Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

E-Commerce - Europe - July 2013

download the teaser

Mintel’s European retail report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia.

Across the 19 markets covered here online retail sales totalled an estimated €166 billion in 2012.

The focus of this report is online shopping for goods – not services. Our market size and forecast is for all online retail sales, transacted online. Online retail sales exclude purchases of services such as travel or event tickets and digital downloads/streaming.

 

E-commerce – Europe, July 2013 includes exclusive consumer research for the UK, France, Germany, Italy and Spain; online retail market sizes, including forecast to 2018, for each of the 19 markets; and profiles of 26 leading online retailers (or marketplaces such as eBay) in Europe.

The five major European countries – the UK, France, Germany, Spain and Italy – are covered in detail and these are available as single country reports.

The data in its entirety is contained in the single copy 19-country report, which includes coverage of the additional 14 European countries in the European Summary and Outlook section.

 

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Executive Summary – Europe

    • Market size
      • Figure 1: Europe: Estimated online retail sales (incl. VAT), 2008-18
      • Figure 2: Europe: Online retail sales, distribution by major markets, 2013 and 2018
    • Market shares
      • Figure 3: Europe: Leading internet retailers’ shares of European online retail sales, 2011-12
    • The consumer
      • Percentage shopping online
        • Figure 4: Europe: Percentage of all individuals having ordered goods or services online in the past three months, 2008-12
      • How they shopped from home
        • Figure 5: Europe: The consumer: How they shopped from home in the last 12 months, by country, May 2013 (April 2013 for the UK)
      • Smartphone and tablet shopping
        • Figure 6: Europe: The consumer: What they bought online from a smartphone or tablet away from home in the last 12 months, by country, May 2013 (April 2013 for the UK)
      • Attitudes to shopping online
        • Figure 7: Europe: The consumer: Online shopping habits and attitudes, by country, May 2013 (April 2013 for the UK)
    • Report Scope and Technical Notes

        • Market definition
          • Financial definitions
            • VAT
                • Figure 8: European VAT rates, 2010-13
              • Abbreviations/terminology
                • Country codes
                • E-commerce in Europe

                  • Market size
                    • Key points
                      • European e-commerce set to double
                        • Figure 9: Europe: Estimated online retail sales (incl. VAT), 2008-18
                        • Figure 10: Europe: Online retail sales, distribution by major markets, 2013 and 2018
                      • Market sizes: Germany, UK, France dominate
                          • Figure 11: Europe: Estimated online retail sales, by country (incl. VAT), 2008-12
                          • Figure 12: Europe: Forecast online retail sales, by country (incl. VAT), 2013-18
                        • Percentage of sales online: Nordics strong
                            • Figure 13: Europe: Estimated percentage of all retail sales online, by country, 2008-12
                            • Figure 14: Europe: Forecast percentage of all retail sales online, by country, 2003-18
                          • Online sales per capita: Norway and Sweden lead
                            • Figure 15: Europe: Estimated annual per-capita online retail sales, by country, 2008-12
                          • The consumer
                            • Key points
                              • The consumer: Participation in online shopping
                                • Percentage shopping online
                                  • Figure 16: Europe: Percentage of all individuals having ordered goods or services online in the past three months, 2008-12
                                • Shopping online by category
                                  • Figure 17: Europe: Percentage of all individuals having ordered goods or services online in the past 12 months, selected categories, 2012
                                • Cross-border shopping
                                  • Figure 18: Europe: Percentage of all individuals having ordered goods or services online in the past 12 months, by location of seller, 2012
                                • Mobile internet access
                                  • Figure 19: Europe: Percentage of all individuals having connected to the internet using a handheld device (e.g. smartphone) in the past three months, 2012
                                • The consumer: The big five economies
                                  • E-commerce and home shopping
                                      • Figure 20: Europe: The consumer: How they shopped from home in the last 12 months, by country, May 2013 (April 2013 for the UK)
                                    • M-commerce and t-commerce
                                        • Figure 21: Europe: The consumer: What they bought online from a smartphone or tablet away from home in the last 12 months, by country, May 2013 (April 2013 for the UK)
                                      • Attitudes to shopping online
                                          • Figure 22: Europe: The consumer: Online shopping habits and attitudes, by country, May 2013 (April 2013 for the UK)
                                        • The retailers
                                          • Europe’s top online retailers
                                              • Figure 23: Europe: Leading internet retailers by online revenues, 2010-12
                                            • Online market shares
                                              • Figure 24: Europe: Leading internet retailers’ shares of European online retail sales, 2010-12
                                            • Europe’s leading multichannel retailers
                                              • Europe’s leading grocers
                                                • Europe’s leading clothing specialists
                                                  • Europe’s leading electrical goods specialists
                                                    • What we think
                                                      • UK
                                                        • France
                                                          • Germany
                                                            • Italy
                                                              • Spain
                                                              • France

