Competitor Analysis

                                                                • Key points
                                                                  • Groupe Adeo the only player with real scale
                                                                    • Other multiples have no critical mass
                                                                      • Will Bricor challenge the market leaders longer term?
                                                                        • Sole traders and small businesses continue to capture the lion’s share
                                                                            • Figure 20: Spain: Leading DIY retailers, 2008/09
                                                                          • Market shares
                                                                            • Figure 21: Spain: Leading DIY retailers market share, 2008
                                                                        • ATB (Asociación de Tiendas de Bricolaje)

                                                                            • Figure 22: ATB: Sales as share of DIY retailers’ sales in Spain, 2004-08
                                                                          • History
                                                                            • Financial performance
                                                                              • Figure 23: ATB: Sales performance, 2004-08
                                                                            • Store portfolio
                                                                              • Figure 24: ATB: Outlet data, 2004-08
                                                                            • Retail offering
                                                                              • Products and brands
                                                                              • Bauhaus

                                                                                  • Figure 25: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
                                                                                  • Figure 26: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
                                                                                • Strategic evaluation
                                                                                  • Cautious growth paying dividends
                                                                                    • Going head to head with the competition
                                                                                      • History
                                                                                        • Financial performance
                                                                                            • Figure 27: Bauhaus: Sales performance, 2004-08
                                                                                          • Store portfolio
                                                                                              • Figure 28: Bauhaus: Outlet data, 2004-08
                                                                                            • Retail offering
                                                                                              • Market positioning
                                                                                                • Brands
                                                                                                  • Product offer
                                                                                                    • Figure 29: Bauhaus: Product lines, 2009
                                                                                                  • Pricing
                                                                                                    • Advertising and marketing
                                                                                                      • e-commerce and home shopping
                                                                                                      • Brico Group

                                                                                                          • Figure 30: Brico Group: Sales as share of DIY retailers’ sales in Spain, 2004-08
                                                                                                        • History
                                                                                                          • Financial performance
                                                                                                              • Figure 31: Brico Group: Sales performance, 2004-08
                                                                                                            • Store portfolio
                                                                                                              • Figure 32: Brico Group: Outlet data, 2004-08
                                                                                                            • Retail offering
                                                                                                              • Products
                                                                                                              • Bricorama

                                                                                                                  • Figure 33: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                  • Figure 34: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
                                                                                                                • History
                                                                                                                  • Financial performance
                                                                                                                      • Figure 35: Bricorama: Group financial performance, 2004-09
                                                                                                                    • Store portfolio
                                                                                                                      • Figure 36: Bricorama: Outlet data, 2004-09
                                                                                                                    • Retail offering
                                                                                                                      • Gamma
                                                                                                                        • Market positioning
                                                                                                                          • Product offer
                                                                                                                            • Figure 37: Bricorama France: Percentage of sales, by product category, 2008
                                                                                                                          • Loyalty card
                                                                                                                            • E-commerce and home shopping
                                                                                                                            • Cofac

                                                                                                                                • History
                                                                                                                                  • Financial data
                                                                                                                                    • Store portfolio
                                                                                                                                      • Retail offering
                                                                                                                                        • Brands
                                                                                                                                        • Groupe Adeo

                                                                                                                                            • Figure 38: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                            • Figure 39: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
                                                                                                                                          • Strategic evaluation
                                                                                                                                            • Multi-format approach increasing flexibility
                                                                                                                                              • Response to the recession
                                                                                                                                                • Looking to underdeveloped markets for future growth
                                                                                                                                                  • Recent history
                                                                                                                                                    • Financial performance
                                                                                                                                                        • Figure 40: Groupe Adeo: Sales performance, 2004-09
                                                                                                                                                        • Figure 41: Groupe Adeo: Estimated European sales performance, 2008
                                                                                                                                                      • Store portfolio
                                                                                                                                                          • Figure 42: Groupe Adeo: Outlet data, 2004-08
                                                                                                                                                        • Retail offering
                                                                                                                                                          • Market positioning
                                                                                                                                                            • Product offer
                                                                                                                                                              • Pricing
                                                                                                                                                                • Loyalty card
                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                  • Kingfisher Group

                                                                                                                                                                      • Kingfisher Group
                                                                                                                                                                        • Figure 43: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
                                                                                                                                                                        • Figure 44: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 45: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                        • Kingfisher Group
                                                                                                                                                                          • B&Q
                                                                                                                                                                            • Screwfix
                                                                                                                                                                              • French operations
                                                                                                                                                                                • Other international operations
                                                                                                                                                                                  • Disposal of Italian operations
                                                                                                                                                                                    • Background
                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                        • UK
                                                                                                                                                                                          • France
                                                                                                                                                                                            • Other International
                                                                                                                                                                                              • Figure 46: Kingfisher Group: Group financial performance, 2005-09
                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                              • B&Q
                                                                                                                                                                                                • Screwfix
                                                                                                                                                                                                  • Castorama
                                                                                                                                                                                                    • Brico Dépôt
                                                                                                                                                                                                      • Figure 47: Kingfisher Group: Outlet data, 2006-10
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                • Mr. Bricolage

                                                                                                                                                                                                                    • Figure 48: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2005-09
                                                                                                                                                                                                                    • Figure 49: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2005-09
                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                    • Rationalising bears fruit
                                                                                                                                                                                                                      • Work still to be done
                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                              • Figure 50: Mr. Bricolage SA: Financial data, 2005-09
                                                                                                                                                                                                                            • Retail sales
                                                                                                                                                                                                                                • Figure 51: Mr Bricolage: Retail sales, 2005-09
                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                  • Figure 52: Mr. Bricolage: Outlet data, 2004-09
                                                                                                                                                                                                                                  • Figure 53: Mr Bricolage: Sales area and densities, 2004-09
                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                        • Figure 54: Mr Bricolage: Breakdown of turnover by product category, 2008
                                                                                                                                                                                                                                      • Loyalty card
                                                                                                                                                                                                                                        • e-commerce

                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                        DIY Retailing - Spain - March 2010

                                                                                                                                                                                                                                        £795.00 (Excl.Tax)