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Eating Out Review - UK - July 2012

“Eating out operators need to ensure that their new menu additions stay ahead of the curve by offering tangible points of difference compared to in-home/retail products in order to justify price differentials between in- and out-of-home dining. It would also help venues to play to the rising tide of ‘recession fatigue’ and the fact that Mintel’s Menu Flavours – UK, June 2012 shows that 46% of regular diners tend to order something they don’t/can’t make themselves at home.”

– Helena Spicer – Senior Foodservice Analyst

Some questions answered in this report include:

  • How can greater differentiation help venues to solve lost loyalty in the eating out market?
  • Are UK diners ready to move away from discounting?
  • How can operators curb customer promiscuity through menu development?
  • How can operators better target the under-pressure family market?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK eating out market size and forecast, 2007-17
            • Segment performance
              • Market factors
                • Healthy eating remains on the menu
                  • Figure 2: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
                • Cautious consumer attitudes and spend particularly among youths and families
                  • Companies, brands and innovation
                    • Who’s innovating
                      • The consumer
                        • Frequency of eating out
                          • Figure 3: Frequency of eating out, April 2012
                        • Reasons for eating out
                          • Figure 4: Reasons for eating out, April 2012
                        • Venues visited
                          • Figure 5: Venues visited, April 2012
                        • Attitudes towards eating out
                          • Figure 6: Attitudes towards eating out, April 2012
                        • What we think
                        • Issues in the Market

                            • How can greater differentiation help venues to solve lost loyalty in the eating out market?
                              • Are UK diners ready to move away from discounting?
                                • How can operators curb customer promiscuity through menu development?
                                  • How can operators better target the under-pressure family market?
                                  • Future Opportunities

                                      • The wider use of websites
                                        • Opportunities for shorter, more impromptu dining
                                          • Access Anything, Anywhere – 2015 trend prediction
                                          • Market Environment

                                            • Key points
                                              • Consumer confidence rallies marginally but is still considerably behind 2011 levels
                                                • Figure 7: Trends in how respondents would describe their financial situation, February 2009 and May 2012
                                                • Figure 8: Trends in consumer sentiment for the coming year, February 2009 and May 2012
                                                • Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007-May 2012
                                              • High youth unemployment affecting leisure sectors such as late-night venues
                                                • Figure 10: Unemployment rate, by age group, 2006-11
                                              • Casual versus special-occasion dining
                                                • Figure 11: Trends in the age structure of the UK population, 2007-17
                                              • Healthy eating – market opportunities
                                                • Figure 12: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
                                              • Health issues that are harder to negotiate
                                              • Competitive Context

                                                • Key points
                                                  • Consumer spending priorities
                                                    • Figure 13: Trends in consumer spending priorities (after bills), % point change, May 2010-May 2012
                                                    • Figure 14: Top ten consumer spending priorities (after bills), in descending order, May 2010-May 2012
                                                  • Competition from the in-home channel
                                                      • Figure 15: Selected grocery shopping habits, March-May 2012
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • The changing face of loyalty cards
                                                        • Using standout dishes to gain brand differentiation and consumer loyalty
                                                          • Focus on clarity: Branding and market positions
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Eating out market size and forecast
                                                                • Figure 16: UK eating out market size and forecast, 2007-17
                                                              • Losers
                                                                • Winners
                                                                  • Forecast
                                                                    • Figure 17: UK eating out market size and forecast, 2007-17
                                                                  • Forecast methodology
                                                                  • Market Segmentation

                                                                    • Key points
                                                                      • Market segmentation – overview
                                                                        • Figure 18: Eating out market*, by sector, 2007-11
                                                                      • Pubs
                                                                        • Ethnic restaurants/takeaway
                                                                          • Pizza/pasta restaurants
                                                                              • Figure 19: Gondola Holdings portfolio – outlet numbers, 2008-11
                                                                            • Chicken/burger bars
                                                                              • Coffee shops
                                                                              • Companies and Products

                                                                                • Key points
                                                                                  • Market share
                                                                                    • Figure 20: Selected restaurant chains/operators and their brands, 2011 and 2012
                                                                                • Frequency of Eating Out/Ordering Takeaways/Home Deliveries

                                                                                  • Key points
                                                                                    • Around eight in ten consumers eat in restaurants at least once every three months
                                                                                      • Figure 21: Frequency of eating out, April 2012
                                                                                    • Flexible menus and service formats encourage frequent dining
                                                                                      • Takeaways hindered by poor perception of quality
                                                                                        • Targeting frequent diners through social media
                                                                                        • Venues Visited

