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Drinks NPD - France - August 2009

The beverage industry has responded with great resourcefulness to changes in French attitudes towards drink, brought about by growing health concerns and financial worries. This is especially true of soft drinks, where new product developments are making an appreciable contribution to turnovers. But the whole industry is now marching under the banner of health, responsible drinking, respect for the environment and sensible spending.

Premium positioning will always play an important part in an alcohol industry in which the French have built a long reputation of discernment, especially when it occurs in the context of festive holidays, but the bulk of the production is exposed to growing price pressure and loss of consumers to the soft drinks camp. Drink is increasingly bought in retail outlets, where the strong position of own-label exerts further pressure on prices; this especially in non-alcoholic drinks, where own-label presence and NPD activity are formidable.

Mintel sees great opportunities for novelty and experimentation in the soft drinks market which the French trade press has already called a ‘Health Eldorado’. Equally, the decline of alcohol consumption is slow and occurring from a very high level. Innovation that falls into line with the spirit of the times should still hit the right note.

Other Mintel reports of relevance include:

- Healthy Eating and Drinking, September 2008

- Drinking Habits, February 2008

- Food and Drinks NPD – A Review of Key Trends, December 2007.

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Table of contents

  1. Issues in the Market

      • Consumer research
        • Abbreviations
        • Market in Brief

          • Soft drinks take pride of place
            • NPD responds to change
              • Seasonality and wellbeing are top claims
                • Law and the industry promote responsible drinking
                  • Promising demographic changes
                    • Own-label strong in juices and hot beverages
                      • Future prospects
                      • Internal Market Environment

                        • Key points
                          • Attitudes towards drinking
                            • The French will pay for quality but prefer to sip at home
                              • Figure 1: Attitudes towards eating and drinking, by country, 2008
                            • Attitudes towards new products
                              • Every third French person likes to try new drinks
                                • Figure 2: Attitudes towards alcohol and health, by country, 2008
                              • Non-impulsive shopping and support for private label
                                • Figure 3: Attitudes towards shopping, brands and pricing, by country, 2008
                              • Attitudes by demographics
                                • Young people and families with children are more interested in new products
                                  • Figure 4: Attitudes towards new products, France, by demographic sub-groups, 2008
                                • Key trends and concerns
                                  • Drinks industry takes heed of health trends
                                    • Legislation to curb irresponsible drinking
                                    • Broader Market Environment

                                      • Key points
                                        • Consumer spending contracts
                                          • Figure 5: Trends in French PDI, consumer expenditure and GDP, at current prices, 2004-14
                                        • Household spending cuts unlikely to significantly affect food and drink
                                          • Figure 6: Survey of consumer spending intentions for 2009, France
                                          • Figure 7: Trends in French employment, 2002-06
                                          • Figure 8: French population, by age group, 2003-13
                                          • Figure 9: The changing french household structure, 2003-07
                                      • Leading Drinks Markets for New Product Development

                                        • Key points
                                          • Alcoholic drinks
                                            • Figure 9: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
                                            • Figure 10: Retail value sales of alcoholic drinks, 2004-14
                                            • Figure 11: Volume sales of alcoholic drinks, 2004-14
                                            • Figure 12: Value sales of alcoholic drinks, by type, 2004-09
                                            • Figure 13: Volume sales of alcoholic drinks, by type, 2004-09
                                          • Non-alcoholic drinks
                                            • Figure 14: Top product categories for new product development in non-alcoholic drinks, percentage, 2006-09
                                            • Figure 15: Retail value sales of cold and hot non-alcoholic drinks, 2004-14
                                            • Figure 16: Volume sales of cold non-alcoholic drinks, 2004-14
                                            • Figure 17: Volume sales of hot non-alcoholic drinks, 2004-14
                                          • Most dynamic: Pure juices, green tea and coffee pods
                                            • Figure 18: Value sales of non-alcoholic drinks, by type, 2004-09
                                            • Figure 19: Volume sales of cold non-alcoholic drinks, by type, 2004-09
                                            • Figure 20: Volume sales of hot non-alcoholic drinks, by type, 2004-09
                                          • Factors used in the forecast
                                          • Leading Product Claims for New Product Development

                                            • Key points
                                                • Figure 21: Top 20 claims for new product development in alcoholic drinks, 2006-09
                                                • Figure 22: Top claims for new product development in non-alcoholic drinks, 2006-09
                                            • Leading Companies for New Product Development

                                              • Key points
                                                • Alcoholic drinks
                                                  • Figure 23: Top companies for new product development in alcoholic drinks, percentage, 2006-09
                                                • Marie Brizard
                                                  • Pernod Ricard
                                                    • Bacardi
                                                      • Carlsberg/Kronenbourg
                                                        • Non-alcoholic drinks
                                                          • Figure 24: Top companies for new product development in non-alcoholic drinks, percenatge, 2006-09
                                                        • Carrefour
                                                          • Unilever
                                                            • The Casino Group
                                                              • The Coca-Cola Company
                                                                • Danone
                                                                  • Nestlé/Kraft Foods
                                                                  • The Consumer – Pan-European Overview

                                                                    • Key points
                                                                      • Alcohol: Young adults drink more and welcome novelty
                                                                        • Figure 25: Alcohol consumption, by country, 2006-08
                                                                      • Soft drinks: Less fizz, more natural goodness
                                                                          • Figure 26: Consumption of non-alcoholic drinks in the last 12 months, by country, 2008
                                                                        • Fresh coffee and bottled water lead in terms of frequency of use in France
                                                                            • Figure 27: Frequency of non-alcoholic drinks, by country, 2008
                                                                          • Consumption of alcohol in France
                                                                              • Figure 28: Penetration of alchohol consumption in last 12 months, by demographic sub-group, 2008
                                                                          • The Consumer – Trends in Consumption in France

                                                                            • Key points
                                                                              • Alcohol consumption in decline since 2004
                                                                                  • Figure 29: Alcohol consumption, by gender and age, 2004-08
                                                                                • Drinking frequency trends on the rise
                                                                                  • Figure 30: Frequency of drinking, 2004-08
                                                                                • Frequency: Beer is drunk most often
                                                                                    • Figure 31: Frequency of drinking alcohol, by choice of drink, 2008
                                                                                  • Winners and losers
                                                                                      • Figure 32: Trends in alcohol consumption, by type of drink, 2004-08
                                                                                    • Around two thirds of adult drinkers drink wine
                                                                                        • Figure 33: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
                                                                                      • Whisky and aniseed drinks are most popular
                                                                                          • Figure 34: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
                                                                                        • Bottled mineral water and ready-to-drink juices lead in terms of penetration
                                                                                            • Figure 35: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
                                                                                        • The Consumer – Attitudes

                                                                                          • Key points
                                                                                              • Figure 36: Attitudes of alcohol drinkers, by choice of alcoholic drink, 2008
                                                                                            • Attitudes by demographics
                                                                                                • Figure 37: Attitudes towards drinking, by demographic sub-group, 2008

                                                                                            Companies Covered

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                                                                                            Drinks NPD - France - August 2009

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