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Eating Out Meal Occasions - UK - October 2009

  • While around 24m consumers eat out for a special occasion, almost 19m do so just because they feel like it and 15m eat out as a regular treat. The rise of discounting in recent months has helped eating out to remain accessible to consumers during the recession, especially families.
  • Although dinner and lunch continue to be the main meal occasions for which 29m consumers eat out, around 12m enjoy coffee breaks/afternoon tea out of home and 8m eat out for breakfast or brunch. Eating out for afternoon tea or coffee breaks has a strong AB/high income and female bias.
  • 21m eat out in pubs, which have become the most popular eating out venue. Around 29m diners expect to pay under £10 per person for an everyday meal but 24.5m diners are willing to spend £10-29 for a meal out for a special occasion.
  • Reliability is critical to diners - 22m choose a restaurant because they know it’s always good food and service; 20m diners are influenced by location/convenience or price.
  • Ethical products and reviews matter less than many think. Fewer than 2m diners choose a restaurant for its use of ethical products (eg organic, locally sourced), while recommendations by food critics, guides or media reviews influence just 2.5m diners.
  • Eating out offers the chance to indulge. Just 6m diners want to see how many calories are in each dish compared to 11m who want to enjoy a meal out of home without worrying about the calorie content.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • ‘Affordable escapism’
              • Staying afloat without doing long-term damage
                • Simple ingredients versus calorie labelling
                • Market in Brief

                  • More of an occasion
                    • Multi-tasking meals
                      • Eats and tweets
                        • But dinner out is still dominant
                          • Working breakfast
                            • Made for sharing
                              • Big four factors
                                • Normal rules don’t apply
                                • Internal Market Environment

                                  • Key points
                                    • The cost of eating
                                      • Figure 1: Consumer Price Index (CPI) All items, food, restaurants and cafes, 2005-09
                                    • That was then…
                                      • … but this is now
                                        • Taking the long view
                                          • Tipping point
                                            • Sleepwalking into obesity
                                              • Labelling trial launched
                                                • Other health initiatives
                                                  • Salt concerns
                                                    • Figure 2: Salt content (highest and lowest) in survey carried out, by Trading Standards Institute, February 2009
                                                  • Doing it for the kids
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Stifled spending in 2009
                                                        • Figure 3: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
                                                      • ‘Green shoots of recovery’?
                                                        • Figure 4: Gfk NOP Consumer Confidence Index - May 08-July 09
                                                      • Consumers’ personal financial status
                                                        • Figure 5: Consumers’ personal financial status, June 2009
                                                      • Impact of the recession on eating out habits
                                                        • Figure 6: Impact of recession on eating out habits, March 2009
                                                      • Targeting age groups more specifically
                                                        • Figure 7: Trends in the age structure of the UK population, by gender, 2004-14
                                                    • Competitive Context

                                                      • Key points
                                                        • Eating out remains a top priority
                                                          • Figure 9: Consumer spending priorities, March 2009
                                                        • Supermarket threat
                                                        • Strengths and Weaknesses in the Market

                                                          • Strengths
                                                            • Weaknesses
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • Burgeoning breakfast market?
                                                                  • Spicing up pub snacks
                                                                    • Cone crazy
                                                                      • Power snacking
                                                                        • Market factors
                                                                          • Master classes
                                                                            • The great outdoors
                                                                              • English tapas
                                                                                • Midnight feast
                                                                                • Eating Habits and Timetable

                                                                                  • Key points
                                                                                    • Death of traditional mealtimes?
                                                                                      • Figure 10: When main meal is eaten on weekdays, 2004-08
                                                                                      • Figure 11: Trends in eating habits, 2004-08
                                                                                    • Time-poor society
                                                                                      • Figure 12: Trends in attitudes towards time management, 2004-08
                                                                                    • Generational factors
                                                                                      • In-home polarisation
                                                                                        • End of the lunch hour
                                                                                          • All-day foods
                                                                                            • Case study – Crussh
                                                                                              • Case study – Nando’s
                                                                                                • But sit-down timetable remains traditional
                                                                                                  • Figure 13: Meals eaten at a restaurant/café/pub etc in the past three months, by age group, April 2009
                                                                                                • Case study: The changing shape and nature of afternoon teas
                                                                                                • Breakfast Occasions

                                                                                                  • Key points
                                                                                                    • Breakfast boom?
                                                                                                      • Le bacon butty
                                                                                                        • Business breakfast
                                                                                                          • Fast food gets up early
                                                                                                            • Case study – KFC Breakfasts
                                                                                                            • Late Dining

