E-Commerce - Brazil - May 2014
“The Brazilian e-commerce sector is quickly moving from obscurity to sales of more than R$ 100 billion a year, and it is nowhere near saturation. Brazilians are beginning to shop online for all sorts of products, not just flight tickets and consumer electronics. Some are even buying clothing, footwear, and groceries. The possibilities are manifold, but suppliers must segment their strategy accordingly.”
– Victor Fraga, Senior Analyst
This report examines the e-commerce market in Brazil.
This market covers media, fashion, computer-related products, electrical and electronic equipment, home and garden products, travel, groceries, and other products bought online via computers or mobile phones by consumers. It excludes products bought by mail order/telephone orders. Market value comprises online sales including sales tax through all types of retailers.
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