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DIY Retailing - Spain - May 2013

There is a real opportunity for DIY retailers to develop new services that will satisfy customer needs and aspirations in terms of home style. In-store technology could play an important part in this type of investment.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The focus of the report is the DIY superstores, because these are now the dominant players in the sector. In many markets, core DIY – paint, wallpaper, screws, tools etc. – is now a small part of the DIY sector proposition. Many of the large European DIY retailers are broad-range home-improvement stores with substantial gardening ranges.

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Table of contents

  1. Executive Summary

      • What we think
      • Report Scope and Technical Notes

          • Defining DIY
            • New format, new content
              • Definitions
                • Consumer spending – About Mintel’s market size
                  • Retail sector
                    • Financial definitions
                      • Sales per stores, sales per sq m
                        • VAT
                            • Figure 1: European VAT rates, 2010-13
                          • Abbreviations
                            • Country codes
                              • Figure 2: List of country codes
                          • Spending and Inflation

                            • Key points
                              • Mintel’s market size: spending growth slows in 2012
                                • Figure 3: Spain: Mintel’s estimated DIY market size (incl. VAT), 2008-12
                                • Figure 4: Spain: Breakdown by product category of Mintel’s DIY market size, 2012
                                • Figure 5: Spain: Spending on DIY-related goods per capita (incl. VAT), 2008-12
                              • Spending breakdown: Another slowdown in 2012
                                  • Figure 6: Spain: Consumer spending, incl. VAT, 2008-12
                                • Inflation
                                  • Figure 7: Spain: Harmonised index of consumer prices: Annual % change, May 2011-Mar 2013
                                  • Figure 8: Spain: Harmonised index of consumer prices: Annual % change, Sep 2012-Mar 2013
                              • Channels of Distribution

                                • Key points
                                    • Figure 9: Spain: DIY market, retail channels of distribution, 2011
                                  • Relative performance of DIY specialists and DIY-related market
                                    • Figure 10: Spain: Relative performance of DIY specialists and Mintel’s DIY market size, 2008-12
                                • Sector Size and Forecast

                                  • Key points
                                    • Economic outlook
                                      • Figure 11: Spain: Consumer confidence levels, May 2012-April 2013
                                      • Figure 12: Spain: Quarterly GDP growth in real terms, Q1 2011-Q4 2012
                                    • Specialists sales and forecasts
                                      • Figure 13: Spain: Retail sales, excl. VAT, 2008-13
                                      • Figure 14: Spain: Retail sales forecasts, excl. VAT, 2014-18
                                    • Enterprise, outlet and employee numbers
                                      • Figure 15: Spain: Number of enterprises and outlets 2008-09
                                  • Leading Specialists – Financials and Outlets

                                    • Groupe Adeo continues to dominate
                                      • Kingfisher records decent sales growth
                                        • Bricor building scale
                                          • Consolidation accelerates in 2012
                                            • Figure 16: Spain: Leading DIY specialists, sales, 2010-12
                                            • Figure 17: Spain: Leading DIY specialists, outlet numbers, 2010-12
                                        • Leading Specialists – Market Shares

                                            • Figure 18: Spain: Leading DIY specialists, market shares, 2010-12
                                        • Online

                                          • Key points
                                            • Spain continues to lag behind
                                              • Figure 19: Spain: Percentage of all individuals having purchased online, 2008-12
                                          • The Consumer – Where They Buy DIY Online

                                                • Figure 20: Spain: Where they purchased DIY goods from online in the past 12 months, March 2013
                                              • Market size
                                              • The Consumer – Where They Shop

                                                • Key points
                                                  • What we asked
                                                    • Specialists dominate
                                                      • Figure 21: Spain: Where they purchased DIY goods in the last 12 months, whether instore or online, March 2013
                                                      • Figure 22: Spain: Where they purchased DIY goods in the last 12 months, by instore and online, March 2013
                                                      • Figure 23: Spain: Leading retailers and channels used for DIY purchases in the last 12 months, by age, March 2013
                                                  • The Consumer – Attitudes to DIY Shopping

                                                    • Key points
                                                      • What we asked
                                                        • People want help with ideas
                                                            • Figure 24: Spain: Consumer attitudes to DIY and home improvement, March 2013
                                                          • Price sensitive consumers
                                                            • Female interests
                                                                • Figure 25: Spain: Selected consumer attitudes to DIY and home improvement, by gender, March 2013
                                                              • Young people struggle to find what they are looking for
                                                                  • Figure 26: Spain: Select consumer attitude to DIY and home improvement, by age, March 2013
                                                              • The Consumer – Attitudes to Browsing and Buying Online

                                                                • Key points
                                                                  • What we asked
                                                                    • Converting browsers into buyers
                                                                        • Figure 27: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                      • Women look for inspiration and men look for best deals
                                                                        • Figure 28: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                      • The way people seek out value varies by age
                                                                          • Figure 29: Spain: The consumer: Attitudes to browsing and shopping for DIY goods online, March 2013
                                                                      • Bauhaus

