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Drinks NPD - Italy - August 2009

The economic downturn has had a major effect on the review markets. Sales of alcoholic drinks, which were already in decline, have plummeted further, especially in the on-trade channels. Sales of beer reported lively growth until 2007, but lost ground in 2008 and 2009. In addition, consumers are trading quantity for quality, drinking less but ‘better’, leading to an increase in the number of premium launches. Overall sales of non-alcoholic drinks also declined in 2008 and 2009, with carbonated soft drinks the only sector still reporting positive growth. In terms of NPD, launches of products with a health positioning have increased.

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Table of contents

  1. Issues in the Market

      • Consumer research
        • Abbreviations
        • Market in Brief

          • Alcoholic sector in decline
            • Economic factors
              • Bottle water leads in non-alcoholic sector
                • Future prospects
                • Internal Market Environment

                  • Key points
                    • Attitudes towards alcoholic drinks
                      • Figure 1: Frequency of drinking alcohol, Italy, 1998-2008
                      • Figure 2: Those aged 14+ that drink outside main meals, Italy, 1998-2008
                      • Figure 3: Penetration and frequency of consumption among people of 11-year-old and over, Italy, 1998-2008
                    • Weather and seasonal drinking
                      • Healthy lifestyle and food habits
                        • Legislation
                        • Broader Market Environment

                          • Key points
                            • Ageing population
                              • Figure 4: Trends in Italian population, by age, 2003-13
                            • Consumer expenditure
                              • Figure 5: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
                            • Employment
                              • Figure 6: Trends in Italian employment, 2002-07
                            • Legislation: 2007/45/EC
                            • Leading Drinks Markets for New Product Development

                              • Key points
                                • Figure 7: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
                                • Figure 8: Top product categories for new product development in non-alcoholic drinks, 2006-09
                              • Alcoholic drinks – Overview
                                • Figure 9: Italian volume sales of alcoholic drinks, 2004-14
                                • Figure 10: Italian value sales of alcoholic drinks, 2004-14
                                • Figure 11: Italian retail volume sales of alcoholic drinks, by type, 2004-09
                                • Figure 12: Italian value sales of alcoholic drinks, by type, 2004-09
                              • Beer
                                • Figure 13: Italian volume sales of beer, on- and off-trade, 2004-14
                                • Figure 14: Italian value sales of beer, on- and off-trade, 2004-14
                              • Wine
                                • Figure 15: Italian volume sales of wines, on- and off-trade*, 2004-14
                                • Figure 16: Italian value sales of wines, on- and off-trade*, 2004-14
                              • Spirits/liqueurs
                                • Figure 17: Italian volume sales of spirits/liqueurs, on- and off-trade, 2004-14
                                • Figure 18: Italian value sales of spirits/liqueurs, on- and off-trade, 2004-14
                                • Figure 19: Italian volume sales of spirits/liqueurs, by type, 2007-09
                              • Non-alcoholic drinks – Overview
                                • Figure 20: Retail volume sales of non-alcoholic drinks*, 2004-14
                                • Figure 21: Italian retail volume sales of non-alcoholic drinks, by type, 2004-09
                                • Figure 22: Italian retail volume sales of tea and coffee, 2004-09
                                • Figure 23: Retail value sales of non-alcoholic drinks, 2004-14
                                • Figure 24: Italian retail value sales of non-alcoholic drinks, by type, 2004-09
                              • Bottled water
                                • Figure 25: Italian volume sales of bottled water, off-trade, 2004-14
                                • Figure 26: Italian value sales of bottled water, off-trade, 2004-14
                                • Figure 27: Italian volume sales of bottled water, off-trade, by type, 2007-09
                              • Carbonates
                                • Figure 28: Italian retail volume sales of carbonates*, 2004-14
                                • Figure 29: Italian retail value sales of carbonates*, 2004-14
                                • Figure 30: Italian retail volume sales of carbonates, by type, 2007-09
                              • Juice
                                • Figure 31: Italian retail volume sales of juice and juice drinks, 2004-14
                                • Figure 32: Italian retail value sales of juice and juice drinks, 2004-14
                                • Figure 33: Italian retail volume sales of juices and juice drinks, by type, 2007-09
                              • Ready-to-drink: Energy drinks, sport drinks and RTD teas
                                • Coffee
                                  • Figure 34: Italian retail volume sales of coffee, 2004-14
                                  • Figure 35: Italian retail value sales of coffee, 2004-14
                                • Tea
                                  • Figure 36: Italian retail volume sales of tea, 2004-14
                                  • Figure 37: Italian retail value sales of tea, 2004-14
                                • Factors used in the forecast
                                • Leading Product Claims for New Product Development

                                  • Key points
                                    • Alcoholic-drinks – Overview
                                      • Figure 38: Top claims for new product development in alcoholic drinks, 2006-09
                                    • Beer
                                      • Wine
                                        • Spirits and liqueurs
                                          • Non-alcoholic drinks - Overview
                                            • Figure 39: Top claims for new product development in non-alcoholic drinks, 2006-09
                                          • Bottled water
                                            • Carbonated soft drinks
                                              • Juice and juice drinks
                                                • Coffee
                                                  • Other non-alcoholic drinks
                                                  • Leading Companies for New Product Development

                                                    • Key points
                                                      • Alcoholic drinks
                                                        • Figure 40: Top companies for new product development in alcoholic drinks, 2006-09
                                                      • Non-alcoholic drinks
                                                        • Figure 41: Top companies for new product development in non-alcoholic drinks, 2006-09

                                                    Companies Covered

                                                    To learn more about the companies covered in this report please contact us.

                                                    Drinks NPD - Italy - August 2009

                                                    £495.00 (Excl.Tax)