Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Domestic Tourism - UK - September 2011

“The UK tourism industry has benefited considerably from the collective tightening of purse-strings by households up and down the country, with the result that during the recession, more domestic holidays than ever before were taken.”

– Michael Oliver, Senior Leisure & Media Analyst

This report examines holidays taken in the UK by UK residents. These must constitute a stay of at least one night and do not include business trips, visits to stay with friends and relatives or stays solely for events such as weddings or funerals.

An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.

The standard travel and tourism definitions used in the terminology of this report are as follows:

- tourism is any travel, which involves an overnight stay away from home.

- a holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as IPS, GBTS or UKTS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.

- a long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.

- short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canary Islands, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe.

- an inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Domestic holidays market size and forecast, 2006-16
            • Market factors
              • Figure 2: Indexed growth in numbers of passengers carried by Ryanair and easyJet, 2006-10
              • Figure 3: Annual average exchange rates for Sterling, 2006-11
            • Companies, brands and innovation
              • The consumer
                • Almost six in ten have taken a UK holiday in the past year
                  • Figure 4: Types of holiday taken in the past 12 months, June 2011
                • Seaside is most popular location
                  • Figure 5: UK locations visited on holiday or short break in past 12 months, June 2011
                • Weather and cost/value deter people from holidaying in the UK
                  • Figure 6: Attitudes towards holidays in the UK, June 2011
                • What we think
                • Issues in the Market

                    • How can domestic tourism operators counter the problem of the UK weather?
                      • How can operators convert short breakers to taking longer holidays in the UK?
                        • What can operators do to counter the issue of rising petrol prices?
                          • Are there opportunities for operators to capitalise on the weakness of the pound abroad?
                          • Future Opportunities

                              • Trend: Sense of the Intense
                                • Trend: Snack Society
                                • Internal Market Environment

                                  • Key points
                                    • Low-cost carriers provide cheap route to overseas holidays
                                      • Figure 7: Passenger growth at UK airports, 2000-10
                                      • Figure 8: Scheduled passengers carried by leading low-cost carriers, 2006-10
                                    • UK still seen as expensive relative to other destinations
                                      • Figure 9: Average hotel prices for selected UK and international cities, 2009-10
                                    • Travel disruptions
                                      • Air passenger duty
                                      • Broader Market Environment

                                        • Key points
                                          • Economic outlook: Cloudy with some sunshine in prospect
                                            • Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2006 prices, 2006-16
                                          • Economy struggles to avoid double-dip
                                            • Figure 11: GDP quarterly percentage change, Q1 2004-Q1 2011
                                          • Consumer confidence ebbs away
                                            • Figure 12: GfK NOP Consumer Confidence Index, January 2008-August 2011
                                          • Economy and personal finances are consumers’ main concerns
                                            • Figure 13: Trends in personal concerns, March 2010-March 2011
                                          • Population trends favour overseas holidays
                                            • Figure 14: Trends in the age structure of the UK population, 2006-16
                                          • AB growth good for all types of holiday
                                            • Figure 15: Forecast adult population trends, by socio-economic group, 2006-16
                                          • Fuel price headache
                                            • Figure 16: UK average petrol prices, January 2009-May 2011
                                          • Increased broadband penetration extends the range of possibilities
                                            • Figure 17: Broadband penetration by demographics, 2006-10
                                          • Exchange rates work in favour of domestic holidays
                                            • Figure 18: Annual average exchange rates for Sterling, 2006-11
                                          • Extremes of weather becoming more commonplace
                                            • Figure 19: UK weather trends, 2006-10
                                        • Competitive Context

                                          • Key points
                                            • Holidays dominate the leisure landscape
                                              • Figure 20: UK leisure market value size trends by segment, at current prices, 2006-10
                                            • Holiday volumes shrink
                                              • Figure 21: Holiday market size trends, 2006-10
                                            • Domestic holidays increase share in recession
                                              • Figure 22: Domestic versus overseas holidays, 2006-10
                                              • Figure 23: Domestic versus overseas holidays expenditure, 2006-10
                                            • Spain and France most popular overseas holiday destinations
                                              • Figure 24: Most popular destinations for UK holidaymakers, 2006 and 2010
                                          • Who’s Innovating?

