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Dollar and Discount Store Retailing - US - August 2013

“While dollar and discount stores benefited from increased consumer traffic and a new shopper base as a result of the recession, these channels will have to work hard to retain these shoppers as the economy improves. Everyday essentials are key to dollar stores’ strength, while affordable fashion will help discount stores succeed.”

– Ali Lipson, Senior Retail & Apparel Analyst

Some questions answered in this report include:

  • Who has recently started shopping at dollar and discount stores?
  • What would encourage people to shop at dollar and discount stores?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Figure 1: Fan chart forecast of total U.S. dollar and discount store sales, 2008-18
                      • Market Factors
                        • Expansion and acceptance of dollar stores
                          • Consumer confidence impacts the market
                            • Figure 2: University of Michigan Consumer Sentiment index, November 1978-June 2013
                          • Hispanic population growth may benefit dollar and discount stores
                            • The consumer
                              • Dollar and discount stores shopped
                                • Figure 3: Dollar and Discount stores shopped, May 2013
                              • Quality and selection deter shoppers from dollar stores
                                • Figure 4: Reasons for not shopping at dollar stores, May 2013
                              • Many prefer to shop at other retailers over discount stores
                                • Figure 5: Reasons for not shopping at discount stores, May 2013
                              • Convenience, price drive shoppers to dollar stores
                                • Figure 6: Attitudes toward dollar stores—any agree, May 2013
                              • Saving money primary reason for discount store shopping
                                • Figure 7: Attitudes toward discount stores—any agree, May 2013
                              • What we think
                              • Issues and Insights

                                  • Who has recently started shopping at dollar and discount stores?
                                    • The issues
                                      • The implications
                                        • What would encourage people to shop at dollar and discount stores?
                                          • The issues
                                            • The implications
                                              • More than just convenience and price drive shoppers to dollar and discount stores
                                                • The issues
                                                  • The implications
                                                  • Trend Application

                                                      • Inspire trend: Locavore
                                                        • Inspire trend: The Nouveau Poor
                                                          • Mintel Futures: Access Anything, Anywhere
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Favorable outlook for dollar and discount stores
                                                                • Figure 8: Total U.S. dollar and discount store sales, at current prices, 2008-18
                                                                • Figure 9: Total U.S. dollar and discount store sales, at inflation-adjusted prices, 2008-18
                                                              • Fan chart forecast
                                                                  • Figure 10: Fan chart forecast of total U.S. dollar and discount store sales, 2008-18
                                                              • Segment Performance

                                                                • Key points
                                                                  • Dollar and discount stores see growth, dollar stores increase market share
                                                                    • Figure 11: Total U.S. discount and dollar stores* retail sales, by segment, at current prices, 2011 and 2013
                                                                • Segment Performance – Dollar Stores

                                                                  • Key points
                                                                    • Dollar stores post strong growth over past five years
                                                                      • Figure 12: Total U.S. dollar store* retail sales, at current prices, 2008-13
                                                                  • Segment Performance – Discount Stores

                                                                    • Key points
                                                                      • Discount stores driven by savings, stylish offerings
                                                                        • Figure 13: Total U.S. discount store retail sales, at current prices, 2008-13
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Expansion and acceptance of dollar stores
                                                                          • Consumer confidence
                                                                            • Figure 14: University of Michigan Consumer Sentiment index, November 1978-June 2013
                                                                          • Growing Hispanic population bodes well for dollar and discount stores
                                                                            • Figure 15: Population, by race and Hispanic origin, 2008-18
                                                                          • Competition from other channels
                                                                          • Retailer Overview

                                                                              • Dollar stores
                                                                                • Dollar General
                                                                                  • Family Dollar
                                                                                    • Dollar Tree
                                                                                      • 99 Cents Only
                                                                                        • Five Below
                                                                                          • Market threats and opportunities for dollar stores
                                                                                            • Discount stores
                                                                                              • T.J. Maxx and Marshalls
                                                                                                • HomeGoods
                                                                                                  • Big Lots
                                                                                                    • Ross Stores
                                                                                                      • Tuesday Morning
                                                                                                        • Burlington Coat Factory
                                                                                                          • Stein Mart
                                                                                                            • Loehmann’s
                                                                                                              • Nordstrom Rack
                                                                                                                • Bloomingdale’s Outlet
                                                                                                                  • Off 5th
                                                                                                                    • Last Call by Neiman Marcus
                                                                                                                      • Market threats and opportunities for discount stores
                                                                                                                      • Innovations and Innovators