                                                                • Executive summary
                                                                  • Heading back into austerity
                                                                    • E-commerce 6.4% of all retail sales
                                                                      • Amazon’s lead much less than in UK or Germany
                                                                        • The online consumer
                                                                          • Mobile growing fast
                                                                            • The internet is still seen as the best route to get a good price
                                                                              • What we think
                                                                                • The market environment
                                                                                  • Key points
                                                                                    • Broadband connections
                                                                                      • Figure 25: France: Proportion of households with broadband, 2006-12
                                                                                      • Figure 26: France: Percentage of households having a broadband internet connection, total and by selected household type, 2012
                                                                                    • Shopping and selling by device
                                                                                      • Figure 27: France: The consumer: Percentage of consumers shopping or selling online in past three months, by device, April 2013
                                                                                    • Consumer confidence
                                                                                      • Figure 28: France: Consumer confidence levels, June 2012-June 2013
                                                                                    • Market size and forecast
                                                                                      • Key points
                                                                                        • Online sales
                                                                                          • Figure 29: France: Online retail sales (incl vat), 2008-12
                                                                                          • Figure 30: France: Online retail sales forecasts (incl vat), 2013-18
                                                                                        • Segmentation by product category
                                                                                            • Figure 31: France: Online retail sales: Estimated segmentation by selected categories, 2012
                                                                                          • Home shopping specialists’ sales and forecast
                                                                                            • Figure 32: France: Mail order/online pureplay specialists’ sales (incl vat), 2008-12
                                                                                            • Figure 33: France: Mail order/online pureplay specialists’ sales forecasts (incl vat), 2013-18
                                                                                          • Leading online retailers
                                                                                            • Key points
                                                                                              • Amazon leads the market
                                                                                                • Figure 34: France: Leading online retailers, 2012
                                                                                              • Market shares
                                                                                                • Figure 35: France: Leading retailers share of online sales, 2012
                                                                                              • The consumer: Participation in online shopping
                                                                                                • Key points
                                                                                                  • Growth in participation slows
                                                                                                    • Figure 36: France: The consumer: Percentage of all individuals having ordered goods or services online, 2008-12
                                                                                                    • Figure 37: Europe: The consumer: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
                                                                                                  • By category: Clothing most popular
                                                                                                    • Figure 38: France: The consumer: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
                                                                                                  • Cross-border shopping
                                                                                                    • Figure 39: Germany: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
                                                                                                  • The consumer: E-commerce and home shopping
                                                                                                    • Key points
                                                                                                      • What we asked
                                                                                                        • Online now the dominant channel for home shopping
                                                                                                          • Figure 40: France: The consumer: How they shopped from home in the last 12 months, May 2013
                                                                                                        • Online shopping broadly based by age, affluence and gender
                                                                                                            • Figure 41: France: The consumer: How they shopped from home in the last 12 months, by average age/affluence, May 2013
                                                                                                          • The consumer: M-commerce and t-commerce
                                                                                                            • Key points
                                                                                                              • What we asked
                                                                                                                • Clothing most popular
                                                                                                                    • Figure 42: France: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                  • Mobile shoppers are younger and more affluent
                                                                                                                    • Figure 43: France: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                  • The consumer: Attitudes to shopping online
                                                                                                                    • Key points
                                                                                                                      • What we asked
                                                                                                                        • Deals first, social media last
                                                                                                                            • Figure 44: France: Online shopping habits and attitudes, May 2013
                                                                                                                            • Figure 45: France: Online shopping habits and attitudes, by average age/affluence, May 2013
                                                                                                                            • Figure 46: France: Online shopping habits and attitudes, by gender, May 2013
                                                                                                                        • Germany

                                                                                                                          • Executive summary
                                                                                                                            • What we think
                                                                                                                              • The market environment
                                                                                                                                • Key points
                                                                                                                                  • Broadband connections
                                                                                                                                    • Figure 47: Germany: Percentage of all households having a broadband internet connection, total and by selected household type, 2012
                                                                                                                                  • Shopping and selling by device
                                                                                                                                    • Figure 48: Germany: The consumer: Percentage of consumers shopping or selling online in past three months, by device, May 2013
                                                                                                                                  • Consumer confidence
                                                                                                                                    • Figure 49: Germany: Consumer confidence levels, June 2012-June 2013
                                                                                                                                  • Market size and forecast
                                                                                                                                    • Key points
                                                                                                                                      • Online sales reach 8.5% of all retail
                                                                                                                                        • Figure 50: Germany: Online retail sales (incl. VAT), 2008-12
                                                                                                                                        • Figure 51: Germany: Online retail sales forecasts (incl. VAT), 2013-18
                                                                                                                                      • Segmentation by product category
                                                                                                                                          • Figure 52: Germany: Online retail sales: Estimated segmentation by selected categories, 2012
                                                                                                                                        • Home shopping specialists’ sales and forecast
                                                                                                                                          • Figure 53: Germany: Mail order/online pureplay specialists’ sales (incl. VAT), 2008-12
                                                                                                                                          • Figure 54: Germany: Mail order/online pureplay specialists’ sales forecasts (incl. VAT), 2013-18
                                                                                                                                        • Leading online retailers
                                                                                                                                          • Key points
                                                                                                                                            • Amazon and Otto retain strong leads
                                                                                                                                              • Figure 55: Germany: Major online retailers by net online revenues, 2011 and 2012
                                                                                                                                            • Other leaders
                                                                                                                                              • Electricals: Metro Group scales up
                                                                                                                                                • Grocers: Limited online services
                                                                                                                                                  • DIY: Bauhaus and Toom still not online
                                                                                                                                                    • Other retailers: Ikea and H&M early movers
                                                                                                                                                      • Market shares
                                                                                                                                                        • Figure 56: Germany: Leading online retailers’ share of online retail sales, 2011-12
                                                                                                                                                      • The consumer: Participation in online shopping
                                                                                                                                                        • Key points
                                                                                                                                                          • Growth in participation slows
                                                                                                                                                            • Figure 57: Germany: The consumer: Percentage of all individuals having ordered goods or services online, 2008-12
                                                                                                                                                            • Figure 58: Europe: The consumer: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
                                                                                                                                                          • By category: Clothing most popular
                                                                                                                                                              • Figure 59: Germany: The consumer: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
                                                                                                                                                            • Cross-border shopping
                                                                                                                                                              • Figure 60: Germany: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
                                                                                                                                                            • The consumer: E-commerce and home shopping
                                                                                                                                                              • Key points
                                                                                                                                                                • What we asked
                                                                                                                                                                  • Catalogue shopping still holds appeal
                                                                                                                                                                    • Figure 61: Germany: The consumer: How they shopped from home in the last 12 months, May 2013
                                                                                                                                                                  • Online shopping broadly based by age, affluence and gender
                                                                                                                                                                      • Figure 62: Germany: The consumer: How they shopped from home in the last 12 months, by average age/affluence, May 2013
                                                                                                                                                                      • Figure 63: Germany: The consumer: How they shopped from home in the last 12 months, by gender, May 2013
                                                                                                                                                                    • The consumer: M-commerce and t-commerce
                                                                                                                                                                      • Key points
                                                                                                                                                                        • What we asked
                                                                                                                                                                          • Clothing most popular
                                                                                                                                                                            • Figure 64: Germany: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                          • Mobile shoppers are younger and more affluent
                                                                                                                                                                            • Figure 65: Germany: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                            • Figure 66: Germany: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                          • The consumer: Attitudes to shopping online
                                                                                                                                                                            • Key points
                                                                                                                                                                              • What we asked
                                                                                                                                                                                • Consumers interacting with brands and retailers online
                                                                                                                                                                                    • Figure 67: Germany: Online shopping habits and attitudes, May 2013
                                                                                                                                                                                  • Collection appeals to young and affluent
                                                                                                                                                                                    • Figure 68: Germany: Online shopping habits and attitudes, by average age/affluence, May 2013
                                                                                                                                                                                    • Figure 69: Germany: Online shopping habits and attitudes, by average age/affluence, by gender, May 2013
                                                                                                                                                                                • Italy

