Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

E-Commerce - Italy - July 2014

Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain.

In each of these markets, we asked a representative sample of internet users:

  • Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home;

  • Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet;

  • Which factors or innovations would most improve the online shopping experience for them.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction and Report Scope

    • 19 country coverage
      • Our consumer research
        • Market definition
          • Financial definitions
            • VAT rates
              • Figure 1: VAT rates, 2010-14
            • Abbreviations
            • Executive Summary

              • The market environment
                • Market size and forecast
                  • Leading online retailers
                    • The consumer
                      • What we think
                      • The Market Environment

                        • Key points
                          • Device ownership and internet usage
                            • Figure 2: Italy – Household broadband access, 2005-13
                            • Figure 3: Italy – Device ownership, February 2014
                          • Online activities: Only 20% buy online
                            • Figure 4: Italy – Numbers saying they last bought online in last year, 2005-13
                          • Market size and forecast
                              • Figure 5: Italy – Online sales, incl. VAT, 2009-14
                              • Figure 6: Italy – Online sales, incl. VAT, 2014-19
                            • Segmentation
                              • Figure 7: Online retail sales: Segmentation by major categories, 2013
                              • Figure 8: Italy – Online sales penetration by leading sectors, 2013
                          • Leading Online Retailers

                            • Key points
                              • Who does what
                                • Website visitors
                                  • Figure 9: Italy – Top 20 sites by number of unique visitors, February 2014
                                  • Figure 10: Italy – Top 20 sites by number of pages viewed, February 2014
                                • Leading retailers by sales
                                  • Figure 11: Italy – Leading online retailers, sales (excl. VAT), 2013
                              • Leading Online Retailers – Market Shares

                                  • Figure 12: Italy – Leadng online retailers, market shares, 2013
                              • The Consumer

                                • Key points
                                  • The Consumer: Shopping online by device
                                      • Figure 13: Italy – The consumer: Device usage by location for buying goods in the last 12 months, April 2014
                                      • Figure 14: Italy – The consumer: Profile of those who use their device for shopping, April 2014
                                      • Figure 15: Italy – The consumer: Profile of who uses their device where, April 2014
                                    • The consumer: What they buy online
                                        • Figure 16: Italy – The consumer: Products bought online, April 2014
                                        • Figure 17: Italy: The consumer: Products bought online in the last 12 months, by device used – as % of all online shoppers, April 2014
                                        • Figure 18: Italy – The consumer: Profile of buyers of particular goods, April 2014
                                      • The consumer: what would improve online shopping
                                          • Figure 19: Italy – The consumer: What would improve the online shopping experience, April 2014
                                          • Figure 20: Italy – The consumer: Profiles of who would like what to improve the online shopping experience, April 2014
                                      • Amazon Europe

                                          • What we think
                                            • Company background
                                              • Company performance
                                                  • Figure 21: Amazon.com Inc: Group financial performance, 2009-13
                                                • Sales mix
                                                  • Figure 22: Amazon Europe: Estimated composition of sales, 2013
                                                • Mintel’s consumer research
                                                    • Figure 23: The consumer: Percentage that bought electrical goods from Amazon in the past year, January 2014
                                                    • Figure 24: The consumer: Percentage that bought clothing from Amazon in the past year, August 2013
                                                  • Retail offering
                                                    • Figure 25: Number of SKUs listed on Amazon.co.uk, May 2014
                                                • eBay Inc.

                                                    • What we think
                                                      • Company background
                                                        • Company performance
                                                          • Figure 26: eBay Inc.: Group financial performance, 2009-13
                                                          • Figure 27: International sales as % of eBay Inc’s total net revenues (a) / gross merchandise volumes (b)
                                                          • Figure 28: eBay Marketplaces segment: number of active users, 2009-13
                                                        • Retail offering
                                                          • Figure 29: Number of SKUs listed on eBay.co.uk, April 2014
                                                      • Media-Saturn Group (Media Markt/Saturn/Redcoon)

                                                          • What we think
                                                              • Figure 30: Germany – The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                                            • Company background
                                                              • Company performance
                                                                  • Figure 31: Media-Saturn Group: Group financial performance, 2008/09-2012/13
                                                                  • Figure 32: Media-Saturn Group: Outlet data, 2008/09-2012/13
                                                                • Retail offering
                                                                • Otto Group (Multichannel Retail)