                                                                                                              • Key points
                                                                                                                • Eating round the clock
                                                                                                                  • Pubs reverting to traditional hours of operation
                                                                                                                    • Case study – Bob Bob Ricard
                                                                                                                    • Changing Styles of Eating Out

                                                                                                                      • Key points
                                                                                                                        • Time is of the essence
                                                                                                                          • Decline of the three-course meal
                                                                                                                            • But no ‘deconstruction of the menu’
                                                                                                                            • The Varying Roles of the ‘Miniature’

                                                                                                                              • Key point
                                                                                                                                • Menu extensions
                                                                                                                                  • Case study – Gourmet Burger Kitchen
                                                                                                                                    • Case study – PizzaExpress
                                                                                                                                      • Rise of the mini-plate/tapas-style dining
                                                                                                                                        • Case study – Oriental ‘tapas’
                                                                                                                                          • Sharing dimension
                                                                                                                                            • Case study – All Bar One
                                                                                                                                              • Offloading the guilt
                                                                                                                                                • Just desserts
                                                                                                                                                  • Case study – Hertford House Hotel
                                                                                                                                                  • Fast Food Developments

                                                                                                                                                    • Key points
                                                                                                                                                      • Fast food gets smaller
                                                                                                                                                        • Case study – McDonald’s
                                                                                                                                                          • Case study – Burger King
                                                                                                                                                            • Case study – KFC
                                                                                                                                                              • Case study – Subway
                                                                                                                                                              • Customisation

                                                                                                                                                                • Key points
                                                                                                                                                                  • The participatory consumer
                                                                                                                                                                  • Formality versus Informality

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Casual dining
                                                                                                                                                                        • Messy eaters
                                                                                                                                                                          • Case study – Chapter Two
                                                                                                                                                                            • Counter culture
                                                                                                                                                                              • Eating solo
                                                                                                                                                                              • Market Size and Forecast

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Rollercoaster sector performances
                                                                                                                                                                                    • Figure 14: UK eating out market size and forecast, 2004-14
                                                                                                                                                                                  • Blurring channels
                                                                                                                                                                                    • Future
                                                                                                                                                                                    • Brand Communication and Promotion

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Burger King – made for sharing
                                                                                                                                                                                          • KFC – a working class hero is something to be
                                                                                                                                                                                            • Nando’s – YouTube if you want
                                                                                                                                                                                              • PizzaExpress – the world’s first diet pizza?
                                                                                                                                                                                                • Subway – the pound in your pocket
                                                                                                                                                                                                • Reasons for Eating Out

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Nearly as many eating out just because they feel like it as for a special occasion
                                                                                                                                                                                                      • Figure 15: Reasons to eat out in restaurants/order a takeaway, April 2009
                                                                                                                                                                                                    • Age-dependent eating out habits
                                                                                                                                                                                                      • Can operators reintroduce the ‘quick pint after work’ concept?
                                                                                                                                                                                                        • Sharing diners
                                                                                                                                                                                                          • Modern romance
                                                                                                                                                                                                            • Female emancipation
                                                                                                                                                                                                              • Bank holiday stay-at-home nation
                                                                                                                                                                                                                • Heart to heart
                                                                                                                                                                                                                  • Promotions draw ABC1s
                                                                                                                                                                                                                    • Raising the steaks
                                                                                                                                                                                                                      • Case study – Cowpers Arms
                                                                                                                                                                                                                        • Budget business dining
                                                                                                                                                                                                                        • Types of Meal Occasions

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Dinner still dominates… although lunch is close on its heels
                                                                                                                                                                                                                              • Figure 16: Meals eaten at a restaurant/café/pub etc in the past three months, April 2009
                                                                                                                                                                                                                            • Grey diners do lunch
                                                                                                                                                                                                                              • Figure 17: Eating out for afternoon tea/coffee breaks, by gender, age and working status, April 2009
                                                                                                                                                                                                                            • Breakfast/brunch occasions
                                                                                                                                                                                                                              • Targeting frequent diners
                                                                                                                                                                                                                                • Snacking
                                                                                                                                                                                                                                • Venues Visited

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Pub remains the people’s choice
                                                                                                                                                                                                                                      • Figure 18: Venues eaten at in last three months, April 2009
                                                                                                                                                                                                                                    • Regional variations
                                                                                                                                                                                                                                      • Figure 19: Eating out at pubs, by region, April 2009
                                                                                                                                                                                                                                    • Premium fast food
                                                                                                                                                                                                                                      • How to entice women…
                                                                                                                                                                                                                                      • Expenditure on Meals Out

