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DIY Retailing - UK - May 2014

    “DIY stores need to become ideas centres – places where shoppers are inspired to buy, whether that is for a project themselves or for someone to do the work for them.”

– John Mercer, Senior Retail Analyst

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Table of contents

  1. Introduction

    • A bounce back, but one dependent on the housing market
      • Consumer questions
        • More data, better content
          • Defining DIY
            • Definitions
              • Specialists sector
                • Financial definitions
                  • VAT
                    • Exchange rates
                      • Sales per store, sales per sq m
                        • Abbreviations
                        • Executive Summary

                            • The sector: 2014 set to be another robust year
                              • Figure 1: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
                            • Companies, brands and innovations
                              • Market shares: major players lose share
                                  • Figure 2: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013
                                • Innovations
                                  • Online: Sector sales surge in 2013
                                      • Figure 3: Share of online sales by DIY specialists, 2013 (est)
                                    • The consumer
                                      • Where they shop: 80% have bought in the last year
                                        • Figure 4: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014
                                      • DIY products bought: Decoration and garden top the list
                                        • Figure 5: The consumer: DIY/home improvement products bought in past 12 months, March 2014
                                      • Plans for the year ahead: 82% plan to improve their home
                                        • Figure 6: The consumer: Plans for the year ahead, March 2014
                                      • Preferred stores: Specialists versus non-specialists
                                        • Figure 7: The consumer: Type of stores preferred for DIY, March 2014
                                        • Figure 8: The consumer: Reasons for DIY store preference – specialists, March 2014
                                        • Figure 9: The consumer: Reasons for DIY store preference – non-specialists, March 2014
                                      • Attitudes towards doing DIY: Renters keen to do DIY
                                        • Figure 10: The consumer: Attitudes to DIY, March 2014
                                      • What we think
                                      • Issues and Insights

                                          • Targeting old and young at the same time
                                            • The facts
                                              • The implications
                                                • Integrating online and in-store: the lessons from Screwfix
                                                  • The facts
                                                    • The implications
                                                      • The growing role of renters
                                                        • The facts
                                                          • The implications
                                                            • DIY is recovering but will remain below its peak
                                                              • The facts
                                                                • The implications
                                                                • Trend Application

                                                                    • Trend: Minimize Me
                                                                      • Trend: Return to the Experts
                                                                        • Mintel futures: Access Anything, Anywhere
                                                                        • Market Environment

                                                                          • Key points
                                                                            • Surging housing market
                                                                              • Figure 11: Annual % change in number of completed residential property transactions and retail sales through DIY specialists, monthly, January 2012-March 2014
                                                                              • Figure 12: Number of completed residential property transactions per month, January 2007-March 2014
                                                                            • Consumer confidence and spending power: positive signs
                                                                              • Figure 13: Consumer confidence levels, May 2013-April 2014
                                                                              • Figure 14: Annual % change in average weekly earnings versus annual % change in consumer prices, January 2010-February 2014
                                                                            • Seasonality
                                                                              • Figure 15: DIY specialists sector sales, monthly, January 2012-March 2014
                                                                            • Ageing: A long-term threat?
                                                                              • Figure 16: Composition of UK population by age group, 2008, 2013 and 2018
                                                                            • Inflation in DIY categories
                                                                              • Figure 17: Consumer prices index: annual % change, DIY categories, annual, 2009-13
                                                                              • Figure 18: Consumer prices index: annual % change, DIY categories, monthly, March 2013-March 2014
                                                                          • Strengths and Weaknesses

                                                                            • Strengths
                                                                              • Weaknesses
                                                                              • Consumer Spending on DIY Products

                                                                                • Key points
                                                                                  • Mintel market size: 2014 expected to be another strong year
                                                                                      • Figure 19: DIY products – market size (incl. VAT), 2009-14
                                                                                    • Breakdown by category
                                                                                        • Figure 20: DIY products market size breakdown, 2013
                                                                                      • Spending breakdown, 2009-14
                                                                                          • Figure 21: Consumer spending in detail (incl. VAT), 2009-14
                                                                                        • Mintel’s market size
                                                                                        • Sector Size and Forecast

                                                                                          • Key points
                                                                                            • Segmenting the sector
                                                                                              • Sector set for another year of 5% growth
                                                                                                • Figure 22: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
                                                                                                • Figure 23: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2008-18
                                                                                              • Segment: ‘Sheds’ format underperforming
                                                                                                  • Figure 24: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), 2008-18
                                                                                                  • Figure 25: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), in current and constant prices, 2008-18
                                                                                                • Segment: Other DIY and hardware stores outperforming
                                                                                                  • Figure 26: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), 2008-18
                                                                                                  • Figure 27: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), in current and constant prices, 2008-18
                                                                                                • Mintel’s forecast methodology
                                                                                                  • The fan chart
                                                                                                  • Channels of Distribution

