Dry Pasta, Rice and Noodles - US - March 2012
The $5.1 billion dry pasta, rice, and noodles category is diverse consisting of three segments: dry pasta and noodles, dry rice and rice mixes, and dry macaroni and cheese, all offering consumers a myriad of choices of different types of products that can be eaten as meals, side dishes, or snacks. Sales have fluctuated with the economy but still managed to grow by 33% between 2006 and 2011, mainly driven by a huge spike in sales seen from 2007 to 2008, likely due to an increase in commodity prices.
The total category sales growth was minimal between 2008 and 2011, with the growth likely driven by the dry macaroni and cheese segment, the only one experiencing a strong performance during the recession. Sales for the category are forecast to grow but are dependent on product innovation and addressing some of the health-related stigmas, particularly around sodium and sugar levels in the case of pasta and rice mixes.
This report provides an in-depth look at the dry pasta, rice, and noodles market, as well as future opportunities for manufacturers and retailers including:
- What trends are driving sales, such as ethnic cuisine and nutritionally enhanced products, as well as what marketers need to do to remain relevant with consumers.
- New advertising, branding messages, and tactics likely to resonate with consumers’ current desires and needs.
- Understanding key category consumers as well as how best to reach them.
- Consumers’ perceptions, attitudes, and behaviors toward the category, and how manufacturers can leverage these to increase sales.
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