Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

DIY Retailing - UK - February 2011

This report looks at the retailing of DIY and associated homewares products in the UK. The sector has experienced very tough trading conditions in the last few years, a downturn that started well before the onset of recession in 2008 and which shows no sign of coming to an end.

  • The number of people claiming to do DIY has been falling steadily. Over the last five years there has been a fall of 4 percentage points to about 56% of the adult population, that's 2 million fewer people undertaking DIY projects.
  • That is not to say that the market has disappeared, Some 20 million people plan to do some DIY this year, while 4.5 million plan to undertake a major project. That figure would be 3 million higher had some people not abandoned projects to save money.
  • Some 18% of consumers, 9 million people, say that they are doing DIY themselves in order to save money. Some of these people would otherwise have employed tradesmen. There has certainly been a small drift back to doing DIY because of the recession.
  • In the longer term, the ageing population is bad news for DIY retailers because older people are less able to or willing to take on such jobs. But over the next five years the number of people in the 25-55 age band - the most important for doing DIY- will actually grow by some 3% and that is marginally faster than over the last five years.
  • All the leaders are introducing eco-friendly and energy saving products, in part in response to pressure from the government which is keen to meet targets. Yet only 8% of people would like to see more in store.
  • B&Q is rated highly by customers for the quality of advice from its staff and there is clearly demand for advice. There is generally a lack of expertise and many are keen to improve.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • What is a DIY store?
        • Financial definitions
          • Abbreviations
          • Issues in the Market

              • Why has the DIY market been so weak in recent years?
                • Are there any chances of a recovery?
                  • But aren’t people spending more time at home and going on holiday less?
                    • So what happened to the trend to “Do it for me”
                      • So surely the ageing population is bad news for the DIY sector?
                        • The superstores have seemingly had it all their own way – isn’t it time there was more DIY on the high street?
                          • In a mature market the battle over the next few years will be for market share. So what will attract customers?
                          • Future Opportunities

                              • Trend: Resilience
                                • Trend: Green Technology
                                • Executive Summary

                                    • Boom and bust
                                      • Figure 1: DIY retailers sales, 2005-15
                                    • Market sizes
                                      • Negative factors
                                        • The economy
                                          • The housing market
                                            • Double whammy
                                              • Falling interest
                                                • The recession is not all bad news
                                                  • Ageing population
                                                    • Where people buy DIY
                                                      • Figure 2: Profile of DIY store customers, December 2010
                                                    • Plans for 2011
                                                      • Figure 3: Profile of those with or without home improvement plans, December 2010
                                                    • Consumer attitudes
                                                      • Consumer typologies
                                                          • Figure 4: Profile of customer typologies, December 2010
                                                        • Leading players
                                                          • Figure 5: DIY retailers share of sales of all DIY retailers, 2010
                                                        • Where next?
                                                          • What sort of recovery?
                                                            • Stores
                                                            • Broader Market Environment

                                                              • Key points
                                                                • The economy
                                                                    • Figure 6: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                                                    • Figure 7: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                                                  • Implications for retail sales
                                                                    • Consumer confidence
                                                                      • Figure 8: Gfk NOP consumer confidence index, 1997-2010 (Dec)
                                                                    • The population time bomb
                                                                      • Figure 9: Trends and projections in the UK population (‘000s), by age group, 2005, 2010 and 2015
                                                                      • Figure 10: UK population aged 15 to 64, 2005-15
                                                                    • The housing market
                                                                      • House prices
                                                                        • Figure 11: UK house prices, 1991-2010
                                                                        • Figure 12: UK house prices, 2006-10
                                                                      • Affordability – more so than a couple of years ago
                                                                        • Figure 13: First time buyers affordability index, 1983-2010 (Q3)
                                                                      • Housing transactions
                                                                        • Figure 14: Property transactions, 1977-2010 (Q3)
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Total consumer spending
                                                                          • Housing turnover holds back demand
                                                                            • Figure 15: UK: Consumer spending, 2006-10
                                                                          • DIY-related categories
                                                                            • Figure 16: UK: Main DIY product categories recent performance, 2010
                                                                            • Figure 17: UK: Consumer spending on DIY-related categories, 2006-10
                                                                          • The DIY market size
                                                                            • Figure 18: UK: DIY market size estimate, 2006-10
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • Who’s Innovating?