                                                                                                                        • Off 5th introduces a new format
                                                                                                                          • Dollar stores offer cigarettes, alcohol to drive sales
                                                                                                                          • Social Media – Dollar and Discount Store Retailing

                                                                                                                            • Key points
                                                                                                                              • Key social media metrics
                                                                                                                                • Figure 16: key brand metrics, dollar and discount store retailing brands, June 2013
                                                                                                                              • Market overview
                                                                                                                                • Brand usage and awareness
                                                                                                                                  • Figure 17: Usage and awareness of selected dollar and discount store retailing brands, May 2013
                                                                                                                                • Interaction with brands
                                                                                                                                  • Figure 18: Interaction with selected dollar and discount store retailing brands, May 2013
                                                                                                                                • Online conversations
                                                                                                                                  • Figure 19: Online mentions, selected dollar and discount store retailing brands, by day, June 12-July 11, 2013
                                                                                                                                • Where are people talking about dollar and discount store retail brands?
                                                                                                                                  • Figure 20: Mentions, by page type, selected dollar and discount store retailing brands, June 12-July 11, 2013
                                                                                                                                • What are people talking about online?
                                                                                                                                  • Figure 21: Mentions, by type of conversation, selected dollar and discount store retailing brands, June 12-July 11, 2013
                                                                                                                                  • Figure 22: Major areas of discussion surrounding dollar and discount store retailing brands, by day, June 12-July 11, 2013
                                                                                                                                  • Figure 23: Major areas of discussion surrounding dollar and discount store retailing brands, by page type, June 12-July 11, 2013
                                                                                                                                • Brand analysis
                                                                                                                                  • Marshalls
                                                                                                                                    • Figure 24: Marshalls key social media indicators, July 2013
                                                                                                                                  • Key online campaigns
                                                                                                                                    • What we think
                                                                                                                                      • Dollar Tree
                                                                                                                                        • Figure 25: Dollar Tree key social media indicators, July 2013
                                                                                                                                      • Key online campaigns
                                                                                                                                        • What we think
                                                                                                                                          • T.J. Maxx
                                                                                                                                            • Figure 26: T.J. Maxx key social media indicators, July 2013
                                                                                                                                          • Key online campaigns
                                                                                                                                            • What we think
                                                                                                                                              • Dollar General
                                                                                                                                                • Figure 27: Dollar General key social media indicators, July 2013
                                                                                                                                              • Key online campaigns
                                                                                                                                                • What we think
                                                                                                                                                  • Nordstrom Rack
                                                                                                                                                    • Figure 28: Nordstrom Rack key social media indicators, July 2013
                                                                                                                                                  • Key online campaigns
                                                                                                                                                    • What we think
                                                                                                                                                      • Loehmann’s
                                                                                                                                                        • Figure 29: Loehmann’s key social media indicators, July 2013
                                                                                                                                                      • Key online campaigns
                                                                                                                                                        • What we think
                                                                                                                                                        • Marketing Strategies

                                                                                                                                                          • Overview
                                                                                                                                                            • Strategy: focus on men
                                                                                                                                                              • Strategy: appeal to stylish, young adults
                                                                                                                                                                • Figure 30: HomeGoods email ad, July 2013
                                                                                                                                                              • Strategy: Price comparisons and value
                                                                                                                                                                • Figure 31: Dollar General, homepage offers, July 2013
                                                                                                                                                                • Figure 32: Dollar Tree, homepage offers, July 2013
                                                                                                                                                                • Figure 33: Family Dollar, homepage offers, July 2013
                                                                                                                                                            • Incidence of and Change in Shopping at Dollar Stores

                                                                                                                                                              • Key points
                                                                                                                                                                • Most shop at dollar stores the same amount or more than last year
                                                                                                                                                                  • Figure 34: Incidence of and change in shopping at dollar stores in past year, May 2013
                                                                                                                                                                • Young adults shopping at dollar stores more frequently this year
                                                                                                                                                                  • Figure 35: Incidence of and change in shopping at dollar stores in the past year, by gender and age, May 2013
                                                                                                                                                                • All household income levels shop dollar stores
                                                                                                                                                                  • Figure 36: Incidence of and change in shopping at dollar stores in the past year, by household income, May 2013
                                                                                                                                                                • Largest households shopping dollar stores more often
                                                                                                                                                                  • Figure 37: Incidence of and change in shopping at dollar stores in the past year, by household size, May 2013
                                                                                                                                                              • Incidence of and Change in Shopping at Discount Stores

