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Eating Out Trends - Brazil - August 2017

“It is important that restaurants continue investing in innovation, both in the menu and its environment, to maintain consumers’ interest and build loyalty. Actions that improve the cost-benefit of eating out can be more important than promotional prices.”

- Andre Euphrasio, Research Analyst

This report will look at the following areas:

  • Encouraging older consumers to eat out
  • Using world-of-mouth marketing to attract new customers
  • Creating modern restaurants

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Table of contents

  1. Overview

    • What you need to know
      • Report definition
        • Gourmet
          • Kilo restaurants
          • Executive Summary

              • Market drivers
                • Aging population creates opportunities and challenges
                  • Unemployment rate is still high
                    • The consumer
                      • Snack bars are preferred when eating out while pizzerias are favored for takeout
                        • Figure 1: Consumption of eating out and ordering takeout, Brazil, May 2017
                      • Recommendations from friends and/or family motivates 44%
                        • Figure 2: Important factors when choosing a dish, Brazil, May 2017
                      • 32% of consumers are interested in meal deals
                        • Figure 3: Important factors when choosing a venue, Brazil, May 2017
                      • Restaurants need to invest in variety
                        • Figure 4: Attitudes and behaviors, Brazil, May 2017
                      • What we think
                      • Issues and Insights

                        • Encouraging older consumers to eat out
                          • The facts
                            • The implications
                              • Using world-of-mouth marketing to attract new customers
                                • The facts
                                  • The implications
                                    • Creating modern restaurants
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Aging population can affect consumption
                                            • High unemployment can reduce visits to restaurants
                                            • Market Drivers

                                              • Sugar remains a problem
                                                • Aging population presents challenges and opportunities
                                                  • The Brazilian economy
                                                    • Inflation is showing signs of slowing down
                                                      • Unemployment rate has slight decrease
                                                        • Cuts in the interest rate continue
                                                        • Competitive Strategies

                                                          • Digital activity
                                                            • Temaki Station launches chatbot
                                                              • Pizza Hut uses geolocation system to send personalized ads
                                                                • Marketing and advertising
                                                                  • Burger King features a drag queen in campaign
                                                                    • Burger King takes advantage of competitor’s queue
                                                                      • A new restaurant every day
                                                                        • Outback creates the Festival of Fries
                                                                          • P.F. Chang’s changes position in Brazil
                                                                            • International innovations
                                                                              • Quaker Oats involves consumers through menu innovation
                                                                                • Family Mart offers customized breakfast “packages”
                                                                                  • Eatsa and Zume Pizza are betting on automation
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Snack bars and bakeries are highly visited
                                                                                      • Recommendations and low prices are important
                                                                                        • Restaurants with promotions are appealing
                                                                                          • Consumers want variety and healthful dishes
                                                                                          • Consumption of Eating Out and Ordering Takeout

                                                                                            • Snack bars and bakeries are the most frequented venues
                                                                                              • Figure 5: Consumption of eating out and ordering takeout, Brazil, May 2017
                                                                                            • Promoting kilo restaurants
                                                                                              • Fast food restaurants with no table service are frequented by 55%
                                                                                                • Pizzerias are preferred when ordering takeout
                                                                                                  • Young consumers are boosting the category
                                                                                                    • Figure 6: Consumption of eating out and ordering takeout, by age, Brazil, May 2017
                                                                                                  • Many AB consumers usually eat out
                                                                                                  • Important Factors When Choosing a Dish

                                                                                                    • Competitive prices are important when choosing a dish
                                                                                                      • Figure 7: Important factors when choosing a dish, Brazil, May 2017
                                                                                                    • Highlighting the daily special
                                                                                                      • Interesting descriptions can help consumers decide
                                                                                                      • Important Factors When Choosing Venue

                                                                                                        • Consumers want meal deals
                                                                                                          • Figure 8: Important factors when choosing a venue, Brazil, May 2017
                                                                                                        • Themed restaurants appeal to young consumers
                                                                                                          • Targeting singles with premium services
                                                                                                          • Attitudes and Behaviors

                                                                                                            • Consumers want variety on menus
                                                                                                              • Figure 9: Attitudes and behaviors, Brazil, May 2017
                                                                                                            • Restaurants need to invest in healthful dishes
                                                                                                              • Figure 10: Attitudes and behaviors, by age, Brazil, May 2017
                                                                                                            • Combining food trucks with events
                                                                                                              • Figure 11: Attitudes and behaviors, by people with/without children and singles and married, Brazil, May 2017
                                                                                                          • Appendix – Abbreviations and Supporting Information

                                                                                                            • Abbreviations

                                                                                                            Companies Covered

                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                            Eating Out Trends - Brazil - August 2017

                                                                                                            US $3,995.00 (Excl.Tax)