                                                                              • You can do it centres
                                                                                • Customisation
                                                                                  • Smaller stores
                                                                                  • Sector Size and Forecast

                                                                                    • Key points
                                                                                      • The future
                                                                                        • Short term
                                                                                          • Medium term
                                                                                            • Forecast methodology
                                                                                                • Figure 19: DIY retailers sales, 2005-15
                                                                                              • The forecast
                                                                                                • Figure 20: Sales by DIY retailers, 2005-15
                                                                                                • Figure 21: DIY retailers sales as % all retail sales, 2005-15
                                                                                            • Retailer Competitor Analysis

                                                                                              • Key points
                                                                                                • Internet
                                                                                                  • Online specialists
                                                                                                    • Figure 22: Visits to DIY retailing sites, September-November, 2010
                                                                                                  • Leading retailers
                                                                                                      • Figure 23: DIY retailers, leading players, 2010
                                                                                                    • Trade sales
                                                                                                      • Figure 24: Leading DIY retailers: Estimated trade share of sales, 2010
                                                                                                    • Market shares
                                                                                                      • Figure 25: DIY retailers share of sales of all DIY retailers, 2010
                                                                                                  • Advertising and Promotion

                                                                                                    • Key points
                                                                                                        • Figure 26: Leading DIY retailers advertising expenditure, 2007-09
                                                                                                        • Figure 27: DIY retailers: Advertising channels used, 2009
                                                                                                        • Figure 28: DIY retailers: Advertising channel used, 2009
                                                                                                    • Brand Elements

                                                                                                      • Brand map
                                                                                                          • Figure 29: Attitudes towards and visitation of DIY retail stores, January 2011
                                                                                                        • Brand attitudes
                                                                                                          • Figure 30: Attitudes, by DIY retail store, January 2011
                                                                                                        • Brand personality
                                                                                                          • Figure 31: DIY retail store personality – macro image, January 2011
                                                                                                          • Figure 32: DIY retail store personality – micro image, January 2011
                                                                                                        • Correspondence analysis
                                                                                                          • Brand experience
                                                                                                            • Figure 33: DIY retail store visitation, January 2011
                                                                                                            • Figure 34: Satisfaction with various DIY retail stores, January 2011
                                                                                                            • Figure 35: Consideration of DIY retail stores, January 2011
                                                                                                            • Figure 36: Consumer perceptions of current DIY retail store performance, January 2011
                                                                                                            • Figure 37: DIY retail store recommendation – Net Promoter Score, December 2010
                                                                                                          • Brand index
                                                                                                            • Figure 38: DIY retail store brand index, January 2011
                                                                                                          • Target group analysis
                                                                                                            • Figure 40: Target groups, January 2011
                                                                                                          • Group One – The Conformists
                                                                                                            • Group Two – Simply the Best
                                                                                                              • Group Three – Shelf Stalkers
                                                                                                                • Group Four – Habitual Shoppers
                                                                                                                  • Group Five – The Individualists
                                                                                                                  • Who Does DIY and Where Do Consumers Shop?

                                                                                                                    • Key points
                                                                                                                      • DIY losing popularity
                                                                                                                        • Figure 42: Home decorating or other DIY work in the last 12 months, 2005-10
                                                                                                                        • Figure 43: Trends in agreement with DIY and home, GB, 2005-09
                                                                                                                        • Figure 44: Profile of attitudes to DIY and the home, 2010
                                                                                                                      • Where do people buy DIY?
                                                                                                                          • Figure 45: Where people shop for DIY, December 2010
                                                                                                                          • Figure 46: Profile of DIY store customers, December 2010
                                                                                                                        • Outlets used
                                                                                                                          • Key points
                                                                                                                              • Figure 47: Repertoire of DIY retailers bought from in last 12 months, December 2010
                                                                                                                              • Figure 48: DIY retailers bought from in last 12 months, by repertoire of DIY retailers bought from in last 12 months, December 2010
                                                                                                                              • Figure 49: Profile of shoppers, by number of outlets used, December 2010
                                                                                                                          • The Consumer – Plans for 2011