                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • The market environment
                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Broadband connections
                                                                                                                                                                                            • Figure 70: Italy: Percentage of all households having a broadband internet connection, total and by selected household type, 2012
                                                                                                                                                                                          • Shopping and selling by device
                                                                                                                                                                                            • Figure 71: Italy: The consumer: Percentage of consumers shopping or selling online in past three months, by device, May 2013
                                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                                            • Figure 72: Italy: Consumer confidence levels, June 2012-May 2013
                                                                                                                                                                                          • Market size and forecast
                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Retail generally remains underdeveloped
                                                                                                                                                                                                • Online sales just over 1% of all retail sales
                                                                                                                                                                                                  • Growth prospects
                                                                                                                                                                                                    • Figure 73: Italy: Online retail sales (incl. VAT), 2008-12
                                                                                                                                                                                                    • Figure 74: Italy: Online retail sales forecasts (incl. VAT), 2013-18
                                                                                                                                                                                                  • Segmentation by product category
                                                                                                                                                                                                    • Home shopping specialists’ sales and forecast
                                                                                                                                                                                                        • Figure 75: Italy: Mail order/online pureplay specialists’ sales (incl. VAT), 2008-12
                                                                                                                                                                                                        • Figure 76: Italy: Mail order/online pureplay specialists’ sales forecasts (incl. VAT), 2013-18
                                                                                                                                                                                                      • Leading online retailers
                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Multi-channel in its infancy
                                                                                                                                                                                                            • Amazon leads the market
                                                                                                                                                                                                              • Media World
                                                                                                                                                                                                                • Banzai Commerce
                                                                                                                                                                                                                  • Figure 77: Italy: Major online retailers by net online revenues, 2012
                                                                                                                                                                                                                • Fashion
                                                                                                                                                                                                                  • Books/multi-media
                                                                                                                                                                                                                    • Electricals
                                                                                                                                                                                                                      • Grocery
                                                                                                                                                                                                                        • Private sales clubs
                                                                                                                                                                                                                          • Other multi-sector retailers
                                                                                                                                                                                                                            • Health and beauty
                                                                                                                                                                                                                              • DIY
                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                  • Figure 78: Italy: Leading online retailers’ share of online retail sales, 2012
                                                                                                                                                                                                                                • The consumer: Participation in online shopping
                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Growth in participation slows
                                                                                                                                                                                                                                      • Figure 79: Italy: Percentage of all individuals having ordered goods or services online, 2008-12
                                                                                                                                                                                                                                      • Figure 80: Europe: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
                                                                                                                                                                                                                                    • By category: Clothing most popular
                                                                                                                                                                                                                                        • Figure 81: Italy: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
                                                                                                                                                                                                                                      • Cross-border shopping
                                                                                                                                                                                                                                        • Figure 82: Italy: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
                                                                                                                                                                                                                                      • The consumer: E-commerce and home shopping
                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                            • Home shopping generally not widespread
                                                                                                                                                                                                                                              • Figure 83: Italy: The consumer: How they shopped from home in the last 12 months, May 2013
                                                                                                                                                                                                                                            • Online shopping broadly based by age, affluence and gender
                                                                                                                                                                                                                                                • Figure 84: Italy: The consumer: How they shopped from home in the last 12 months, by average age/affluence, May 2013
                                                                                                                                                                                                                                                • Figure 85: Italy: The consumer: How they shopped from home in the last 12 months, by gender, May 2013
                                                                                                                                                                                                                                              • The consumer: M-commerce and t-commerce
                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • What we asked
                                                                                                                                                                                                                                                    • Clothing most popular
                                                                                                                                                                                                                                                      • Figure 86: Italy: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                    • Mobile shoppers are younger and more affluent
                                                                                                                                                                                                                                                      • Figure 87: Italy: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                      • Figure 88: Italy: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                    • The consumer: Attitudes to shopping online
                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                          • Price and discounts drive online demand
                                                                                                                                                                                                                                                              • Figure 89: Italy: Online shopping habits and attitudes, May 2013
                                                                                                                                                                                                                                                            • Customer reviews and opinion of others appeals to young and affluent
                                                                                                                                                                                                                                                              • Figure 90: Italy: Online shopping habits and attitudes, by average age/affluence, May 2013
                                                                                                                                                                                                                                                              • Figure 91: Italy: Online shopping habits and attitudes, by average age/affluence, by gender, May 2013
                                                                                                                                                                                                                                                          • Spain