                                                                                                    • Key points
                                                                                                      • DIY specialist take nearly half the market
                                                                                                        • Figure 28: Distribution of spending on DIY products, 2013
                                                                                                        • Figure 29: Distribution of spending on DIY products, in % and £ terms (incl. VAT), 2012 and 2013
                                                                                                    • Space Allocation Summary

                                                                                                      • Key points
                                                                                                          • Figure 30: DIY retailers: Summary space allocation data, April 2014
                                                                                                          • Figure 31: Detail space allocation estimates, April 2014
                                                                                                      • Retail Product Mix

                                                                                                          • Figure 32: Homebase, B&Q sales mix, 2013
                                                                                                          • Figure 33: Leading DIY retailers, estimated sales by product, 2013
                                                                                                          • Figure 34: Leading DIY retailers, broad space allocation, April 2013
                                                                                                          • Figure 35: Leading DIY retailers, estimated sales density by product, 2013
                                                                                                      • Leading Specialist Retailers

                                                                                                        • Key points
                                                                                                          • Some notes on the sector
                                                                                                            • Market-leaders underperform
                                                                                                              • Niche retailers perform more strongly
                                                                                                                • Figure 36: Leading DIY specialists: annual net revenues, 2009-13
                                                                                                              • Store numbers and annual sales per outlet
                                                                                                                  • Figure 37: Leading DIY specialists: outlet numbers, 2009-13
                                                                                                                  • Figure 38: Leading DIY specialists: annual sales per outlet, 2009-13
                                                                                                                • Sales area and sales densities
                                                                                                                  • Figure 39: Selected leading DIY specialists: total sales area, 2009-13
                                                                                                                  • Figure 40: Selected leading DIY specialists: annual sales per sq m, 2009-13
                                                                                                                • Operating profits and margins
                                                                                                                  • Figure 41: Selected leading DIY specialists: operating profits, 2009-13
                                                                                                                  • Figure 42: Selected leading DIY specialists: operating margins, 2009-13
                                                                                                                • Measuring range and positioning
                                                                                                                  • Sales mix at B&Q and Homebase
                                                                                                                    • Figure 43: Estimated sales mix at B&Q, 2013/14
                                                                                                                    • Figure 44: Sales mix at Homebase, 2013/14
                                                                                                                  • The wallpaper index
                                                                                                                    • Figure 45: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
                                                                                                                  • Total number of SKUs
                                                                                                                    • Figure 46: Total number of SKUs – B&Q, Homebase and Wickes, 2013/14
                                                                                                                • Leading Non-Specialist Retailers

                                                                                                                  • Key points
                                                                                                                    • Leading non-specialists: Key metrics
                                                                                                                      • Market shares
                                                                                                                        • Figure 47: Leading non-specialist retailers: Estimated shares of spending on DIY, 2013
                                                                                                                      • Shopper numbers
                                                                                                                        • Figure 48: The consumer: DIY retailers used in the past 12 months, whether online or in-store, March 2014
                                                                                                                      • Product range
                                                                                                                        • Figure 49: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
                                                                                                                      • Wilkinsons
                                                                                                                        • Figure 50: Wilkinsons: Own-brand and branded paint ranges, December 2013
                                                                                                                      • Argos
                                                                                                                          • Figure 51: Argos.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                        • Amazon
                                                                                                                          • Figure 52: Amazon.co.uk: DIY and tools homepage, April 2014
                                                                                                                          • Figure 53: Amazon.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                        • eBay
                                                                                                                          • Figure 54: eBay.co.uk: Number of products in DIY, lighting and gardening, April 2014
                                                                                                                          • Figure 55: eBay.co.uk: Home and Garden homepage, April 2014
                                                                                                                        • The grocery retailers
                                                                                                                          • Figure 56: Tesco.com/direct, Direct.asda.com and Sainsburys.co.uk: Number of products in selected DIY categories, May 2014
                                                                                                                        • Others
                                                                                                                        • Market Shares