                                                                                                                                                                • Key points
                                                                                                                                                                  • Most shop at discount stores the same amount as last year
                                                                                                                                                                    • Figure 38: Incidence of and change in shopping at discount stores in the past year, May 2013
                                                                                                                                                                  • Youngest shoppers visiting discount stores more often this year
                                                                                                                                                                    • Figure 39: Incidence of and change in shopping at discount stores in the past year, by gender and age, May 2013
                                                                                                                                                                  • Discount store visits same across all household income levels
                                                                                                                                                                    • Figure 40: Incidence of and change in shopping at discount stores in the past year, by household income, May 2013
                                                                                                                                                                • Dollar and Discount Stores Shopped

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Beyond the top four, no other significantly visited dollar store
                                                                                                                                                                      • Figure 41: Dollar stores shopped, May 2013
                                                                                                                                                                    • T.J. Maxx and Marshalls frequented by discount store shoppers
                                                                                                                                                                      • Figure 42: Discount stores shopped, May 2013
                                                                                                                                                                    • Store preferences vary by gender
                                                                                                                                                                      • Figure 43: Dollar/discount stores shopped, by gender and age, May 2013
                                                                                                                                                                    • TJX stores succeeding with higher income discount store shoppers
                                                                                                                                                                      • Figure 44: Dollar/discount stores shopped, by household income, May 2013
                                                                                                                                                                  • Shopping Behavior

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Young men, lower-income earners newest entrants to category
                                                                                                                                                                        • Figure 45: Have always shopped at vs. have just started shopping at dollar and discount stores, May 2013
                                                                                                                                                                      • Dollar stores
                                                                                                                                                                        • Figure 46: Have always shopped at vs. have just started shopping at dollar stores, by gender and age, May 2013
                                                                                                                                                                        • Figure 47: Have always shopped at vs. have just started shopping at dollar stores, by household income, May 2013
                                                                                                                                                                      • Discount stores
                                                                                                                                                                        • Figure 48: Have always shopped at vs. have just started shopping at discount stores, by gender and age, May 2013
                                                                                                                                                                        • Figure 49: Have always shopped at vs. have just started shopping at discount stores, by household income, May 2013
                                                                                                                                                                    • Reasons for Not Shopping at Dollar or Discount Stores

                                                                                                                                                                      • Dollar stores
                                                                                                                                                                        • Key points
                                                                                                                                                                          • Quality and selection deter consumers from dollar stores
                                                                                                                                                                            • Figure 50: Reasons for not shopping at dollar stores, May 2013
                                                                                                                                                                          • Women cite inconvenient locations as reason for not shopping at dollar stores
                                                                                                                                                                            • Figure 51: Reasons for not shopping at dollar stores, by gender and age, May 2013
                                                                                                                                                                          • Discount stores
                                                                                                                                                                            • Key points
                                                                                                                                                                              • Many prefer to shop at other retailers over discount stores
                                                                                                                                                                                • Figure 52: Reasons for not shopping at discount stores, May 2013
                                                                                                                                                                              • Men offer a wider range of reasons for not shopping discount stores
                                                                                                                                                                                • Figure 53: Reasons for not shopping at discount stores, by gender, May 2013
                                                                                                                                                                              • 65+ prefer other channels, think selection and quality is poor
                                                                                                                                                                                • Figure 54: Reasons for not shopping at discount stores, by age, May 2013
                                                                                                                                                                              • Higher-income earners choose other retailers over discount stores
                                                                                                                                                                                • Figure 55: Reasons for not shopping at discount stores, by household income, May 2013
                                                                                                                                                                            • Attitudes Toward Dollar and Discount Stores