                                                                                                                                                                                                                                                            • Executive summary
                                                                                                                                                                                                                                                              • Dramatic growth in the depths of recession
                                                                                                                                                                                                                                                                • Online access growing steadily, but still below Northern European levels
                                                                                                                                                                                                                                                                  • El Corte Inglés the market leader
                                                                                                                                                                                                                                                                    • Online consumers
                                                                                                                                                                                                                                                                      • Shopping on mobile devices popular with those already shopping online
                                                                                                                                                                                                                                                                        • Price still the main driver
                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                            • E-commerce popularity growing
                                                                                                                                                                                                                                                                              • Expect rapid growth
                                                                                                                                                                                                                                                                                • The market environment
                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                    • Broadband connections
                                                                                                                                                                                                                                                                                      • Figure 92: Spain: Households with broadband connection, 2004-12
                                                                                                                                                                                                                                                                                      • Figure 93: Spain: Percentage of all households having a broadband internet connection, total and by selected household type, 2012
                                                                                                                                                                                                                                                                                    • Shopping and selling by device
                                                                                                                                                                                                                                                                                      • Figure 94: Spain: The consumer: Percentage of consumers shopping or selling online in past three months, by device, May 2013
                                                                                                                                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                                                                                                                                      • Figure 95: Spain: Consumer confidence levels, 2007-13
                                                                                                                                                                                                                                                                                    • Market size and forecast
                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • Online sales up 2.5 times in five years
                                                                                                                                                                                                                                                                                          • Figure 96: Spain: Online retail sales (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                          • Figure 97: Spain: Online retail sales forecasts (incl. VAT), 2013-18
                                                                                                                                                                                                                                                                                        • Segmentation by product category
                                                                                                                                                                                                                                                                                          • Figure 98: Spain: Estimated online sales by product, 2012
                                                                                                                                                                                                                                                                                        • Home shopping specialists’ sales and forecast
                                                                                                                                                                                                                                                                                            • Figure 99: Spain: Mail order/online pureplay specialists’ sales (incl. VAT), 2008-12
                                                                                                                                                                                                                                                                                            • Figure 100: Spain: Mail order/online pureplay specialists’ sales forecast (incl. VAT), 2013-18
                                                                                                                                                                                                                                                                                          • Leading online retailers
                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                              • El Corte Inglés leads the market
                                                                                                                                                                                                                                                                                                  • Figure 101: Spain: Major online retailers by net online revenues, 2012
                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                  • Figure 102: Spain: Leading retailers share of online sales, 2012
                                                                                                                                                                                                                                                                                                • The consumer: Participation in online shopping
                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                    • Growth in participation slows
                                                                                                                                                                                                                                                                                                      • Figure 103: Spain: The consumer: Percentage of all individuals having ordered goods or services online, 2008-12
                                                                                                                                                                                                                                                                                                      • Figure 104: Europe: The consumer: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
                                                                                                                                                                                                                                                                                                      • Figure 105: Spain: Numbers buying from local sites and from foreign sites in last 12 months, 2008-12
                                                                                                                                                                                                                                                                                                    • By category: Clothing most popular
                                                                                                                                                                                                                                                                                                        • Figure 106: Spain: the consumer: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
                                                                                                                                                                                                                                                                                                      • Cross-border shopping
                                                                                                                                                                                                                                                                                                        • Figure 107: Spain: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
                                                                                                                                                                                                                                                                                                      • The consumer: E-commerce and home shopping
                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                                            • Online shopping dominates the home shopping market
                                                                                                                                                                                                                                                                                                              • Figure 108: Spain: The consumer: How they shopped from home in the last 12 months, May 2013
                                                                                                                                                                                                                                                                                                            • Online shopping broadly based by age, affluence and gender
                                                                                                                                                                                                                                                                                                              • Figure 109: Spain: The consumer: How they shopped from home in the last 12 months, by average age/affluence, May 2013
                                                                                                                                                                                                                                                                                                            • The consumer: M-commerce and t-commerce
                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                                                                                                  • Clothing most popular
                                                                                                                                                                                                                                                                                                                    • Figure 110: Spain: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                                                                                  • Mobile shoppers are younger and more affluent
                                                                                                                                                                                                                                                                                                                    • Figure 111: Spain: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                                                                                    • Figure 112: Spain: The consumer: What they bought online (from a smartphone or tablet away from home) in the last 12 months, May 2013
                                                                                                                                                                                                                                                                                                                  • Shopping behaviour by device ownership
                                                                                                                                                                                                                                                                                                                    • Figure 113: Spain: Online shopping habits of mobile device owners and non-owners, May 2013
                                                                                                                                                                                                                                                                                                                  • The consumer: Attitudes to shopping online
                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                                                                        • Consumers interacting with brands and retailers online
                                                                                                                                                                                                                                                                                                                          • Figure 114: Spain: Online shopping habits and attitudes, May 2013
                                                                                                                                                                                                                                                                                                                        • Usage of social networks across the board
                                                                                                                                                                                                                                                                                                                            • Figure 115: Spain: Online shopping habits and attitudes, by average age/affluence, May 2013
                                                                                                                                                                                                                                                                                                                        • United Kingdom