                                            • Key points
                                              • Haven spices up its food offer
                                                • Eco-tourism gathers momentum
                                                  • Technology continues to drive innovation
                                                    • Take Me to the River
                                                      • Shearings opts for late deals brochure
                                                        • Visit Wales get personal
                                                          • Vauxhall Hits the Road
                                                            • Bring the whole family
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Figure 25: Domestic holidays market size trends, 2006-16
                                                              • Past and present
                                                                • Future
                                                                  • Forecast
                                                                    • Figure 26: Volume forecast of domestic holidays, 2006-16
                                                                    • Figure 27: Value forecast of domestic holidays, 2006-16
                                                                  • Forecast methodology
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Short breaks vs long breaks
                                                                        • Figure 28: Short break vs long break volume market size trends (trips), 2006-10
                                                                        • Figure 29: Short break vs long break volume market size trends (nights), 2006-10
                                                                        • Figure 30: Short break vs long break value market size trends, 2006-10
                                                                      • Length of holiday
                                                                        • Figure 31: Trends in average nights per trip for domestic holidays, by sector, 2006-10
                                                                      • Average spend per trip
                                                                        • Figure 32: Trends in average spend per person for domestic holiday trips, by sector, 2006-10
                                                                      • Average spend per night
                                                                        • Figure 33: Trends in average cost per night for domestic holiday trips, by sector, 2006-10
                                                                      • Number of holidays taken
                                                                        • Figure 34: Number of holidays* taken in the UK and abroad, 2010
                                                                      • Timing of holiday
                                                                        • Figure 35: Month when holiday/short breaks began, 2010
                                                                    • Market Share

                                                                      • Key points
                                                                        • West Country top for short breaks and holidays
                                                                          • Figure 36: Area visited in British Isles, 2010
                                                                        • Brits really do like to be beside the seaside
                                                                          • Figure 37: Share of holiday trips* by type of destination, 2006-10
                                                                          • Figure 38: Type of holiday taken in British Isles, 2010
                                                                        • Visitor attractions continue to perform
                                                                          • Free attractions
                                                                            • Figure 39: Top ten UK free visitor attractions, by visitor numbers, 2009-10
                                                                          • Paid attractions
                                                                            • Figure 40: Top ten* UK paid visitor attractions, by visitor numbers, 2009-10
                                                                          • Rented accommodation tops for holidays
                                                                            • Figure 41: Type of accommodation used in British Isles, 2010
                                                                          • Getting there
                                                                            • Figure 42: Main method of transport for holidays in British Isles, 2010
                                                                        • Companies and Products

                                                                            • Butlins Skyline Ltd
                                                                                • Figure 43: Key financials for Butlins Skyline Limited, 2008-09
                                                                              • Haven Leisure Ltd
                                                                                  • Figure 44: Key financials for Haven Leisure Limited, 2008-09
                                                                                • The Hoseasons Group Ltd
                                                                                    • Figure 45: Key financials for The Hoseasons Group Limited*, 2008-09
                                                                                  • Premier Inn
                                                                                    • Shearings Holidays
                                                                                        • Figure 46: Key financials for Shearings Holidays Limited, 2009-10
                                                                                        • Figure 47: Key financials for Shearings Group Limited, 2009-10
                                                                                      • VisitEngland
                                                                                          • Figure 48: VisitEngland customer segmentation
                                                                                          • Figure 49: Campaign calendar, VisitEngland, 2011-12
                                                                                        • VisitScotland
                                                                                          • VisitWales
                                                                                          • Channels to Market

                                                                                            • Key points
                                                                                              • Late booking becomes the norm
                                                                                                • Figure 50: When booking for holiday in British Isles was made, 2010
                                                                                              • Net dominates holiday search process
                                                                                                • Figure 51: Sources used to get information for holiday in British Isles, 2010
                                                                                              • Book-it-Yourself
                                                                                                • Figure 52: How holiday for British Isles was booked, 2010
                                                                                            • What Types of Holiday Have Been Taken in the Past Year?