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Attitudes toward dollar stores
                                                                                                                                                                                  • Convenience, price drive shoppers to dollar stores
                                                                                                                                                                                    • Figure 56: Attitudes toward dollar stores, May 2013
                                                                                                                                                                                  • Men focused on price, women driven by convenience
                                                                                                                                                                                    • Figure 57: Attitudes toward dollar stores, by gender and age, May 2013
                                                                                                                                                                                  • Higher-income dollar store shoppers less satisfied with brands/products offered
                                                                                                                                                                                    • Figure 58: Attitudes toward dollar stores, by household income, May 2013
                                                                                                                                                                                  • Attitudes toward discount stores
                                                                                                                                                                                    • Saving money primary reason for shopping at discount stores
                                                                                                                                                                                      • Figure 59: Attitudes toward discount stores, May 2013
                                                                                                                                                                                    • Women think highly of discount stores compared to men
                                                                                                                                                                                      • Figure 60: Attitudes toward discount stores, by gender and age, May 2013
                                                                                                                                                                                    • Lowest-income discount store shoppers pleased with products, shopping experience
                                                                                                                                                                                      • Figure 61: Attitudes toward discount stores, by household income, May 2013
                                                                                                                                                                                  • Items Purchased at Dollar and Discount Stores

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Household items purchased at dollar stores, clothing at discount stores
                                                                                                                                                                                        • Figure 62: Items purchased at dollar vs. discount stores, May 2013
                                                                                                                                                                                      • Items purchased at dollar stores
                                                                                                                                                                                        • Young men likely to buy food and drink, less likely to buy personal care at dollar stores
                                                                                                                                                                                          • Figure 63: Items purchased at dollar stores, by gender and age, May 2013
                                                                                                                                                                                        • Lowest-income earners likely to purchase a variety of categories at dollar stores
                                                                                                                                                                                          • Figure 64: Items purchased at dollar stores, by household income, May 2013
                                                                                                                                                                                        • Items purchased at discount stores
                                                                                                                                                                                          • Young adults buy clothing and footwear at discount stores
                                                                                                                                                                                            • Figure 65: Items purchased at discount stores, by gender and age, May 2013
                                                                                                                                                                                          • Similar items purchased across all household income groups
                                                                                                                                                                                            • Figure 66: Items purchased at discount stores, by household income, May 2013
                                                                                                                                                                                        • Frequency of Visits to Dollar and Discount Stores