                                                                                                                                                                                                                                                                                                                          • Introduction
                                                                                                                                                                                                                                                                                                                            • Market definition
                                                                                                                                                                                                                                                                                                                              • Financial definitions
                                                                                                                                                                                                                                                                                                                                • VAT
                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                                                                                                                                                                      • The market
                                                                                                                                                                                                                                                                                                                                        • Figure 116: Online retail sales, 2008-18
                                                                                                                                                                                                                                                                                                                                      • Segmentation by retail sector
                                                                                                                                                                                                                                                                                                                                        • Figure 117: Segmentation of online retail sales by retail sector, 2012
                                                                                                                                                                                                                                                                                                                                      • Online sales per capita, by sector
                                                                                                                                                                                                                                                                                                                                        • Figure 118: Online retail sales per capita, by retail sector, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                      • M-commerce
                                                                                                                                                                                                                                                                                                                                        • Companies, brands and innovation
                                                                                                                                                                                                                                                                                                                                          • Figure 119: Leading ten online retailers: shares of all online sales, 2012
                                                                                                                                                                                                                                                                                                                                          • Figure 120: Online shopping brand personality – macro image, June 2013
                                                                                                                                                                                                                                                                                                                                        • Innovations
                                                                                                                                                                                                                                                                                                                                          • The consumer
                                                                                                                                                                                                                                                                                                                                            • Shopping online from home
                                                                                                                                                                                                                                                                                                                                              • Figure 121: The consumer: How they shopped from home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                              • Figure 122: The consumer: Products bought online from home in the last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                            • Shopping on the move via mobile devices
                                                                                                                                                                                                                                                                                                                                                • Figure 123: The consumer: What they bought online via mobile devices while out and about in past 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                              • Where they shop online
                                                                                                                                                                                                                                                                                                                                                • Figure 124: UK: The consumer: Where they shopped online in the past 12 months – any online, from home, and via mobile while out and about, April 2013
                                                                                                                                                                                                                                                                                                                                              • Shopping habits and attitudes
                                                                                                                                                                                                                                                                                                                                                • Figure 125: The consumer: Online shopping habits and attitudes, April 2013
                                                                                                                                                                                                                                                                                                                                              • Online versus in-store
                                                                                                                                                                                                                                                                                                                                                • Figure 126: The consumer: Agreement with attitudes towards online shopping, April 2013
                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                • Issues in the market
                                                                                                                                                                                                                                                                                                                                                  • E-commerce, m-commerce, t-commerce: does it matter?
                                                                                                                                                                                                                                                                                                                                                    • Is showrooming a problem?
                                                                                                                                                                                                                                                                                                                                                      • How fragmented is e-commerce?
                                                                                                                                                                                                                                                                                                                                                        • Who is winning online?
                                                                                                                                                                                                                                                                                                                                                          • How can pureplays compete against Amazon?
                                                                                                                                                                                                                                                                                                                                                            • Should pureplays be opening stores?
                                                                                                                                                                                                                                                                                                                                                              • Trend applications
                                                                                                                                                                                                                                                                                                                                                                • Without a care
                                                                                                                                                                                                                                                                                                                                                                  • Greenfluencers
                                                                                                                                                                                                                                                                                                                                                                    • Mintel Futures: Access Anything, Anywhere
                                                                                                                                                                                                                                                                                                                                                                      • The market environment
                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                          • Broadband connections
                                                                                                                                                                                                                                                                                                                                                                            • Figure 127: Percentage of all households having a broadband internet connection, total and by selected household type, 2012
                                                                                                                                                                                                                                                                                                                                                                          • Shopping and selling by device
                                                                                                                                                                                                                                                                                                                                                                            • Figure 128: The consumer: Percentage shopping or selling online in past three months, by device, April 2013
                                                                                                                                                                                                                                                                                                                                                                            • Figure 129: The consumer: Percentage of tablet owners and smartphone owners shopping or selling online via tablets/smartphones in the past three months, April 2013