                                                                    • What we think
                                                                      • Company background
                                                                        • Company performance
                                                                          • Figure 33: Otto Group (Multichannel Retail): Group financial performance, 2009-10 and 2013-14
                                                                        • Retail offering
                                                                          • Figure 34: Otto group: Main European brands, June 2014
                                                                      • vente-privee.com

                                                                          • What we think
                                                                            • Company background
                                                                              • Company performance
                                                                                  • Figure 35: Vente Privee: Group sales performance, 2009-13
                                                                                • Retail offering
                                                                                • Zalando

                                                                                    • What we think
                                                                                      • Company background
                                                                                        • Company performance
                                                                                            • Figure 36: Zalando: Group financial performance, 2010-13
                                                                                          • Retail offering
                                                                                          • Appendix – Broader Market Environment

                                                                                            • Online
                                                                                              • Figure 37: Europe – Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                              • Figure 38: Europe – Percentage of all individuals accessing the internet daily, 2009-13
                                                                                            • Consumer confidence
                                                                                              • Figure 39: Europe – Consumer confidence levels, July 2013 – June 2014
                                                                                            • Population
                                                                                              • Figure 40: Europe: Population, total and by age group, 2010
                                                                                              • Figure 41: Europe: Forecast population, total and by age group, 2015
                                                                                              • Figure 42: Europe: Forecast population, total and by age group, 2015
                                                                                            • Gross domestic product
                                                                                              • Figure 43: Europe – Gross domestic product, at current prices, 2012 and 2013
                                                                                              • Figure 44: Europe – Real-terms year-on-year GDP growth, 2009-13
                                                                                            • Consumer spending
                                                                                              • Figure 45: Europe – Consumer spending, at current prices, 2012 and 2013
                                                                                              • Figure 46: Europe – Real-terms year-on-year growth in consumer spending, 2009-13
                                                                                            • Inflation
                                                                                              • Figure 47: Europe – Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                            • Interest rates
                                                                                              • Figure 48: Europe – Central bank interest rates, 2009-13
                                                                                          • Appendix – The Consumer - Italy

                                                                                              • Figure 49: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Any device, Italy, April 2014
                                                                                              • Figure 50: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Any device, Italy, April 2014
                                                                                              • Figure 51: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Any device, Italy, April 2014
                                                                                              • Figure 52: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
                                                                                              • Figure 53: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
                                                                                              • Figure 54: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
                                                                                              • Figure 55: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using smartphone device, Italy, April 2014
                                                                                              • Figure 56: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using a tablet device, Italy, April 2014
                                                                                              • Figure 57: Devices used to buy products online in the last 12 months – Mobile total, by demographics, Italy, April 2014
                                                                                              • Figure 58: Devices used to buy products online in the last 12 months – Smartphone, by demographics, Italy, April 2014
                                                                                              • Figure 59: Devices used to buy products online in the last 12 months – Tablet, by demographics, Italy, April 2014
                                                                                              • Figure 60: Devices used to buy products online in the last 12 months – Laptop/desktop computer, by demographics, Italy, April 2014
                                                                                              • Figure 61: Most popular items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
                                                                                              • Figure 62: Next most popular items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
                                                                                              • Figure 63: Other items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
                                                                                              • Figure 64: Most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
                                                                                              • Figure 65: Next most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
                                                                                              • Figure 66: Other items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
                                                                                              • Figure 67: Most popular items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
                                                                                              • Figure 68: Next most popular items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
                                                                                              • Figure 69: Other items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
                                                                                              • Figure 70: Most popular items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
                                                                                              • Figure 71: Next most popular items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
                                                                                              • Figure 72: Other items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
                                                                                              • Figure 73: Most popular factors likely to improve the online shopping experience, by demographics, Italy, April 2014
                                                                                              • Figure 74: Next most popular factors likely to improve the online shopping experience, by demographics, Italy, April 2014
                                                                                              • Figure 75: Other factors likely to improve the online shopping experience, by demographics, Italy, April 2014

                                                                                          Companies Covered

                                                                                          • Amazon.co.uk
                                                                                          • Argos

                                                                                          E-Commerce - Italy - July 2014

                                                                                          US $1,663.95 (Excl.Tax)