                                                                                          • Key points
                                                                                            • Pubs are still the most popular out-of-home dining venue
                                                                                              • Figure 22: Venues visited, April 2012
                                                                                            • Gender differences
                                                                                              • Employment variables
                                                                                                • Urban versus rural locations
                                                                                                  • Other sector performances
                                                                                                  • Reasons for Eating Out

                                                                                                    • Key points
                                                                                                      • Restaurants need to focus on offering a social space whilst takeaways/home deliveries may suffer from their reliance on the family market
                                                                                                        • Figure 23: Reasons for eating out, April 2012
                                                                                                      • Eating out
                                                                                                        • Takeaway/home deliveries
                                                                                                        • Attitudes towards Eating Out

                                                                                                          • Key points
                                                                                                            • Value for money means quality not lowest cost
                                                                                                              • Figure 24: Attitudes towards eating out, April 2012
                                                                                                            • Customer retention issues plague the market
                                                                                                              • Generational differences when it comes to restaurant decision-making process
                                                                                                                • ‘Chain’ reaction
                                                                                                                  • Diners still like to ‘splash out’ but require more justification from operators for doing so
                                                                                                                  • Eating Out Targeting Opportunities

                                                                                                                    • Key points
                                                                                                                      • Target groups
                                                                                                                        • Figure 25: Eating out target groups, April 2012
                                                                                                                      • Sure & Steady Diners (28% of regular diners)
                                                                                                                        • Discount-driven (36% of regular diners)
                                                                                                                          • Quality-driven (36% of regular diners)
                                                                                                                          • Appendix – Market Environment

                                                                                                                              • Figure 26: Trends in how respondents would describe their financial situation, February 2009 and May 2012
                                                                                                                              • Figure 27: How respondents would describe their financial situation, by detailed demographics, May 2012
                                                                                                                              • Figure 28: Trends in consumer sentiment for the coming year, January 2009 and May 2012
                                                                                                                              • Figure 29: Consumer sentiment for the coming year, by detailed demographics, May 2012
                                                                                                                          • Appendix – Competitive Context

                                                                                                                              • Figure 30: Trends in consumer spending priorities (after bills), May 2010-May 2012
                                                                                                                              • Figure 31: Selected consumer spending priorities (after bills), by detailed demographics, May 2012
                                                                                                                          • Appendix – Frequency of Eating Out/Ordering a Takeaway/Home Delivery

                                                                                                                              • Figure 32: Frequency of eating out, April 2012
                                                                                                                              • Figure 33: Frequency of eating in, by detailed demographics, April 2012
                                                                                                                              • Figure 34: Social networking sites visited and frequency, by frequency of eating in, April 2012
                                                                                                                              • Figure 35: Frequency of takeaway/home delivery, by detailed demographics, April 2012
                                                                                                                              • Figure 36: Social networking sites visited and frequency, by frequency of takeaway/home delivery, April 2012
                                                                                                                              • Figure 37: Changes in grocery shopping habits, by frequency of eating out, April 2012
                                                                                                                              • Figure 38: Health and healthy lifestyles, by frequency of eating out, April 2012
                                                                                                                              • Figure 39: Cooking and eating habits, by frequency of eating out, April 2012
                                                                                                                          • Appendix – Venues Visited

                                                                                                                              • Figure 40: Venues visited, April 2012
                                                                                                                            • Eat in
                                                                                                                              • Figure 41: Most popular venues visited (eat in), by detailed demographics, April 2012
                                                                                                                              • Figure 42: Next most popular venues visited (eat in), by detailed demographics, April 2012
                                                                                                                              • Figure 43: Most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 44: Next most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 45: Attitudes towards eating out, by most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 46: Attitudes towards eating out, by next most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 47: Grocery shopping habits, by most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 48: Grocery shopping habits, by next most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 49: Health and healthy lifestyles, by most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 50: Health and healthy lifestyles, by next most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 51: Cooking and eating habits, by most popular venues visited (eat in), April 2012
                                                                                                                              • Figure 52: Cooking and eating habits, by next most popular venues visited (eat in), April 2012
                                                                                                                            • Takeaway/home delivery
                                                                                                                              • Figure 53: Most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
                                                                                                                              • Figure 54: Next most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
                                                                                                                              • Figure 55: Most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 56: Next most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
                                                                                                                            • Repertoire of venues visited
                                                                                                                              • Figure 57: Repertoire of venues visited, April 2012
                                                                                                                              • Figure 58: Repertoire of venues visited, by detailed demographics, April 2012
                                                                                                                          • Appendix – Reasons for Eating Out