                                                                                                                            • Key points
                                                                                                                                • Figure 50: DIY plans for 2011, December 2010
                                                                                                                                • Figure 51: Profile of those with or without home improvement plans, December 2010
                                                                                                                              • DIY plans and DIY retailers used
                                                                                                                                • DIY retailers bought from in last 12 months by DIY plans for 2011
                                                                                                                                  • Figure 52: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
                                                                                                                              • Consumer Attitudes to DIY

                                                                                                                                • Key points
                                                                                                                                  • Attitudes to DIY retailers
                                                                                                                                      • Figure 53: Attitudes to DIY retailers, December 2010
                                                                                                                                    • DIY and the recession
                                                                                                                                        • Figure 54: Attitudes to DIY and the recession, December 2010
                                                                                                                                      • Getting advice
                                                                                                                                          • Figure 55: Attitudes to getting advice, December 2010
                                                                                                                                        • Attitudes to the retailers
                                                                                                                                          • Figure 56: Attitudes to stores and staff, December 2010
                                                                                                                                        • Eco-friendly products
                                                                                                                                          • Attitudes by retailer used
                                                                                                                                              • Figure 57: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
                                                                                                                                              • Figure 58: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
                                                                                                                                            • Retailer used by attitudes
                                                                                                                                                • Figure 59: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                              • Consumer typologies
                                                                                                                                                • Figure 60: Mintel DIY consumer typologies, December 2010
                                                                                                                                                • Figure 61: Profile of consumer typologies, December 2010
                                                                                                                                              • Retailers used by each typology
                                                                                                                                                  • Figure 62: DIY retailers bought from in last 12 months, by target groups, December 2010
                                                                                                                                              • Focus Group

                                                                                                                                                  • Figure 63: Focus Group: Sales as share of DIY retailers’ sales in the UK, 2005-09
                                                                                                                                                • Strategic evaluation
                                                                                                                                                  • Recent history
                                                                                                                                                    • Financial performance
                                                                                                                                                      • Figure 64: Focus Group: Group financial performance, 2005/06-2009/10
                                                                                                                                                    • Store portfolio
                                                                                                                                                      • Figure 65: Focus Group: Outlet data, 2005/06-2009/10
                                                                                                                                                      • Figure 66: Focus: Consumer profile – demographics, 2010
                                                                                                                                                      • Figure 67: Focus: Consumer profile – location, 2010
                                                                                                                                                      • Figure 68: Focus: Consumer profile – ACORN group, 2010
                                                                                                                                                    • Retail offering
                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                          • Figure 69: Focus DIY: Profile of online shoppers, three-month average to November 2010
                                                                                                                                                      • Homebase Ltd

                                                                                                                                                          • Figure 70: Homebase Ltd: Sales as share of DIY retailers’ sales in UK, 2005-10
                                                                                                                                                        • Strategic evaluation
                                                                                                                                                          • Recent history
                                                                                                                                                            • Financial performance
                                                                                                                                                                • Figure 71: Homebase Ltd: Group financial performance, 2005/06-2009/10
                                                                                                                                                              • Store portfolio
                                                                                                                                                                • Figure 72: Homebase Ltd: Outlet data, 2005/06-2009/10
                                                                                                                                                                • Figure 73: Homebase sales area, February 2010
                                                                                                                                                              • Consumer profile
                                                                                                                                                                • Figure 74: Homebase: Consumer profile – Demographics, 2010
                                                                                                                                                                • Figure 75: Homebase: Consumer profile – Regional representation, 2010
                                                                                                                                                                • Figure 76: Homebase: Consumer profile – ACORN grouping, 2010
                                                                                                                                                              • Retail offering
                                                                                                                                                                • Figure 77: Homebase: Sales mix, 2009/10
                                                                                                                                                              • Showroom
                                                                                                                                                                • Installation
                                                                                                                                                                  • Argos
                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                      • Figure 78: Homebase: Online customer profile, 2010
                                                                                                                                                                  • Kingfisher Group

