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DIY Retailing - Spain - May 2016

“There is a long way to go but the DIY market in Spain is showing signs of recovery, with both consumer spending on DIY products and DIY specialists’ sales growing strongly in 2015. The fact that the DIY specialists’ sector grew ahead of consumer spending on DIY suggests that the recovery in market may be being helped by an increase in trade custom, with Spain’s housing market also showing signs of recovery.”
– Nick Carroll, Retail Analyst

This report answers the following questions:

  • Development needed in the online market
  • Evolving formats to speak to changing demographics

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending showing the start of a recovery
              • Figure 1: Spain DIY Products – the Mintel market size (incl.VAT), 2010-16
            • Low prices encouraging spending
              • Figure 2: Spain: Consumer prices of DIY-related categories, Annual % change, 2010-15
            • Sector size and forecast
              • Figure 3: Spain: DIY retailers’ sales (excl. VAT), 2010-15
            • Leading players
              • Groupe Adeo consolidates its lead
                • Groupe Adeo accounts for over half the market
                  • Figure 4: Spain: Leading specialist DIY retailers: Share of all DIY retailers’ sales, 2015
                • Online: an underdeveloped channel
                  • Figure 5: Spain: Online purchasing, 2010-15
                • The consumer
                  • Where they shop
                    • Figure 6: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
                  • What they buy
                    • Figure 7: Spain: DIY products purchased in the past 12 months, March 2016
                  • Factors influencing choice of retailer
                    • Figure 8: Spain: ranking of main factors in choosing a DIY store, March 2016
                  • What we think
                  • Issues and Insights

                    • Development needed in the online market
                      • The facts
                        • The implications
                          • Evolving formats to speak to changing demographics
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Consumer spending returns to growth
                                  • Demand encouraged by deflationary prices
                                    • The housing market – the first step in on a long road to recovery
                                      • DIY specialists – recovering strongly
                                      • Spending and Inflation

                                        • Mintel DIY market size
                                          • Figure 9: Spain: DIY products – the Mintel market size (incl.VAT), 2010-16
                                          • Figure 10: Spain: Mintel DIY market size: breakdown by product, 2015
                                        • DIY-related spending categories
                                            • Figure 11: Spain: consumer spending in detail (Incl. VAT), 2010-15
                                          • Inflation
                                            • Figure 12: Spain: Consumer Prices of DIY related categories, Annual % change, 2010-15
                                            • Figure 13: Spain: Consumer prices of DIY-related categories, annual % change, Oct 2014-Mar 2016
                                          • The housing market
                                            • Figure 14: Spain: Number of property transactions in Spain, 2005-15
                                            • Figure 15: Spain: Total households by tenure, 2013-15
                                        • Sector Size and Forecast

                                          • Growth returns but the market remains tough
                                            • Figure 16: Spain: DIY retailers’ sales (excl. VAT), 2010-15
                                            • Figure 17: Spain: DIY retailers’ sales, forecast, excl VAT, 2016-20
                                        • Leading Players – What You Need to Know

                                          • Groupe Adeo: consolidates its position
                                            • Brico Dépôt: a poor year
                                              • BriCor: beginning to see traction in the market
                                                • QF+: building for the future
                                                  • Online: an underdeveloped channel but growing
                                                  • Leading Players

                                                    • A strong performance from Leroy Merlin
                                                      • Brico Dépôt : a tough year
                                                        • BriCor: beginning to see traction
                                                          • QF+: building for the future
                                                            • Figure 18: Spain: Leading specialist DIY retailers: Sales, 2011-15
                                                            • Figure 19: Spain: Leading specialist DIY retailers: Outlet numbers, 2011-15
                                                            • Figure 20: Spain Leading specialist DIY retailers: Sales per outlet, 2012-15
                                                        • Market Shares