                                                                                                                          • Key points
                                                                                                                            • Underperformance at the top
                                                                                                                              • Figure 57: Leading DIY retailers’ market shares, 2012 and 2013
                                                                                                                            • Market share and sector share
                                                                                                                              • Share of the market: Generalists are prominent
                                                                                                                                  • Figure 58: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2012 and 2013
                                                                                                                                • Share of the specialists sector: highly concentrated
                                                                                                                                  • Figure 59: Leading DIY specialist retailers’ shares of specialists sector sales, 2011-13
                                                                                                                                • About our market shares
                                                                                                                                • Online

                                                                                                                                  • Key points
                                                                                                                                    • Definitions
                                                                                                                                      • Online sales and market shares in the DIY specialists sector
                                                                                                                                        • Figure 60: Online sales by DIY specialists (incl. VAT), 2012-14
                                                                                                                                        • Figure 61: Share of online sales by DIY specialists, 2013 (est)
                                                                                                                                      • Online DIY product sales and market shares
                                                                                                                                        • Figure 62: Estimated online DIY product sales (incl. VAT), 2012-14
                                                                                                                                        • Figure 63: Shares of online DIY sales, by retailer/sub-sector, 2013 (est)
                                                                                                                                        • Figure 64: Estimated percentage of sales online, selected major DIY specialists, 2013
                                                                                                                                      • Website visitor numbers
                                                                                                                                        • Figure 65: Visitor data – home furnishings retailers, March 2014
                                                                                                                                        • Figure 66: Total unique visitors, per month, selected websites, May 2011-April 2014
                                                                                                                                    • Who’s Innovating?

                                                                                                                                      • Key points
                                                                                                                                        • Tool trade-in initiatives
                                                                                                                                          • ‘Fashion-forward’ stores from B&Q
                                                                                                                                            • Customers home designs brought to life in-store with 4D technology
                                                                                                                                              • Mobile app designed to drive shoppers’ in-store
                                                                                                                                                • Innovative installation service
                                                                                                                                                  • Grocery tie-up
                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                    • Key points
                                                                                                                                                      • Adspend continues to fall
                                                                                                                                                        • Figure 67: Total main media adspend in the UK DIY retailing sector, 2010-13
                                                                                                                                                      • B&Q is the leading advertiser
                                                                                                                                                          • Figure 68: Main media adspend by leading DIY retailers, 2010-13
                                                                                                                                                          • Figure 69: Share of main media adspend in the UK DIY retailing sector, by retailer, 2013
                                                                                                                                                        • Spending relative to turnover
                                                                                                                                                          • Figure 70: Leading DIY retailers’ advertising spend as % of turnover, 2010-13
                                                                                                                                                        • 80% of all adspend channelled through the TV and press
                                                                                                                                                          • Figure 71: Main media adspend, by media type, 2012 and 2013
                                                                                                                                                          • Figure 72: Leading DIY retailers Share of adspend by media type, 2012 and 2013
                                                                                                                                                        • What we have seen in 2014
                                                                                                                                                        • Brand Research

                                                                                                                                                          • Brand map
                                                                                                                                                              • Figure 73: Attitudes towards and usage of brands in the DIY retailing sector, February 2014
                                                                                                                                                            • Correspondence analysis
                                                                                                                                                              • Brand attitudes
                                                                                                                                                                • Figure 74: Attitudes, by DIY retailing brand, February 2014
                                                                                                                                                              • Brand personality
                                                                                                                                                                • Figure 75: DIY retailing brand personality – macro image, February 2014
                                                                                                                                                                • Figure 76: DIY retailing brand personality – micro image, February 2014
                                                                                                                                                              • Brand experience
                                                                                                                                                                • Figure 77: DIY retailing brand usage, February 2014
                                                                                                                                                                • Figure 78: Satisfaction with various DIY retailing brands, February 2014
                                                                                                                                                                • Figure 79: Consideration of DIY retailing brands, February 2014
                                                                                                                                                                • Figure 80: Consumer perceptions of current DIY retailing brand performance, February 2014
                                                                                                                                                              • Brand recommendation
                                                                                                                                                                • Figure 81: Recommendation of selected DIY retailing brands, February 2014
                                                                                                                                                            • Customer Profile Comparison