                                                                          • What we think
                                                                            • Large stores and huge offer key to success
                                                                              • Continuing to expand despite economic climate
                                                                                • Online a weakness
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Figure 30: Bauhaus: Estimated group sales performance, 2008-12
                                                                                      • Figure 31: Bauhaus: Estimated sales performance by country, 2012
                                                                                      • Figure 32: Bauhaus: Estimated contribution to group sales by country, 2012
                                                                                      • Figure 33: Bauhaus: Outlet data, 2008-12
                                                                                      • Figure 34: Bauhaus: Breakdown of outlets by territory, 2012/13 *
                                                                                    • Retail offering
                                                                                    • Groupe Adeo

                                                                                        • What we think
                                                                                          • Corporate structure and multi-format strategy
                                                                                            • Good growth in a tough climate
                                                                                              • International development
                                                                                                • Multi-channel slow to develop
                                                                                                  • Experimenting with new ideas
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 35: Groupe Adeo: Sales performance, excl. sales tax, 2008-12
                                                                                                        • Figure 36: Groupe Adeo: Estimated European sales by country, excl. VAT, 2010 and 2012
                                                                                                        • Figure 37: Groupe Adeo: Outlet data, 2007-12
                                                                                                      • Retail offering
                                                                                                        • Leroy Merlin
                                                                                                          • Other fascia
                                                                                                          • Kingfisher Group (B&Q)

                                                                                                              • What we think
                                                                                                                • Solid 2012/13 results in declining markets
                                                                                                                  • Growth in Trade Point hits gross margins
                                                                                                                    • Latest strategy underpins performance
                                                                                                                      • Making it easier for customers
                                                                                                                        • Offloading UK space
                                                                                                                          • International growth by expansion
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 38: Kingfisher Group: Group financial performance, 2007/08-2012/13
                                                                                                                                • Figure 39: UK trade sales, excl. VAT, 2008/09-2011/12
                                                                                                                                • Figure 40: Kingfisher Group: Outlet data, 2007/08-2012/13
                                                                                                                              • Retail offering
                                                                                                                                • B&Q UK
                                                                                                                                  • Other fascia
                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                    • Population
                                                                                                                                      • Figure 41: Europe: Population, by age group, 2010
                                                                                                                                      • Figure 42: Europe: Population, by age group, 2015
                                                                                                                                      • Figure 43: Europe: Population, by age group, 2020
                                                                                                                                    • GDP
                                                                                                                                      • Figure 44: Europe: GDP (current prices), 2012
                                                                                                                                      • Figure 45: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                    • Consumer spending
                                                                                                                                      • Figure 46: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                      • Figure 47: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                    • Consumer prices
                                                                                                                                      • Figure 48: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                    • Unemployment
                                                                                                                                      • Figure 49: Europe: Average rate of unemployment, 2003-12
                                                                                                                                    • Interest rates
                                                                                                                                      • Figure 50: Europe: Central bank interest rates, 2008-13
                                                                                                                                    • Consumer confidence
                                                                                                                                      • Figure 51: Europe: Consumer confidence levels, May 2012-April 2013
                                                                                                                                  • Appendix – The Consumer – Where They Buy – Spain

                                                                                                                                      • Figure 52: Retailers used for DIY purchases in the last 12 months, by Spain, March 2013
                                                                                                                                      • Figure 53: Most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                      • Figure 54: Next most popular retailers used for in-store/online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                      • Figure 55: Most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                      • Figure 56: Next most popular retailers used for in-store DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                      • Figure 57: Retailers used for online DIY purchases in the last 12 months, by demographics, Spain, March 2013
                                                                                                                                  • Appendix – The Consumer – Attitudes to DIY Shopping – Spain

                                                                                                                                      • Figure 58: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to DIY and home improvement, Spain, March 2013
                                                                                                                                      • Figure 59: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to DIY and home improvement, Spain, March 2013
                                                                                                                                      • Figure 60: Most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
                                                                                                                                      • Figure 61: Next most popular attitudes to DIY and home improvement, by demographics, Spain, March 2013
                                                                                                                                  • Appendix – The Consumer – Attitudes to Browsing and Buying DIY Goods Online – Spain

                                                                                                                                      • Figure 62: Retailers used for DIY purchases in the last 12 months, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
                                                                                                                                      • Figure 63: Retailers used for DIY purchases in the last 12 months, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
                                                                                                                                      • Figure 64: Attitudes to DIY and home improvement, by most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013
                                                                                                                                      • Figure 65: Attitudes to DIY and home improvement, by next most popular attitudes to browsing and shopping for DIY goods online, Spain, March 2013

                                                                                                                                  Companies Covered

                                                                                                                                  • Adeo
                                                                                                                                  • Castorama (Russia)
                                                                                                                                  • Kingfisher Group
                                                                                                                                  • Kingfisher UK & Ireland
                                                                                                                                  • Screwfix UK

                                                                                                                                  DIY Retailing - Spain - May 2013

                                                                                                                                  £795.00 (Excl.Tax)