Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

DIY Retailing - UK - March 2010

The DIY market has been hard hit by the recession because it has come on top of a declining trend that has been evident for the last five years. Nor is there any short term prospect of recovery. Consumers’ incomes are likely to be squeezed both this year and next and the housing market could well see a second fall. It may not actually be a double dip recession, but that is what it will feel like for consumers.

  • The popularity of DIY is declining. In the last five years the number of people doing DIY has fallen by almost 2 million.
  • The decline is greatest in the over 35s. Since 2006 the numbers of 25 to 35s doing DIY has stabilised.
  • Superstores still dominate the sector, but non-specialists are increasingly important. As many people buy DIY from Wilkinsons as from Focus.
  • The non-specialists – supermarkets, Wilkinsons, Argos etc – are proving more popular with the young. That should be a source of concern for the superstores.
  • The young have a high opinion of their DIY skills. Older people tend to be more modest.
  • Browsing stores for ideas is popular with 13 million people liking it. The young (under 25s) in particular rate superstores as idea centres.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • What is a DIY store?
        • Key issues
          • Abbreviations
          • Future Opportunities

              • Do-it-for-me is the new DIY
                • Attracting the young
                  • The problems of maturity
                  • Market in Brief

                    • The market
                      • DIY out of fashion
                        • DIY – victim of the recession
                          • Little help from the economy
                            • Forecast
                              • Declining interest in DIY
                                • Superstores still the most popular destination
                                  • Internet usage growing
                                  • Internal Market Environment

                                    • Key points
                                      • Inflation
                                          • Figure 1: Inflation on furniture and DIY vs all items, 1988-2009
                                        • Differentiation
                                          • Online
                                            • Figure 2: DIY website visitors, January 2010
                                        • Broader Market Environment

                                          • Key points
                                            • The ageing population has a silver lining for DIY
                                              • Figure 3: Trends in UK population, by age, 2004-14
                                            • The economy – disaster averted
                                              • Figure 4: UK savings ratio, 1991-2009
                                            • Incomes and spending – likely to be depressed
                                              • Figure 5: PDI and consumer expenditure, at current prices, 2004-15
                                            • The housing market – a bubble that burst
                                                • Figure 6: UK Average house prices, 1991-2010
                                              • Can house prices start falling again?
                                                • Housing more affordable, but still, historically expensive
                                                  • Figure 7: First time buyer affordability index, 1983-2009
                                                • Housing transactions – still at very low levels
                                                  • Figure 8: Residential housing transactions, 1977-2009
                                                • Growth in rented properties – bad news for DIY
                                                  • Figure 9: Number of private tennancies, 1995/96-2007/08
                                                • DIY retailers and the housing market
                                                • Strengths and Weaknesses

                                                    • Strengths
                                                      • The recession
                                                        • The retailers
                                                          • Weaknesses
                                                          • Who’s Innovating?

                                                            • Sector Size and Forecast

                                                              • Key points
                                                                • The future
                                                                    • Figure 10: UK: DIY retailers sales, 2005-14
                                                                    • Figure 11: DIY retailers sales relative to all retail sales, 2001-14
                                                                • Retailer Competitor Analysis

                                                                  • Key points
                                                                    • Leading retailers
                                                                      • The big three and two halves?
                                                                        • The others
                                                                          • The Market leaders
                                                                            • Figure 12: UK: Leading DIY retailers, 2008/09
                                                                          • Evaluation
                                                                            • Figure 13: UK: Selected DIY retailers, evaluation, 2009
                                                                          • Market shares
                                                                            • Figure 14: UK: Leading DIY retailers (unadjusted) share of all DIY retailers sales, 2008/09
                                                                        • The Consumer – Who Does DIY and Where Do They Shop?

