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DVD Players - UK - March 2010

  • Manufacturers’ price cuts and greater education of consumers will be required to increase Blu-ray drive adoption in 2010. Standard DVD players remain by far the most widely used technology (78% of respondents), whereas newer formats such as Blu-ray remain underused (just 11%).
  • DVD players have been relegated in importance compared to other living room gadgets with 18% of respondents saying they are using personal video recorders more.
  • Extra functionality is a key differentiator between basic and more expensive DVD players. But the challenge for manufacturers is to show how increased functionality is relevant to users, particularly over 55-year olds who are the most likely group to say increased functionality isn’t important.
  • Despite increased marketing efforts by console manufacturers, few respondents download films to watch on their Xboxes and PS3s. What are the barriers to greater consumption of movie entertainment this way, and what lessons could Microsoft and Sony take from the music industry to encourage sales?
  • Given the success of 3D movie features such as Avatar in the cinema, the DVD player market could be given a boost: Samsung is expected to be the first to market with a 3DTV and 3D Blu-ray player package in May 2010.
  • Men are the more likely to seek out more advanced DVD players, such as Blu-ray. Manufacturers are now actively targeting women by focussing on more emotional marketing appeals and sponsorship of female-friendly events.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Home communication hubs for the elderly
              • Targeting women with more advanced players
              • Market in Brief

                • UK more technologically sophisticated
                  • Impact of the downturn on DVD player sales
                    • Falling market values
                      • Adding value to the proposition
                        • Promoting Blu-ray by price cuts
                          • Appealing to women and older consumers
                            • Is 3D the answer?
                            • Internal Market Environment

                              • Key points
                                • The rise of the big screen
                                  • Figure 1: Size of main television set owned, 2004-09
                                • Continued interest in standard DVD’s and players
                                  • Figure 2: Standard DVDs bought in the last 12 months, 2005-09
                                  • Figure 3: Blu-ray discs bought in the last 12 months, 2009
                                • Changing attitudes towards technology in general
                                  • Figure 4: Attitudes towards technology, 2004-09
                              • Broader Market Environment

                                • Key points
                                  • DVD players have suffered during the downturn
                                    • Figure 5: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
                                  • An ageing population could pose challenges for the market
                                    • Figure 6: Trends in the age structure of the UK population, by gender, 2004-14
                                • Competitive Context

                                  • Key points
                                    • More advanced technology ownership
                                      • Figure 7: Device ownership summary, Oct 2008-Nov 2009
                                    • Impact of paid-for digital TV services on DVD recorders and Blu-ray
                                      • Figure 8: TV services/providers subscribed to/have at home, December 2008
                                    • TVs with built-in DVD players
                                      • Embracing YouTube
                                        • Figure 9: Types of activity undertaken on the internet in the last three months, October 2008-October 2009
                                    • Strengths and Weaknesses in the Market

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Blu-ray goes 3D
                                                • DVDs that last a 1,000 years
                                                  • The ultra-DVD
                                                  • Market Size, Segmentation and Forecast

                                                    • Key points
                                                      • Volume and value decline in the sector
                                                        • Figure 10: UK retail sales of DVD systems, by volume and value, 2004-09
                                                      • Traditional players add value through upscaling
                                                        • Figure 11: UK volume sales of DVD players/systems, by type, 2006-09
                                                        • Figure 12: UK retail value sales of DVD players/systems, by type, 2006-09
                                                      • The Blu-ray player market: starting to take off?
                                                        • Figure 13: Cost of DVD and Blu-ray players sold by selected retailers, February 2010
                                                      • DVD recorders lose ground thanks to Sky+
                                                        • Portable players affected by the rise of smartphones
                                                          • Can players remain relevant in the face of downloads?
                                                            • The risk of leapfrogging Blu-ray for HD downloads
                                                              • Market forecast: Increasing dependence on older consumers
                                                                • Figure 14: UK retail sales of DVD systems, by volume and value, 2004-14
                                                            • Market Share

                                                              • Key points
                                                                • A market driven to consolidation
                                                                  • Figure 15: DVD player market share, 2009
                                                                • TV market leaders have most to gain from convergence
                                                                  • Figure 16: Market share of UK TV brands, 2005-09
                                                              • Companies and Products

