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Eating Out Trends - Brazil - September 2013

“Regardless of different consumer profiles and types of establishments, the biggest challenge faced by the foodservice sector in Brazil seems to be achieving a balance between convenience (related to time) and quality (related to ingredients used), superiority of taste, and, in some cases, healthy aspects of food.”

– Naira Sato, Senior Food Analyst

This report will answer the following key questions:

  • How has Brazil’s recent economic growth impacted dining out habits?
  • How can foodservice companies meet the demand by socioeconomic group DE for food that is both convenient and tasty?
  • What can the foodservice sector learn from diners living in Curitiba?
  • What are the different dining out profiles of Brazilians?

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Table of contents

  1. Introduction

      • Abbreviations
        • Currency and scales
        • Executive Summary

            • The issues
              • The increasing number of jobs available impacts Brazilians’ dining out habits
                • Figure 1: Reasons for choosing selected dining out venues, by gender, April 2013
              • Consumers in socioeconomic group DE look for practicality and indulgence when dining out
                • Figure 2: Reasons for choosing a dining out venue, by socioeconomic group, April 2013
              • Curitiba’s inhabitants have a well-developed dining out habit, making it a good test market city for foodservices
                • Figure 3: Dining out frequency, by city, April 2013
              • Dining out trends—groups
                • Figure 4: Segmentation according to dining out trends, April 2013
              • What we think
              • Growing Job Market Impacts Dining Out Habits

                • Key points
                  • Increase in number of jobs should boost the foodservice sector in coming years
                    • Figure 5: Most popular dining out occasions, April 2013
                    • Figure 6: Dining out by type of venue, by gender, April 2013
                    • Figure 7: Agreement with the statement “Dining out is something I can do often”, by gender, January 2013
                    • Figure 8: Current employment status, by gender, April 2013
                  • Faster service can help venues tap into the lunch occasion
                    • Figure 9: Agreement with the statement “I tend to choose where to eat according to the time I have available,” by gender, April 2013
                    • Figure 10: Reasons for choosing selected dining out venues—close to work/home and good service, by gender, April 2013
                    • Figure 11: Dining out, by venue, by presence of children in household, April 2013
                    • Figure 12: “The venue offers entertainment options and special meals for children" as a choice factor in venue choice, by age of child/children, April 2013
                  • What it means
                  • Consumers in Socioeconomic Group DE Look for Convenience and Indulgence When Dining Out

                    • Key points
                      • DE consumers are the most likely to dine out at breakfast
                          • Figure 13: Dining out at breakfast, by socioeconomic group, April 2013
                          • Figure 14: Frequency of dining out by type of venue, by socioeconomic group, April 2013
                        • Affordable pricing to take the whole family to dine out is a key consideration for DE consumers
                          • Figure 15: Reasons for choosing a dining out venue “the venue is affordable so I can take the whole family,” by socioeconomic group, April 2013
                          • Figure 16: dining out by type of venue, by affordability as a reason that influences choice of dining out venue, April 2013
                        • Fast food can meet the demand of DE consumers for indulgent food
                            • Figure 17: Attitudes toward dining out “I tend to eat whatever I want when I dine out, and I do not worry about how healthy it is,” by socioeconomic group, April 2013
                            • Figure 18: Attitudes toward healthy habits, June 2012
                          • What it means
                          • Due to High Levels of Dining Out, Curitiba is a Good Test Market for Foodservice Companies

                            • Key points
                              • Curitibans are frontrunners of dining out
                                • Figure 19: Dining out, by venue, Curitiba and average, April 2013
                                • Figure 20: Agreement with the statement “Dining out is something I can do often,” by city, January 2013
                              • Positioning dining out as providing leisure moments for friends and family can drive more frequent visits
                                • Figure 21: Selected dining out occasions, by city, April 2013
                              • Popularity of ethnic and premium establishments in Curitiba suggests expansion potential in other areas
                                • Figure 22: Agreement with the statement “Promotions are important when choosing a restaurants to dine out,” by city, April 2013
                                • Figure 23: Dining out, by selected venues, by city, April 2013
                              • What it means
                              • Dining Out Trends—Target Groups

                                • Key points
                                  • Four target groups
                                    • Figure 24: Target groups for dining out, April 2013
                                  • Influenced diners (38%)
                                    • Figure 25: Attitudes toward dining out, by “Influenced diners" target group, April 2013
                                  • Healthy, but with quality (25%)
                                    • Figure 26: Attitudes toward dining out, by "healthy, but with quality" target group, April 2013
                                  • More taste, less time (23%)
                                    • Figure 27: Agreement with attitudes toward dining out, by the "more taste, less time" target group, April 2013
                                  • Less involved diners (14%)
                                    • Figure 28: Uninterested in any of the listed reasons for choosing a dining out venue, by target groups, April 2013
                                    • Figure 29: attitudes toward dining out, by the "less involved diners” target group, April 2013
                                    • Figure 30: Opinions on eating habits, by age and gender, January 2013
                                  • What it means
                                  • Appendix – Dining Out Frequency

