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Eating Out: The Decision Making Process - UK - July 2016

“More than half of diners would buy high quality food and the demand for standout dishes that diners can’t/don’t make at home shows there is scope to use fresh ingredients in innovative cooking methods as a strong selling point.”
– Trish Caddy, Foodservice Analyst

This report discusses the following key topics:

  • High quality of food drives the venue choice of three in five diners
  • Grab-and-go offers further potential to full-service venues
  • Half of diners would like to see wider all-day breakfast foods to capture snacking occasions

In this Report, Mintel investigates the factors affecting consumers’ decision-making process with regards to foodservice venues. The scope of this Report is the eating out market within the UK, including eating in, ordering home delivery/takeaway.

The respondents were also asked about grab-and go-food, defined as “Grab-and-go food and drink is designed to be portable and suitable for eating/drinking away from the venue (eg on-the-go, at work etc). This type of food can typically be eaten straight from the container or wrapper in which it is sold without further preparation. These can include sushi boxes, hot soup in a pot/tub, hot pies, sandwiches/wraps etc.”

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Table of contents

  1. Overview

    • What you need to know
      • Topics covered in this Report
      • Executive Summary

          • The market
            • Consumers’ financial priorities suggest a cautious mindset
              • The National Living Wage comes into force
                • Targeting Britain’s ageing population
                  • The consumer
                    • Eating out remains a rare treat for most
                      • Figure 1: Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016
                    • Three in five diners drawn to promotions…
                      • …equal share looks for quality
                        • Figure 2: Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016
                      • All-day breakfast and snacks are in high demand
                        • Half of diners open to familiar dishes with trendy flavours
                          • Figure 3: Attitudes towards restaurants/takeaways/home deliveries, May 2016
                        • Diners look for dishes they don’t make at home
                          • Low calorie/low fat score low in dish choice
                            • Figure 4: Dish factors influencing food ordering in a restaurant, May 2016
                          • Half of Brits buy grab-and-go meals
                            • Figure 5: Attitudes towards grab-and-go food/drink, May 2016
                          • What we think
                          • Issues and Insights

                            • High quality of food drives the venue choice of three in five diners
                              • The facts
                                • The implications
                                  • Grab-and-go offers further potential to full-service venues
                                    • The facts
                                      • The implications
                                        • Half of diners would like to see wider all-day breakfast foods to capture snacking occasions
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • Consumers’ financial priorities suggest a cautious mindset
                                                • The National Living Wage comes into force
                                                  • Targeting Britain’s ageing population
                                                  • Market Drivers

                                                    • Consumers’ financial priorities suggest a cautious mindset
                                                      • Figure 6: Selected consumer spending priorities (after bills), April 2013-April 2016
                                                    • The National Living Wage comes into force
                                                      • Food waste management is an opportunity to the protect bottom line without raising menu prices
                                                        • Targeting Britain’s ageing population
                                                          • Figure 7: Trends in the age structure of the UK population, 2011-21
                                                      • The Consumer – What You Need to Know

                                                        • Eating out remains a rare treat for most
                                                          • Three in five diners drawn to promotions…
                                                            • …equal share looks for quality
                                                              • All-day breakfast and snacks are in high demand
                                                                • Half of diners open to familiar dishes with trendy flavours
                                                                  • Diners look for dishes they don’t make at home
                                                                    • Low calorie/low fat score low in dish choice
                                                                      • Half of Brits buy grab-and-go meals
                                                                        • Many users only choose grab-and-go over restaurants if it is cheaper
                                                                        • Frequency of Eating Out

                                                                          • Eating out remains a rare treat for most
                                                                            • Figure 8: Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016
                                                                            • Figure 9: Frequency of ordering a home delivery/takeaway for casual/everyday and special occasions, May 2016
                                                                          • Under-35s seek ‘third spaces’
                                                                            • Many Brits cook to know what goes in their food
                                                                              • Negative connotations hamper home delivery/takeaway
                                                                                • Unhealthy image lingers
                                                                                  • Family time drives uptake
                                                                                  • Factors Influencing Choice of Restaurant

                                                                                    • Three in five diners swayed by promotions
                                                                                      • Figure 10: Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016
                                                                                    • Scope for targeted discounts
                                                                                      • Limited interest in loyalty schemes
                                                                                        • Low-priced dishes would sway one in four
                                                                                          • High food quality wins over three in five
                                                                                            • Diners look for value for money
                                                                                              • Being freshly prepared is top marker of quality
                                                                                              • Attitudes towards Restaurants/Takeaways/Home Deliveries

                                                                                                • Breakfast/brunch is in demand all day
                                                                                                    • Figure 11: Attitudes towards restaurants/takeaways/home deliveries, May 2016
                                                                                                  • Half of diners open to familiar dishes with trendy flavours
                                                                                                    • Extending snack options should resonate
                                                                                                    • Dish Enticements

                                                                                                      • The need to be unique
                                                                                                        • Diners look for dishes they don’t make at home
                                                                                                          • House specialties appeal
                                                                                                            • Figure 12: Dish factors influencing food ordering in a restaurant, May 2016
                                                                                                          • Few diners rate low calorie/low fat as important in dish choice
                                                                                                          • Buying Grab-and-Go Food/Drinks

                                                                                                            • Half of Brits buy grab-and-go meals
                                                                                                              • Figure 13: Occasions for buying grab-and-go food/drinks, May 2016
                                                                                                            • More Brits opt for grab-and-go meals at lunch than other meal times
                                                                                                              • Under-45s and parents are core users of grab-and-go
                                                                                                                • Figure 14: Frequency of buying grab-and-go food at specific meal times, May 2016
                                                                                                            • Attitudes towards Grab-and-Go Food

                                                                                                              • Many users only choose grab-and-go over restaurants if it is cheaper
                                                                                                                  • Figure 15: Attitudes towards grab-and-go food/drink, May 2016
                                                                                                                • Functional grab-and-go packaging is a key USP
                                                                                                                  • Convenience and speed appeals
                                                                                                                    • Dedicated queues
                                                                                                                      • Pre-ordering
                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                          • Abbreviations
                                                                                                                            • Consumer research methodology

                                                                                                                            Companies Covered

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                                                                                                                            Eating Out: The Decision Making Process - UK - July 2016

                                                                                                                            £1,995.00 (Excl.Tax)