                                                                            • Key points
                                                                              • DIY losing popularity
                                                                                • Figure 15: Home decorating or other DIY work in the last 12 months, 2005-09
                                                                                • Figure 16: Numbers of people planning to make major expenditure on DIY in coming year, Jan 2005-Jan 2009
                                                                                • Figure 17: Consumers major spending plans, 2009
                                                                              • A note on timing
                                                                                • Decline in interest greater at older ages
                                                                                    • Figure 18: Consumers planning to spend on DIY, by age, Jan 2005-Jan 2009
                                                                                  • Where do they shop for DIY products?
                                                                                      • Figure 19: UK: Where consumers shopped for DIY in the last 12 months, January 2010
                                                                                      • Figure 20: UK: Where people shop for DIY, 1999-2010
                                                                                    • Who shops where? – warning signs for the DIY specialists
                                                                                      • Figure 21: UK: Customer profile of leading retailers of DIY products, January 2010
                                                                                    • Who shops for DIY online
                                                                                      • Figure 22: Profile of online shoppers of DIY specialists, Nov 2009-Jan 2010
                                                                                  • The Consumer – Attitudes to Buying DIY

                                                                                      • Key points
                                                                                        • Attitudes to DIY and the home
                                                                                            • Figure 23: Attitudes towards DIY and home, 2005-09
                                                                                          • Attitudes to DIY retailers
                                                                                              • Figure 24: Attitudes towards DIY stores, January 2010
                                                                                              • Figure 25: Attitudes to DIY stores, by age and affluence, January 2010
                                                                                            • Stores used by attitudes to DIY retailing
                                                                                                • Figure 26: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards DIY stores, January 2010
                                                                                                • Figure 27: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards DIY stores, January 2010 (continued)
                                                                                                • Figure 28: Stores used for buying DIY products in the last 12 months, by other attitudes towards DIY stores, January 2010 (continued)
                                                                                              • Attitudes to DIY retailing by stores used
                                                                                                  • Figure 29: Attitudes towards DIY stores, by most popular stores used for buying DIY products in the last 12 months, January 2010
                                                                                                  • Figure 30: Attitudes towards DIY stores, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                                  • Figure 31: Attitudes towards DIY stores, by other stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                              • The Consumer – DIY Online Shopping Habits

                                                                                                  • Key points
                                                                                                    • Repertoire analysis
                                                                                                        • Figure 32: Repertoire of stores used for buying DIY products in the last 12 months, January 2010
                                                                                                        • Figure 33: Stores used for buying DIY products in the last 12 months, by repertoire of stores used for buying DIY products in the last 12 months, January 2010
                                                                                                      • Buying DIY online
                                                                                                          • Figure 34: Attitudes towards visiting websites and purchasing of DIY products online, January 2010
                                                                                                          • Figure 35: Profile of shoppers online for DIY goods, January 2010
                                                                                                        • DIY stores by attitudes to online shopping
                                                                                                            • Figure 36: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010
                                                                                                            • Figure 37: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
                                                                                                            • Figure 38: Stores used for buying DIY products in the last 12 months, by other attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
                                                                                                          • Attitudes to online DIY shopping by stores bought from
                                                                                                              • Figure 39: Attitudes towards visiting websites and purchasing of DIY products online, by most popular stores used for buying DIY products in the last 12 months, January 2010
                                                                                                              • Figure 40: Attitudes towards visiting websites and purchasing of DIY products online, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                                          • Focus Group

                                                                                                              • Figure 41: Focus Group: Sales as share of DIY in UK, 2004-09
                                                                                                            • Strategic evaluation
                                                                                                              • Background
                                                                                                                • Financial performance
                                                                                                                  • Figure 42: Focus Group: Group financial performance, 2004/05-2008/09
                                                                                                                • Store portfolio
                                                                                                                  • Figure 43: Focus Group: Outlet data, 2004/05-2008/09
                                                                                                                • Retail offering
                                                                                                                  • Market positioning
                                                                                                                    • Brands
                                                                                                                      • Product offer
                                                                                                                        • e-commerce and home shopping
                                                                                                                          • Figure 44: Focus DIY: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                      • Homebase Ltd

                                                                                                                          • Figure 45: Homebase Ltd: Sales as share of DIY in UK, 2005-09
                                                                                                                        • Strategic evaluation
                                                                                                                          • Background
                                                                                                                            • Financial performance
                                                                                                                                • Figure 46: Homebase Ltd: Group financial performance, 2004/05-2009/10
                                                                                                                              • Store portfolio
                                                                                                                                • Figure 47: Homebase Ltd: Outlet data, 2004/05-2009/10
                                                                                                                              • Retail offering
                                                                                                                                • Market positioning
                                                                                                                                  • Product offer
                                                                                                                                    • Pricing
                                                                                                                                      • Operational issues
                                                                                                                                        • Advertising and marketing
                                                                                                                                          • e-commerce and home shopping
                                                                                                                                            • Figure 48: Homebase: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                        • JH Leeke & Sons