                                                                                              • Key points
                                                                                                • Over a third have taken a domestic holiday
                                                                                                  • Figure 53: Types of holiday taken in the past 12 months, June 2011
                                                                                                • The domestic holidaymaker
                                                                                                  • The domestic holidaymaker (1-3 nights)
                                                                                                    • The domestic holidaymaker (4 or more nights)
                                                                                                      • The domestic package holiday-taker
                                                                                                        • The domestic independent holiday-taker
                                                                                                          • Figure 54: Types of holiday taken in the past 12 months, by most popular types of holiday taken in the past 12 months, June 2011
                                                                                                      • Which UK Locations are the Most Popular Places to Visit?

                                                                                                        • Key points
                                                                                                          • Figure 55: UK locations visited on holiday or short break in past 12 months, June 2011
                                                                                                        • Short break-takers favour city destinations
                                                                                                          • Figure 56: UK locations visited on holiday or short break in past 12 months, by most popular types of holiday taken in the past 12 months, June 2011
                                                                                                          • Figure 57: UK locations visited on holiday or short break in past 12 months, by next most popular types of holiday taken in the past 12 months June 2011
                                                                                                      • What are People’s Attitudes towards Holidays in the UK?

                                                                                                        • Key points
                                                                                                          • Figure 58: Attitudes towards holidays in the UK, June 2011
                                                                                                        • Rain, rain, go away
                                                                                                          • Cost and perceived poor value also deter
                                                                                                            • One in four to holiday in UK in next year
                                                                                                              • Third agers feel the impulse
                                                                                                                • Weather is the major deterrent for overseas holiday-takers
                                                                                                                  • Figure 59: Attitudes towards holidays in the UK, by most popular types of holiday taken in the past 12 months June 2011
                                                                                                                • High satisfaction levels among independent short break-takers
                                                                                                                  • Figure 60: Attitudes towards holidays in the UK, by next most popular types of holiday taken in the past 12 months June 2011
                                                                                                                • Overseas package holiday-takers most deterred by weather
                                                                                                                  • Figure 61: Attitudes towards holidays in the UK, by other types of holiday taken in the past 12 months June 2011
                                                                                                              • Domestic Tourism Targeting Opportunities

                                                                                                                • Key points
                                                                                                                  • Figure 62: Domestic tourism target groups, June 2011
                                                                                                                • Converted
                                                                                                                  • Demographics
                                                                                                                    • Marketing message
                                                                                                                      • Indifferent
                                                                                                                        • Demographics
                                                                                                                          • Marketing message
                                                                                                                            • Deterred
                                                                                                                              • Demographics
                                                                                                                                • Marketing message
                                                                                                                                  • Nearly a third of Deterred group have taken a short break in the UK
                                                                                                                                    • Figure 63: Types of holiday taken in the past 12 months, by target groups, June 2011
                                                                                                                                  • Deterred most likely to have taken UK city trip
                                                                                                                                    • Figure 64: UK locations visited on holiday or short break in past 12 months, by target groups, June 2011
                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                    • Figure 65: Domestic holidays market volume and forecast, best and worst case scenarios, 2011-16
                                                                                                                                    • Figure 66: Domestic holidays market value and forecast, best and worst case scenarios, 2011-16
                                                                                                                                • Appendix – What Types of Holiday Have Been Taken in the Past Year?

                                                                                                                                    • Figure 67: Most popular types of holiday taken in the past 12 months, by demographics, June 2011
                                                                                                                                    • Figure 68: Next most popular types of holiday taken in the past 12 months, by demographics, June 2011
                                                                                                                                    • Figure 69: Other types of holiday taken in the past 12 months, by demographics, June 2011
                                                                                                                                • Appendix – Which UK Locations are the Most Popular Places to Visit?

                                                                                                                                    • Figure 70: UK locations visited on holiday or short break in past 12 months, by demographics, June 2011
                                                                                                                                • Appendix – What are People’s Attitudes towards Holidays in the UK?