                                                                                                                                                              • Key points
                                                                                                                                                                • Gender
                                                                                                                                                                  • Figure 82: UK DIY retailers: Customer profile by Gender, March 2014
                                                                                                                                                                • Age
                                                                                                                                                                  • Figure 83: UK DIY retailers: Customer profile, by Age, March 2014
                                                                                                                                                                • Region
                                                                                                                                                                  • Figure 84: UK DIY retailers: Customer profile by Region, March 2014
                                                                                                                                                                • Location
                                                                                                                                                                  • Figure 85: UK DIY retailers: Customer profile by type of location, March 2014
                                                                                                                                                                • Socio-economic group
                                                                                                                                                                  • Figure 86: UK DIY retailers: Customer profile by socio-economic group, March 2014
                                                                                                                                                                • Housing tenure
                                                                                                                                                                  • Figure 87: UK DIY retailers: Customer profile by housing tenure, March 2014
                                                                                                                                                                • Financial situation
                                                                                                                                                                  • Figure 88: UK DIY retailers: Customer profile by financial situation, March 2014
                                                                                                                                                              • The Consumer – Who Shops Where

                                                                                                                                                                • Key points
                                                                                                                                                                  • Where people buy DIY goods
                                                                                                                                                                      • Figure 89: DIY retailers used in last 12 months, March 2014
                                                                                                                                                                    • Customer profiles
                                                                                                                                                                        • Figure 90: Profile of DIY shoppers, both online and off-line, March 2014
                                                                                                                                                                        • Figure 91: Profile of DIY shoppers by home tenure and age, March 2014
                                                                                                                                                                        • Figure 92: Profile of online DIY shoppers by age and socio-economic group, March 2014
                                                                                                                                                                      • Regional differences
                                                                                                                                                                          • Figure 93: Regional retailer profiles, March 2014
                                                                                                                                                                      • The Consumer – DIY/Home Products Bought

                                                                                                                                                                        • Key points
                                                                                                                                                                            • Figure 94: DIY/home improvement products bought in the past 12 months, March 2014
                                                                                                                                                                            • Figure 95: Profiles of buyers of DIY/Home products, March 2014
                                                                                                                                                                            • Figure 96: Where buyers of DIY/Home goods had shopped in the last 12 months, March 2014
                                                                                                                                                                        • The Consumer – DIY Plans

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Spending intentions in context
                                                                                                                                                                                • Figure 97: What consumers would spend money left over on, March 2014
                                                                                                                                                                                • Figure 98: What consumers would spend money left over on: change from low point in the downturn to March 2014
                                                                                                                                                                              • Current spending plans
                                                                                                                                                                                  • Figure 99: Plans for the year ahead, March 2014
                                                                                                                                                                                • DIY or Do it for me
                                                                                                                                                                                  • Profile of those planning any home improvement:
                                                                                                                                                                                      • Figure 100: Profile of those planning any home improvement work, March 2014
                                                                                                                                                                                    • DIY
                                                                                                                                                                                        • Figure 101: Profile of those planning to do home improvement work themselves, March 2014
                                                                                                                                                                                      • Do it for me
                                                                                                                                                                                          • Figure 102: Profile of those planning to pay someone else to do home improvement work, March 2014
                                                                                                                                                                                        • DIY plans and retailers used
                                                                                                                                                                                            • Figure 103: Correlation of DIY planned and shops used, March 2014
                                                                                                                                                                                        • The Consumer – Preferred Stores

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Preferred type of store
                                                                                                                                                                                                • Figure 104: Type of stores preferred for DIY, March 2014
                                                                                                                                                                                                • Figure 105: Profile by age and property tenure of store preferences, March 2014
                                                                                                                                                                                              • Why? – qualities looked for in a DIY store
                                                                                                                                                                                                  • Figure 106: Reasons for DIY store preference – shoppers at specialists, March 2014
                                                                                                                                                                                                  • Figure 107: Reasons for DIY store preference – shoppers at non-specialists, March 2014
                                                                                                                                                                                              • The Consumer – Attitudes Towards Doing DIY

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                    • Figure 108: Attitudes towards DIY, March 2014
                                                                                                                                                                                                    • Figure 109: Proportions of renters and owners who have bought DIY goods, March 2014
                                                                                                                                                                                                    • Figure 110: Attitudes to DIY by outlets DIY goods bought from, March 2014
                                                                                                                                                                                                • Clas Ohlson

                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                          • Figure 111: Clas Ohlson: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                          • Figure 112: Clas Ohlson: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                        • Homebase

                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                  • Figure 113: Home Retail Group: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                  • Figure 114: Home Retail Group: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                              • Kingfisher Group