                                                                                                                                                                      • Figure 79: Kingfisher Group: Sales as share of DIY retailers’ sales in Europe, 2005-10
                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                      • History
                                                                                                                                                                        • Financial performance
                                                                                                                                                                          • Figure 80: Kingfisher Group: Group financial performance, 2005/06-2010/11
                                                                                                                                                                          • Figure 81: B&Q: Sales as share of DIY retailers’ sales in UK, 2005-10
                                                                                                                                                                        • Store portfolio
                                                                                                                                                                          • Figure 82: Kingfisher Group: Outlet data, 2006-10
                                                                                                                                                                        • Consumer profile
                                                                                                                                                                          • Figure 83: B&Q: Consumer Profile – Demographics, 2010
                                                                                                                                                                          • Figure 84: B&Q: Consumer profile – Regional representation, 2010
                                                                                                                                                                          • Figure 85: B&Q: Consumer profile – ACORN grouping, 2010
                                                                                                                                                                        • Retail offering
                                                                                                                                                                          • Figure 86: B&Q, Castorama, sales mix, 2010
                                                                                                                                                                        • Operations
                                                                                                                                                                          • Figure 87: Proportion of own brand sales, 2010
                                                                                                                                                                        • Trade
                                                                                                                                                                          • Figure 88: Kingfisher UK and France, proportion of trade sales, 2010
                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                          • Figure 89: B&Q(UK) profile of internet customers
                                                                                                                                                                      • Wickes (including Tile Giant)

                                                                                                                                                                          • Figure 90: Wickes: Sales as share of DIY retailers’ sales in UK, 2005-09
                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                          • Recent history
                                                                                                                                                                            • Financial performance
                                                                                                                                                                                • Figure 91: Wickes: Financial performance, 2005-10
                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                  • Figure 92: Wickes: Outlet data, 2005-10
                                                                                                                                                                                • Consumer profile
                                                                                                                                                                                  • Figure 93: Wickes: Consumer profile – demographics, 2010
                                                                                                                                                                                  • Figure 94: Wickes: Consumer profile – location, 2010
                                                                                                                                                                                  • Figure 95: Wickes: Consumer profile – ACORN group, 2010
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                      • Figure 96: Wickes: Profile of online shoppers, three-month average to November 2010
                                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                                    • Population
                                                                                                                                                                                      • Figure 97: Europe top 5: Population breakdown, by age group, 2005
                                                                                                                                                                                      • Figure 98: Europe top 5: Population breakdown, by age group, 2010
                                                                                                                                                                                      • Figure 99: Europe top 5: Population breakdown, by age group, 2015
                                                                                                                                                                                      • Figure 100: Europe top 5: Population breakdown, by age group, 2020
                                                                                                                                                                                    • Home ownership
                                                                                                                                                                                      • Figure 101: Europe top 5: Rate of home ownership, 2005-09
                                                                                                                                                                                    • GDP
                                                                                                                                                                                      • Figure 102: Europe top 5: GDP (in current prices), 2000-Q3 2010
                                                                                                                                                                                      • Figure 103: Europe top 5: GDP growth rates (in constant prices), 2000-Q3 2010
                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                      • Figure 104: Europe top 5: Consumer spending (in current prices), 2001-Q3 2010
                                                                                                                                                                                      • Figure 105: Europe top 5: Consumer spending growth rates (in constant prices), 2001-Q3 2010
                                                                                                                                                                                    • Consumer prices
                                                                                                                                                                                      • Figure 106: Europe top 5: Consumer prices, 2001-10
                                                                                                                                                                                    • Unemployment
                                                                                                                                                                                      • Figure 107: Europe top 5: Average rate of unemployment, 2001-Q3 2010
                                                                                                                                                                                    • Interest rates
                                                                                                                                                                                      • Figure 108: UK and Eurozone: Interest rates, 2004-Q4 2010
                                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                                      • Figure 109: Europe top 5: Consumer confidence, March 2009-December 2010
                                                                                                                                                                                  • Appendix – Who Does DIY and Where Do Consumers Shop?

