Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Eating Out: The Digital Consumer - UK - April 2015

“As the mobile platform remains a relatively underdeveloped part of the restaurant market in the UK, there is much scope for operators to use smartphone apps to push more impulsive eating out habits, such as through ‘push’ marketing techniques.”

– Helena Childe, Senior Foodservice Analyst

This report covers the following issues:

  • Digital discounting opportunities
  • Restaurant apps must fit into customers' lifestyles
  • Using digital services to tap into consumer demand for immediacy
  • Trends towards more digital dining rooms

Social media use is now well ingrained among UK consumers with just over three quarters of adults aged 16+ having accessed social networks online. Meanwhile, three quarters of UK adults aged 16+ now own a smartphone, and two thirds of internet users aged 16+ accessed the internet via their smartphone in the three months to November 2014. Foodservice operators are now beginning to explore these channels, though their presence remains limited. For example, digital technology is helping brands to insert themselves more seamlessly into consumers’ lifestyles.

Furthermore, in order to capitalise on opportunities from rising consumer confidence in 2015, foodservice operators are also looking to digital solutions to remain top of mind amongst core users and to create additional revenue streams.

This report looks at consumers’ use of and attitudes towards digital technologies and platforms in the foodservice market. It highlights a number of key areas of development in the eating out market at present, such as social media platforms, smartphone technology and website design and their effects on consumer habits.

This can be investigated from a number of angles, however, due to the diverse nature of this subject not all areas can be explored within the remit of this report. This report is primarily based on Mintel’s exclusive primary research of consumer attitudes and Mintel’s observations of the trends in the UK dining out market.

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market factors
              • Companies, brands and innovation
                • The consumer
                  • Frequency of eating out
                    • Figure 1: Frequency of eating out in the last three months, February 2015
                  • Factors influencing venue choice
                    • Figure 2: Factors influencing venue choice, February 2015
                  • Online restaurant/takeaway research habits
                    • Figure 3: Online restaurant/takeaway research habits, February 2015
                  • Interest in smartphone services for restaurant apps
                    • Figure 4: Interest in smartphone services for restaurant apps, February 2015
                  • Interest in restaurant website features
                    • Figure 5: Interest in restaurant website features/content, February 2015
                  • Attitudes towards restaurant/takeaway websites
                    • Figure 6: Attitudes towards restaurant/takeaway websites, February 2015
                  • What we think
                  • Issues and Insights

                      • Digital discounting opportunities
                        • The facts
                          • The implications
                            • Restaurant apps must fit into customers’ lifestyles
                              • The facts
                                • The implications
                                  • Using digital services to tap into consumer demand for immediacy
                                    • The facts
                                      • The implications
                                        • Trends towards more digital dining rooms
                                          • The facts
                                            • The implications
                                            • Trend Application

                                                • Immaterial World
                                                  • Influentials
                                                    • Life Hacking
                                                    • Market Drivers

                                                      • Key points
                                                        • Demographic challenges and opportunities
                                                          • Figure 7: Trends in the age structure of the UK population, 2009-19
                                                        • Social media usage
                                                          • Consumers’ usage of social media in regards to restaurants remains underdeveloped
                                                            • More reasons to visit restaurants’ social media pages needed
                                                              • Smartphone usage
                                                                • Mobile apps
                                                                  • ‘Push’ marketing techniques
                                                                    • Encouraging diners to ‘check in’
                                                                      • Connecting with a ‘captive audience’ on the go
                                                                        • Payment methods
                                                                          • A ‘cashless’ society?
                                                                            • Figure 8: Use of payment methods, by selected types of transactions, September 2014
                                                                          • Usage of mobile apps
                                                                          • Who’s Innovating?