                                                                                                                                                                                                                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                            • Figure 130: Consumer confidence levels, June 2012-May 2013
                                                                                                                                                                                                                                                                                                                                                                          • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                              • Forecast
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 131: UK: E-commerce sales, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 132: UK E-commerce, detailed forecast data, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                • Market size and segmentation
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 133: Online retail sales (incl. VAT), 2007-12
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 134: Online sales as % all retail sales by month, 2007-13 (April)
                                                                                                                                                                                                                                                                                                                                                                                • A digression on downloads
                                                                                                                                                                                                                                                                                                                                                                                  • Books
                                                                                                                                                                                                                                                                                                                                                                                    • Music
                                                                                                                                                                                                                                                                                                                                                                                      • Video
                                                                                                                                                                                                                                                                                                                                                                                        • Games
                                                                                                                                                                                                                                                                                                                                                                                          • Download summary
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 135: Value of digital downloads, 2012
                                                                                                                                                                                                                                                                                                                                                                                          • Online segmentation
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 136: UK: Online sales by broad sector, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 137: UK: Online sales as % all retail sales by sector, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                          • Pure players vs store based retailers
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Online sales by sector, 2012
                                                                                                                                                                                                                                                                                                                                                                                          • Home shopping 2012 vs 1992
                                                                                                                                                                                                                                                                                                                                                                                            • Limits to pure player growth
                                                                                                                                                                                                                                                                                                                                                                                              • Market size methodology
                                                                                                                                                                                                                                                                                                                                                                                                • Leading retailers’ mobile metrics
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 139: Leading online retailers’ stated mobile commerce measurables, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                • Social media
                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                    • Social networks used
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 140: The consumer: Social networks used, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes towards brands and social networks
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 141: The consumer: Attitudes towards brands and companies on social networking sites, selected statements, March 2013
                                                                                                                                                                                                                                                                                                                                                                                                    • Social media in the shopping process
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 142: The consumer: Online engagement, selected statements, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 143: The consumer: Online engagement, by age and affluence, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Social media follower numbers
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 144: Social media follower numbers, leading online retailers, July 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                          • Apps that make shopping easier
                                                                                                                                                                                                                                                                                                                                                                                                            • Technology enhancing the shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                              • Innovative websites and online shopping platforms
                                                                                                                                                                                                                                                                                                                                                                                                                • Devices that track shoppers and tools that aid staff
                                                                                                                                                                                                                                                                                                                                                                                                                  • Virtual currency, same-day delivery and queue jumping solutions
                                                                                                                                                                                                                                                                                                                                                                                                                    • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                      • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                        • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                          • Leading online retailers
                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                              • Online revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                • Overview: Pureplays versus catalogues versus stores
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 145: Leading online retailers: net revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon leads Tesco
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The grocers
                                                                                                                                                                                                                                                                                                                                                                                                                                    • The catalogue retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Others
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online as percentage of multichannel retailers’ sales
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 146: Leading online retailers: multichannel retailers’ % of total sales generated online, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Compound annual growth: Sports Direct leads
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 147: Leading online retailers: compound annual growth rates in net revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                            • The top ten
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 148: Leading ten online retailers: shares of all online sales, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                            • In detail: The top 20
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 149: Leading 20 online retailers: Shares of all online sales, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Attitudes towards and usage of brands in the online shopping sector, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 151: Attitudes, by online shopping brand, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 152: Online shopping brand personality – macro image, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 153: Online shopping brand personality – micro image, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 154: Online shopping brand usage, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 155: Satisfaction with various online shopping brands, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 156: Consideration of online shopping brands, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 157: Consumer perceptions of current online shopping brand performance, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 158: Online shopping brand recommendation – Net Promoter Score, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: Online shopping brand index, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Online shopping brand index vs. recommendation, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 161: Target groups, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 162: Online shopping brand usage, by target groups, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Group One – Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Group Five – Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Participation in online shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Participation plateaus in 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 163: The consumer: Percentage of all individuals having ordered goods or services online, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 164: Europe: The consumer: Percentage of all individuals having ordered goods or services online in the past three months, selected countries, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • By category: Clothing most popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 165: The consumer: Percentage of all individuals having ordered goods online in the past 12 months, by category, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Cross-border shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 166: The consumer: Percentage of all individuals having ordered goods or services online, by location of seller, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Shopping channels used from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online channel dominates from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 167: Way they shopped from home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Why they buy online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Who shops which way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 168: Way they bought in last 12 months, by age and affluence, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer – Where they shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where consumers buy online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 169: UK: Where they shopped online, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What they think of online retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who shops where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 170: Where they buy online, by age and affluence, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Shopping online from home or on the move
