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E-Commerce - France - July 2014

Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain.

In each of these markets, we asked a representative sample of internet users:

  • Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home;

  • Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet;

  • Which factors or innovations would most improve the online shopping experience for them.

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Table of contents

  1. Introduction and Report Scope

    • 19 country coverage
      • Our consumer research
        • Market definition
          • Financial definitions
            • VAT rates
              • Figure 1: VAT rates, 2010-14
            • Abbreviations
            • Executive Summary

              • The market environment
                • Channel size and forecast
                  • Leading online retailers
                    • The consumer
                      • What we think
                      • The Market Environment

                        • Key points
                          • Device ownership and internet usage
                            • Figure 2: France, Device ownership, February 2014
                            • Figure 3: France – Broadband penetration, 2006-13 (As % all households)
                          • Online activities: 58% buy online
                            • Figure 4: France – Numbers saying they have bought online in the last year, 2006-13
                        • Market Size and Forecast

                          • Key points
                            • Online growth lags Germany and the UK
                              • Steady growth
                                • Figure 5: France – Online sales in France, 2010-14
                                • Figure 6: France – Forecast online sales, 2015-19
                              • Segmentation
                                • Figure 7: France – Online retail sales, segmentation by major categories, 2013
                                • Figure 8: France – Online sales penetration by leading sectors, 2013
                            • The Consumer

                              • Key points
                                • The Consumer: shopping online by device
                                    • Figure 9: France – The consumer: Device usage for buying goods in the last 12 months, April 2014
                                    • Figure 10: France – The consumer: Profile of online buyers by device used, April 2014
                                  • The consumer: what they buy online
                                      • Figure 11: France – The consumer: Products bought online , April 2014
                                      • Figure 12: France - The consumer: Products bought online in the last 12 months, by device used – as % of all online shoppers, April 2014
                                      • Figure 13: France – The consumer: Proportion of sample who bought online, April 2014
                                    • The consumer: what would improve online shopping
                                        • Figure 14: France – The consumer: What would improve the online shopping experience, April 2014
                                    • Leading Online Retailers

                                      • Key points
                                        • Who does what
                                          • Website visitors
                                            • Figure 15: France – Top 20 sites by number of unique visitors, February 2014
                                            • Figure 16: France – Top 20 sites by number of pages viewed, February 2014
                                          • Leading retailers by sales
                                              • Figure 17: France – Leading online retailers, 2013
                                          • Leading Online Retailers – Market Shares

                                              • Figure 18: France – Leading online retailers, market shares, 2013
                                          • Amazon Europe

                                              • What we think
                                                • Company background
                                                  • Company performance
                                                      • Figure 19: Amazon.com Inc: Group financial performance, 2009-13
                                                    • Sales mix
                                                      • Figure 20: Amazon Europe: Estimated composition of sales, 2013
                                                    • Mintel’s consumer research
                                                        • Figure 21: The consumer: Percentage that bought electrical goods from Amazon in the past year, January 2014
                                                        • Figure 22: The consumer: Percentage that bought clothing from Amazon in the past year, August 2013
                                                      • Retail offering
                                                        • Figure 23: Number of SKUs listed on Amazon.co.uk, May 2014
                                                    • Asos

                                                        • What we think
                                                          • Company background
                                                            • Company performance
                                                              • Figure 24: ASOS: Group financial performance, 2009-10 and 2012-13
                                                            • Retail offering
                                                            • Carrefour

                                                                • What we think
                                                                  • Company background
                                                                    • Company performance
                                                                        • Figure 25: Carrefour: Group financial performance, 2009-2013
                                                                      • Retail offering
                                                                      • Cdiscount

                                                                          • What we think
                                                                            • Company background
                                                                              • Company performance
                                                                                • Figure 26: Cdiscount: Sales performance, excl. sales tax, 2009-13
                                                                              • Retail offering
                                                                              • Darty Group

                                                                                  • What we think
                                                                                    • Company background
                                                                                      • Company performance
                                                                                          • Figure 27: Darty Group: Group financial performance, 2009/10-2013/14
                                                                                          • Figure 28: Darty Group: Outlet data, 2009/10-2013/14
                                                                                        • Retail offering
                                                                                        • eBay Inc.

                                                                                            • What we think
                                                                                              • Company background
                                                                                                • Company performance
                                                                                                  • Figure 29: eBay Inc.: Group financial performance, 2009-13
                                                                                                  • Figure 30: International sales as % of eBay Inc’s total net revenues (a) / gross merchandise volumes (b)
                                                                                                  • Figure 31: eBay Marketplaces segment: number of active users, 2009-13
                                                                                                • Retail offering
                                                                                                  • Figure 32: Number of SKUs listed on eBay.co.uk, April 2014
                                                                                              • Fnac

                                                                                                  • What we think
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 33: Fnac: Group financial performance, 2009-13
                                                                                                        • Figure 34: Fnac: Online sales, 2012-13
                                                                                                        • Figure 35: Fnac Outlet numbers, 2009-13
                                                                                                      • Retail offering
                                                                                                      • La Redoute

                                                                                                          • What we think
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 36: Redcats/La Redoute: Group financial performance, 2009-13
                                                                                                              • Retail offering
                                                                                                              • Otto Group (Multichannel Retail)