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • More than one quarter of dollar store shoppers visit weekly or more
                                                                                                                                                                                              • Figure 67: Frequency of visits to dollar vs. discount stores, May 2013
                                                                                                                                                                                            • Dollar store shopping frequency
                                                                                                                                                                                              • Men aged 18-34 shop at dollar stores most often
                                                                                                                                                                                                • Figure 68: Frequency of visits to dollar stores, by gender and age, May 2013
                                                                                                                                                                                              • Lowest-income households are heavy dollar store shoppers
                                                                                                                                                                                                • Figure 69: Frequency of visits to dollar stores, by household income, May 2013
                                                                                                                                                                                              • Discount store shopping frequency
                                                                                                                                                                                                • Figure 70: Frequency of visits to discount stores, by gender and age, May 2013
                                                                                                                                                                                                • Figure 71: Frequency of visits to discount stores, by household income, May 2013
                                                                                                                                                                                            • Race and Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Hispanics most likely to shop at dollar stores and discount stores
                                                                                                                                                                                                  • Figure 72: Incidence of and change in shopping at dollar stores in the past year, by race/Hispanic origin, May 2013
                                                                                                                                                                                                  • Figure 73: Incidence of and change in shopping at discount stores in the past year, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • Some differences in retailer preferences among race/Hispanic origin groups
                                                                                                                                                                                                  • Figure 74: Dollar/Discount stores shopped, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • Hispanics, other race newest to dollar store shopping
                                                                                                                                                                                                  • Figure 75: Have always shopped at vs. have just started shopping at dollar stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                  • Figure 76: Have always shopped at vs. have just started shopping at discount stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • Hispanics and blacks most satisfied with dollar stores
                                                                                                                                                                                                  • Figure 77: Attitudes toward dollar stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • Black discount shoppers have more reasons to like these stores
                                                                                                                                                                                                  • Figure 78: Attitudes toward discount stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • Hispanics seek food/drink, blacks buy beauty and personal care at dollar stores
                                                                                                                                                                                                  • Figure 79: Items purchased at dollar stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • All buy clothing, Hispanics and blacks shop for accessories at discount stores
                                                                                                                                                                                                  • Figure 80: Items purchased at discount stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                • White dollar and discount store shoppers visit less frequently than others
                                                                                                                                                                                                  • Figure 81: Frequency of visits to dollar stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                                  • Figure 82: Frequency of visits to discount stores, by race/Hispanic origin, May 2013
                                                                                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                • Incidence of and change in shopping at dollar stores in the past year
                                                                                                                                                                                                  • Figure 83: Incidence of and change in shopping at dollar stores in the past year, by number of dollar stores shopped, May 2013
                                                                                                                                                                                                  • Figure 84: Incidence of and change in shopping at dollar stores in the past year, by number of discount stores shopped, May 2013
                                                                                                                                                                                                • Incidence of and change in shopping at discount stores in the past year
                                                                                                                                                                                                  • Figure 85: Incidence of and change in shopping at discount stores in the past year, by household size, May 2013
                                                                                                                                                                                                  • Figure 86: Incidence of and change in shopping at discount stores in the past year, by generations, May 2013
                                                                                                                                                                                                  • Figure 87: Incidence of and change in shopping at discount stores in the past year, by number of dollar stores shopped, May 2013
                                                                                                                                                                                                  • Figure 88: Incidence of and change in shopping at discount stores in the past year, by number of discount stores shopped, May 2013
                                                                                                                                                                                                • Dollar and discount stores shopped
                                                                                                                                                                                                  • Figure 89: Dollar/discount stores shopped, by household size, May 2013
                                                                                                                                                                                                  • Figure 90: Dollar/discount stores shopped, by generations, May 2013
                                                                                                                                                                                                  • Figure 91: Dollar stores shopped, by dollar store user groups, May 2013
                                                                                                                                                                                                  • Figure 92: Dollar/discount stores shopped, by marital status and presence of children in household, May 2013
                                                                                                                                                                                                • Reasons for not shopping at dollar and discount stores
                                                                                                                                                                                                  • Figure 93: Reasons for not shopping at dollar stores, by household income, May 2013
                                                                                                                                                                                                  • Figure 94: Reasons for not shopping at dollar stores, by generations, May 2013
                                                                                                                                                                                                  • Figure 95: Reasons for not shopping at discount stores, by generations, May 2013
                                                                                                                                                                                                • Attitudes toward dollar stores
                                                                                                                                                                                                  • Figure 96: Attitudes toward dollar stores, by generations, May 2013
                                                                                                                                                                                                  • Figure 97: Attitudes toward dollar stores, by number of dollar stores shopped, May 2013
                                                                                                                                                                                                  • Figure 98: Attitudes toward dollar stores, by number of discount stores shopped, May 2013
                                                                                                                                                                                                  • Figure 99: Attitudes toward dollar stores, by dollar store user groups, May 2013
                                                                                                                                                                                                  • Figure 100: Attitudes toward dollar stores, by change in shopping at dollar stores in the past year, May 2013
                                                                                                                                                                                                  • Figure 101: Attitudes toward dollar stores, by dollar store shopped, May 2013
                                                                                                                                                                                                • Attitudes toward discount stores
                                                                                                                                                                                                  • Figure 102: Attitudes toward discount stores, by discount store user groups, May 2013
                                                                                                                                                                                                  • Figure 103: Attitudes toward discount stores, by Incidence of and change in shopping at discount stores in the past year, May 2013
                                                                                                                                                                                                  • Figure 104: Attitudes toward discount stores, by discount store shopped, May 2013
                                                                                                                                                                                                  • Figure 105: Attitudes toward discount stores, by discount store shopped, May 2013
                                                                                                                                                                                                • Items purchased at dollar stores
                                                                                                                                                                                                  • Figure 106: Items purchased at dollar stores, by generations, May 2013
                                                                                                                                                                                                  • Figure 107: Items purchased at dollar stores, by number of dollar stores shopped, May 2013
                                                                                                                                                                                                  • Figure 108: Items purchased at dollar stores, by number of discount stores shopped, May 2013
                                                                                                                                                                                                  • Figure 109: Items purchased at dollar stores, by dollar store user groups, May 2013
                                                                                                                                                                                                • Items purchased at discount stores
                                                                                                                                                                                                  • Figure 110: Items purchased at discount stores, by generations, May 2013
                                                                                                                                                                                                  • Figure 111: Items purchased at discount stores, by number of dollar stores shopped, May 2013
                                                                                                                                                                                                  • Figure 112: Items purchased at discount stores, by number of discount stores shopped, May 2013
                                                                                                                                                                                                  • Figure 113: Items purchased at discount stores, by number of discount stores shopped, May 2013
                                                                                                                                                                                                  • Figure 114: Items purchased at discount stores, by discount store user groups, May 2013
                                                                                                                                                                                                • Frequency of visits to dollar and discount stores
                                                                                                                                                                                                  • Figure 115: Frequency of visits to dollar stores, by generations, May 2013
                                                                                                                                                                                                  • Figure 116: Frequency of visits to discount stores, by generations, May 2013
                                                                                                                                                                                              • Appendix – Social Media