                                                                • Major players
                                                                  • Panasonic UK
                                                                    • Figure 17: Panasonic U.K. Limited, key financial data, 2008-09
                                                                  • Sony UK
                                                                    • Figure 18: Sony UK Limited, key financial data, 2008-09
                                                                  • LG Electronics UK
                                                                    • Figure 19: LG Electronics UK Limited, key financial data, 2007-08
                                                                  • Samsung UK
                                                                    • Figure 20: Samsung Electronics UK Limited, key financial data, 2007-08
                                                                  • Philips UK
                                                                    • Figure 21: Philips Electronics UK Limited, key financial data, 2007-08
                                                                  • Toshiba UK
                                                                    • Figure 22: Toshiba Information Systems UK Limited, key financial data, 2008-09
                                                                  • Argos UK
                                                                    • Figure 23: Alba and Bush trademearks, key financial data, 2006-09
                                                                    • Figure 24: Argos UK Limited, key financial data, 2008-09
                                                                  • Own-label
                                                                  • Brand Communication and Promotion

                                                                    • Key points
                                                                      • Renewed efforts to sell Blu-ray technology
                                                                        • Figure 25: Top 10 advertisers of DVD players, January 2007-October 2009
                                                                      • Focusing on emotional benefits
                                                                      • Brand Elements

                                                                          • Brand map
                                                                              • Figure 26: Attitudes towards and usage of DVD player brands, January-February 2010
                                                                            • Brand qualities of DVD player brands
                                                                              • Sony out in front, Panasonic and Philips not far behind
                                                                                • Figure 27: Personalities of various DVD player brands, January-February 2010
                                                                              • Experience of DVD player brands
                                                                                • Sony and Panasonic most used
                                                                                  • Figure 28: Consumer usage of various DVD player brands, January-February 2010
                                                                                • Brand consideration for DVD player brands
                                                                                  • Sony the most considered brand
                                                                                    • Figure 29: Consideration of various DVD player brands, January-February 2010
                                                                                  • Brand satisfaction for DVD player brands
                                                                                    • Sony most excellent brand satisfaction
                                                                                      • Figure 30: Satisfaction with various DVD player brands, January-February 2010
                                                                                    • Brand commitment to DVD player brands
                                                                                      • Bush and Alba most lapsed users
                                                                                        • Figure 31: Commitment to various DVD player brands, January-February 2010
                                                                                      • Brand intentions for DVD player brands
                                                                                        • Sony has highest brand intentions
                                                                                          • Figure 32: Future usage intentions for various DVD player brands, January-February 2010
                                                                                        • Brand recommendation for DVD player brands
                                                                                          • Sony most recommended brand
                                                                                            • Figure 33: Recommendation of various DVD player brands, January-February 2010
                                                                                        • DVD Player Usage

                                                                                          • Key points
                                                                                            • Standard DVD versus high definition formats
                                                                                              • Figure 34: Ownership and usage of DVD devices, January 2010
                                                                                            • PCs and laptops – DVDs come as standard
                                                                                              • Usage of DVD players by gender
                                                                                                • Figure 35: Ownership and usage of DVD devices, by regular or occassional users, by gender, January 2010
                                                                                              • Usage of DVD players by age
                                                                                                • Figure 36: Ownership and usage of DVD devices, by regular or occassional users, by age, January 2010
                                                                                              • Ownership of DVD players by socio-economic groupings
                                                                                                • Figure 37: Ownership and usage of DVD devices, by regular or occassional users, by socio-economic group, January 2010
                                                                                            • Attitudes Towards DVD Devices

                                                                                              • Key points
                                                                                                • Reigniting the replacement cycle
                                                                                                  • Figure 38: Attitudes towards DVD devices, January 2010
                                                                                                • Maintaining relevancy – but at what cost?
                                                                                                  • What do buyers look for in a new DVD player?
                                                                                                    • Figure 39: Important features sought in DVD devices, January 2010
                                                                                                  • Differences in attitudes by gender
                                                                                                    • Figure 40: Attitudes towards DVD devices, by gender, January 2010
                                                                                                  • Differences in attitudes by age
                                                                                                    • Figure 41: Attitudes towards DVD devices, by age, January 2010
                                                                                                  • Type of player versus buying attitudes
                                                                                                    • Figure 42: Attitudes towards DVD devices, by most popular possession and usage, January 2010
                                                                                                    • Figure 43: Attitudes towards DVD players, by next most popular possession and usage, January 2010
                                                                                                    • Figure 44: Attitudes towards DVD players, by other possession and usage, January 2010
                                                                                                • Film Watching Habits