                                                                            • Key points
                                                                              • Online sales and bookings
                                                                                • New app developments
                                                                                  • Engaging loyalty features
                                                                                    • Frictionless mobile experiences
                                                                                      • Mobile payment technology
                                                                                        • Other convenient payment opportunities
                                                                                          • Incentivising usage of new technology
                                                                                            • Streamlining the process
                                                                                              • One-stop shop apps
                                                                                                • Digital dining options
                                                                                                  • Prepaid tables coming to the UK
                                                                                                    • In-store developments
                                                                                                      • Wi-Fi
                                                                                                        • Charging stations
                                                                                                          • Digital signage and ordering
                                                                                                            • Queue-busting apps
                                                                                                              • MyCheck
                                                                                                                • Orderella
                                                                                                                  • Q App
                                                                                                                    • QikServe
                                                                                                                      • SwipeStation
                                                                                                                      • The Consumer – Frequency of Eating Out

                                                                                                                        • Key points
                                                                                                                          • Frequency of eating out
                                                                                                                              • Figure 9: Frequency of eating out in the last three months, February 2015
                                                                                                                            • Digitally catering to consumers’ bargain-hunting mentality
                                                                                                                              • Fostering impulsiveness
                                                                                                                                • Opportunities for social media sites to be used as another purchasing platform
                                                                                                                                  • Figure 10: Diners who eat out more than once a week, by frequency of visiting Twitter, February 2015
                                                                                                                              • The Consumer – Factors Influencing Venue Choice

                                                                                                                                • Key points
                                                                                                                                  • Factors influencing venue choice
                                                                                                                                      • Figure 11: Factors influencing venue choice, February 2015
                                                                                                                                    • Direct mail is still relevant in the digital age
                                                                                                                                      • Price promotions
                                                                                                                                      • The Consumer – Online Restaurant/Takeaway Research Habits

                                                                                                                                        • Key points
                                                                                                                                          • Online restaurant/takeaway research habits
                                                                                                                                              • Figure 12: Online restaurant/takeaway research habits, February 2015
                                                                                                                                            • Jumping on the selfie bandwagon
                                                                                                                                              • Gamification
                                                                                                                                                • Rewarding customers for sharing with cashback
                                                                                                                                                  • Collective intelligence
                                                                                                                                                    • Recommendations via social media
                                                                                                                                                    • The Consumer – Interest in Smartphone Services for Restaurant Apps

                                                                                                                                                      • Key points
                                                                                                                                                        • Increasing the usefulness of restaurant apps
                                                                                                                                                            • Figure 13: Interest in smartphone services for restaurant apps, February 2015
                                                                                                                                                          • Deals applied through apps appeal to more than a quarter of diners
                                                                                                                                                            • Digital loyalty schemes provide opportunities for further prompts
                                                                                                                                                              • Gamification techniques can help improve engagement with apps
                                                                                                                                                                • Student venues play on youths’ interest in apps
                                                                                                                                                                  • Using apps to garner useful feedback
                                                                                                                                                                  • The Consumer – Interest in Restaurant Website Features

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Interest in restaurant website design features
                                                                                                                                                                          • Figure 14: Interest in restaurant website features/content, February 2015
                                                                                                                                                                        • Using food imagery online to build transparency and create buzz
                                                                                                                                                                          • Video content can also help build familiarity and authenticity
                                                                                                                                                                            • It’s not just about the food as marketing the atmosphere comes to the fore with video content online
                                                                                                                                                                              • Creating more emotive connections with consumers through digital marketing
                                                                                                                                                                                • Guiding choice to create upselling opportunities
                                                                                                                                                                                  • Attitudes towards restaurant/takeaway websites
                                                                                                                                                                                      • Figure 15: Attitudes towards restaurant/takeaway websites, February 2015
                                                                                                                                                                                    • A third of diners like to browse restaurant websites in their leisure time
                                                                                                                                                                                      • Video content is helping make the research process more engaging

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      • Spirit Pub Company

                                                                                                                                                                                      Eating Out: The Digital Consumer - UK - April 2015

                                                                                                                                                                                      US $2,583.33 (Excl.Tax)