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Eating Out Trends - Brazil - August 2015

"The economic downturn has already started affecting Brazilian’s eating out habits, but more than focusing on price alone, it is important that the foodservice sector is aware that low price does not necessarily guarantee consumers’ loyalty. Many consumers consider eating out as a leisure activity, a way to get out of their usual routines. For this reason, restaurants need to pay attention to the quality of the dishes on their menus as well as to the service they offer to customers.”
- Naira Sato, Senior Analyst

In this report, we will be answering some key questions, such as:

  • Could AB consumers increase their frequency of ordering takeouts, with the availability of quicker delivery options and healthy meals?
  • Could women be more attracted to visit a restaurant based on their dessert menu?
  • Are consumers aged 55+ worried about what they eat and drink?
  • Could loyalty programs help keep consumers in times of economic downturn?

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Table of contents

  1. Introduction

      • Definitions
        • Gourmet
          • By kilo restaurants
            • Abbreviations, currency, and scales
            • Executive Summary

                • Fast delivery service and healthy meals can be appealing to AB consumers
                  • Figure 1: Consumers who ordered takeouts, by socioeconomic group, March 2015
                • There is an opportunity for restaurants to promote their dessert menus among women
                  • Figure 2: Selected attitudes toward eating out, by genre, March 2015
                • Over-55s are more interested in special diet menus
                  • Figure 3: Attitude “I like eating at places where they offer special menus (eg vegetarian menu, menu for people with food intolerance/allergy, lactose-free, gluten-free dishes),” by age group, March 2015
                • Loyalty programs could strengthen consumers’ eating out habits
                  • Figure 4: Eating out spending habits, March 2015
                • What we think
                • Issues and Insights

                    • How can women aged 16-24 save time when eating out?
                      • Young consumers, already fans of ready-meals, could increase their consumption through mobile applications
                        • How can companies keep AB and C1’s consumers eating out frequency?
                        • Who Is Innovating?

                          • Key points
                            • Food trucks are looking for fixed addresses
                              • Chef celebrities influence Brazilians’ eating out habits
                                • New consumption habits: saving and sustainability
                                  • New consumption habits: shared consumption
                                  • Market Drivers

                                    • Key points
                                      • Current economic influencers
                                        • Figure 5: GDP percent change, 2001-14
                                        • Figure 6: Unemployment rate in mobile quarters, in %, 2014-15
                                      • Street food becoming increasingly popular throughout the country
                                        • Street food in Brazil has its own culture
                                        • The Consumer – Frequency of Eating Out and Ordering Takeout Food

                                          • Key points
                                            • Brazilian’s lower average income affects eating-out expenditure
                                              • Figure 7: Frequency of eating out and ordering takeout food, March 2015
                                            • Quicker delivery options and healthy dishes can appeal to AB consumers
                                              • Figure 8: Consumers who ordered takeouts, by socioeconomic group, March 2015
                                            • Japanese cuisine can attract more women to eat out
                                              • Figure 9: Frequency of eating out at least once a day, by genre, March 2015
                                          • The Consumer – Attitudes toward Eating Out and Ordering Take-outs

                                            • Key points
                                              • Quality of service is a key factor to create consumer loyalty
                                                • Figure 10: Attitudes toward eating out, March 2015
                                              • There is an opportunity for restaurants to promote their dessert menu among female consumers
                                                • Figure 11: Selected attitudes toward eating out, by genre, March 2015
                                              • Fun experiences in restaurants help to create a leisure atmosphere for DE consumers
                                                • Figure 12: Attitude “I like eating out to change the routine a little”, by socioeconomic group, March 2015
                                            • The Consumer – Attitudes toward Eating Out Trends

                                              • Key points
                                                • There is an opportunity for food trucks to strengthen their image of convenient and affordable food option
                                                  • Figure 13: Attitudes towards eating out, March 2015
                                                • Over-55s are more interested in special menus
                                                  • Figure 14: Attitude “I like eating at places that offer special menu options (eg vegetarian, lactose-free, gluten-free dishes, etc.)”, by age group, March 2015
                                                • American restaurants could offer more activities to attract groups of young male friends
                                                  • Figure 15: Attitude “I tend to go to American restaurants (eg Outback, Applebee’s) when eating with friends,” by gender and age group, March 2015
                                              • The Consumer – Eating Out Spending Habits

                                                • Key points
                                                  • Investing in loyalty programs can help foodservice companies to maintain consumers’ eating out habits
                                                    • Figure 16: Eating out spending habits, March 2015
                                                  • Delivery services are still not perceived as a cheaper alternative to eating out
                                                    • Parents with children aged 8-12 are worried about price and healthy factors when eating out
                                                      • Figure 17: Spending eating out habit “I tend to choose cheaper places when I take my family to eat out,” by age of children living at the residence, March 2015

                                                  Companies Covered

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                                                  Eating Out Trends - Brazil - August 2015

                                                  £3,199.84 (Excl.Tax)