                                                                                                                                                                                      • Figure 110: Agreement with statements on DIY and home, by demographics, GB, 2009
                                                                                                                                                                                      • Figure 111: Agreement with statements on DIY and home, by demographics, GB, 2009
                                                                                                                                                                                      • Figure 112: DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                      • Figure 113: Most popular DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                      • Figure 114: Next most popular DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                      • Figure 115: Other DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                      • Figure 116: Repertoire of DIY retailers bought from in last 12 months, by demographics, December 2010
                                                                                                                                                                                  • Appendix – The Consumer – Plans for 2011

                                                                                                                                                                                      • Figure 117: DIY plans for 2011, by demographics, December 2010
                                                                                                                                                                                      • Figure 118: DIY retailers bought from in last 12 months, by DIY plans for 2011, December 2010
                                                                                                                                                                                      • Figure 119: DIY plans for 2011, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                      • Figure 120: DIY plans for 2011, by next most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                      • Figure 121: DIY plans for 2011, by other DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                  • Appendix – Consumer Attitudes to DIY

                                                                                                                                                                                      • Figure 122: Most popular attitudes to DIY retailer, by demographics, December 2010
                                                                                                                                                                                      • Figure 123: Next most popular attitudes to DIY retailer, by demographics, December 2010
                                                                                                                                                                                      • Figure 124: DIY retailers bought from in last 12 months, by most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                      • Figure 125: DIY retailers bought from in last 12 months, by next most popular attitudes to DIY retailer, December 2010
                                                                                                                                                                                      • Figure 126: Attitudes to DIY retailer, by most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                      • Figure 127: Attitudes to DIY retailer, by next most popular DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                      • Figure 128: Attitudes to DIY retailer, by other DIY retailers bought from in last 12 months, December 2010
                                                                                                                                                                                    • Cluster analysis
                                                                                                                                                                                      • Figure 129: Attitudes to DIY retailer, by target groups, December 2010
                                                                                                                                                                                      • Figure 130: Target groups, by demographics, December 2010

                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                  • Adeo
                                                                                                                                                                                  • Argos
                                                                                                                                                                                  • Arnold Laver Ltd
                                                                                                                                                                                  • Bank of England
                                                                                                                                                                                  • Brico Depôt (France)
                                                                                                                                                                                  • C Brewer & Sons Ltd
                                                                                                                                                                                  • Carpetright UK
                                                                                                                                                                                  • Castorama (Russia)
                                                                                                                                                                                  • Clas Ohlson UK
                                                                                                                                                                                  • Experian
                                                                                                                                                                                  • Focus
                                                                                                                                                                                  • Focus Group
                                                                                                                                                                                  • Gardiner Sons & Co Ltd
                                                                                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                                                                                  • GUS
                                                                                                                                                                                  • Hitachi Capital (UK) PLC
                                                                                                                                                                                  • HM Revenue & Customs
                                                                                                                                                                                  • Home Retail Group
                                                                                                                                                                                  • Homebase Ltd
                                                                                                                                                                                  • Hornbach Holding
                                                                                                                                                                                  • Hygena Cuisines
                                                                                                                                                                                  • IKEA
                                                                                                                                                                                  • J. Sainsbury
                                                                                                                                                                                  • JH Leeke & Son Ltd
                                                                                                                                                                                  • Kantar Media
                                                                                                                                                                                  • Kingfisher Group
                                                                                                                                                                                  • Kingfisher UK & Ireland
                                                                                                                                                                                  • Laura Ashley Group
                                                                                                                                                                                  • Machine Mart Ltd
                                                                                                                                                                                  • Makita Inc.
                                                                                                                                                                                  • Market & Opinion Research International (MORI)
                                                                                                                                                                                  • MFI Furniture Group Plc
                                                                                                                                                                                  • Mica DIY Ltd
                                                                                                                                                                                  • Nationwide Building Society
                                                                                                                                                                                  • Nectar
                                                                                                                                                                                  • Office for National Statistics
                                                                                                                                                                                  • Screwfix UK
                                                                                                                                                                                  • Taskers Plc
                                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                                  • Tile Clearing House
                                                                                                                                                                                  • Tile Magic plc
                                                                                                                                                                                  • Toolstation
                                                                                                                                                                                  • Topps Tiles Plc
                                                                                                                                                                                  • Travis Perkins PLC
                                                                                                                                                                                  • Travis Perkins Retail
                                                                                                                                                                                  • Wilkinson Hardware Stores Ltd

                                                                                                                                                                                  DIY Retailing - UK - February 2011

                                                                                                                                                                                  £1,750.00 (Excl.Tax)