                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • Free-spending men
                                                                                                                                                                                                                                            • Figure 20: Spend per occasion – everyday meal vs. special occasion/treat, April 2009
                                                                                                                                                                                                                                          • Everyday
                                                                                                                                                                                                                                            • Special occasion/treat
                                                                                                                                                                                                                                            • Factors Influencing Where Consumers Eat Out

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Convenience and service
                                                                                                                                                                                                                                                    • Figure 21: Factors for choosing where to eat out, April 2009
                                                                                                                                                                                                                                                  • Servicing the older generation
                                                                                                                                                                                                                                                    • Range of menu
                                                                                                                                                                                                                                                      • Under the influence
                                                                                                                                                                                                                                                        • Targeting the business diner
                                                                                                                                                                                                                                                          • The role of branding
                                                                                                                                                                                                                                                            • Only here for the beer
                                                                                                                                                                                                                                                              • Going local
                                                                                                                                                                                                                                                              • Attitudes towards Nutritional Labelling

                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                  • The FDF and FDA may applaud it, but consumers don’t want it
                                                                                                                                                                                                                                                                    • Figure 22: Attitudes towards nutritional labelling, April 2009
                                                                                                                                                                                                                                                                  • Gender differences
                                                                                                                                                                                                                                                                    • Under-35s most keen on calorie info
                                                                                                                                                                                                                                                                    • Eating Out – Targeting Opportunities

                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Eating out target groups
                                                                                                                                                                                                                                                                          • Figure 23: Reasons to eat out in restaurants/order a takeaway, April 2009
                                                                                                                                                                                                                                                                        • Occasion/social
                                                                                                                                                                                                                                                                          • Treat Factor
                                                                                                                                                                                                                                                                            • Impulsive Diners
                                                                                                                                                                                                                                                                              • Change/Variety
                                                                                                                                                                                                                                                                                • Practical
                                                                                                                                                                                                                                                                                  • Offer Motivated
                                                                                                                                                                                                                                                                                  • Appendix – Reasons for Eating Out

                                                                                                                                                                                                                                                                                      • Figure 24: Most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 25: Next most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 26: Other reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Types of Meal Occasions

                                                                                                                                                                                                                                                                                      • Figure 27: Meals eaten at a restaurant/café/pub etc in the past three months, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 28: Reasons to eat out in restaurants/order a takeaway, by meals eaten at a restaurant/café/pub etc in the past three months, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Venues Visited

                                                                                                                                                                                                                                                                                      • Figure 29: Most popular venues eaten at, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 30: Next most popular venues eaten at, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 31: Most popular reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
                                                                                                                                                                                                                                                                                      • Figure 32: Next most popular by reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
                                                                                                                                                                                                                                                                                      • Figure 33: Other reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
                                                                                                                                                                                                                                                                                      • Figure 34: Meals eaten at a restaurant/café/pub etc in the past three months, by venues eaten at, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Expenditure on Meals Out

                                                                                                                                                                                                                                                                                      • Figure 35: Expenditure on an everyday meal, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 36: Expenditure on a special occasion/treat meal, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Factors Influencing Where Consumers Eat Out

                                                                                                                                                                                                                                                                                      • Figure 37: Most popular factors for choosing where to eat out, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 38: Next most popular factors for choosing where to eat out, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 39: Other factors for choosing where to eat out, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Attitudes towards Nutritional Labelling

                                                                                                                                                                                                                                                                                    • Most popular attitudes towards nutritional labelling, by detailed demographics
                                                                                                                                                                                                                                                                                      • Figure 40: Most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 41: Next most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                  • Appendix – Eating Out: Targeting Opportunities

                                                                                                                                                                                                                                                                                    • Eating out target groups
                                                                                                                                                                                                                                                                                      • Figure 42: Eating out target groups, by detailed demographics, April 2009
                                                                                                                                                                                                                                                                                      • Figure 43: Eating out target groups, by reasons to eat out in restaurants/order a takeaway, April 2009
                                                                                                                                                                                                                                                                                      • Figure 44: Eating out target groups, by types of meals eaten, April 2009
                                                                                                                                                                                                                                                                                      • Figure 45: Eating out target groups, by venues eaten at, April 2009
                                                                                                                                                                                                                                                                                      • Figure 46: Eating out target groups, by expenditure of everyday and special occasion/treat meals, April 2009
                                                                                                                                                                                                                                                                                      • Figure 47: Eating out target groups, by factors for choosing where to eat out, April 2009
                                                                                                                                                                                                                                                                                      • Figure 48: Eating out target groups, by attitudes towards nutritional labelling, April 2009

                                                                                                                                                                                                                                                                                  Eating Out Meal Occasions - UK - October 2009

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