                                                                                                                  • What we think
                                                                                                                    • Company background
                                                                                                                      • Company performance
                                                                                                                        • Figure 37: Otto Group (Multichannel Retail): Group financial performance, 2009-10 and 2013-14
                                                                                                                      • Retail offering
                                                                                                                        • Figure 38: Otto group: Main European brands, June 2014
                                                                                                                    • Rakuten Ichiba

                                                                                                                        • What we think
                                                                                                                          • Company background
                                                                                                                            • Company performance
                                                                                                                                • Figure 39: Rakuten: Gross merchandise sales, 2009-13
                                                                                                                                • Figure 40: Rakuten: Consolidated operating results by division, 2012-13
                                                                                                                            • vente-privee.com

                                                                                                                                • What we think
                                                                                                                                  • Company background
                                                                                                                                    • Company performance
                                                                                                                                        • Figure 41: Vente Privee: Group sales performance, 2009-13
                                                                                                                                      • Retail offering
                                                                                                                                      • Zalando

                                                                                                                                          • What we think
                                                                                                                                            • Company background
                                                                                                                                              • Company performance
                                                                                                                                                  • Figure 42: Zalando: Group financial performance, 2010-13
                                                                                                                                                • Retail offering
                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                  • Online
                                                                                                                                                    • Figure 43: Europe – Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                    • Figure 44: Europe – Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                  • Consumer confidence
                                                                                                                                                    • Figure 45: Europe – Consumer confidence levels, July 2013-June 2014
                                                                                                                                                  • Population
                                                                                                                                                    • Figure 46: Europe: Population, total and by age group, 2010
                                                                                                                                                    • Figure 47: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                    • Figure 48: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                  • Gross domestic product
                                                                                                                                                    • Figure 49: Europe – Gross domestic product, at current prices, 2012 and 2013
                                                                                                                                                    • Figure 50: Europe – Real-terms year-on-year GDP growth, 2009-13
                                                                                                                                                  • Consumer spending
                                                                                                                                                    • Figure 51: Europe – Consumer spending, at current prices, 2012 and 2013
                                                                                                                                                    • Figure 52: Europe – Real-terms year-on-year growth in consumer spending, 2009-13
                                                                                                                                                  • Inflation
                                                                                                                                                    • Figure 53: Europe – Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                                                                                  • Interest rates
                                                                                                                                                    • Figure 54: Europe – Central bank interest rates, 2009-13
                                                                                                                                                • Appendix – The Consumer - France

                                                                                                                                                    • Figure 55: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Mobile Total, France, April 2014
                                                                                                                                                    • Figure 56: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Smartphone, France, April 2014
                                                                                                                                                    • Figure 57: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Tablet, France, April 2014
                                                                                                                                                    • Figure 58: Factors likely to improve the online shopping experience, by devices used to buy products online in the last 12 months – Laptop/desktop computer, France, April 2014
                                                                                                                                                    • Figure 59: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Any device, France, April 2014
                                                                                                                                                    • Figure 60: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Any device, France, April 2014
                                                                                                                                                    • Figure 61: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Any device, France, April 2014
                                                                                                                                                    • Figure 62: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Using laptop/desktop computer, France, April 2014
                                                                                                                                                    • Figure 63: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Using laptop/desktop computer, France, April 2014
                                                                                                                                                    • Figure 64: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Using laptop/desktop computer, France, April 2014
                                                                                                                                                    • Figure 65: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using smartphone device, France, April 2014
                                                                                                                                                    • Figure 66: Devices used to buy products online in the last 12 months – Mobile total, by demographics, France, April 2014
                                                                                                                                                    • Figure 67: Devices used to buy products online in the last 12 months – Smartphone, by demographics, France, April 2014
                                                                                                                                                    • Figure 68: Devices used to buy products online in the last 12 months – Tablet, by demographics, France, April 2014
                                                                                                                                                    • Figure 69: Devices used to buy products online in the last 12 months – Laptop/desktop computer, by demographics, France, April 2014
                                                                                                                                                    • Figure 70: Most popular items bought online in the last 12 months – Any device, by demographics, France, April 2014
                                                                                                                                                    • Figure 71: Next most popular items bought online in the last 12 months – Any device, by demographics, France, April 2014
                                                                                                                                                    • Figure 72: Other items bought online in the last 12 months – Any device, by demographics, France, April 2014
                                                                                                                                                    • Figure 73: Most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, France, April 2014
                                                                                                                                                    • Figure 74: Next most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, France, April 2014
                                                                                                                                                    • Figure 75: Other items bought online in the last 12 months – Using laptop/desktop computer, by demographics, France, April 2014
                                                                                                                                                    • Figure 76: Most popular items bought online in the last 12 months – Using smartphone device, by demographics, France, April 2014
                                                                                                                                                    • Figure 77: Next most popular items bought online in the last 12 months – Using smartphone device, by demographics, France, April 2014
                                                                                                                                                    • Figure 78: Other items bought online in the last 12 months – Using smartphone device, by demographics, France, April 2014
                                                                                                                                                    • Figure 79: Most popular factors likely to improve the online shopping experience, by demographics, France, April 2014
                                                                                                                                                    • Figure 80: Next most popular factors likely to improve the online shopping experience, by demographics, France, April 2014
                                                                                                                                                    • Figure 81: Other factors likely to improve the online shopping experience, by demographics, France, April 2014

                                                                                                                                                Companies Covered

                                                                                                                                                • Amazon.co.uk
                                                                                                                                                • Argos

                                                                                                                                                E-Commerce - France - July 2014

                                                                                                                                                £1,285.00 (Excl.Tax)