Drinking Out of the Home - UK - July 2014
“Some 44% of out-of-home drinkers state that they prefer to drink in venues which offer locally produced drinks. Pubs can use local products to entice visitors but communicating the availability of these, such as via external signage, is central to reaping the benefits.”
– Chris Wisson, Senior Drinks Analyst
Some issues covered in this report include:
- Regaining consumers' share of spend on alcoholic drinks
- High potential for lower/non-alcoholic drinks
- The lure of local drinks
- Leveraging special offers in the on-trade
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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