                                                          • Groupe Adeo accounts for over a third of the market
                                                            • Figure 21: Spain: Leading specialist DIY retailers: share of all DIY retailers sales, 2015
                                                            • Figure 22: Spain: Leading specialist DIY retailers: Shares of all DIY retailers sales, 2011-15
                                                        • Online

                                                          • Spain lags behind in term of online purchasing
                                                            • Figure 23: Spain: Online purchasing, 2010-15
                                                          • Online sales
                                                            • Figure 24: Spain: Online retail sales (incl. VAT), 2010-15
                                                          • Leading online players
                                                          • The Consumer – What You Need to Know

                                                            • Groupe Adeo comes out on top
                                                              • Stores remain first choice, but online is growing
                                                                • Purchasing concentrated at the lighter end
                                                                  • Quality + Price = Value for money
                                                                  • Where They Shop

                                                                    • Group Adeo the dominant player
                                                                      • Figure 25: Spain: Retailers used to purchase DIY products in the past 12 months, in-store or online, March 2016
                                                                    • Non-specialists targeting the mass market
                                                                      • Figure 26: Spain: Retailers used to buy DIY products, by average age and household income, March 2016
                                                                    • Leroy Merlin continues to strengthen
                                                                      • Figure 27: Spain: Retailers used to purchase DIY products, in-store or online, March 2014-16
                                                                    • Online: Small, but growing
                                                                      • Figure 28: Spain: Retailers used to purchase DIY products, by in-store and online, March 2016
                                                                  • What They Buy

                                                                      • Figure 29: Spain: DIY Products purchased in the past 12 months, March 2016
                                                                      • Figure 30: Spain: DIY Products purchased in the past 12 months, March 2016
                                                                      • Figure 31: Spain: What they buy by where they shop, March 2016
                                                                  • Factors Influencing Choice of Retailer

                                                                    • Quality comes out top
                                                                      • Figure 32: Spain: Ranking of main factors in choosing a DIY store, March 2016
                                                                    • Older consumers still value staff knowledge
                                                                      • Figure 33: Spain: Rankings of main factors in choosing a DIY store, weighted average by age group, March 2016
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Abbreviations
                                                                      • Data sources
                                                                      • Adeo

                                                                          • What we think
                                                                            • A diverse, international business
                                                                              • Digitally on the ball
                                                                                • Expanding softer end
                                                                                  • Looking for growth by enabling and educating consumers
                                                                                    • Company background
                                                                                      • Company performance
                                                                                        • Figure 34: Adeo: Group sales performance, 2011-15
                                                                                        • Figure 35: Adeo: Retail formats, 2016
                                                                                        • Figure 36: Adeo: Outlet data (main European countries), 2011-15
                                                                                      • Retail offering
                                                                                        • Leroy Merlin
                                                                                          • Other fascia
                                                                                          • Bauhaus

                                                                                              • What we think
                                                                                                • International growth
                                                                                                  • Limited online offer
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 37: Bauhaus: Estimated group sales performance, 2010-15
                                                                                                        • Figure 38: Bauhaus: Estimated Outlet data, 2010-15
                                                                                                      • Retail offering
                                                                                                      • Kingfisher Group

                                                                                                          • What we think
                                                                                                            • Justifying the structure
                                                                                                              • Good chances of success
                                                                                                                • Moving cautiously
                                                                                                                  • Where next?
                                                                                                                    • Company background
                                                                                                                      • One Kingfisher – Ranges
                                                                                                                        • One Kingfisher: Stores and online
                                                                                                                          • Systems
                                                                                                                            • Management
                                                                                                                              • History
                                                                                                                                • Company performance
                                                                                                                                    • Figure 39: Kingfisher Group: Group financial performance, 2011/12-2015/16
                                                                                                                                    • Figure 40: Kingfisher Group: Outlet data, 2011/12-2015/16
                                                                                                                                  • Retail offering

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  DIY Retailing - Spain - May 2016

                                                                                                                                  £995.00 (Excl.Tax)