                                                                                                                                                                                                • Brand usage or awareness
                                                                                                                                                                                                  • Figure 117: Brand usage or awareness, May 2013
                                                                                                                                                                                                  • Figure 118: Dollar General usage or awareness, by demographics, May 2013
                                                                                                                                                                                                  • Figure 119: Dollar Tree usage or awareness, by demographics, May 2013
                                                                                                                                                                                                  • Figure 120: T.J. Maxx usage or awareness, by demographics, May 2013
                                                                                                                                                                                                  • Figure 121: Marshalls usage or awareness, by demographics, May 2013
                                                                                                                                                                                                  • Figure 122: Nordstrom Rack usage or awareness, by demographics, May 2013
                                                                                                                                                                                                  • Figure 123: Loehmann’s usage or awareness, by demographics, May 2013
                                                                                                                                                                                                • Activities done
                                                                                                                                                                                                  • Figure 124: Activities done, May 2013
                                                                                                                                                                                                  • Figure 125: Dollar General—Activities done, by demographics, May 2013
                                                                                                                                                                                                  • Figure 126: Dollar tree—Activities done, by demographics, May 2013
                                                                                                                                                                                                  • Figure 127: T.J. Maxx—Activities done, by demographics, May 2013
                                                                                                                                                                                                  • Figure 128: Marshalls – Activities done, by demographics, May 2013
                                                                                                                                                                                                  • Figure 129: Nordstrom Rack—Activities done, by demographics, May 2013
                                                                                                                                                                                                  • Figure 130: Loehmann’s—Activities done, by demographics, May 2013
                                                                                                                                                                                                • Online conversations
                                                                                                                                                                                                  • Figure 131: Online mentions, selected dollar and discount store retailing brands, by day, June 12-July 11, 2013
                                                                                                                                                                                                  • Figure 132: Mentions, by page type, selected dollar and discount store retailing brands, June 12-July 11, 2013
                                                                                                                                                                                                  • Figure 133: Mentions, by type of conversation, selected dollar and discount store retailing brands, June 12-July 11, 2013
                                                                                                                                                                                                  • Figure 134: Major areas of discussion surrounding dollar and discount store retailing brands, by day, June 12-July 11, 2013
                                                                                                                                                                                                  • Figure 135: Major areas of discussion surrounding dollar and discount store retailing brands, by page type, June 12-July 11, 2013
                                                                                                                                                                                              • Appendix – Trade Associations

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                • Big Lots, Inc
                                                                                                                                                                                                • Bloomingdale's
                                                                                                                                                                                                • Burlington Coat Factory Warehouse Co.
                                                                                                                                                                                                • Chanel USA
                                                                                                                                                                                                • Chesapeake Corporation
                                                                                                                                                                                                • Dollar Tree Stores Inc
                                                                                                                                                                                                • Family Dollar Stores, Inc
                                                                                                                                                                                                • Gatorade
                                                                                                                                                                                                • HJ Heinz Company
                                                                                                                                                                                                • Kellogg Company
                                                                                                                                                                                                • Kimberly-Clark Corporation
                                                                                                                                                                                                • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                • Macy's, Inc.
                                                                                                                                                                                                • Nordstrom
                                                                                                                                                                                                • Procter & Gamble USA
                                                                                                                                                                                                • Ross Stores Inc
                                                                                                                                                                                                • Saks Incorporated
                                                                                                                                                                                                • The Neiman Marcus Group Inc
                                                                                                                                                                                                • The TJX Companies
                                                                                                                                                                                                • TJX International (TK Maxx Europe)
                                                                                                                                                                                                • True Religion
                                                                                                                                                                                                • Wm. Wrigley Jr. Company

                                                                                                                                                                                                Dollar and Discount Store Retailing - US - August 2013

                                                                                                                                                                                                £3,199.84 (Excl.Tax)