                                                                                                  • Key points
                                                                                                    • Downloading versus physical discs
                                                                                                      • Figure 45: Film watching habits, January 2010
                                                                                                    • Challenges to film streams and downloads
                                                                                                      • Consoles yet to take centre stage
                                                                                                        • Film watching habits by age
                                                                                                          • Figure 46: Film watching habits, by age, January 2010
                                                                                                        • The future of on-demand box office movies
                                                                                                          • Figure 47: Usage of television platforms, by age, 2008
                                                                                                        • Film watching habits versus buying attitudes
                                                                                                          • Figure 48: Film watching habits, by attitudes to DVD players, January 2010
                                                                                                          • Figure 49: Further film watching habits, by attitudes to DVD players, January 2010
                                                                                                      • Appendix – DVD Player Usage

                                                                                                          • Figure 50: Ownership and usage of DVD devices, by regular users, by demographics, January 2010
                                                                                                          • Figure 51: Further ownership and usage of DVD devices, by regular users, by demographics, January 2010
                                                                                                          • Figure 52: Ownership and usage of DVD devices, by regular or occassional users (netted), by demographics, January 2010
                                                                                                          • Figure 53: Further ownership and usage of DVD devices, by regular or occassional users (netted), by demographics, January 2010
                                                                                                          • Figure 54: Other ownership and usage of DVD devices, by regular or occassional users (netted), by demographics, January 2010
                                                                                                      • Appendix – Attitudes Towards DVD Devices

                                                                                                          • Figure 55: Most popular attitudes towards DVD devices, by demographics, January 2010
                                                                                                          • Figure 56: Further attitudes towards DVD devices, by demographics, January 2010
                                                                                                      • Appendix – Film Watching Habits

                                                                                                          • Figure 57: Most popular film watching habits, by demographics, January 2010
                                                                                                          • Figure 58: Further film watching habits, by demographics, January 2010

                                                                                                      Companies Covered

                                                                                                      • Alba plc
                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                      • Apple Computer UK Ltd
                                                                                                      • Archos
                                                                                                      • Argos
                                                                                                      • Asda Group Ltd
                                                                                                      • Bloomberg L.P.
                                                                                                      • Bose Ltd
                                                                                                      • British Broadcasting Corporation (BBC)
                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                      • British Video Association (BVA)
                                                                                                      • BT Group plc
                                                                                                      • Bush Radio plc
                                                                                                      • Channel 4
                                                                                                      • Co-operative Group
                                                                                                      • Comet Group Ltd
                                                                                                      • Currys
                                                                                                      • Darty Group
                                                                                                      • Discovery Channel
                                                                                                      • DivX, Inc.
                                                                                                      • Dixons Retail Plc
                                                                                                      • Fédération Internationale de Football Association
                                                                                                      • Formula One Administration Ltd
                                                                                                      • Freeview
                                                                                                      • Goodmans Industries Limited
                                                                                                      • Government Actuary's Department (GAD)
                                                                                                      • HMV Retail Ltd
                                                                                                      • Home Retail Group
                                                                                                      • J. Sainsbury
                                                                                                      • LG Electronics (UK)
                                                                                                      • Lidl (UK)
                                                                                                      • LOVEFiLM International Ltd
                                                                                                      • Market & Opinion Research International (MORI)
                                                                                                      • Marks & Spencer
                                                                                                      • Microsoft Ltd (UK)
                                                                                                      • mmO2 plc
                                                                                                      • Netto Foodstores Ltd
                                                                                                      • Nintendo UK Entertainment Ltd
                                                                                                      • Nokia Corporation (UK)
                                                                                                      • Ofcom
                                                                                                      • Onkyo Corporation
                                                                                                      • Orange plc (UK)
                                                                                                      • Panasonic
                                                                                                      • PC World (DSG UK Computing)
                                                                                                      • Philips Consumer Electronics UK
                                                                                                      • Research in Motion Uk Ltd.
                                                                                                      • Royal Philips Electronics
                                                                                                      • Samsung Electronics (UK) Ltd
                                                                                                      • Skype Technologies S.A.
                                                                                                      • Sony (UK) Ltd
                                                                                                      • Sony Pictures Entertainment
                                                                                                      • T-Mobile (UK) Ltd
                                                                                                      • Tesco Plc
                                                                                                      • TomTom International B.V.
                                                                                                      • Toshiba Corporation
                                                                                                      • Tupperware UK & Ireland Ltd
                                                                                                      • Twentieth Century Fox Home Entertainment Inc.
                                                                                                      • Universal Pictures
                                                                                                      • Virgin Group Ltd.
                                                                                                      • Virgin Media Ltd
                                                                                                      • Virgin Mobile
                                                                                                      • Vodafone Group Plc (UK)
                                                                                                      • Waitrose
                                                                                                      • Walt Disney Company, The
                                                                                                      • Wm Morrison Supermarkets
                                                                                                      • YouTube, Inc.

                                                                                                      DVD Players - UK - March 2010

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