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Eating Out: The Decision Making Process - UK - July 2015

“Competition for the leisure pound means that foodservice operators cannot rely on rising real wages alone to prompt higher spend. Innovative restaurant design can help them create standout. While making the restaurant experience more engaging, interactive features can also bolster secondary expenditure.”

– Helena Childe, Senior Foodservice Analyst

This report covers the following issues:

  • Investing in restaurant interiors remains key to delivering on atmosphere
  • Showcasing food preparation can re-emphasise the eating out experience
  • Snacking offers further potential for full-service venues
  • Buzzworthy dishes can combat retail competition

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Table of contents

  1. Overview

    • What you need to know
      • Topics covered in this report
      • Executive Summary

          • The market background
            • Eating out is a key spending priority
              • Modest growth for the eating out market
                • Targeting Britain’s ageing population
                  • A place for a Living Wage?
                    • Launch activity and innovation
                      • New in-store features emphasise the experience of eating out
                        • Clean, bright, lively take on fast food
                          • The role of digital in-store design
                            • Unusual venues – Unlocking new locations
                              • Food presentation trends
                                • The consumer
                                  • Factors influencing venue choice
                                    • Figure 1: Factors influencing venue choice, April 2015
                                  • Attitudes towards restaurant design
                                    • Figure 2: Attitudes towards restaurant design, April 2015
                                  • Venue enticements
                                    • Figure 3: Venue enticements, April 2015
                                  • Venue deterrents
                                    • Figure 4: Venue deterrents, April 2015
                                  • Attitudes towards service
                                    • Figure 5: Attitudes towards service when eating out, April 2015
                                  • What we think
                                  • Issues and Insights

                                    • Investing in restaurant interiors remains key to delivering on atmosphere
                                      • The facts
                                        • The implications
                                          • Showcasing food preparation can re-emphasise the eating out experience
                                            • The facts
                                              • The implications
                                                • Snacking offers further potential for full-service venues
                                                  • The facts
                                                    • The implications
                                                      • Buzzworthy dishes can combat retail competition
                                                        • The facts
                                                          • The implications
                                                          • The Market – What You Need to Know

                                                            • Eating out is a key spending priority
                                                              • Modest growth for the eating out market
                                                                • Targeting Britain’s ageing population
                                                                  • A place for a Living Wage?
                                                                  • Market Drivers

                                                                    • Consumer finances are beginning to improve
                                                                      • Eating out is a key spending priority
                                                                        • Figure 6: Selected consumer spending priorities (after bills), April 2013-April 2015
                                                                      • Modest growth for the eating out market
                                                                        • Targeting Britain’s ageing population
                                                                          • Figure 7: Trends in the age structure of the UK population, 2009-19
                                                                        • Investing in a Living Wage
                                                                        • Key Players – What You Need to Know

                                                                          • New in-store features emphasise the experience of eating out
                                                                            • Clean, bright, lively take on fast food
                                                                              • The role of digital in-store design
                                                                                • Unusual venues – Unlocking new locations
                                                                                  • Food presentation trends
                                                                                  • Launch Activity and Innovation

                                                                                    • New in-store features emphasise the experience of eating out
                                                                                      • Clean, bright, lively take on fast food
                                                                                        • Paired pack design should appeal to core fast food users
                                                                                          • The role of digital in-store design
                                                                                            • Unusual venues – Unlocking new locations
                                                                                              • The latest food presentation trends
                                                                                                • Using presentation to strengthen added-value perceptions
                                                                                                  • Finding a balance between buzzworthy dishes and gimmickry
                                                                                                  • The Consumer – What You Need to Know

                                                                                                    • Price range affects venue choice more than price promotions
                                                                                                      • Word of mouth is more influential than food critics
                                                                                                        • Operators risk losing control of brand conversation online
                                                                                                          • Most customers would pay more for better service
                                                                                                            • The importance of restaurant interiors
                                                                                                              • Elevating the experience of eating out by showcasing the chefs’ work
                                                                                                                • Venue design could help operators drive shorter-stay occasions
                                                                                                                  • Shorter-stay snacking occasions could prompt more regular visits
                                                                                                                    • Using new meal occasions to grow the market
                                                                                                                      • The dangers of cutting corners with cleaning
                                                                                                                        • Digital solutions could help to speed up service
                                                                                                                        • Factors Influencing Venue Choice

                                                                                                                          • Price range affects venue choice more than price promotions
                                                                                                                            • Figure 8: Factors influencing venue choice, April 2015
                                                                                                                          • Word of mouth is more influential than food critics
                                                                                                                            • Video content can appeal to those affected by venue atmosphere
                                                                                                                            • Attitudes towards Restaurant Design

                                                                                                                              • The importance of restaurant interiors
                                                                                                                                • Figure 9: Attitudes towards restaurant design, April 2015
                                                                                                                              • Elevating the experience of eating out by showing the chefs’ work
                                                                                                                                • Venue design could help operators drive shorter-stay occasions
                                                                                                                                • Venue Enticements

                                                                                                                                  • Shorter-stay snacking occasions could prompt more regular visits
                                                                                                                                    • Figure 10: Enticements that would encourage more frequent restaurant visits, April 2015
                                                                                                                                  • Exploring new meal occasions for growth
                                                                                                                                    • Interest in later opening times
                                                                                                                                    • Venue Deterrents

                                                                                                                                      • The dangers of cutting corners with cleaning
                                                                                                                                        • Figure 11: Venue deterrents, April 2015
                                                                                                                                      • Digital solutions could help to speed up service
                                                                                                                                        • Discerning older diners have high expectations
                                                                                                                                        • Attitudes towards Service when Eating Out

                                                                                                                                          • Most diners are willing to pay more for better service
                                                                                                                                            • Figure 12: Attitudes towards service when eating out, April 2015
                                                                                                                                          • Operators must be part of the brand conversation online
                                                                                                                                            • New ways for venues to seek feedback
                                                                                                                                            • Data Sources and Abbreviations

                                                                                                                                              • Data sources

                                                                                                                                              Companies Covered

                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                              Eating Out: The Decision Making Process - UK - July 2015

                                                                                                                                              £1,995.00 (Excl.Tax)