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 171: Where they shopped online, at home versus out and about, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What they think of online shopping when out and about
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – What they buy from home and on the move
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What they buy online from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: UK: what they bought from home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Clothing and footwear overtakes hard copy media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 173: UK: What they bought online from home in last 12 months, May 2012 and April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Almost half the population buys groceries online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 174: Online grocery shopping, by region, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What they buy online while out and about
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 175: UK: what they bought online from home in last 12 months vs what they bought online while out and about, Aril 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Some resistance remains
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What they buy from catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 176: UK: What they bought from home in last 12 months vs what they bought from a catalogue at home, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What they buy from other home shopping channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 177: UK: What they bought from home in last 12 months vs what they bought from TV shopping, direct selling and party plan, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What devices they use to shop online from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Laptops and desktops still the most common device used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Those who bought online from home by what device used, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 179: Activities normally undertaken on a tablet computer, June 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 180: What products bought online from home by which device, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 181: UK: What they bought online from laptop/desktop at home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 182: What they bought online from smartphones at home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 183: What they bought online from tablet computer at home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 184: What they bought online from any other device at home in last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Online shopping habits and attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • 80% of people browse online to secure the best deal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 185: Online shopping habits and attitudes, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Saving time matters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Turning negative user generated content into a positive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Courting the influential
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Collection points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Who does what
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 186: Online shopping habits and attitudes by age and affluence, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The gender divide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 187: Online shopping habits and attitudes by gender, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Online shopping attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Making shopping easier and quicker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 188: Online shopping attitudes, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Saving money online?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Gateway to the unusual
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The sandwich generation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 189: Online shopping attitudes, all who agree or disagree, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • More people enjoy shopping from tablets than smartphones
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Who thinks what
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 190: Online shopping attitudes, by gender, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • People with young children find shopping online convenient
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 191: Online shopping attitude by select demographic breaks, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 192: Brand usage, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 193: Brand commitment, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 194: Brand momentum, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 195: Brand diversity, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 196: Brand satisfaction, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 197: Brand recommendation, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 198: Brand attitude, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: Brand image – macro image, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: Brand image – micro image, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: Profile of target groups, by demographics, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: Psychographic segmentation by target groups, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 203: Brand usage, by target groups, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 204: Brand index, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Consumer – Where and what they have purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 205: Most popular retailers used to buy products online from the home (any online), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Next most popular retailers used to buy products online from the home (any online), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 207: Other retailers used to buy products online from the home (any online), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 208: Least popular retailers used to buy products online from the home (any online), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 209: Most popular retailers used to buy products online from the home (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 210: Next most popular retailers used to buy products online from the home (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 211: Other retailers used to buy products online from the home (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 212: Least popular retailers used to buy products online from the home (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 213: Retailers used to buy products online from the home (online whilst out and about (using your smartphone or tablet), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 214: Retailers used to buy products online from the home, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 215: Products bought from home in the last 12 months (all online and mail order), by next most popular retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 216: Products bought from home in the last 12 months (all online and mail order), by other retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 217: Products bought from home in the last 12 months (all online and mail order), by least popular retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 218: Most popular where you have shopped from home for both food and non-food products in the last 12 months, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 219: Next most popular where you have shopped from home for both food and non-food products in the last 12 months, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 220: Most popular products bought from home in the last 12 months (all home buyers), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 221: Next most popular products bought from home in the last 12 months (all home buyers), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 222: Other products bought from home in the last 12 months (all home buyers), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 223: Most popular products bought from home in the last 12 months (all online and mail order), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 224: Next most popular products bought from home in the last 12 months (all online and mail order), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 225: Other products bought from home in the last 12 months (all online and mail order), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 226: Most popular products bought from home in the last 12 months (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 227: Next most popular products bought from home in the last 12 months (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 228: Other products bought from home in the last 12 months (online from home), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 229: Most popular products bought from home in the last 12 months (mail order catalogue), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 230: Next most popular products bought from home in the last 12 months (mail order catalogue), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 231: Products bought from home in the last 12 months (other home shopping (eg TV shopping, direct selling, party plans etc), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 232: Products bought from home in the last 12 months, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Consumer – Most popular devices used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 233: Most popular devices used to buy products online from home (online from laptop/desktop computer), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 234: Next most popular devices used to buy products online from home (online from laptop/desktop computer), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 235: Other devices used to buy products online from home (online from laptop/desktop computer), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 236: Most popular devices used to buy products online from home (online from smartphone), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 237: Next most popular devices used to buy products online from home (online from smartphone), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Most popular devices used to buy products online from home (online from tablet computer eg iPad, Kindle Fire), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Next most popular devices used to buy products online from home (online from tablet computer eg iPad, Kindle Fire), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 240: Devices used to buy products online from home (online from any other device (eg games console, internet enabled TV), by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 241: Most popular products bought online (using your smartphone or tablet) whilst out and about, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 242: Next most popular products bought online (using your smartphone or tablet) whilst out and about, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 243: Devices used to buy products online from home, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Consumer – Shopping attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 244: Consumer habits and attitudes towards shopping online, by most popular retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 245: Consumer habits and attitudes towards shopping online, by next most popular retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 246: Consumer habits and attitudes towards shopping online, by other retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 247: Consumer habits and attitudes towards shopping online, by least popular retailers used to buy products online from the home (any online), April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 248: Agreement with attitudes towards online shopping, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 249: Most popular consumer habits and attitudes towards shopping online, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 250: Next most popular consumer habits and attitudes towards shopping online, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 251: Agreement with the statements ‘I like shopping online because it avoids the crowds’ and ‘Shopping online is less stressful’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 252: Agreement with the statements ‘I don’t like shopping online because it lacks the human contact’ and ‘It’s easier to find unique/unusual products online’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 253: Agreement with the statements ‘It’s easier to find what I want when shopping online’ and ‘Shopping online saves me money’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 254: Agreement with the statements ‘I find shopping online more convenient because I am less mobile than I used to be’ and ‘I’m happy to shop online on behalf of other people’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 255: Agreement with the statements ‘I enjoy browsing retailers websites or apps on a smartphone’ and ‘I enjoy browsing retailers websites or apps on a tablet computer’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 256: Agreement with the statement ‘Shopping online is a greener way to buy products’, by demographics, April 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Amazon Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Troubles in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Amazon’s scope for growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • But can it become Europe’s largest retailer?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 257: Amazon Europe: Projected revenues of Amazon Europe and Schwarz Group, 2008-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beyond retailing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Slimming the offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Popularity for electricals shopping – Mintel’s consumer data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 258: Europe: Percentage of consumers who have purchased electrical goods from Amazon in the past 12 months (past three years for the UK survey) and (in brackets) Amazon’s position among named retailers for buying electrical goods online, January 2013 (November 2012 for UK survey)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 259: Amazon Europe: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 260: Amazon Europe: Europe as percentage of Amazon Inc.’s total revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Apple Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A brand or a retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 261: Apple Retail: Financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 262: Apple Retail: European stores, 2012-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Argos