                                                                                                                                            • Background
                                                                                                                                              • Financial performance
                                                                                                                                                • Figure 49: JH Leeke & Sons department stores division, financial performance, 2004-09
                                                                                                                                              • Store portfolio
                                                                                                                                                • Figure 50: JH Leeke & Sons, outlet data, 2004-09
                                                                                                                                              • Retail offering
                                                                                                                                                • Market positioning
                                                                                                                                                  • Product offer
                                                                                                                                                    • Operational issues
                                                                                                                                                      • Advertising and marketing
                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                        • Kingfisher Group

                                                                                                                                                            • Kingfisher Group
                                                                                                                                                              • Figure 51: B&Q: Sales as share of UK DIY retailers, 2005-09
                                                                                                                                                              • Figure 52: Screwfix: Sales as share of UK DIY retailers, 2005-09
                                                                                                                                                            • Strategic evaluation
                                                                                                                                                              • Background
                                                                                                                                                                • Financial performance
                                                                                                                                                                    • Figure 53: Kingfisher Group: Group financial performance, 2005/06-2008/09
                                                                                                                                                                  • Store portfolio
                                                                                                                                                                      • Figure 54: Kingfisher Group: Outlet data, 2005-09
                                                                                                                                                                    • Retail offering
                                                                                                                                                                      • Market positioning
                                                                                                                                                                        • Product offer
                                                                                                                                                                          • Pricing
                                                                                                                                                                            • Operational issues
                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                    • Figure 55: Kingfisher: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                                                                • Robert Dyas

                                                                                                                                                                                    • Background
                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                          • Figure 56: Robert Dyas, financial performance, 2004-09
                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                          • Figure 57: Robert Dyas, outlet data, 2004-09
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                            • Product offer
                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                • Topps Tiles Plc

                                                                                                                                                                                                    • Figure 58: Topps Tiles Plc: Sales as share of DIY in UK, 2005-09
                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                    • Background
                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                        • Figure 59: Topps Tiles Plc: Group financial performance, 2005-09
                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                          • Figure 60: Topps Tiles Plc: Outlet data, 2005-09
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                    • Wickes (including Tile Giant)

                                                                                                                                                                                                                        • Figure 61: Wickes: Sales as share of DIY in UK, 2005-09
                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                            • Figure 62: Wickes financial performance, 2005-09
                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                              • Figure 63: Wickes: Outlet data, 2005-09
                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                        • Figure 64: Wickes: Profile of online shoppers, Nov 2009-Jan 2010
                                                                                                                                                                                                                                    • Appendix – Who Does DIY and Where Do They Shop?

                                                                                                                                                                                                                                        • Figure 65: Home decorating or other DIY work in the last 12 months, by demographics, 2009
                                                                                                                                                                                                                                        • Figure 66: Most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010
                                                                                                                                                                                                                                        • Figure 67: Next most popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 68: Other stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 69: Least popular stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                    • Appendix – Consumer Attitudes to Buying DIY

                                                                                                                                                                                                                                        • Figure 70: Attitudes towards DIY and home, by demographics, 2009
                                                                                                                                                                                                                                        • Figure 71: Attitudes towards DIY and home, by demographics, 2009 (continued)
                                                                                                                                                                                                                                        • Figure 72: Most popular attitudes towards DIY stores, by demographics, January 2010
                                                                                                                                                                                                                                        • Figure 73: Next most popular attitudes towards DIY stores, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 74: Other attitudes towards DIY stores, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 75: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards DIY stores, January 2010
                                                                                                                                                                                                                                        • Figure 76: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards DIY stores, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 77: Stores used for buying DIY products in the last 12 months, by other attitudes towards DIY stores, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 78: Attitudes towards DIY stores, by most popular stores used for buying DIY products in the last 12 months, January 2010
                                                                                                                                                                                                                                        • Figure 79: Attitudes towards DIY stores, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 80: Attitudes towards DIY stores, by other stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                                                                                                                                                                    • Appendix – DIY Online Shopping Habits

