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Drinks NPD - Spain - August 2009

New product development in the Spanish drinks markets reflects changing consumer demands, which have moved towards greater health orientation and value for money. Spaniards’ changing drinking habits favour non-alcoholic drinks and low-alcohol content beverages, while the current economic situation is forcing many to look for more affordable products. However, over the 2004-09 review period, value growth has been supported by a trend towards premiumisation across product categories.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Healthy does it...
              • ...but alcohol consumption is on the increase
                • Retail sales benefit from recession
                  • Conservative shoppers
                    • Premiumisation
                      • Future prospects
                      • Internal Market Environment

                        • Key points
                          • Changing drinking habits favour soft drinks and no/low alcohol beer
                            • Spaniards prefer to drink out of the home...
                              • Figure 1: Attitudes towards eating and drinking, by country, 2008
                            • ...but have a conservative attitude towards new products
                              • Figure 2: Attitudes towards alcohol and health, by country, 2008
                            • Appreciation of quality and all things Spanish
                              • Figure 3: Attitudes towards brands and quality, by country, 2008
                            • Under-25s most accepting of new products
                              • Figure 4: Attitudes towards new products in Spain, by demographic sub-group, 2008
                            • Underage drinking on the increase
                              • Growing health concerns shape demand
                                • Legislative issues
                                • Broader Market Environment

                                  • Key points
                                    • Favourable population trends
                                      • Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
                                    • Weakened consumer spending and political disgruntlement
                                      • Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
                                    • Can some drinks categories benefit from the recession?
                                      • Almost one in five Spaniards are now unemployed
                                      • Leading Drinks Markets for New Product Development

                                        • Key points
                                          • New product launches
                                            • Beer and wine receive main attention in alcoholic drinks
                                              • Figure 7: Top categories for new product development in alcoholic drinks, 2006-09
                                            • Full of flavour
                                              • Juice and hot drinks lead in non-alcoholic beverages
                                                • Figure 8: Top categories for new product development in non-alcoholic drinks, 2006-09
                                              • Organic tea gains ground
                                                • Alcoholic drinks
                                                  • Declining value sales
                                                    • Figure 9: Spanish retail value sales of alcoholic drinks, 2004-14
                                                    • Figure 10: Spanish retail value sales of alcoholic drinks, by type, 2004-09
                                                  • Volume sales supported by increasing penetration and frequency of use
                                                    • Figure 11: Spanish retail volume sales of alcoholic drinks, 2004-14
                                                    • Figure 12: Spanish retail volume sales of alcoholic drinks, by type, 2004-09
                                                  • Soft drinks
                                                    • A small contraction in value terms
                                                      • Figure 13: Spanish retail value sales of soft drinks, 2004-14
                                                      • Figure 14: Spanish retail value sales of soft drinks, by type, 2004-09
                                                    • Modest volume growth
                                                      • Figure 15: Spanish retail volume sales of soft drinks, 2004-14
                                                      • Figure 16: Spanish retail volume sales of soft drinks, by type, 2004-09
                                                    • Hot drinks
                                                      • Growing demand
                                                        • Figure 17: Spanish retail value sales of hot drinks, 2004-14
                                                        • Figure 18: Spanish retail value sales of hot drinks, by type, 2004-09
                                                      • Tea sales small, but on the up
                                                        • Figure 19: Spanish retail volume sales of hot drinks, 2004-14
                                                        • Figure 20: Spanish retail volume sales of hot drinks, by type, 2004-09
                                                      • Factors used in the forecast
                                                      • Leading Product Claims for New Product Development

                                                        • Key points
                                                          • Trend towards premium alcoholic drinks
                                                            • Figure 21: Top 20 claims for new product development in alcoholic drinks, 2006-09
                                                          • Packaging used for product differentiation
                                                            • Healthier soft drinks
                                                              • Figure 22: Top claims for new product development in non-alcoholic drinks, 2006-09
                                                            • ‘Free-from’ claims important
                                                            • Leading Companies for New Product Development

                                                              • Key points
                                                                • Key retailers and leading breweries most active in alcoholic drinks
                                                                  • Figure 23: Top companies for new product development in alcoholic drinks, 2006-09
                                                                • Own-labels challenge Nestlé in non-alcoholic drinks
                                                                  • Figure 24: Top companies for new product development in non-alcoholic drinks, 2006-09
                                                              • The Consumer – Pan-European Overview

                                                                • Key points
                                                                  • Traditionally moderate Spaniards increase their drinking
                                                                    • Figure 25: Trends in alcohol consumption, by country, 2006-08
                                                                  • Cola and coffee Spaniards’ non-alcoholic favourites
                                                                    • Figure 26: Consumption of non-alcoholic drinks in last 12 months, by country, 2008
                                                                    • Figure 27: Frequency of consumption of non-alcoholic drinks, by country, 2008
                                                                • The Consumer – Trends in Consumption in Spain

                                                                  • Key points
                                                                    • Alcoholic drinks
                                                                      • Men, the well-off and full-time workers form core consumer group
                                                                        • Figure 28: Alcohol consumption in last 12 months, by demographic sub-group, 2008
                                                                      • Trends in alcohol consumption
                                                                        • Figure 29: Trends in alcohol consumption, by gender and age, 2004-08
                                                                      • Trends in frequency of drinking
                                                                        • Figure 30: Trends in frequency of drinking, 2004-08
                                                                      • Frequency by preferred drink
                                                                        • Figure 31: Frequency of drinking alcohol, by choice of drink, 2008
                                                                      • Winners and losers
                                                                        • Figure 32: Trends in alcohol consumption, by type of drink, 2004-08
                                                                      • Consumption by demographics
                                                                        • Figure 33: Consumption of beer and wine, by type of drink, by demographic sub-group, 2008
                                                                        • Figure 34: Consumption of spirits and liqueurs, by type of drink, by demographic sub-group, 2008
                                                                      • Non-alcoholic drinks
                                                                        • Tea appeals to women
                                                                          • Figure 35: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
                                                                      • The Consumer – Attitudes

                                                                        • Key points
                                                                          • Attitudes by preferred drink
                                                                            • Figure 36: Consumer attitudes, by choice of alcoholic drink, 2008
                                                                          • Attitudes by demographics
                                                                            • Figure 37: Attitudes towards drinking, by demographic sub-group, 2008

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Drinks NPD - Spain - August 2009

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