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Reinventing itself as digital leader
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Multi-channel sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 263: Argos: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store network under review
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 264: Argos: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Asos

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Positioning itself as the world’s leading online fashion destination for twenty-somethings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • One-stop fashion portal driving web traffic and extra sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Decision to expand beyond UK is paying off
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tapping into the demand for affordable fashion in an austere climate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Majority of ASOS sales now come from outside of the UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 265: ASOS: Group financial performance, 2008/09-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Current trading boosted by exclusive collaborations, growing mobile traffic and price reductions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Buch.de

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 266: Buch.de: Group financial performance, 2008-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cdiscount

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 267: Cdiscount: Sales performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Darty plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Slimming down
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online an opportunity and a threat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pitching above pureplays
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 268: Darty plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Darty plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Debenhams.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Debenhams internet sales now more profitable than its store sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Working to improve the efficiency of the fulfilment and delivery service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beyond the desktop and into stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Debenhams TV is an entertaining alternative to the traditional online shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Enhanced website features
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • 50% of what Debenhams sells can only be bought at Debenhams
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online sales up almost 40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 270: Debenhams: Group financial performance, 2008/09-2011/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online sales show no signs of slowing in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dell Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Move to third party
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Looking to improve price positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 271: Dell B2C Retail: Estimated group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dixons Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Restructuring puts multi-channel model back on track
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Integrating online to multi-channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Currys PC World megastore takes specialist electrical retailing to a new level
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 272: Dixons retail: Online sales, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 273: Dixons Retail Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 274: Dixons Retail Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • El Corte Inglés

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 275: El Corte Ingles: Group retail financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • eBay Inc.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Not a retailer – and no longer an auction site
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Positive attributes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Transacting revenues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 276: eBay Inc.: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • eBay in graphs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 277: eBay Inc. Marketplaces segment: Gross merchandise volume and number of active users, 2006-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 278: eBay Inc. Marketplaces segment: Annual % change in gross merchandise volume and number of active users, 2006-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 279: eBay Inc. Marketplaces segment: % of gross merchandise volume accounted for by fixed-price sales, 2006-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: eBay Inc. Payments segment: Total net payment values, 2006-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Difficult times
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Downloads erode business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Needs to play the multi-channel card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 281: Fnac: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 282: Fnac: Outlet numbers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Johnlewis.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A multichannel retailing success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • In-store supporting network strengthening the online offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Click & collect orders double
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Flexible omni-channel store format driving physical expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Award-winning e-commerce proposition backed by a compelling price match promise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Soaring online sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 283: John Lewis Partnership: Group financial performance, 2008/09-2012/12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online sales smash £1bn barrier
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Media-Saturn/Redcoon (Metro Group)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Slow to launch online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Trailing Amazon but winning customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 284: Germany: The consumer: Where electrical goods have been purchased online in the past 12 months, leading retailers, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pureplay versus multichannel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • International
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Technical note: Ownership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Technical note: Store manager stakes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 285: Media Saturn: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 286: Media Markt/Saturn: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mercadona

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 287: Mercadona: Group financial performance, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 288: Mercadona: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • M and M Direct

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 289: M and M Direct Ltd: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Next Directory

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Next store network strengthens cross-channel shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Growing overseas business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 290: Next UK: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Otto Group (Multichannel Retail)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Falling behind Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Failing to take advantage of the web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Failing to compete on price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Catalogue brands need more focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 291: Otto Group (Multichannel Retail): Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 292: Otto Group: Main European Brands, June 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Rakuten Ichiba

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 293: Rakuten: Gross merchandise sales, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 294: Rakuten: Consolidated operating results by division, 2010-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Redcats

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Redcats: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shop Direct Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 296: Shop Direct Group: Financial performance, 2007/08-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 297: Shop Direct: Estimated sales breakdown, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tchibo

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 298: Tchibo: Group financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 299: Tchibo: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Tesco Direct

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: Tesco Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 301: Tesco Plc: Online performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vente Privee

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 302: Vente-Privee: Group sales performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Yoox

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 303: Yoox Group: Sales performance (excl. sales tax), 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 304: Yoox Group: Breakdown of turnover, by major market, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 305: Yoox Group: Mono-brand sites, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Zooplus

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 306: Zooplus: Financial performance, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – E-commerce Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 307: How they shopped from home in the last 12 months, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 308: Most popular how they shopped from home in the last 12 months, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 309: Next most popular how they shopped from home in the last 12 months, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 310: Most popular how they shopped from home in the last 12 months, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 311: Next most popular how they shopped from home in the last 12 months, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 312: Most popular how they shopped from home in the last 12 months, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 313: Next most popular how they shopped from home in the last 12 months, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 314: Most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 315: Next most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 316: Other what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 317: Most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 318: Next most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 319: Other what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 320: Most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 321: Next most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 322: Other what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 323: Most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 324: Next most popular what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 325: Other what they bought online (from a smartphone or tablet away from home) in the last 12 months, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 326: Most popular online shopping habits and attitudes, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 327: Next most popular online shopping habits and attitudes, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 328: Other online shopping habits and attitudes, by demographics, France, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 329: Most popular online shopping habits and attitudes, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 330: Next most popular online shopping habits and attitudes, by demographics, Germany, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 331: Most popular online shopping habits and attitudes, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 332: Next most popular online shopping habits and attitudes, by demographics, Italy, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 333: Most popular online shopping habits and attitudes, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 334: Next most popular online shopping habits and attitudes, by demographics, Spain, May 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Broadband connection and internet usage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 335: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 336: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 337: Europe: Percentage of all individuals accessing the internet by mobile devices in the past three months, by country, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 338: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 339: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 340: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 341: Europe: GDP (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 342: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 343: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 344: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 345: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 346: Europe: Average rate of unemployment, 2003-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 347: Europe: Central bank interest rates, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 348: Europe: Consumer confidence levels, July 2012-June 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  E-Commerce - Europe - July 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  US $3,843.69 (Excl.Tax)