                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                        • Figure 116: Kingfisher Group: Breakdown of sales, number of stores and total sales area, by country, 2013/14
                                                                                                                                                                                                                        • Figure 117: Kingfisher Group: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                        • Figure 118: Kingfisher Group: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                        • Sales mix
                                                                                                                                                                                                                          • Figure 119: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2013/14
                                                                                                                                                                                                                        • Trade revenues
                                                                                                                                                                                                                          • Figure 120: Kingfisher UK and France, trade’s proportion of retail sales, 2012/13
                                                                                                                                                                                                                        • Own brand
                                                                                                                                                                                                                          • Figure 121: B&Q (UK) and Castorama (France): Own-brands’ proportion of sales, 2013/14 (est)
                                                                                                                                                                                                                      • Wickes/Travis Perkins Retail

                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                • Figure 122: Travis Perkins Retail: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                • Figure 123: Travis Perkins Retail: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                              • Appendix – Brand Research

                                                                                                                                                                                                                                  • Figure 124: Brand usage, February 2014
                                                                                                                                                                                                                                  • Figure 125: Brand commitment, February 2014
                                                                                                                                                                                                                                  • Figure 126: Brand commitment, February 2014
                                                                                                                                                                                                                                  • Figure 127: Brand diversity, February 2014
                                                                                                                                                                                                                                  • Figure 128: Brand satisfaction, February 2014
                                                                                                                                                                                                                                  • Figure 129: Brand recommendation, February 2014
                                                                                                                                                                                                                                  • Figure 130: Brand attitude, February 2014
                                                                                                                                                                                                                                  • Figure 131: Brand image – macro image, February 2014
                                                                                                                                                                                                                                  • Figure 132: Brand image – micro image, February 2014
                                                                                                                                                                                                                              • Appendix – The Consumer – Where They Bought

                                                                                                                                                                                                                                  • Figure 133: DIY retailers used in the past 12 months, March 2014
                                                                                                                                                                                                                                  • Figure 134: Most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 135: Next most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 136: Other DIY retailers used in the past 12 months – Any, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 137: Most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 138: Next most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 139: Other DIY retailers used in the past 12 months – In-store, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 140: Most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 141: Next most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 142: Other DIY retailers used in the past 12 months – Online, by demographics, March 2014
                                                                                                                                                                                                                              • Appendix – The Consumer – Products Bought

                                                                                                                                                                                                                                  • Figure 143: DIY/home improvement products bought in past 12 months, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 144: DIY/home improvement products bought in past 12 months, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 145: DIY/home improvement products bought in past 12 months, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 146: Most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 147: Next most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 148: Other DIY/home improvement products bought in past 12 months, by demographics, March 2014
                                                                                                                                                                                                                              • Appendix – The Consumer – DIY Plans

                                                                                                                                                                                                                                  • Figure 149: Most popular plans for the year ahead – Any, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 150: Next most popular plans for the year ahead – Any, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 151: Most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 152: Next most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 153: Most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 154: Next most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 155: Plans for the year ahead, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 156: Plans for the year ahead, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 157: Plans for the year ahead, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                              • Appendix – The Consumer – Preferred Stores

                                                                                                                                                                                                                                  • Figure 158: Type of stores preferred for DIY, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 159: Reasons for DIY store preference, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 160: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 161: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 162: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 163: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                  • Figure 164: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                  • Figure 165: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – In-store, March 2014
                                                                                                                                                                                                                                  • Figure 166: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Online, March 2014
                                                                                                                                                                                                                                  • Figure 167: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Online, March 2014
                                                                                                                                                                                                                              • Appendix – The Consumer – Attitudes Towards Doing DIY

                                                                                                                                                                                                                                  • Figure 168: Most popular attitudes to DIY, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 169: Next most popular attitudes to DIY, by demographics, March 2014
                                                                                                                                                                                                                                  • Figure 170: Attitudes towards DIY, by most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 171: Attitudes to DIY, by next most popular DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 172: Attitudes to DIY, by other DIY retailers used in the past 12 months – Any, March 2014
                                                                                                                                                                                                                                  • Figure 173: Attitudes to DIY, by most popular DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                  • Figure 174: Attitudes to DIY, by next most popular DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                  • Figure 175: Attitudes to DIY, by other DIY/home improvement products bought in past 12 months, March 2014
                                                                                                                                                                                                                                  • Figure 176: Attitudes to DIY, by type of stores preferred for DIY, March 2014

                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                              • B&Q (UK & Ireland)
                                                                                                                                                                                                                              • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                                              • Homebase Ltd
                                                                                                                                                                                                                              • Wickes Building Supplies Ltd
                                                                                                                                                                                                                              • Wilkinson Hardware Stores Ltd

                                                                                                                                                                                                                              DIY Retailing - UK - May 2014

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