                                      • Figure 31: Dining out frequency, by type of venue, April 2013
                                      • Figure 32: Dining out frequency, by type of venue, April 2013 (continued)
                                      • Figure 33: Frequency of dining at fast food restaurants with no table service, by demographics, April 2013
                                      • Figure 34: Frequency of dining at fast food restaurants with no table service, by demographics, April 2013 (continued)
                                      • Figure 35: Frequency of dining at fast food restaurants with table service, by demographics, April 2013
                                      • Figure 36: Frequency of dining at fast food restaurants with table service, by demographics, April 2013 (continued)
                                      • Figure 37: Frequency of dining at bakeries, by demographics, April 2013
                                      • Figure 38: Frequency of dining at bakeries, by demographics, April 2013(continued)
                                      • Figure 39: Frequency of dining at pizzerias, by demographics, April 2013
                                      • Figure 40: Frequency of dining at pizzerias, by demographics, April 2013 (continued)
                                      • Figure 41: Frequency of dining at Japanese/Chinese restaurants, by demographics, April 2013
                                      • Figure 42: Frequency of dining at American restaurants, by demographics, April 2013
                                      • Figure 43: Frequency of dining at street food stalls, by demographics, April 2013
                                      • Figure 44: Frequency of dining at street food stalls, by demographics, April 2013 (continued)
                                      • Figure 45: Frequency of dining at neighborhood snack bars, by demographics, April 2013
                                      • Figure 46: Frequency of dining at neighborhood snack bars, by demographics, April 2013 (continued)
                                      • Figure 47: Frequency of dining at pubs/bars/nightclubs, by demographics, April 2013
                                      • Figure 48: Frequency of dining at pubs/bars/nightclubs, by demographics, April 2013 (continued)
                                      • Figure 49: Frequency of dining at gourmet/premium restaurants, by demographics, April 2013
                                      • Figure 50: Frequency of dining at cake shops/tea houses/coffeehouses, by demographics, April 2013
                                      • Figure 51: Frequency of dining at "by kilo" restaurants, by demographics, April 2013
                                      • Figure 52: Frequency of dining at "by kilo" restaurants, by demographics, April 2013
                                  • Appendix – Dining Out Occasions

                                      • Figure 53: Dining out occasions, April 2013
                                      • Figure 54: Most popular dining out occasions, by demographics, April 2013
                                      • Figure 55: Next most popular dining out occasions, by demographics, April 2013
                                      • Figure 56: Other dining out occasions, by demographics, April 2013
                                  • Appendix – Reasons for Choosing a Dining Out Venue

                                      • Figure 57: Reasons for choosing a dining out venue, April 2013
                                      • Figure 58: Most popular reasons for choosing dining out venue, by demographics, April 2013
                                      • Figure 59: Other reasons for choosing a dining out venue, by demographics, April 2013
                                  • Appendix – Attitudes Toward Dining Out

                                      • Figure 60: Attitudes toward dining out, April 2013
                                      • Figure 61: Attitudes toward dining out—I tend to eat whatever I want when I dine out, and not worry about how healthy it is, by demographics, April 2013
                                      • Figure 62: Attitudes toward dining out—I would like to see more healthy options in menus, by demographics, April 2013
                                      • Figure 63: Attitudes toward dining out—I tend to choose where to eat according to the time I have available, by demographics, April 2013
                                      • Figure 64: Attitudes toward dining out—Foods that are easy to eat while I am walking/driving are appealing to me, by demographics, April 2013
                                      • Figure 65: Attitudes toward dining out—Promotions are important when choosing a restaurant to dine out, April 2013
                                      • Figure 66: Attitudes toward dining out—Information that I see in magazines, TV, internet influence me when choosing a dining out venue, by demographics, April 2013
                                      • Figure 67: Attitudes toward dining out—Recommendations by friends and family are important when choosing a dining out venue, by demographics, April 2013
                                      • Figure 68: Attitudes toward dining out—Quality is more important than price when choosing restaurants to dine out, by demographics, April 2013
                                      • Figure 69: Attitudes toward dining out—I tend to go to the same places when I dine out, by demographics, April 2013
                                      • Figure 70: Attitudes toward dining out—New restaurants are appealing to me, by demographics, April 2013
                                      • Figure 71: Attitudes toward dining out—Taste is more important than the venue (e.g., street stall, gourmet restaurant) when dining out, by demographics, April 2013
                                  • Appendix – Cluster Analysis

                                      • Figure 72: Target groups, April 2013
                                      • Figure 73: Target groups, by demographics, April 2013
                                      • Figure 74: Dining out frequency, by target group, April 2013
                                      • Figure 75: Dining out occasions, by target group, April 2013
                                      • Figure 76: Reasons for choosing venues to dine out, by target group, April 2013
                                      • Figure 77: Agreement with attitudes toward dining out, by target group, April 2013

                                  Companies Covered

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                                  Eating Out Trends - Brazil - September 2013

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