Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Eating Out Trends - Brazil - July 2014

“It is important for the out-of-home food sector to steer away from market ‘truths’ and look for hidden opportunities. If everyone believed in clichés, such as ‘women prefer to eat more healthy food, compared to men,’ ‘young consumers only eat on the cheap,’ ‘restaurants only need to offer baby changing facilities and high chairs to please parents,’ and ‘rich consumers don’t eat at “by kilo” restaurants,’ we would be blind to new opportunities in the Brazilian foodservice sector.”

–    Naira Sato, Senior Analyst

This report looks at the following issues:

  • Could more indulgent and convenient breakfast options be more appealing to women?
  • Will the arrival of American restaurant chains impact out-of-home food consumption of young Brazilians?
  • Are Brazilian restaurants prepared to welcome parents with babies and small children?
  • Do "by kilo" restaurants appeal to AB consumers?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Gourmet
          • “By kilo” restaurants
            • Currency and scales
            • Executive Summary

                • The consumer
                  • Value-for-money options affect Brazilians’ dining out frequency
                    • Figure 1: Dining out consumption, April 2014
                  • Takeaway restaurants can be good solutions for time-pressed consumers in business areas
                    • Figure 2: Dining out occasions, April 2014
                  • Special menus and more nutrition information could appeal to more AB consumers, who want to eat more healthily
                    • Figure 3: Reasons for choosing dining out venues, by socioeconomic group, April 2014
                  • Restaurants could offer healthier food options without impacting Brazilians’ eating habits
                    • Figure 4: Attitudes toward dining out, April 2014
                  • What we think
                  • Issues in the Market

                      • Could more indulgent and convenient breakfast options be more appealing to women?
                        • Will the arrival of American restaurant chains impact out-of-home food consumption of young Brazilians?
                          • Are Brazilian restaurants prepared to welcome parents with babies and small children?
                            • Do “by kilo” restaurants appeal to AB consumers?
                            • Trend Applications

                              • Trend: Transumers
                                • Trend: Life – An Informal Affair
                                  • Trend: Experience Is All
                                  • The Consumer – Dining Out Frequency

                                    • Key points
                                      • Value-for-money options could contribute to dining out frequency
                                        • Figure 5: Total dining out consumption, April 2014
                                      • There is an opportunity for pizzerias to increase consumption frequency
                                        • Figure 6: Dining out frequency – bakeries and pizzerias, April 2014
                                      • Increased competition between street food stalls will require greater efforts by establishments to stand out in the market
                                        • Figure 7: Dining out frequency – street food stalls, April 2014
                                    • The Consumer – Dining Out Occasions

                                      • Key points
                                        • Takeaway restaurants could be the ideal solution for busy business areas
                                          • Figure 8: Dining out occasions, April 2014
                                        • Ethnic fast food can expand dining out occasions among young consumers
                                          • Figure 9: Dining out occasions, by male consumers and 16-24 age group, compared with the total sample, April 2014
                                      • The Consumer – Reasons for Choosing Eating Out Venues

                                        • Key points
                                          • Convenience, price, and quality of service are the main reasons considered by consumers when choosing a dining out venue
                                            • Figure 10: Reasons for choosing selected dining out venues, April 2014
                                          • Special menus and more nutrition information could appeal to more AB consumers, who worry about eating healthy food
                                            • Figure 11: Reasons for choosing selected dining out venues, by socioeconomic group, April 2014
                                        • The Consumer - Attitudes towards Dining Out

                                          • Key points
                                            • Restaurants could offer healthier food options without impacting on Brazilians’ eating habits
                                              • Figure 12: Attitudes toward dining out, April 2014
                                            • Promotions can help keep middle-class consumers loyal to restaurants
                                              • Figure 13: Attitudes toward dining out, by socioeconomic group, April 2014
                                          • Appendix – Dining Out Frequency

                                              • Figure 14: Dining out frequency, April 2014
                                              • Figure 15: Dining out frequency – Fast food restaurants with no table service (eg McDonald's, Spoleto, Giraffas), by demographics, April 2014
                                              • Figure 16: Dining out frequency – Fast food restaurants with table service (eg Habib's, Ragazzo), by demographics, April 2014
                                              • Figure 17: Dining out frequency – Bakeries, by demographics, April 2014
                                              • Figure 18: Dining out frequency – Pizzerias, by demographics, April 2014
                                              • Figure 19: Dining out frequency – Japanese/Chinese restaurants, April 2014
                                              • Figure 20: Dining out frequency – American restaurants, April 2014
                                              • Figure 21: Dining out frequency – Street food stalls, April 2014
                                              • Figure 22: Dining out frequency – Neighborhood snack bars, April 2014
                                              • Figure 23: Dining out frequency – Pubs/bars/nightclubs, April 2014
                                              • Figure 24: Dining out frequency – Gourmet/premium restaurants, April 2014
                                              • Figure 25: Dining out frequency – Cake shops/tea houses/coffeehouses, April 2014
                                              • Figure 26: Dining out frequency – 'By kilo' restaurants, April 2014
                                          • Appendix – Dining Out Occasions

                                              • Figure 27: Dining out occasions, April 2014
                                              • Figure 28: Dining out occasions, by demographics, April 2014, part 1
                                              • Figure 29: Dining out occasions, by demographics, April 2014, part 2
                                              • Figure 30: Dining out occasions, by demographics, April 2014, part 3
                                          • Appendix – Reasons for Choosing a Dining Out Venue

                                              • Figure 31: Reasons for choosing selected dining out venues, April 2014
                                              • Figure 32: Reasons for choosing a dining out venue, by demographics, April 2014, part 1
                                              • Figure 33: Reasons for choosing a dining out venue, by demographics, April 2014, part 2
                                              • Figure 34: Reasons for choosing a dining out venue, by demographics, April 2014, part 3
                                          • Appendix – Attitudes towards Dining Out

                                              • Figure 35: Attitudes toward dining out, April 2014
                                              • Figure 36: Attitudes toward dining out – I tend to eat whatever I want when I dine out, and not worry about how healthy it is, by demographics, April 2014
                                              • Figure 37: Attitudes toward dining out – I would like to see more healthy options in menus, by demographics, April 2014
                                              • Figure 38: Attitudes toward dining out – I tend to choose where to eat according to the time I have available, by demographics, April 2014
                                              • Figure 39: Attitudes toward dining out – Foods that are easy to eat while I am walking/driving are appealing to me, by demographics, April 2014
                                              • Figure 40: Attitudes toward dining out – Promotions are important when choosing a restaurant to dine out, by demographics, April 2014
                                              • Figure 41: Attitudes toward dining out – Information that I see in magazines, TV, Internet influence me when choosing a dining out venue, by demographics, April 2014
                                              • Figure 42: Attitudes toward dining out – Recommendations by friends and family are important when choosing a dining out venue, April 2014
                                              • Figure 43: Attitudes toward dining out – Quality is more important than price when choosing restaurants to dine out, April 2014
                                              • Figure 44: Attitudes toward dining out – I tend to go to the same places when I dine out, by demographics, April 2014
                                              • Figure 45: Attitudes toward dining out – Food that is easy to eat while on-the-go is more interesting to me, by demographics, April 2014
                                              • Figure 46: Attitudes toward dining out – Taste is more important than the venue (eg street stall, gourmet restaurant) when dining out, by demographics, April 2014

                                          Companies Covered

                                          To learn more about the companies covered in this report please contact us.

                                          Eating Out Trends - Brazil - July 2014

                                          £3,174.67 (Excl.Tax)