                                                                                                                              • Figure 59: Reasons for eating out, April 2012
                                                                                                                            • Eat in
                                                                                                                              • Figure 60: Most popular reasons for eating in, by detailed demographics, April 2012
                                                                                                                              • Figure 61: Next most popular reasons for eating in, by detailed demographics, April 2012
                                                                                                                              • Figure 62: Most popular reasons for eating in, by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 63: Next most popular reasons for eating in, by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 64: Venues visited, by most popular reasons for eating out, April 2012
                                                                                                                              • Figure 65: Venues visited, by next most popular reasons for eating out, April 2012
                                                                                                                            • Takeaway/ home delivery
                                                                                                                              • Figure 66: Most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
                                                                                                                              • Figure 67: Next most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
                                                                                                                              • Figure 68: Most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 69: Next most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
                                                                                                                          • Appendix – Attitudes towards Eating Out

                                                                                                                              • Figure 70: Attitudes towards eating out, April 2012
                                                                                                                              • Figure 71: Agreement with the statements ‘Quality is more important than price when choosing where to eat out’ and ‘I like restaurant chains/brands because I know what I’ll get’, by detailed demographics, April 2012
                                                                                                                              • Figure 72: Agreement with the statements ‘I look at restaurant menus (eg online) to look at the dishes before I choose where to eat out’ and ‘I look at restaurant menus (eg online) to see the prices before I choose where to eat out’, by detailed demographics, April 2012
                                                                                                                              • Figure 73: Agreement with the statements ‘I have a favourite restaurant brand/chain which I will always use where available’ and ‘Money-off vouchers affect which restaurant I go to’, by detailed demographics, April 2012
                                                                                                                              • Figure 74: Agreement with the statements ‘Money-off vouchers prompt me to eat out more often’ and ‘I enjoy splashing out on a meal in a restaurant’, by detailed demographics, April 2012
                                                                                                                              • Figure 75: Agreement with the statement ‘I get bored going to the same restaurants’, by detailed demographics, April 2012
                                                                                                                              • Figure 76: Venues visited, by most popular attitudes towards eating out, April 2012
                                                                                                                              • Figure 77: Venues visited, by next most popular attitudes towards eating out, April 2012
                                                                                                                          • Appendix – Eating out Targeting Opportunities

                                                                                                                              • Figure 78: Target groups, by detailed demographics, April 2012
                                                                                                                              • Figure 79: Target groups, by social networking sites visited and frequency, April 2012
                                                                                                                              • Figure 80: Attitudes towards eating out, by target groups, April 2012
                                                                                                                              • Figure 81: Frequency of eating out, by target groups, April 2012
                                                                                                                              • Figure 82: Reasons for eating out, by target groups, April 2012
                                                                                                                              • Figure 83: Venues visited, by target groups, April 2012

                                                                                                                          Companies Covered

                                                                                                                          • Beefeater
                                                                                                                          • Bella Pasta
                                                                                                                          • Blackstone Group (The)
                                                                                                                          • Brewers Fayre
                                                                                                                          • Brunning & Price
                                                                                                                          • Burger King UK Ltd
                                                                                                                          • Carluccio's
                                                                                                                          • Chiquito
                                                                                                                          • Compass Group Plc
                                                                                                                          • Costa
                                                                                                                          • Domino's Pizza UK & IRL, plc
                                                                                                                          • Frankie & Benny's
                                                                                                                          • Garfunkel's
                                                                                                                          • Gondola Holdings PLC
                                                                                                                          • Gourmet Burger Kitchen
                                                                                                                          • Jamie Oliver
                                                                                                                          • KFC Ltd (UK)
                                                                                                                          • La Tasca Restaurants Ltd
                                                                                                                          • Little Chef
                                                                                                                          • McDonald's Restaurants Limited (UK)
                                                                                                                          • Mitchells & Butlers Plc
                                                                                                                          • Nandos UK
                                                                                                                          • Paramount Restaurants
                                                                                                                          • Pizza Hut
                                                                                                                          • PizzaExpress Limited
                                                                                                                          • Real Greek Food Company (The)
                                                                                                                          • Strada
                                                                                                                          • Taco Bell Corp.
                                                                                                                          • TGI Friday's
                                                                                                                          • The Restaurant Group plc
                                                                                                                          • Tragus Ltd
                                                                                                                          • Wagamama Ltd
                                                                                                                          • Whitbread PLC
                                                                                                                          • Yo! Sushi
                                                                                                                          • Yum! Brands Inc.
                                                                                                                          • Zizzi

                                                                                                                          Eating Out Review - UK - July 2012

                                                                                                                          US $2,478.79 (Excl.Tax)