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Eating Out Review - UK - June 2015

The eating out market continues to grow modestly and has largely held its own as a key area of discretionary expenditure. However, the share of people deeming eating out as their top spending priority shows a downward trend.

This report looks at the following issues:

  • Cultivating spontaneous dining out habits
  • Operators turn to fresh, ‘real’ food in a competitive landscape
  • Foodservice sector faces competition from retail channel

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

        • The market
          • Figure 1: UK eating out market size and forecast fan chart, 2010-20
        • Segment performance
          • Established brands struggling to stand out in an evolving marketplace
            • Launch activity & innovation
              • The consumer
                • Fast food venues visited
                  • Figure 2: Fast food restaurants visited in the last three months, April 2015
                • Restaurants visited
                  • Figure 3: Restaurants visited in the last three months, April 2015
                • Frequency of eating out
                  • Figure 4: Frequency of eating out in the last three months, April 2015
                • Spending behaviours in restaurants
                  • Figure 5: Spending behaviours in restaurants in the last three months, April 2015
                • Eating out behaviours
                  • Figure 6: Eating out behaviours in the last three months, April 2015
                • What diners would spend extra money on for takeaways/home deliveries
                  • Figure 7: Areas consumers would spend more on for takeaways/home deliveries, April 2015
                  • Figure 8: Areas consumers would spend more on at restaurants, April 2015
              • Issues and Insights

                • Cultivating spontaneous dining out habits
                  • The facts
                    • The implications
                      • Operators turn to fresh, ‘real’ food in a competitive landscape
                        • The facts
                          • The implications
                            • Foodservice sector faces competition from retail channel
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Consumer spending priorities
                                    • Britain’s ageing population
                                      • Market size & forecast
                                        • Segment performance
                                        • Market Size & Forecast

                                          • Modest growth for the eating out market
                                            • Operators looking to re-ignite consumers’ willingness to spend
                                              • Creating additional revenue streams
                                                • Figure 9: UK eating out market size and forecast, 2010-20
                                                • Figure 10: UK eating out market size and forecast fan chart, 2010-20
                                            • Segment Performance

                                              • Chicken and burger bars
                                                • Pub catering
                                                  • Ethnic restaurants/takeaways
                                                    • Pizza/pasta restaurants/takeaways
                                                      • Figure 11: Eating out market*, by sector, 2009-14
                                                  • Market Drivers

                                                    • Consumer spending power regains momentum
                                                      • Eating out ranks high among consumer spending priorities
                                                        • Figure 12: Selected consumer spending priorities (after bills), March 2013-March 2015
                                                        • Figure 13: Consumer spending priorities (after bills) – dining out, November 2009-March 2015
                                                      • Britain’s ageing population poses a challenge for foodservice
                                                        • Figure 14: Trends in the age structure of the UK population, 2009-14 and 2014-19
                                                      • Food inflation falls in 2014/15
                                                        • Small number of operators commit to living wage
                                                          • Healthy eating trends
                                                          • Key Players – What You Need to Know

                                                            • Established brands struggling to stand out in the market
                                                              • An evolving marketplace
                                                                • Chasing all-day dining opportunities has led to blurred boundaries and rising competition
                                                                  • Crowdfunding has the potential to change the dynamics of the market
                                                                  • Brand Research – Eating Out Review

                                                                    • What you need to know
                                                                      • Brand map
                                                                        • Figure 15: Attitudes towards and usage of selected brands, April 2015
                                                                      • Key brand metrics
                                                                        • Figure 16: Key metrics for selected brands, April 2015
                                                                      • Brand attitudes: Harvester noted for value, YO! Sushi for innovation
                                                                        • Figure 17: Attitudes, by brand, April 2015
                                                                      • Brand personality: Harvester struggles to create upbeat traits whilst Café Rouge is seen as unappealing and boring
                                                                        • Figure 18: Brand personality – macro image, April 2015
                                                                      • Ethnic brands may entice custom on premise of health, authenticity and efficiency
                                                                        • Figure 19: Brand personality – micro image, April 2015
                                                                      • Brand analysis
                                                                        • YO! Sushi’s unique proposition is seen as innovative and healthy
                                                                          • Figure 20: User profile of YO! Sushi, April 2015
                                                                        • Wagamama has a similar image to YO! Sushi but enjoys greater usage and trust
                                                                          • Figure 21: User profile of Wagamama, April 2015
                                                                        • Harvester is seen to offer a traditional experience and good value
                                                                          • Figure 22: User profile of Harvester, April 2015
                                                                        • Chiquito lacks strong overall image
                                                                          • Figure 23: User profile of Chiquito, April 2015
                                                                        • Frankie & Benny’s has family appeal
                                                                          • Figure 24: User profile of Frankie & Benny’s, April 2015
                                                                        • T.G.I. Friday’s appeals to younger groups in particular
                                                                          • Figure 25: User profile of T.G.I. Friday’s, April 2015
                                                                        • Café Rouge suffers from low levels of recommendation
                                                                          • Figure 26: User profile of Café Rouge, April 2015
                                                                      • Launch Activity & Innovation