                                                                                                                                    • Figure 71: Most popular attitudes towards holidays in the UK, by demographics, June 2011
                                                                                                                                    • Figure 72: Next most popular attitudes towards holidays in the UK, by demographics, June 2011
                                                                                                                                    • Figure 73: Other attitudes towards holidays in the UK, by demographics, June 2011
                                                                                                                                • Appendix – Domestic Tourism Targeting Opportunities

                                                                                                                                    • Figure 74: Domestic tourism target groups, by demographics, June 2011
                                                                                                                                    • Figure 75: Attitudes towards holidays in the UK, by target groups, June 2011

                                                                                                                                Companies Covered

                                                                                                                                • Alton Towers
                                                                                                                                • Annabel Karmel
                                                                                                                                • Asda Group Ltd
                                                                                                                                • Automobile Association (AA)
                                                                                                                                • Bank of England
                                                                                                                                • Blakes
                                                                                                                                • Boating Holidays Ltd
                                                                                                                                • Bourne Leisure Group
                                                                                                                                • Bowhills Villa and Farmhouse Holidays
                                                                                                                                • British Airport Authority
                                                                                                                                • British Airways Holidays
                                                                                                                                • Burger King UK Ltd
                                                                                                                                • Butlins Skyline Limited
                                                                                                                                • Caledonian Travel Ltd
                                                                                                                                • Center Parcs
                                                                                                                                • Chester Zoo
                                                                                                                                • Civil Aviation Authority
                                                                                                                                • Co-operative Group
                                                                                                                                • Daily Record & Sunday Mail
                                                                                                                                • Department for Culture Media and Sport
                                                                                                                                • Eden Project
                                                                                                                                • European Tour Operators Association
                                                                                                                                • Eurostar UK Ltd
                                                                                                                                • Eurotunnel Shuttle Services
                                                                                                                                • Facebook, Inc.
                                                                                                                                • Flamingo Land Theme Park
                                                                                                                                • Freeview
                                                                                                                                • Gfk NOP
                                                                                                                                • Google UK
                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                • Groupon, Inc.
                                                                                                                                • Haven Holidays
                                                                                                                                • Historic Royal Palaces
                                                                                                                                • Hoseasons Holidays Ltd
                                                                                                                                • Ipsos MORI
                                                                                                                                • J. Sainsbury
                                                                                                                                • Kantar Media
                                                                                                                                • Lake District National Park Authority
                                                                                                                                • lastminute.com plc
                                                                                                                                • LEGOLAND Windsor Park Ltd
                                                                                                                                • London Zoo
                                                                                                                                • Lonely Planet Publications
                                                                                                                                • Marks & Spencer
                                                                                                                                • McDonald's Restaurants Limited (UK)
                                                                                                                                • Merlin Entertainments Group Limited
                                                                                                                                • National Holidays
                                                                                                                                • National Portrait Gallery
                                                                                                                                • National Trust (Enterprises) Ltd
                                                                                                                                • Natural History Museum 
                                                                                                                                • Nokia Corporation (UK)
                                                                                                                                • Papa John's International, Inc.
                                                                                                                                • Peak District National Park
                                                                                                                                • Premier Travel Inn
                                                                                                                                • PricewaterhouseCoopers
                                                                                                                                • Royal Botanic Gardens, Kew
                                                                                                                                • Ryanair Holdings plc
                                                                                                                                • Science Museum
                                                                                                                                • Scottish & Newcastle Plc
                                                                                                                                • Scottish National Heritage
                                                                                                                                • Shearings Holidays Ltd
                                                                                                                                • sportscotland
                                                                                                                                • Starbucks Coffee Company UK Ltd
                                                                                                                                • Tate Britain
                                                                                                                                • Tate Modern
                                                                                                                                • Teletext Holidays
                                                                                                                                • Tesco Plc
                                                                                                                                • The British Library
                                                                                                                                • The British Museum
                                                                                                                                • The London Organising Committee of the Olympic Games and Paralympic Games Limited
                                                                                                                                • The National Gallery
                                                                                                                                • Travel Inn
                                                                                                                                • TripAdvisor LLC
                                                                                                                                • Twitter, Inc.
                                                                                                                                • Victoria and Albert Museum
                                                                                                                                • VisitBritain
                                                                                                                                • VisitEngland
                                                                                                                                • VisitScotland
                                                                                                                                • VisitWales
                                                                                                                                • WA Shearings
                                                                                                                                • Waitrose
                                                                                                                                • Wallace Arnold
                                                                                                                                • Whitbread PLC
                                                                                                                                • Windermere Lake Cruises
                                                                                                                                • Wm Morrison Supermarkets
                                                                                                                                • YouTube, Inc.
                                                                                                                                • Zoological Society of London

                                                                                                                                Domestic Tourism - UK - September 2011

                                                                                                                                £1,995.00 (Excl.Tax)