                                                                                                                                                                                                                                        • Figure 81: Most popular repertoire of stores used for buying DIY products in the last 12 months, by demographics, January 2010
                                                                                                                                                                                                                                        • Figure 82: Next most popular repertoire of stores used for buying DIY products in the last 12 months, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 83: Most popular attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010
                                                                                                                                                                                                                                        • Figure 84: Next most popular attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 85: Other attitudes towards visiting websites and purchasing of DIY products online, by demographics, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 86: Stores used for buying DIY products in the last 12 months, by most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010
                                                                                                                                                                                                                                        • Figure 87: Stores used for buying DIY products in the last 12 months, by next most popular attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 88: Stores used for buying DIY products in the last 12 months, by other attitudes towards visiting websites and purchasing of DIY products online, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 89: Attitudes towards visiting websites and purchasing of DIY products online, by most popular stores used for buying DIY products in the last 12 months, January 2010
                                                                                                                                                                                                                                        • Figure 90: Attitudes towards visiting websites and purchasing of DIY products online, by next most popular stores used for buying DIY products in the last 12 months, January 2010 (continued)
                                                                                                                                                                                                                                        • Figure 91: Attitudes towards visiting websites and purchasing of DIY products online by other stores used for buying DIY products in the last 12 months, January 2010 (continued)

                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                    • AG Stanley Ltd
                                                                                                                                                                                                                                    • Alliance Boots
                                                                                                                                                                                                                                    • Allied Irish Bank
                                                                                                                                                                                                                                    • Amazon.co.uk
                                                                                                                                                                                                                                    • Argos
                                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                                    • Bank of England
                                                                                                                                                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                    • C Brewer & Sons Ltd
                                                                                                                                                                                                                                    • Clas Ohlson
                                                                                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                                                                                    • Experian
                                                                                                                                                                                                                                    • Focus Group
                                                                                                                                                                                                                                    • Freeview
                                                                                                                                                                                                                                    • Gfk NOP
                                                                                                                                                                                                                                    • GlynWebb Wallpaper Ltd
                                                                                                                                                                                                                                    • Great Mills Retail Ltd
                                                                                                                                                                                                                                    • Home Depot (USA)
                                                                                                                                                                                                                                    • Home Retail Group
                                                                                                                                                                                                                                    • Homebase Ltd
                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                    • JH Leeke & Son Ltd
                                                                                                                                                                                                                                    • John Lewis Partnership
                                                                                                                                                                                                                                    • Kingfisher Group
                                                                                                                                                                                                                                    • Kingfisher UK & Ireland
                                                                                                                                                                                                                                    • Market & Opinion Research International (MORI)
                                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                                    • MFI Furniture Group Plc
                                                                                                                                                                                                                                    • Mica DIY Ltd
                                                                                                                                                                                                                                    • Nationwide Building Society
                                                                                                                                                                                                                                    • Nectar
                                                                                                                                                                                                                                    • Northern Rock plc
                                                                                                                                                                                                                                    • Office for National Statistics
                                                                                                                                                                                                                                    • Robert Dyas Holdings
                                                                                                                                                                                                                                    • Screwfix UK
                                                                                                                                                                                                                                    • Somerfield
                                                                                                                                                                                                                                    • Strategic Retail PLC
                                                                                                                                                                                                                                    • Taskers Plc
                                                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                                                    • Tile Clearing House
                                                                                                                                                                                                                                    • Tile Magic plc
                                                                                                                                                                                                                                    • Topps Floorstore
                                                                                                                                                                                                                                    • Topps Tiles (UK)
                                                                                                                                                                                                                                    • Travis Perkins PLC
                                                                                                                                                                                                                                    • Travis Perkins Retail
                                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                                    • Wilkinson Hardware Stores Ltd
                                                                                                                                                                                                                                    • Wm Morrison Supermarkets
                                                                                                                                                                                                                                    • Woolworths Group plc
                                                                                                                                                                                                                                    • Wyevale Garden Centres
                                                                                                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                                                                                                    DIY Retailing - UK - March 2010

                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)