                                                                        • Operators chase all-day dining opportunities to create new purchasing occasions
                                                                          • Operators’ focus on new day parts see categories blurring
                                                                            • Numerous start-ups secure crowdfunding
                                                                            • Market Share

                                                                              • Consolidation of the market
                                                                                • Gondola Holdings
                                                                                  • Casual Dining Group (formerly Tragus)
                                                                                    • The Restaurant Group (TRG)
                                                                                      • Outlet numbers
                                                                                        • Figure 27: Selected leading restaurant chains/operators, by outlet numbers, 2013-15
                                                                                      • Challenger brands heat up the competition
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Venues visited
                                                                                          • Frequency of eating in restaurants
                                                                                            • Spending behaviours in restaurants
                                                                                              • Eating out behaviours
                                                                                                • What diners would spend extra money on
                                                                                                • Venues Visited

                                                                                                  • Fewer people are avoiding fast food venues
                                                                                                    • Coffee shop usage is on the rise…
                                                                                                      • …but they face stiff competition from non-specialists
                                                                                                        • Figure 28: Fast food restaurants visited in the last three months, April 2015
                                                                                                        • Figure 29: Fast food restaurants visited, April 2014 and April 2015
                                                                                                      • Eating out in a restaurant must stand as an entertainment event in its own right
                                                                                                          • Figure 30: Restaurants visited in the last three months, April 2015
                                                                                                          • Figure 31: Restaurants visited to eat in, 2013-15
                                                                                                          • Figure 32: Restaurants visited for takeaway/home delivery, 2013-15
                                                                                                      • Frequency of Eating Out

                                                                                                        • Frequency of eating out is on the rise
                                                                                                          • Figure 33: Frequency of eating out, April 2015
                                                                                                          • Figure 34: Frequency of eating out, 2013-15
                                                                                                      • Spending Behaviours in Restaurants

                                                                                                        • Diners are more frugal when it comes to drinks
                                                                                                          • Focus is on value-for-money food not lowest cost
                                                                                                            • Contrasting demands for ‘safe’ dishes versus more adventurous options
                                                                                                              • Figure 35: Spending behaviours in restaurants, April 2015
                                                                                                          • Eating Out Behaviours

                                                                                                            • Spontaneous eating out behaviours
                                                                                                              • Competitive threats
                                                                                                                • Some diners continue to exert frugal spending habits
                                                                                                                  • Figure 36: Eating out behaviours, April 2015
                                                                                                              • What Diners Would Spend Extra Money on

                                                                                                                • Diners more willing to spend extra money on dine-in occasions than takeaways/home deliveries
                                                                                                                  • More interest in trading up in restaurants than takeaways
                                                                                                                    • 25% of diners are willing to buy more expensive dishes at restaurants
                                                                                                                      • Little interest in trading up to more expensive drinks
                                                                                                                        • Figure 37: Areas consumers would spend more on at takeaways/home deliveries, April 2015
                                                                                                                        • Figure 38: Areas consumers would spend more on for a meal out at a restaurant, April 2015
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                      • Data sources
                                                                                                                        • Abbreviations
                                                                                                                          • Market size & forecast
                                                                                                                              • Figure 39: Best- and worst-case forecasts for UK eating out market size and forecast, 2015-20
                                                                                                                            • Brand research
                                                                                                                              • Brand map
                                                                                                                                • Consumer research

                                                                                                                                Companies Covered

                                                                                                                                • PizzaExpress Limited

                                                                                                                                Eating Out Review - UK - June 2015

                                                                                                                                US $2,478.79 (Excl.Tax)